The Global Baby Drinks Market size is expected to reach $76.2 billion by 2030, rising at a market growth of 9.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,369.5 Kilo Tonnes, experiencing a growth of 9.3% (2019-2022).
In Europe, health and wellness trends significantly impact consumer choices. Therefore, the Europe region captured $8,416.9 million revenue in the market in 2020. Parents in Europe are often conscious of the nutritional needs of their infants and seek products that align with their preferences for natural, organic, and health-focused options. This emphasis on health will likely contribute to the growth of baby drinks that offer added nutritional benefits. As a result, there will be an increased demand in the segment. Some of the factors impacting the market are increasing health and nutrition trends, rising disposable income in many countries, and prevalence of allergies in infants.
Parents are actively seeking baby drinks that go beyond basic nutrition. Products fortified with essential vitamins and minerals, including calcium for bone health, iron for cognitive development, and DHA for brain development, are gaining popularity. These added nutrients contribute to the overall well-being and growth of infants. Docosahexaenoic acid (DHA), an omega-3 fatty acid, supports infant brain and vision development. These enriched with DHA, are especially sought after, as parents recognize the significance of this nutrient during the early stages of cognitive development. Additionally, higher disposable income levels often translate to an increased willingness among parents to invest in premium and high-quality products for their infants. This includes baby drinks that are perceived as offering additional benefits and superior nutritional value. The premiumization trend in the baby food and beverage sector reflects the consumer preference for products beyond basic nutrition. Premium baby drinks may feature organic ingredients, advanced formulations, and enhanced nutritional profiles, catering to parents who prioritize quality and are willing to pay a premium. These aspects will pose lucrative growth prospects for the market.
However, due to their heightened susceptibility to allergy development, infants are frequently advised against having potential antigens introduced into their diets by their parents. Common allergens found in these, such as cow's milk or soy, can trigger allergic reactions in sensitive individuals, leading parents to avoid these products. Allergic reactions in infants can manifest as skin rashes, gastrointestinal issues, respiratory problems, or more severe symptoms. The perceived risk of triggering allergic responses can deter parents from choosing baby drinks that contain allergenic ingredients. These aspects can restrain the growth of the market in the coming years.
Application Outlook
On the basis of application, the market is divided into 6 months to 12 months, less than 6 months, 12 months to 36 months, and others. The 12 months to 36 months segment recorded the maximum revenue share in the market in 2022. As babies transition from breast milk or infant formula to a more varied diet, there is increased demand for drinks designed specifically for children aged 12 to 36 months. These drinks may be fortified with nutrients that support the nutritional needs of toddlers during this critical stage of growth and development. Owing to these factors, the segment will grow rapidly in the coming years.
Distribution Channel Outlook
Based on distribution channel, the market is divided into supermarkets & hypermarkets, pharmacies, convenience stores, online channel, and others. In 2022, the pharmacies segment witnessed a substantial revenue share in the market. Pharmacies often position themselves as health and wellness destinations. The increasing emphasis on providing nutritionally sound options for infants aligns with the core values of many pharmacies. These fortified with essential vitamins and minerals may find a natural place on the shelves of pharmacies, as these products contribute to the health and well-being of infants.
Product Type Outlook
Based on product type, the market is segmented into infant formula, baby electrolyte, and baby juice. The infant formula segment held the largest revenue share in the market in 2022. Infant formulas are scientifically designed to deliver vital nutrients that are necessary for the maximum development and growth of neonates. Many formulas are fortified with vitamins, minerals, and other beneficial components, such as DHA (docosahexaenoic acid) for brain development and iron for cognitive function. Parents often choose infant formulas as a reliable source of comprehensive nutrition for their infants.
Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured the highest revenue share in the market in 2022. The Asia Pacific region is characterized by a large and growing population, with several countries experiencing high birth rates. Increasing urbanization, a transformation in lifestyles, and the magnitude of the population collectively contribute to a substantial demand for infant products, including baby drinks. Economic growth in many APAC countries has led to an increase in disposable income levels.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, Danone S.A., HiPP GmbH & Co. Vertrieb KG, Nestle S.A, The Hain Celestial Group, Inc., Campbell Soup Company, Abbott Laboratories, Arla Foods, Inc., Bobbie Baby, Inc., and Holle baby food AG.
