查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1378048

全球馬飼料市場：2023-2028 年預測

Global Horse Feed Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2021年馬飼料市場規模預估為100.39億美元，預估在預測期間內年複合成長率為4.93%。

馬飼料市場預計將在整個預測期內穩定成長。馬飼料提供馬完整的營養和健康套餐，包括草、穀物、乾草和濃縮飼料混合物。與馬有關的運動的日益普及和人們對動物健康的認知以及人們生活水準的提高預計將推動馬飼料市場的成長。此外，不斷推出的新產品和具有更高營養價值的創新健康飼料預計將進一步推動馬飼料市場的成長。

人們對動物營養的認知不斷增強

騎手和馴馬師現在更加了解馬匹的營養需求，並且在大多數情況下都會從專家那裡獲得客製化計劃，以改善馬匹的整體健康狀況。許多領先的健康和生活方式公司都發布了動物營養指南，供飼主在餵養包括馬在內的動物時遵循。例如，奧勒岡州立大學指南根據20年度的教學經驗發布了動物營養原理指南。2020年，聯合國糧食及農業組織發布了一份名為《營養與牲畜》的改善營養的技術指南。專家指南和客製化馬飼料預計將在預測期內成長馬飼料市場。

馬匹數量增加

馬的數量日益增加，需要飼料來生存、生長和健康。這種不斷成長的需求和需求可能會在未來年度提振馬飼料市場。美國馬匹委員會報告指出，2021年美國馬匹數量將達到920萬匹，比2016年增加近300萬匹。此外，根據美國賽馬協會進行的《美國馬匹數量對國家經濟影響的調查》顯示，2017年美國馬場總數為459,526匹。馬飼料是馬的生存和長壽所必需的，馬匹數量的成長推動馬飼料市場的成長。

馬飼料的健康益處

馬飼料具有許多健康益處，對馬及其生存非常重要。馬飼料提供能量、提高表現並預防肌肉疾病。此外，它還能調節體溫並促進體內的化學反應。每匹馬的用餐需求都有一定程度的不同，為所有馬匹提供相同的馬飼料是不合適的。透過這種方式，馬飼料可以根據每種營養需求和體重估計進行客製化。馬飼料的這些健康益處滿足了所有馴馬師和騎手的需求，預計將推動馬飼料市場的規模。

與馬有關的體育賽事受歡迎

與馬相關的活動越來越受歡迎，因此對改善馬飼料的需求也隨之增加。與馬相關的賽事包括馬場馬術、耐力賽、賽馬和障礙賽，這些都推動了馬飼料市場的成長。例如，2020年肯塔基德比是英國收視率最高的年度體育賽事，NBC 和 NBS Sports Digital 報告了 830 萬觀眾。對馬匹體育賽事感興趣的觀眾和人數的增加預計將增強馬飼料市場的潛力。

新進入者的機會

持續的技術創新和產品發布使馬飼料市場成為致力於改善馬飼料健康益處的新進入者的絕佳機會。隨著與馬匹相關的賽事越來越受歡迎，競爭系列中對馬飼料的要求非常重要，以提高馬匹的表現恢復能力。此外，在重大賽馬賽事期間，該產品會贈送給獲勝的馬匹，提高公司的知名度和行銷優勢。考慮到馬飼料市場的成長前景，馬飼料市場的機會對於新進者來說是驚人的。

馬飼料市場公司

  • Royal Horse 是世界領先的馬飼料公司之一。透過運動和休閒系列、競爭系列、育種系列和補充飼料提供馬飼料。該公司的產品包括用於比賽馬匹的 H-150 顆粒/纖維飼料和補充品 C-400。BASF股份公司涉足動物營養市場已有 50 多年的歷史。透過 Natugrain TS、Natuphos E 和 Balangut AQ 等產品提供高品質馬飼料。此外，也透過 Trinamix、光學和 Cloudfarms 軟體技術提供動物飼料分析的數位解決方案。 CHR Hansen 150 多年來一直為食品文化、動物健康、植物健康、人類健康和益生菌市場提供服務。該公司提供早期飼料配方解決方案、有氧穩定性增強劑和發酵促進劑。

主要市場開拓

  • 2023年 2月，Bluegrass Horse Feed 推出了一款新產品 Mare Preparation ，專用有生育問題的母馬和馬匹。該產品由 omega 脂肪酸、DHA 和 EPA 組成，有助於生育和生殖健康。2020年 10月，Nutrena® 在其飼料中引進了回彈技術。這項技術可以幫助馬匹從艱苦的訓練和激烈的競爭中恢復過來。它還採用與人類運動表現恢復相當的方法開發，允許連續表現日恢復。2020年 9月，Saracen Horse Feed 在2019年推出的 Recovery Mash 的基礎上添加了 1.5 公斤的旅行袋。適合旅遊、比賽、運動後使用。它提供水分，也有益於後腸的健康。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章 調查方法

  • 調查資料
  • 先決條件

第3章 執行摘要

  • 研究亮點

第4章 市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章 全球馬飼料市場：依型態

  • 介紹
  • 顆粒
  • 立方體
  • 粉末

第6章 全球馬飼料市場：依成分分類

  • 介紹
  • 穀物
  • 補充品
  • 餅/粗粉
  • 其他

第7章 飼料市場：依類型

  • 介紹
  • Performance
  • 老年
  • 專業
  • 母馬和小馬駒
  • 其他

第8章 全球馬飼料市場：依地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章 競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作

第10章 公司簡介

  • Royal Horse
  • BASF SE（Germany）
  • Chr. Hansen Holding A/S（Denmark）
  • DSM（Netherlands）
  • Evonik Industries AG（Germany）
  • NOVUS INTERNATIONAL（USA）
  • Alltech（US）
  • Associated British Foods plc（UK）
  • Charoen Pokphand Foods PCL（Thailand）
簡介目錄
Product Code: KSI061615549

The global horse feed market was valued at US$10.039 billion in 2021 and is expected to grow at a CAGR of 4.93% during the forecast period.

