市場調查報告書
商品編碼
1395608
全球空白服裝市場規模、佔有率、產業趨勢分析報告:2023-2030 年配銷通路、類型和地區分類的展望和預測Global Blank Apparel Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B and B2C (Offline and Online)), By Type (T-shirts & Tanks, Hoodies/ Sweatshirts, Bottoms, Shirts), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,空白服裝市場規模預計將達到 193 億美元,預測期內年複合成長率為 4.8%。 2022年市場規模將為15.783億台,成長4.9%(2019-2022年)。
然而,隨著更多品牌和製造商進入市場,價格競爭將會加劇。消費者期望有競爭力的價格,這可能迫使公司降低報酬率以保持競爭力。新參與企業可能難以在現有企業主導的市場中建立品牌影響力。保持一致的產品品質至關重要。因此,對同一客戶群的競爭可能會加劇,使新參與企業難以獲得吸引力。電子商務和線上市場正在降低進入壁壘,讓更多企業參與競爭。然而,其結果是線上空間變得擁擠,並且爭奪客戶注意力的競爭加劇。日益激烈的市場競爭為擴大市場成長帶來了多重挑戰。
配銷通路展望
依配銷通路,市場分為B2B和B2C。在2022年的市場中,B2C細分市場獲得了可觀的收益佔有率。電子商務平台和直接面對消費者 (DTC) 品牌的興起使個人消費者更容易線上取得產品。 DTC 品牌通常提供廣泛的選擇,讓消費者直接從製造商和品牌瀏覽和購買產品,從而省去仲介業者並降低成本。 B2C 平台適應性強,能夠快速回應時尚潮流,塑造消費者對風格和客製化選項的偏好。
B2C展望
B2C類型下,市場進一步分為線上和線下。 2022年,線下細分市場銷售佔有率最高。線下 B2C 平台提供個人化的互動購物體驗,讓消費者能夠與商品進行實體互動並當場做出客製化決策。這一趨勢支持了當地企業和工匠,並為地區經濟成長做出了貢獻。消費者可以發現獨特的本地製造的商品。消費者可以在購買前評估空白服裝的品質、合身性和舒適度,從而減少退貨和換貨的需要。面對面購物讓消費者可以立即將選擇的商品帶回家,從而提供即時的滿足和便利。
按類型分類的展望
按類型分類,市場分為 T 卹/背心、連帽衫/運動衫、下裝、襯衫等。預計到 2022 年,下裝部門將在市場中佔據顯著的收益佔有率。純色底部為客製化提供了多功能畫布。消費者可以透過添加設計、標誌或文字來個性化這些服裝,從而表達自我並創造出獨特的獨特物品。空白下裝可以正裝也可以休閒,適合多種場合。無論是休閒日、正式活動或活躍的戶外活動,消費者都可以選擇適合自己需求的空白底褲。這些服裝是整個衣櫃的重要組成部分,受到尋求多功能、經濟高效和可訂製服裝選擇的消費者的歡迎。此外,它適應各種情況和趨勢的能力也使其具有持久的吸引力。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,亞太地區的收益佔有率最高。該地區是幾個主要紡織和服裝製造中心的所在地,透過為國內和國際買家提供具有成本效益的採購選擇來推動市場成長。服裝訂製趨勢在很大程度上是透過直接政府(DTG)印刷技術實現的,與空白服裝固有的多功能性產生共鳴,進一步推動了對其的需求。亞太地區運動服飾業包括中國、日本、新加坡、韓國、印尼、泰國、菲律賓、馬來西亞、澳洲和印度等國家。消費者選擇轉向更永續和可客製化的服飾選擇,推動了該地區不斷成長的需求。總的來說,這些因素表明該地區市場正在快速成長,這與更廣泛的紡織品和服裝市場的趨勢一致。
The Global Blank Apparel Market size is expected to reach $19.3 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,578.3 million units, experiencing a growth of 4.9% (2019-2022).
Streetwear fashion, characterized by its casual and often oversized styles, has gained significant popularity in recent years. Therefore, hoodies/sweatshirts segment would acquire half revenue in 2030. Hoodies and sweatshirts are central pieces of streetwear collections due to their relaxed fit and urban aesthetic. These garments have become staples in the fashion industry, catering to consumer preferences for everyday wear and personal expression. Additionally, their adaptability to trends and sustainability considerations contribute to their enduring popularity. The influence of streetwear in mainstream fashion has led to increased demand for these garments. Some of the factors impacting the market are expansion of print-on-demand (POD) services, rising use of sustainable and eco-friendly materials, and growing competition in e-commerce and online marketplaces.