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Kilo Tonnes, USD Billion, 2019-2030)
- 12 Months to 36 Months
- 6 Months to 12 Months
- Less than 6 Months
- Others
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
- Supermarkets & Hypermarkets
- Pharmacies
- Convenience Stores
- Online Channel
- Others
By Product Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)
- Infant Formula
- Baby Juice
- Baby Electrolyte
By Geography (Volume, Kilo Tonnes, USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Reckitt Benckiser Group PLC
- Danone S.A.
- HiPP GmbH & Co. Vertrieb KG
- Nestle S.A
- The Hain Celestial Group, Inc.
- Campbell Soup Company
- Abbott Laboratories
- Arla Foods, Inc.
- Bobbie Baby, Inc.
- Holle baby food AG
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Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Baby Drinks Market, by Application
- 1.4.2 Global Baby Drinks Market, by Distribution Channel
- 1.4.3 Global Baby Drinks Market, by Product Type
- 1.4.4 Global Baby Drinks Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market At a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter's Five Forces Analysis
Chapter 4. Global Baby Drinks Market, by Application
- 4.1 Global 12 Months to 36 Months Market, by Region
- 4.2 Global 6 Months to 12 Months Market, by Region
- 4.3 Global Less than 6 Months Market, by Region
- 4.4 Global Others Market, by Region
Chapter 5. Global Baby Drinks Market, by Distribution Channel
- 5.1 Global Supermarkets & Hypermarkets Market, by Region
- 5.2 Global Pharmacies Market, by Region
- 5.3 Global Convenience Stores Market, by Region
- 5.4 Global Online Channel Market, by Region
- 5.5 Global Others Market, by Region
Chapter 6. Global Baby Drinks Market, by Product Type
- 6.1 Global Infant Formula Market, by Region
- 6.2 Global Baby Juice Market, by Region
- 6.3 Global Baby Electrolyte Market, by Region
Chapter 7. Global Baby Drinks Market, by Region
- 7.1 North America Baby Drinks Market
- 7.1.1 North America Baby Drinks Market, by Application
- 7.1.1.1 North America 12 Months to 36 Months Market, by Country
- 7.1.1.2 North America 6 Months to 12 Months Market, by Country
- 7.1.1.3 North America Less than 6 Months Market, by Country
- 7.1.1.4 North America Others Market, by Country
- 7.1.2 North America Baby Drinks Market, by Distribution Channel
- 7.1.2.1 North America Supermarkets & Hypermarkets Market, by Country
- 7.1.2.2 North America Pharmacies Market, by Country
- 7.1.2.3 North America Convenience Stores Market, by Country
- 7.1.2.4 North America Online Channel Market, by Country
- 7.1.2.5 North America Others Market, by Country
- 7.1.3 North America Baby Drinks Market, by Product Type
- 7.1.3.1 North America Infant Formula Market, by Country
- 7.1.3.2 North America Baby Juice Market, by Country
- 7.1.3.3 North America Baby Electrolyte Market, by Country
- 7.1.4 North America Baby Drinks Market, by Country
- 7.1.4.1 US Baby Drinks Market
- 7.1.4.1.1 US Baby Drinks Market, by Application
- 7.1.4.1.2 US Baby Drinks Market, by Distribution Channel
- 7.1.4.1.3 US Baby Drinks Market, by Product Type
