The Global Air-Cooled Generators Market size is expected to reach $5.6 billion by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,250.89 thousand units, experiencing a growth of 5.0% (2019-2022).
Asia Pacific region hosts various commercial and industrial sectors, including manufacturing, healthcare, hospitality, telecommunications, and IT services. Therefore, the Asia Pacific region captured $1,756.62 million revenue in the market in 2022. Also, the China market utilized 548.36 thousand units Air-Cooled Generators in 2022. These sectors rely on these for backup and standby power to maintain operations, ensure business continuity, and safeguard critical equipment and facilities from power outages and disruptions.
The major strategies followed by the market participants are Product Launches and Product Expansions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In July, 2023, Kohler Co. launched the 26 kW (26RCA) air-cooled home standby generator, designed to provide effortless, automatic operation by utilizing the home's fuel sources. The new product helps homeowners enjoy uninterrupted power supply during outages without any manual intervention. Additionally, In June, 2023, Cummins Inc. revealed the Onan C-Power QSB7E generator for the commercial marine industry. The new product is accessible as either an open or enclosed unit, available in both 50 and 60 Hz variants, boasting an output capability of up to 195 kWe.
KBV Cardinal Matrix - Air-Cooled Generators Market Competition Analysis
Based on the Analysis presented in the KBV Cardinal matrix; Siemens AG is the forerunner in the market. In June, 2022, Siemens AG introduced Siemens Xcelerator, an open digital platform, aimed at speeding up digital transformation and value generation for customers in various sectors such as industry, buildings, grids, and mobility. Siemens Xcelerator offers a selected range of IoT-enabled hardware, software, and digital services from both Siemens and certified third-party providers. Companies such as Honda Motor Co. Ltd., Baker Hughes Company, Mitsubishi Heavy Industries Ltd. are some of the key innovators in the market.
Market Growth Factors
Ensuring an uninterrupted power supply, as is reliance on electricity for critical operations in various industries and sectors, is paramount. These offer a reliable backup power solution that seamlessly kicks in during grid outages or disruptions, minimizing downtime and preventing costly interruptions to business operations. Therefore, increasing demand for backup power is driving the market's growth.
Energy security is essential for maintaining business continuity and operational resilience, especially in industries that rely heavily on uninterrupted power supply for critical operations. Enterprises operating in industries like medical care, banking, telecommunications, information technology, manufacturing, and retail are highly vulnerable to extended downtime or disruptions in their business operations. Hence, growing awareness of energy security is propelling the market's growth.
Market Restraining Factors
Air-cooled generators rely on air for cooling, which becomes less effective at dissipating heat as ambient temperatures rise. In high-temperature environments, air's cooling capacity is limited, leading to reduced efficiency in heat dissipation from the generator components. High operating temperatures can cause performance degradation in generator components such as engines, alternators, and electrical systems. Hence, reduced efficiency at high temperatures is hampering the market's growth.
By Type Analysis
Based on type, the market is bifurcated into portable and stationary. In 2022, the portable segment garnered 66.9% revenue share in the market. The benefit of mobility with portable air-cooled generators is that users can move them to other places as needed. This versatility makes them ideal for construction sites, outdoor events, camping trips, and other temporary or remote settings where access to grid power may be limited or unavailable.
By System Analysis
On the basis of system, the market is segmented into enclosed system and open ventilated system. In 2022, the open ventilated system segment attained 24.5% revenue share in the market. Open ventilated systems allow greater airflow around the generator components, facilitating more efficient engine cooling and other critical parts.
By End User Analysis
By end user, the market is divided into industrial, residential, and others. In 2022, the residential segment registered 59.0% revenue share in the market. Residential users prioritize uninterrupted power supply to maintain essential appliances and comfort systems during grid outages caused by severe weather, utility failures, or other emergencies.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region generated 21.6% revenue share in the market. North America encompasses vast rural and remote areas where access to reliable grid power may be limited or non-existent.
The market competition in the Air-Cooled Generators sector is marked by a mix of established manufacturers, emerging players, and technological innovators vying for market share in a dynamic landscape. Established companies leverage their extensive experience, brand reputation, and global presence to maintain their competitive edge. These industry incumbents often invest heavily in research and development to enhance product performance, reliability, and efficiency while also focusing on expanding their distribution networks and aftermarket services to cater to diverse customer needs.
