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全球穿戴式科技市場規模、佔有率和行業趨勢分析報告:2023-2030年按設備、產品類型、應用和地區分類的展望和預測Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030 |
到2030年,穿戴式科技市場規模預計將達到2,094億美元,並預計在預測期內將以15.3%的市場成長率成長。
根據 KBV 基數矩陣中的分析,Apple, Inc. 是市場先驅。 2023 年 6 月,蘋果宣布推出 Apple Vision Pro,這是一款用於融合實體世界和數位內容的電腦。本產品採用visionOS空間作業系統及2,300萬像素高畫質顯示器。 Fitbit, Inc.、三星電子有限公司和索尼公司等公司是該市場的主要創新者。
市場成長要素
穿戴式科技的進步
微型化技術的不斷進步正在創造更小、更輕的零件,從而促進複雜且隱藏的穿戴式設備的開發。穿戴式裝置配備了加速計、陀螺儀、心率監測器和環境感測器等先進感測器,可提供準確、即時的資料。將感測器和電子零件融入織物中可以開發智慧服裝類,提供健康監測和活動追蹤等功能。節能處理器有助於延長電池壽命並解決穿戴式科技的關鍵挑戰之一。這些技術進步共同促進了市場的擴張。
不斷上升的健康和保健趨勢
穿戴式健身追蹤器,例如智慧手錶和健身手環,為使用者提供即時身體活動資料,例如步數、行走距離和燃燒的卡路里。一些穿戴式裝置可以檢測生物辨識資料中的異常情況,並提供早期警報系統,以促進早期療育和預防性醫療保健。此外,穿戴式裝置透過持續監測糖尿病、高血壓和心血管疾病等疾病,在慢性病管理中發揮作用。穿戴式裝置與遠距醫療平台整合,使醫療保健提供者能夠遠端監控患者健康資料並根據需要調整治療計劃。上述因素可能會推動未來幾年的市場成長。
市場抑制因素
穿戴式裝置初始成本較高
初期成本較高的穿戴式裝置對於大部分消費市場來說可能無法負擔,從而限制了其採用,尤其是在對價格敏感的消費者中。高昂的初期成本可能會阻止消費者投資穿戴式技術並降低大規模採用率,主要是當有價格分佈較低的替代品時。穿戴式裝置的高價格可能會引起消費者的懷疑,讓用戶懷疑該設備是否提供了足夠的價值,或者技術是否足夠成熟以證明投資的合理性。這可能會引起人們的注意。預計這些因素將阻礙市場成長。
設備展望
依設備分類,市場分為健身、智慧手錶、智慧眼鏡、智慧穿戴等。在 2022 年的市場中,智慧手錶部門獲得了可觀的收益佔有率。智慧手錶保留了手錶的基本功能,顯示時間和日期,並且通常提供可自訂的錶盤以滿足您的個人喜好。智慧手錶連接到智慧型手機,允許用戶直接在手腕上接收通知,例如電話、訊息、電子郵件和應用程式警報。許多智慧手錶支援 NFC 技術,允許用戶使用 Apple Pay、Google Pay 和 Samsung Pay 等服務進行非接觸式付款。
產品類型展望
依產品類型分類,市場分為腕帶、眼鏡產品、耳戴式設備、頸帶、緊身衣等。 2022 年,耳穿戴裝置領域在市場中佔據了重要的收益佔有率。智慧頭飾的使用不斷增加,以及虛擬實境 (VR) 和擴增實境(AR) 耳機在醫療保健和多媒體領域的日益普及,將有助於該領域的擴張。此外,由於其監控技術和資料驅動的洞察力,智慧上限的普及預計將刺激該領域的成長。在全球範圍內,Spree Wearables、Life BEAM等多家公司都推出了智慧頭飾。
應用前景
穿戴式科技市場按應用細分為生活方式、消費性電子產品、娛樂、醫療保健、健身與運動、國防和企業。在2022年的市場中,醫療保健產業獲得了很大的收益佔有率。製藥業穿戴式裝置應用的日益多樣化將在整個預測期內維持細分市場的擴張。數位醫療允許醫護人員虛擬觀察病患。 VR和AR創新正在引起健康領域的極大興趣。虛擬實境 (VR) 技術正在醫療環境中用於支援手術訓練和手術。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,北美地區的收益佔有率最大。北美作為重大技術進步的中心而聞名於世。可支配所得的增加、先進設備的快速採用和普及是該地區的關鍵催化劑。此外,該地區也是蘋果、Fitbit 和 Garmin 等眾多穿戴式科技公司的所在地,為市場擴張做出了貢獻。
The Global Wearable Technology Market size is expected to reach $209.4 billion by 2030, rising at a market growth of 15.3% CAGR during the forecast period.
Wearable devices are gaining popularity in the healthcare industry as they enable continuous monitoring of patient's health metrics, facilitating remote patient care and reducing the need for frequent hospital visits. Consequently, with this increasing adoption of Wearable technology, the Healthcare segment would account for nearly 18% of the total market share by 2030. Some wearables offer medication reminders and adherence tracking, supporting patients in managing their medication routines. Wearable fitness trackers and smartwatches monitor physical activity, giving users insights into their daily steps, distance traveled, and burned calories.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise. Additionally, In May, 2023, Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Based on the Analysis presented in the KBV Cardinal matrix; Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels. Companies such as Fitbit, Inc., Samsung Electronics Co., Ltd. and Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Advancements in wearable technology
Continuous advancements in miniaturization technologies have led to the creation of smaller and lighter components, enabling the development of sleek and unobtrusive wearable devices. Wearable devices are equipped with advanced sensors, including accelerometers, gyroscopes, heart rate monitors, and environmental sensors, providing accurate and real-time data. Integrating sensors and electronic components into fabrics enables the development of smart clothing, providing functionalities like health monitoring and activity tracking. Energy-efficient processors contribute to extended battery life, addressing one of the significant challenges in wearable technology. These technological advancements collectively contribute to the expansion of the market.