- 7.1.4.2 Canada Baby Drinks Market
- 7.1.4.2.1 Canada Baby Drinks Market, by Application
- 7.1.4.2.2 Canada Baby Drinks Market, by Distribution Channel
- 7.1.4.2.3 Canada Baby Drinks Market, by Product Type
- 7.1.4.3 Mexico Baby Drinks Market
- 7.1.4.3.1 Mexico Baby Drinks Market, by Application
- 7.1.4.3.2 Mexico Baby Drinks Market, by Distribution Channel
- 7.1.4.3.3 Mexico Baby Drinks Market, by Product Type
- 7.1.4.4 Rest of North America Baby Drinks Market
- 7.1.4.4.1 Rest of North America Baby Drinks Market, by Application
- 7.1.4.4.2 Rest of North America Baby Drinks Market, by Distribution Channel
- 7.1.4.4.3 Rest of North America Baby Drinks Market, by Product Type
- 7.2 Europe Baby Drinks Market
- 7.2.1 Europe Baby Drinks Market, by Application
- 7.2.1.1 Europe 12 Months to 36 Months Market, by Country
- 7.2.1.2 Europe 6 Months to 12 Months Market, by Country
- 7.2.1.3 Europe Less than 6 Months Market, by Country
- 7.2.1.4 Europe Others Market, by Country
- 7.2.2 Europe Baby Drinks Market, by Distribution Channel
- 7.2.2.1 Europe Supermarkets & Hypermarkets Market, by Country
- 7.2.2.2 Europe Pharmacies Market, by Country
- 7.2.2.3 Europe Convenience Stores Market, by Country
- 7.2.2.4 Europe Online Channel Market, by Country
- 7.2.2.5 Europe Others Market, by Country
- 7.2.3 Europe Baby Drinks Market, by Product Type
- 7.2.3.1 Europe Infant Formula Market, by Country
- 7.2.3.2 Europe Baby Juice Market, by Country
- 7.2.3.3 Europe Baby Electrolyte Market, by Country
- 7.2.4 Europe Baby Drinks Market, by Country
- 7.2.4.1 Germany Baby Drinks Market
- 7.2.4.1.1 Germany Baby Drinks Market, by Application
- 7.2.4.1.2 Germany Baby Drinks Market, by Distribution Channel
- 7.2.4.1.3 Germany Baby Drinks Market, by Product Type
- 7.2.4.2 UK Baby Drinks Market
- 7.2.4.2.1 UK Baby Drinks Market, by Application
- 7.2.4.2.2 UK Baby Drinks Market, by Distribution Channel
- 7.2.4.2.3 UK Baby Drinks Market, by Product Type
- 7.2.4.3 France Baby Drinks Market
- 7.2.4.3.1 France Baby Drinks Market, by Application
- 7.2.4.3.2 France Baby Drinks Market, by Distribution Channel
- 7.2.4.3.3 France Baby Drinks Market, by Product Type
- 7.2.4.4 Russia Baby Drinks Market
- 7.2.4.4.1 Russia Baby Drinks Market, by Application
- 7.2.4.4.2 Russia Baby Drinks Market, by Distribution Channel
- 7.2.4.4.3 Russia Baby Drinks Market, by Product Type
- 7.2.4.5 Spain Baby Drinks Market
- 7.2.4.5.1 Spain Baby Drinks Market, by Application
- 7.2.4.5.2 Spain Baby Drinks Market, by Distribution Channel
- 7.2.4.5.3 Spain Baby Drinks Market, by Product Type
- 7.2.4.6 Italy Baby Drinks Market
- 7.2.4.6.1 Italy Baby Drinks Market, by Application
- 7.2.4.6.2 Italy Baby Drinks Market, by Distribution Channel
- 7.2.4.6.3 Italy Baby Drinks Market, by Product Type
- 7.2.4.7 Rest of Europe Baby Drinks Market
- 7.2.4.7.1 Rest of Europe Baby Drinks Market, by Application
- 7.2.4.7.2 Rest of Europe Baby Drinks Market, by Distribution Channel
- 7.2.4.7.3 Rest of Europe Baby Drinks Market, by Product Type
- 7.3 Asia Pacific Baby Drinks Market
- 7.3.1 Asia Pacific Baby Drinks Market, by Application