Recent Strategies Deployed in the Market
- Oct-2023: Siemens AG came into a partnership with Microsoft Corporation, an American multinational technology corporation. Under this partnership, the Siemens Industrial Copilot, an AI-powered assistant used for improving collaboration between humans and machines, was introduced. Additionally, the partnership assisted in the combination of Siemens Teamcenter software and Microsoft Teams to develop the way for enabling the industrial metaverse.
- Aug-2023: Mitsubishi Heavy Industries Engine & Turbocharger, Ltd., a subsidiary of Mitsubishi Heavy Industries Ltd., introduced the MGS3100R to enhance its MGS-R series. The new product provides a freshly developed S16R2-PTAWT-CR engine, incorporating an electronically controlled common rail fuel injection system. Additionally, the new product delivers an output of 3,025 kVA for standby/critical power applications and 2,750 kVA for prime/data centre continuous power operations at a frequency of 50Hz.
- Jul-2023: Kohler Co. launched the 26 kW (26RCA) air-cooled home standby generator, designed to provide effortless, automatic operation by utilizing the home's fuel sources. The new product helps homeowners enjoy uninterrupted power supply during outages without any manual intervention. The new product combines with the existing fuel system of the houses to enhance their sense of security and peace of mind throughout the duration of any outage.
- Jun-2023: Cummins Inc. revealed the Onan C-Power QSB7E generator for the commercial marine industry. The new product is accessible as either an open or enclosed unit, available in both 50 and 60 Hz variants, boasting an output capability of up to 195 kWe.
- Aug-2022: Baker Hughes Company completed the acquisition of Quest Integrity Group, LLC, a global leader in the development asset integrity and reliability management services. Through this acquisition, the company offered comprehensive industrial asset management services, further enhancing its distinct capability to cater to the diverse needs of its customers.
List of Key Companies Profiled
- Briggs & Stratton, LLC (KPS Capital Partners)
- Generac Holdings, Inc.
- Honda Motor Co. Ltd.
- Kohler Co.
- Yamaha Corporation
- Siemens AG
- Mitsubishi Heavy Industries Ltd.
- Toshiba Corporation
- Cummins, Inc.
- Baker Hughes Company
Global Air-Cooled Generators Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
By System (Volume, Thousand Units, USD Billion, 2019-2030)
- Enclosed System
- Open Ventilated System
By End User (Volume, Thousand Units, USD Billion, 2019-2030)
- Residential
- Industrial
- Others
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Air-Cooled Generators Market, by Type
- 1.4.2Global Air-Cooled Generators Market, by System
- 1.4.3Global Air-Cooled Generators Market, by End User
- 1.4.4Global Air-Cooled Generators Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
Chapter 4.Competition Analysis - Global
- 4.1KBV Cardinal Matrix
- 4.2Recent Industry Wide Strategic Developments
- 4.2.1Partnerships, Collaborations and Agreements
- 4.2.2Product Launches and Product Expansions
- 4.2.3Acquisition and Mergers
- 4.3Top Winning Strategies
- 4.3.1Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.3.2Key Strategic Move: (Product Launches and Product Expansions : 2021, Oct - 2023, Aug) Leading Players
- 4.4Porter's Five Forces Analysis
Chapter 5.Global Air-Cooled Generators Market by Type
- 5.1Global Portable Market by Region
- 5.2Global Stationary Market by Region
Chapter 6.Global Air-Cooled Generators Market by System