Growing health and wellness trends
Wearable fitness trackers, such as smartwatches and fitness bands, offer users real-time data on their physical activity, including step count, distance traveled, and calories burned. Some wearables provide early warning systems by detecting irregularities in biometric data, facilitating early intervention and preventive healthcare. Additionally, Wearable devices play a role in chronic disease management by continuously monitoring conditions such as diabetes, hypertension, and cardiovascular diseases. Wearable devices integrate with telehealth platforms, allowing healthcare providers to remotely monitor patients' health data and adjust treatment plans as needed. The above factors will drive the market growth in the coming years.
Market Restraining Factors
High initial costs of wearable devices
Wearable devices with high upfront costs may be out of reach for a significant portion of the consumer market, limiting adoption, especially among price-sensitive consumers. High initial costs can result in a slower mass adoption rate, as consumers may hesitate to invest in wearable technology, mainly when alternatives are available at lower price points. High-priced wearables may lead to consumer skepticism, with users questioning whether the devices provide sufficient value or if the technology is mature enough to justify the investment. These factors will hamper the market growth.
Device Outlook
On the basis of device, the market is segmented into fitness, smart watches, smart glasses, smart clothing, and others. The smartwatch segment acquired a substantial revenue share in the market in 2022. Smartwatches retain essential watch functions, displaying the time and date and often offering customizable watch faces to suit individual preferences. Smartwatches connect to smartphones, allowing users to receive notifications for calls, messages, emails, and app alerts directly on their wrists. Many smartwatches support NFC technology, enabling users to make contactless payments using services like Apple Pay, Google Pay, or Samsung Pay.
Product Type Outlook
By product type, the market is fragmented into wrist wear, eyewear, hearables, neckwear, bodywear, and others. The hearables segment recorded a remarkable revenue share in the market in 2022. The expanding use of smart headwear and the increasing adoption of Virtual Reality (VR) and Augmented Reality (AR) headsets in the healthcare and multimedia sectors will contribute to the expansion of this segment. Moreover, the growing prevalence of smart caps is anticipated to stimulate segment growth due to their monitoring technology and data-driven insights. Globally, several businesses, including Spree Wearables and Life BEAM, are introducing smart headwear.
Application Outlook
On the basis of application, the wearable technology market is classified into lifestyle, consumer appliances, entertainment, healthcare, fitness & sports, defense, and enterprise. The healthcare segment garnered a significant revenue share in the market in 2022. Increasing wearable device application diversity in the pharmaceutical industry will sustain segment expansion throughout the forecast period. Digital health enables healthcare practitioners to observe patients virtually. VR and AR innovations are attracting considerable interest in the health sector. Virtual reality (VR) technology is utilized in medical practice to aid in surgical training and procedures.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. North America is renowned worldwide as the epicenter of all substantial technological advancements. In this geographic region, the expansion of disposable income and the swift assimilation and widespread use of advanced devices are significant catalysts. In addition, the region is home to numerous wearable technology companies, including Apple, Fitbit, and Garmin, contributing to the market's expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)
Recent Strategies Deployed in Wearable Technology Market
Product Launches and Product Expansions:
Sep-2023: Motorola Solutions, Inc. announced the launch of TLK25, a wearable communication device. The device features a light and small body, 12-hour battery life, and NLP-powered smart capabilities.
Sep-2023: Huawei Technologies Co., Ltd. announced the launch of the Watch GT 4 smartwatch. The smartwatch has a range of fitness and health features including menstrual cycle prediction and heart rate sensing. The product comes in customizable sizes for both men and women.
Jul-2023: Samsung Electronics Co., Ltd. unveiled Galaxy Watch 6 smartwatch. The smartwatch carries several features including health Tracking, sleep tracking, and an 8-hour battery usage time.
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels.
Jun-2023: Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Oct-2022: Garmin Ltd. unveiled the Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Sep-2022: Apple, Inc. released the Apple Watch Series 8 smartwatch. The smartwatch features an Always-On Retina display and a crack-resistant crystal body. Additionally, it has health and safety features.
Sep-2022: LG Electronics, Inc. introduced LG PuriCare, a Wearable Air Purifier. The purifier comes equipped with HEPA Filters, IPX4 technology, and Dual Fans to provide effective air purification to the user. The product comes in two colors, namely, Creamy White and Ocean Black.
Aug-2022: Fitbit, Inc. released the Fitbit Inspire 3 health and fitness tracker. The device features sleep pattern and stress level tracking capabilities along with a 10-hour battery.
Partnerships, Collaborations & Agreements:
Aug-2023: Sony Corporation signed a partnership with Fnatic Ltd, a UK-based professional esports team. The companies would pool their respective offerings and experience to create INZONE, Sony's gaming gear brand. The partnership facilitates gamers around the world to reach their maximum potential.
Oct-2022: Fitbit, Inc. announced a partnership with Mumbai City FC, an Indian football club. Under the partnership, Fitbit would provide Mumbai City FC players with its Fitbit Charge 5 to facilitate them in tracking their workout and managing their rest periods for the 2022-23 period.
Mergers and Acquisitions:
Dec-2021: Nike, Inc. took over RTFKT, a collectible manufacturer. The acquisition reinforces Nike's digital transformation and strengthens its capability to provide its customers with an enhanced offering that spans both sports and gaming culture.
Market Segments covered in the Report:
By Device
By Product Type
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research