Growing awareness of environmental causes and social responsibility has fueled consumer demand for sustainable clothing. As consumers become more conscious of their purchasing decisions, they seek out it made from eco-friendly materials with a lower environmental impact. Brands prioritizing sustainability and eco-friendly materials often enjoy a positive brand image and reputation. Additionally, Influencers and social media platforms provide a vast and diverse audience for blank apparel brands. By partnering with influencers, brands can tap into their followers, increasing awareness and visibility of their its products. Social media platforms are introducing shoppable features that enable users to purchase products directly through posts. This streamlines the path to purchase and encourages impulse buying of its items. As influencers and social media continue to play a pivotal role in the fashion industry, they will likely remain influential in shaping consumer preferences and expanding the market for it.
However, as more brands and manufacturers enter the market, price competition intensifies. Consumers expect competitive pricing, and this can put pressure on businesses to reduce profit margins to remain competitive. New entrants may struggle to establish their brand presence in a market dominated by established players. Maintaining consistent product quality becomes crucial. This can result in increased competition for the same customer base, making it hard for new entrants to gain traction. E-commerce and online marketplaces have lowered entry barriers, allowing more businesses to compete. However, this has also led to an overcrowding of online spaces and increased competition for customer attention. The growing competition in the market presents multiple challenges to expanding market growth.
Distribution Channel Outlook
Based on distribution channel, the market is fragmented into B2B and B2C. The B2C segment garnered a significant revenue share in the market in 2022. The rise of e-commerce platforms and direct-to-consumer (DTC) brands has made it easier for individual consumers to access its products online. DTC brands often offer a wide range of its items, allowing consumers to browse and purchase directly from the manufacturer or brand, cutting out intermediaries and reducing costs. The adaptability of B2C platforms means they can quickly respond to and set fashion trends, shaping consumer preferences for its styles and customization options.
B2C Outlook
Under B2C type, the market is further divided into online and offline. In 2022, the offline segment registered the highest revenue share in the market. Offline B2C platforms offer a personalized and interactive shopping experience where consumers can physically engage with its items and make on-the-spot customization decisions. The trend supports local businesses and artisans, contributing to the growth of the local economy. Consumers can discover unique and locally made items. Consumers can assess the quality, fit, and comfort of blank apparel items before purchasing, reducing the need for returns and exchanges. In-person shopping lets consumers take their chosen items home immediately, providing instant gratification and convenience.
Type Outlook
On the basis of type, the market is segmented into t-shirts & tanks, hoodies/sweatshirts, bottoms, shirts, and others. The bottoms segment projected a prominent revenue share in the market in 2022. Blank bottoms provide a versatile canvas for customization. Consumers can personalize these garments by adding their designs, logos, or text, allowing for self-expression and creating unique, one-of-a-kind items. Blank bottoms can be dressed up or down, making them suitable for various occasions. Whether for a casual day out, a formal event, or an active outdoor activity, consumers can choose the right pair of blank bottoms to suit their needs. These garments are essential components of a well-rounded wardrobe and have become popular for consumers looking for versatile, cost-effective, customizable clothing options. Additionally, their adaptability to various occasions and trends contributes to their enduring appeal.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region generated the highest revenue share in the market. The region is home to several major textile and apparel production hubs, which facilitate the growth of the market by offering cost-effective sourcing options for domestic and international buyers. The growing trend of apparel customization, enabled significantly by direct-to-government (DTG) printing technology, resonates with the inherent versatility of blank apparel, further driving its demand. Countries such as China, Japan, Singapore, South Korea, Indonesia, Thailand, the Philippines, Malaysia, Australia, and India are identified in the Asia Pacific sports apparel industry. A shift in consumer choices toward more sustainable and customizable clothing options contributes to the rising its demand in the region. The synthesis of these factors paints a picture of a burgeoning market in the region, aligned with broader textile and apparel market trends.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bella+Canvas (Color Image Apparel, Inc), SpectraUSA, Gildan Activewear Inc., Delta Apparel Inc., Los Angeles Apparel Inc., Lane Seven Apparel, AS Colour, Independent Trading Company, Stanley/Stella., Next Level Apparel
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
By Type (Volume, Million Units, USD Billion, 2019-2030)
By Geography (Volume, Million Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research