- 6.1Global Enclosed System Market by Region
- 6.2Global Open Ventilated System Market by Region
Chapter 7.Global Air-Cooled Generators Market by End User
- 7.1Global Residential Market by Region
- 7.2Global Industrial Market by Region
- 7.3Global Others Market by Region
Chapter 8.Global Air-Cooled Generators Market by Region
- 8.1North America Air-Cooled Generators Market
- 8.1.1North America Air-Cooled Generators Market by Type
- 8.1.1.1North America Portable Market by Country
- 8.1.1.2North America Stationary Market by Country
- 8.1.2North America Air-Cooled Generators Market by System
- 8.1.2.1North America Enclosed System Market by Country
- 8.1.2.2North America Open Ventilated System Market by Country
- 8.1.3North America Air-Cooled Generators Market by End User
- 8.1.3.1North America Residential Market by Country
- 8.1.3.2North America Industrial Market by Country
- 8.1.3.3North America Others Market by Country
- 8.1.4North America Air-Cooled Generators Market by Country
- 8.1.4.1US Air-Cooled Generators Market
- 8.1.4.1.1US Air-Cooled Generators Market by Type
- 8.1.4.1.2US Air-Cooled Generators Market by System
- 8.1.4.1.3US Air-Cooled Generators Market by End User
- 8.1.4.2Canada Air-Cooled Generators Market
- 8.1.4.2.1Canada Air-Cooled Generators Market by Type
- 8.1.4.2.2Canada Air-Cooled Generators Market by System
- 8.1.4.2.3Canada Air-Cooled Generators Market by End User
- 8.1.4.3Mexico Air-Cooled Generators Market
- 8.1.4.3.1Mexico Air-Cooled Generators Market by Type
- 8.1.4.3.2Mexico Air-Cooled Generators Market by System
- 8.1.4.3.3Mexico Air-Cooled Generators Market by End User
- 8.1.4.4Rest of North America Air-Cooled Generators Market
- 8.1.4.4.1Rest of North America Air-Cooled Generators Market by Type
- 8.1.4.4.2Rest of North America Air-Cooled Generators Market by System
- 8.1.4.4.3Rest of North America Air-Cooled Generators Market by End User
- 8.2Europe Air-Cooled Generators Market
- 8.2.1Europe Air-Cooled Generators Market by Type
- 8.2.1.1Europe Portable Market by Country
- 8.2.1.2Europe Stationary Market by Country
- 8.2.2Europe Air-Cooled Generators Market by System
- 8.2.2.1Europe Enclosed System Market by Country
- 8.2.2.2Europe Open Ventilated System Market by Country
- 8.2.3Europe Air-Cooled Generators Market by End User
- 8.2.3.1Europe Residential Market by Country
- 8.2.3.2Europe Industrial Market by Country
- 8.2.3.3Europe Others Market by Country
- 8.2.4Europe Air-Cooled Generators Market by Country
- 8.2.4.1Germany Air-Cooled Generators Market
- 8.2.4.1.1Germany Air-Cooled Generators Market by Type
- 8.2.4.1.2Germany Air-Cooled Generators Market by System
- 8.2.4.1.3Germany Air-Cooled Generators Market by End User
- 8.2.4.2UK Air-Cooled Generators Market
- 8.2.4.2.1UK Air-Cooled Generators Market by Type
- 8.2.4.2.2UK Air-Cooled Generators Market by System
- 8.2.4.2.3UK Air-Cooled Generators Market by End User
- 8.2.4.3France Air-Cooled Generators Market
- 8.2.4.3.1France Air-Cooled Generators Market by Type
- 8.2.4.3.2France Air-Cooled Generators Market by System
- 8.2.4.3.3France Air-Cooled Generators Market by End User
- 8.2.4.4Russia Air-Cooled Generators Market
- 8.2.4.4.1Russia Air-Cooled Generators Market by Type
- 8.2.4.4.2Russia Air-Cooled Generators Market by System
- 8.2.4.4.3Russia Air-Cooled Generators Market by End User
- 8.2.4.5Spain Air-Cooled Generators Market
- 8.2.4.5.1Spain Air-Cooled Generators Market by Type
- 8.2.4.5.2Spain Air-Cooled Generators Market by System
- 8.2.4.5.3Spain Air-Cooled Generators Market by End User
