消費者研究分析：UX（用戶體驗）創新

UX/UI 是一種流行軟件，用於移動應用程序中流暢導航的界面。 金融科技領域的應用程序尤其受到追捧，因為它們可以提供更好的客戶體驗，並且隨著 AR、VR、語音 UI 和 AI 技術等技術的進步，金融科技領域的應用程序變得更加容易使用。 運營小額貸款應用程序的領先公司擁有必要的 UX/UI 優化功能，例如以用戶為中心的設計。

UX/UI 市場的主要增長因素是小型、中型和大型企業等不同類型用戶的高需求。 2021年至2022年，印度互聯網用戶數量增加了3400萬。 該國擁有全球第二大即時通訊服務用戶和全球第一大社交媒體用戶。 True Balance 等應用程序適合小額、輕鬆的個人貸款。 印度已成為全球第三大金融科技市場。

目前，印度有超過 2,200 家公司在金融科技領域開展業務。 每家公司都為客戶提供在其應用程序中輕鬆訪問個人貸款的服務，並且對改進其應用程序的 UX/UI 軟件有著濃厚的興趣。

本報告調查了移動應用的 UX/UI 軟件，並總結了主要應用的概述、主要應用用戶的調查結果、比較分析和各種建議。

目錄

第 1 章執行摘要

第 2 章應用概述：KreditBee、True Balance、CASHe、Stashfin

• Kreditbee 和 True Balance 概述
• Stashfin 和 CASHe 概述
  • 評級
  • 下載次數
  • 評論
  • 排名
  • 突出顯示功能

第 3 章調查結果：對 KreditBee、True Balance、Stashfin 和 CASHe 應用程序的見解

• 對 KreditBee 和 True Balance 的見解
• 對 Stashfin 和 CASHe 的見解
  • 應用程序使用頻率
  • 應用視覺吸引力
  • 內容加載速度
  • 擁有處理錯誤和故障的經驗
  • 用戶易用性等。

第 4 章 UI/UX 審核和競爭分析

• UI/UX 審核：8 個參數
• 競爭分析：9 個參數
• 4 個應用的視覺吸引力比較
• UI/UX 最佳實踐：KreditBee、Stashfin 和 CASHe
• 半優化 UI/UX 實踐：KreditBee、Stashfin 和 CASHe

第 5 章有關 True Balance 應用程序 UI/UX 的主要建議

• 優化 True Balance UI/UX 以獲得更好用戶體驗的關鍵推薦參數
• 以用戶為中心的設計和視覺層次結構
• 導航和信息架構、簡單和極簡主義
• 倡導、用戶指南、無障礙和包容性

第 6 章訪談的主觀發現、應用程序缺陷/錯誤、要考慮的基本原則、UI/UX 理論

• True Balance 應用程序問題/錯誤
• 希克斯定律
• 菲茨定律
• 目標漸變效果

第七章研究方法

Market Overview:

UX/UI is a trending software, which is used for providing better interface for smooth navigation in mobile apps. Apps in Fintech are especially in need for better customer experience. The major Trending technological advancements like Augmented Reality (AR) Virtual Reality (VR) Voice UI and AI technology etc. made it accessible. Major companies operating in micro lending loan apps has a great optimization features for UX/UI, which are much, needed like user-centered design etc.

Adherence to UI/UX laws and principles is strongly recommended. Here are three essential laws: Hick's Law: Simplify the user interface and reduce decision-making time by limiting the number of choices available. Fitts's Law: Design interactive elements in a way that gives ease of use, considering factors such as size and distance, to enhance user interaction. Goal Gradient Effect: Leverage the psychological tendency for users to be motivated by nearing completion to encourage engagement and progress within the app.

UX/UI Survey Analysis

The major growth factors of UX/UI market are the heavy demand of users on types of enterprises like small, medium and big. Between 2021 and 2022, there were ~34 million more internet users in India.

The second-largest IM service users and the most significant social media users worldwide are found in India.

Apps like True balance has been in demand for simple personal loans for small amount. India has emerged as the world's third-largest fintech market.

Competitive Landscape:

At present, over 2,200 companies are operating in the fintech segment in India. Companies offer customers the easy acess for personal loans by applying on their respective apps. Companies usually took keen interest in betterment of UX/UI softwares in their apps. Apps like Kreditbee, CashE, StashFin and True balance. Majority of the Micro lending Loan App companies are majorily working on their UX/UI lookout. The True Balance app received better average rating for visual appeal, indicating that respondents found its design and interface to be pleasing. Other apps like Kreditbee and StashFin are also working for better customer base.

Recent Developments:

Trending technical upgrades is making UX/UI easily accessible and in making smooth interface. Like in AR is a great start. Using body and face tracking, as well as advanced scene depth sensing, companies are already working on camera filters that accomplish this.

Also, Artificial intelligence powers facial and spatial recognition software needed for AR to function. AR and AI solutions can work together to provide innovative solutions.

Major micro loan providing players are doing surveys of various customers, which are users of various loan apps for better quality of feedback on which they could work on in the future.

Table Of Contents

1. Executive Summary

• 1.1 Executive Summary: True Balance Ui/Ux Project

2. App Overview: KreditBee, True Balance, CASHe, and Stashfin

• 2.1 Overview of Kreditbee and True balance (Ratings, downloads, reviews, rankings, and Highlighted features of the apps)
• 2.2 Overview of Stashfin and CASHe (Ratings, downloads, reviews, rankings, and Highlighted features of the apps)

3. Survey Findings: Insights on the KreditBee, True Balance, Stashfin, and CASHe App

• 3.1 Insights on KreditBee and True Balance (Frequency of app usage, Visual appeal of the app, Content loading speed, Experience of bugs or glitches, User-friendliness, etc.)
• 3.2 Insights on Stashfin and CASHe (Frequency of app usage, Visual appeal of the app, Content loading speed, Experience of bugs or glitches, User-friendliness, etc.)

4. Ui/Ux Audit and Competitive Analysis

• 4.1 Ui/Ux Audit on 8 Different Parameters
• 4.2 Competitive Analysis on 9 Different Parameters
• 4.3 Comparison of Visual Appeal Across Four Apps
• 4.4 Best UI/UX Practices by KreditBee, Stashfin, and CASHe
• 4.5 Suboptimal UI/UX Practices by KreditBee, Stashfin, and CASHe

5. Key UI/UX Recommendations for True Balance App

• 5.1 Key Recommendations Parameters to Optimize True Balance UI/UX for a better User Experience
• 5.2 User-Centered Design and Visual Hierarchy
• 5.3 Navigation and Information Architecture and Simplicity and Minimalism
• 5.4 Recommendations, User Guidance and Accessibility and Inclusivity

6. Subjective Interview Findings and App Glitches/Errors and Essential Principles and UI/UX Theories to Consider

• 6.1 True Balance App Glitches/Errors
• 6.2 Hick's Law
• 6.3 Fitt's Law
• 6.4 The Goal-Gradient Effect

7. Research Methodology

• 7.1 Market Definitions and Assumptions
• 7.2 Survey - Steps Involved in Conducting Survey
• 7.3 Survey - Research Approach
• 7.4 Sample Questions - Survey
• Disclaimer
• Contact Us