- 7.3.1.1 Asia Pacific 12 Months to 36 Months Market, by Country
- 7.3.1.2 Asia Pacific 6 Months to 12 Months Market, by Country
- 7.3.1.3 Asia Pacific Less than 6 Months Market, by Country
- 7.3.1.4 Asia Pacific Others Market, by Country
- 7.3.2 Asia Pacific Baby Drinks Market, by Distribution Channel
- 7.3.2.1 Asia Pacific Supermarkets & Hypermarkets Market, by Country
- 7.3.2.2 Asia Pacific Pharmacies Market, by Country
- 7.3.2.3 Asia Pacific Convenience Stores Market, by Country
- 7.3.2.4 Asia Pacific Online Channel Market, by Country
- 7.3.2.5 Asia Pacific Others Market, by Country
- 7.3.3 Asia Pacific Baby Drinks Market, by Product Type
- 7.3.3.1 Asia Pacific Infant Formula Market, by Country
- 7.3.3.2 Asia Pacific Baby Juice Market, by Country
- 7.3.3.3 Asia Pacific Baby Electrolyte Market, by Country
- 7.3.4 Asia Pacific Baby Drinks Market, by Country
- 7.3.4.1 China Baby Drinks Market
- 7.3.4.1.1 China Baby Drinks Market, by Application
- 7.3.4.1.2 China Baby Drinks Market, by Distribution Channel
- 7.3.4.1.3 China Baby Drinks Market, by Product Type
- 7.3.4.2 Japan Baby Drinks Market
- 7.3.4.2.1 Japan Baby Drinks Market, by Application
- 7.3.4.2.2 Japan Baby Drinks Market, by Distribution Channel
- 7.3.4.2.3 Japan Baby Drinks Market, by Product Type
- 7.3.4.3 India Baby Drinks Market
- 7.3.4.3.1 India Baby Drinks Market, by Application
- 7.3.4.3.2 India Baby Drinks Market, by Distribution Channel
- 7.3.4.3.3 India Baby Drinks Market, by Product Type
- 7.3.4.4 South Korea Baby Drinks Market
- 7.3.4.4.1 South Korea Baby Drinks Market, by Application
- 7.3.4.4.2 South Korea Baby Drinks Market, by Distribution Channel
- 7.3.4.4.3 South Korea Baby Drinks Market, by Product Type
- 7.3.4.5 Singapore Baby Drinks Market
- 7.3.4.5.1 Singapore Baby Drinks Market, by Application
- 7.3.4.5.2 Singapore Baby Drinks Market, by Distribution Channel
- 7.3.4.5.3 Singapore Baby Drinks Market, by Product Type
- 7.3.4.6 Malaysia Baby Drinks Market
- 7.3.4.6.1 Malaysia Baby Drinks Market, by Application
- 7.3.4.6.2 Malaysia Baby Drinks Market, by Distribution Channel
- 7.3.4.6.3 Malaysia Baby Drinks Market, by Product Type
- 7.3.4.7 Rest of Asia Pacific Baby Drinks Market
- 7.3.4.7.1 Rest of Asia Pacific Baby Drinks Market, by Application
- 7.3.4.7.2 Rest of Asia Pacific Baby Drinks Market, by Distribution Channel
- 7.3.4.7.3 Rest of Asia Pacific Baby Drinks Market, by Product Type
- 7.4 LAMEA Baby Drinks Market
- 7.4.1 LAMEA Baby Drinks Market, by Application
- 7.4.1.1 LAMEA 12 Months to 36 Months Market, by Country
- 7.4.1.2 LAMEA 6 Months to 12 Months Market, by Country
- 7.4.1.3 LAMEA Less than 6 Months Market, by Country
- 7.4.1.4 LAMEA Others Market, by Country
- 7.4.2 LAMEA Baby Drinks Market, by Distribution Channel
- 7.4.2.1 LAMEA Supermarkets & Hypermarkets Market, by Country
- 7.4.2.2 LAMEA Pharmacies Market, by Country
- 7.4.2.3 LAMEA Convenience Stores Market, by Country
- 7.4.2.4 LAMEA Online Channel Market, by Country
- 7.4.2.5 LAMEA Others Market, by Country
- 7.4.3 LAMEA Baby Drinks Market, by Product Type