- 8.2.4.6Italy Air-Cooled Generators Market
- 8.2.4.6.1Italy Air-Cooled Generators Market by Type
- 8.2.4.6.2Italy Air-Cooled Generators Market by System
- 8.2.4.6.3Italy Air-Cooled Generators Market by End User
- 8.2.4.7Rest of Europe Air-Cooled Generators Market
- 8.2.4.7.1Rest of Europe Air-Cooled Generators Market by Type
- 8.2.4.7.2Rest of Europe Air-Cooled Generators Market by System
- 8.2.4.7.3Rest of Europe Air-Cooled Generators Market by End User
- 8.3Asia Pacific Air-Cooled Generators Market
- 8.3.1Asia Pacific Air-Cooled Generators Market by Type
- 8.3.1.1Asia Pacific Portable Market by Country
- 8.3.1.2Asia Pacific Stationary Market by Country
- 8.3.2Asia Pacific Air-Cooled Generators Market by System
- 8.3.2.1Asia Pacific Enclosed System Market by Country
- 8.3.2.2Asia Pacific Open Ventilated System Market by Country
- 8.3.3Asia Pacific Air-Cooled Generators Market by End User
- 8.3.3.1Asia Pacific Residential Market by Country
- 8.3.3.2Asia Pacific Industrial Market by Country
- 8.3.3.3Asia Pacific Others Market by Country
- 8.3.4Asia Pacific Air-Cooled Generators Market by Country
- 8.3.4.1China Air-Cooled Generators Market
- 8.3.4.1.1China Air-Cooled Generators Market by Type
- 8.3.4.1.2China Air-Cooled Generators Market by System
- 8.3.4.1.3China Air-Cooled Generators Market by End User
- 8.3.4.2Japan Air-Cooled Generators Market
- 8.3.4.2.1Japan Air-Cooled Generators Market by Type
- 8.3.4.2.2Japan Air-Cooled Generators Market by System
- 8.3.4.2.3Japan Air-Cooled Generators Market by End User
- 8.3.4.3India Air-Cooled Generators Market
- 8.3.4.3.1India Air-Cooled Generators Market by Type
- 8.3.4.3.2India Air-Cooled Generators Market by System
- 8.3.4.3.3India Air-Cooled Generators Market by End User
- 8.3.4.4South Korea Air-Cooled Generators Market
- 8.3.4.4.1South Korea Air-Cooled Generators Market by Type
- 8.3.4.4.2South Korea Air-Cooled Generators Market by System
- 8.3.4.4.3South Korea Air-Cooled Generators Market by End User
- 8.3.4.5Singapore Air-Cooled Generators Market
- 8.3.4.5.1Singapore Air-Cooled Generators Market by Type
- 8.3.4.5.2Singapore Air-Cooled Generators Market by System
- 8.3.4.5.3Singapore Air-Cooled Generators Market by End User
- 8.3.4.6Malaysia Air-Cooled Generators Market
- 8.3.4.6.1Malaysia Air-Cooled Generators Market by Type
- 8.3.4.6.2Malaysia Air-Cooled Generators Market by System
- 8.3.4.6.3Malaysia Air-Cooled Generators Market by End User
- 8.3.4.7Rest of Asia Pacific Air-Cooled Generators Market
- 8.3.4.7.1Rest of Asia Pacific Air-Cooled Generators Market by Type
- 8.3.4.7.2Rest of Asia Pacific Air-Cooled Generators Market by System
- 8.3.4.7.3Rest of Asia Pacific Air-Cooled Generators Market by End User
- 8.4LAMEA Air-Cooled Generators Market
- 8.4.1LAMEA Air-Cooled Generators Market by Type
- 8.4.1.1LAMEA Portable Market by Country
- 8.4.1.2LAMEA Stationary Market by Country
- 8.4.2LAMEA Air-Cooled Generators Market by System
- 8.4.2.1LAMEA Enclosed System Market by Country
- 8.4.2.2LAMEA Open Ventilated System Market by Country
- 8.4.3LAMEA Air-Cooled Generators Market by End User
- 8.4.3.1LAMEA Residential Market by Country
- 8.4.3.2LAMEA Industrial Market by Country
- 8.4.3.3LAMEA Others Market by Country
- 8.4.4LAMEA Air-Cooled Generators Market by Country
- 8.4.4.1Brazil Air-Cooled Generators Market
- 8.4.4.1.1Brazil Air-Cooled Generators Market by Type
- 8.4.4.1.2Brazil Air-Cooled Generators Market by System
- 8.4.4.1.3Brazil Air-Cooled Generators Market by End User
- 8.4.4.2Argentina Air-Cooled Generators Market
- 8.4.4.2.1Argentina Air-Cooled Generators Market by Type
- 8.4.4.2.2Argentina Air-Cooled Generators Market by System
- 8.4.4.2.3Argentina Air-Cooled Generators Market by End User
- 8.4.4.3UAE Air-Cooled Generators Market
- 8.4.4.3.1UAE Air-Cooled Generators Market by Type
- 8.4.4.3.2UAE Air-Cooled Generators Market by System
- 8.4.4.3.3UAE Air-Cooled Generators Market by End User
- 8.4.4.4Saudi Arabia Air-Cooled Generators Market
- 8.4.4.4.1Saudi Arabia Air-Cooled Generators Market by Type
- 8.4.4.4.2Saudi Arabia Air-Cooled Generators Market by System
- 8.4.4.4.3Saudi Arabia Air-Cooled Generators Market by End User
- 8.4.4.5South Africa Air-Cooled Generators Market
- 8.4.4.5.1South Africa Air-Cooled Generators Market by Type
- 8.4.4.5.2South Africa Air-Cooled Generators Market by System
- 8.4.4.5.3South Africa Air-Cooled Generators Market by End User
- 8.4.4.6Nigeria Air-Cooled Generators Market
- 8.4.4.6.1Nigeria Air-Cooled Generators Market by Type
- 8.4.4.6.2Nigeria Air-Cooled Generators Market by System
- 8.4.4.6.3Nigeria Air-Cooled Generators Market by End User
- 8.4.4.7Rest of LAMEA Air-Cooled Generators Market
- 8.4.4.7.1Rest of LAMEA Air-Cooled Generators Market by Type
- 8.4.4.7.2Rest of LAMEA Air-Cooled Generators Market by System
- 8.4.4.7.3Rest of LAMEA Air-Cooled Generators Market by End User
Chapter 9.Company Profiles
- 9.1Briggs & Stratton, LLC (KPS Capital Partners)
- 9.1.1Company Overview
- 9.1.2SWOT Analysis
- 9.2Generac Holdings, Inc.
- 9.2.1Company Overview
- 9.2.2Financial Analysis
- 9.2.3Segmental Analysis
- 9.2.4Research & Development Expenses
- 9.2.5Recent strategies and developments:
- 9.2.5.1Product Launches and Product Expansions:
- 9.2.6SWOT Analysis
- 9.3Honda Motor Co. Ltd.
- 9.3.1Company Overview
- 9.3.2Financial Analysis
- 9.3.3Segmental and Regional Analysis
- 9.3.4Research & Development Expense
- 9.3.5SWOT Analysis
- 9.4Kohler Co.
- 9.4.1Company Overview
- 9.4.2Recent strategies and developments:
- 9.4.2.1Product Launches and Product Expansions:
- 9.4.2.2Acquisition and Mergers:
- 9.4.3SWOT Analysis
- 9.5Yamaha Corporation
- 9.5.1Company Overview
- 9.5.2Financial Analysis
- 9.5.3Regional & Segmental Analysis
- 9.5.4Research & Development Expenses
- 9.5.5SWOT Analysis
- 9.6Siemens AG
- 9.6.1Company Overview
- 9.6.2Financial Analysis
- 9.6.3Segmental and Regional Analysis
- 9.6.4Research & Development Expense
- 9.6.5Recent strategies and developments:
- 9.6.5.1Partnerships, Collaborations, and Agreements:
- 9.6.5.2Product Launches and Product Expansions:
- 9.6.5.3Acquisition and Mergers:
- 9.6.6SWOT Analysis
- 9.7Mitsubishi Heavy Industries Ltd.
- 9.7.1Company Overview
- 9.7.2Financial Analysis
- 9.7.3Segmental Analysis
- 9.7.4Research & Development Expenses
- 9.7.5Recent strategies and developments:
- 9.7.5.1Product Launches and Product Expansions:
- 9.7.6SWOT Analysis
- 9.8Toshiba Corporation
- 9.8.1Company Overview
- 9.8.2Financial Analysis
- 9.8.3Segmental and Regional Analysis
- 9.8.4Research and Development Expense
- 9.8.5SWOT Analysis
- 9.9Cummins, Inc.
- 9.9.1Company Overview
- 9.9.2Financial Analysis
- 9.9.3Regional & Segmental Analysis
- 9.9.4Research & Development Expenses
- 9.9.5Recent strategies and developments:
- 9.9.5.1Product Launches and Product Expansions:
- 9.9.6SWOT Analysis
- 9.10.Baker Hughes Company
- 9.10.1Company Overview
- 9.10.2Financial Analysis
- 9.10.3Segmental and Regional Analysis
- 9.10.4Research & Development Expenses
- 9.10.5Recent strategies and developments:
- 9.10.5.1Acquisition and Mergers:
- 9.10.6SWOT Analysis
Chapter 10.Winning Imperatives of Air-Cooled Generators Market