- 7.4.3.1 LAMEA Infant Formula Market, by Country
- 7.4.3.2 LAMEA Baby Juice Market, by Country
- 7.4.3.3 LAMEA Baby Electrolyte Market, by Country
- 7.4.4 LAMEA Baby Drinks Market, by Country
- 7.4.4.1 Brazil Baby Drinks Market
- 7.4.4.1.1 Brazil Baby Drinks Market, by Application
- 7.4.4.1.2 Brazil Baby Drinks Market, by Distribution Channel
- 7.4.4.1.3 Brazil Baby Drinks Market, by Product Type
- 7.4.4.2 Argentina Baby Drinks Market
- 7.4.4.2.1 Argentina Baby Drinks Market, by Application
- 7.4.4.2.2 Argentina Baby Drinks Market, by Distribution Channel
- 7.4.4.2.3 Argentina Baby Drinks Market, by Product Type
- 7.4.4.3 UAE Baby Drinks Market
- 7.4.4.3.1 UAE Baby Drinks Market, by Application
- 7.4.4.3.2 UAE Baby Drinks Market, by Distribution Channel
- 7.4.4.3.3 UAE Baby Drinks Market, by Product Type
- 7.4.4.4 Saudi Arabia Baby Drinks Market
- 7.4.4.4.1 Saudi Arabia Baby Drinks Market, by Application
- 7.4.4.4.2 Saudi Arabia Baby Drinks Market, by Distribution Channel
- 7.4.4.4.3 Saudi Arabia Baby Drinks Market, by Product Type
- 7.4.4.5 South Africa Baby Drinks Market
- 7.4.4.5.1 South Africa Baby Drinks Market, by Application
- 7.4.4.5.2 South Africa Baby Drinks Market, by Distribution Channel
- 7.4.4.5.3 South Africa Baby Drinks Market, by Product Type
- 7.4.4.6 Nigeria Baby Drinks Market
- 7.4.4.6.1 Nigeria Baby Drinks Market, by Application
- 7.4.4.6.2 Nigeria Baby Drinks Market, by Distribution Channel
- 7.4.4.6.3 Nigeria Baby Drinks Market, by Product Type
- 7.4.4.7 Rest of LAMEA Baby Drinks Market
- 7.4.4.7.1 Rest of LAMEA Baby Drinks Market, by Application
- 7.4.4.7.2 Rest of LAMEA Baby Drinks Market, by Distribution Channel
- 7.4.4.7.3 Rest of LAMEA Baby Drinks Market, by Product Type
Chapter 8. Company Profiles
- 8.1 Reckitt Benckiser Group PLC
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 SWOT Analysis
- 8.2 Danone S.A.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Category and Regional Analysis
- 8.2.4 SWOT Analysis
- 8.3 HiPP GmbH & Co. Vertrieb KG
- 8.3.1 Company Overview
- 8.3.2 SWOT Analysis
- 8.4 Nestle S.A
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 Recent strategies and developments:
- 8.4.5.1 Acquisition and Mergers:
- 8.4.6 SWOT Analysis
- 8.5 The Hain Celestial Group, Inc.
- 8.5.1 Company overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Research & Development Expense
- 8.5.5 SWOT Analysis
- 8.6 Campbell Soup Company
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 SWOT Analysis
- 8.7 Abbott Laboratories
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expense
- 8.7.5 SWOT Analysis
- 8.8 Arla Foods, Inc.
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Regional Analysis
- 8.8.4 Research & Development Expense
- 8.8.5 Recent strategies and developments:
- 8.8.5.1 Product Launches and Product Expansions:
- 8.8.6 SWOT Analysis
- 8.9 Bobbie Baby, Inc.
- 8.9.1 Company Overview
- 8.9.2 Recent strategies and developments:
- 8.9.2.1 Acquisition and Mergers:
- 8.9.3 SWOT Analysis
- 8.10. Holle baby food AG
- 8.10.1 Company Overview
- 8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Baby Drinks Market