The global horse feed market is anticipated to grow at a steady pace throughout the forecast period. Horse feed is an overall nutritional and health package for horses that can include pasture grasses, grains, hay, and concentrated mixes. The growing popularity of horse-related sports coupled with awareness about animal health and improved standard of living of people are expected to drive the growth of the horse feed market. Moreover, the continuous new product launches and innovative better nutritional health feed are further expected to drive the market growth of horse feed.

Increased Awareness about Animal Nutrition

The horse riders and trainers are now more aware of the nutritional requirements of their horses and mostly they get customized plans from experts to improve their overall health. Many leading health and lifestyle companies have released animal nutrition guidelines to be followed by owners while feeding their animals including horses. For instance, a guideline by Oregon State University released a guide to principles of animal nutrition based on 20 years of teaching experience. The UN Food and Agriculture Organization released a Nutrition and Livestock named technical guideline in 2020 for improved nutrition. The expert guidelines coupled with customized horse feed are anticipated to grow the horse feed market during the forecast period.

Growing Horse Population

The population of horses is rising and the rising population needs feeds for survival, growth, and health. This growing demand and its requirement will boost the horse feed market in the coming years. The population of horses in the USA reached 9.2 million in the year 2021 as per the reports of the American Horse Council which is an increase of nearly 3 million from the year 2016. Moreover, the total number of horse farms in the US was 459,526 in 2017 as per the National Economic Impact of the US Horse Population Survey conducted by the American Horse Council. As horse feed is necessary for the survival and longevity of horses, the growing population is propelling the horse feed market growth.

Health Benefits of Horse Feed

There are numerous health benefits related to the hose feed which are crucial for the horses and their survival. The horse feed provides energy, improves performance, and protects from muscular disorders. Moreover, it regulates body temperature and enhances chemical reactions in the body. The diet requirement of each horse varies to a certain extent and it is not appropriate to provide the same horse feed to every horse thus horse feed provides customized palate as per the nutritional requirements and weight estimates. These health benefits of horse feed serving the needs of all the trainers and riders are expected to propel the horse feed market size

The popularity of Horse Related Sports Events

The popularity of horse-related events is increasing and consequently, the need for improved horse feed is also increasing. The horse-related events are dressage, endurance riding, horse racing, show jumping, and others which are boosting the growth of the horse feed market. For instance, the Kentucky Derby saw a viewership of 8.3 million in 2020 which was covered by NBC and NBS Sports Digital and it was the most-watched sporting event of the year of the UK. The increased audience and the number of people interested in the horse sporting event are expected to boost the market potential of the horse feed market.

Opportunities for The New Entrants

The continuous innovations and product launches make the horse feed market a good opportunity for new entrants with a focus on improved health benefits of horse feed. The requirement of horse feed in the competition lines with improved recovery from performance is crucial at this time of growing popularity of horse-related events. Moreover, the company gets famous whose product is being fed to the winning horse during any big horse events and it gets the marketing advantage. The opportunity in the horse feed market is phenomenal for the new entrants keeping in mind the growth prospects of the horse feed market.

Horse Feed Market Players

  • Royal Horse is one of the globally leading horse feed companies. It provides horse feeds through its sports & leisure line, competition line, breeding line, and complementary feed. The products of the company are H-150 pellet/fiber feed for competition horses, complement alimentaire C-400, and others.
  • BASF SE is in the animal nutrition market for more than 50 years. It provides high-quality horse feed through its products such as Natugrain TS, Natuphos E, and Balangut AQ, among others. Moreover, it provides a digital solution through its Trinamix, opteinics, and Cloudfarms software technology for animal feed analysis.
  • CHR Hansen serves the market audience for more than 150 years in food culture, animal health, plant health, human health, and probiotics. The company provides early feed-out solutions, aerobic stability enhancers, and fermentation enhancers.

Key Market Developments

  • In February 2023, Bluegrass Horse Feed launched a new product Mare Prepare specifically for broodmares and horses with fertility issues. It consists of omega fatty acid, DHA, and EPA which provide benefits in fertility and reproductive health.
  • In October 2020, Nutrena® launched Rebound Technology in its feed. This technology helps horses in recovering from hard work or strenuous competition. Moreover, it was developed with an approach of comparable measure to human athletic recovery thus, it can provide recovery for consecutive performance days.
  • In September 2020, Saracen Horse Feed launched a 1.5 kg travel pouch addition to its Recovery Mash which was launched in 2019. It is suitable for traveling, competing, and after exertion. It provides hydration and benefits in hindgut health.

Segmentation:

By Form

  • Pellets
  • Cubes
  • Powder

By Ingredient

  • Cereals
  • Supplements
  • Cakes/Meals
  • Others

By Type

  • Performance
  • Senior/Old
  • Professional
  • Mare and Foal
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL HORSE FEED MARKET BY FORM

  • 5.1. Introduction
  • 5.2. Pellets
  • 5.3. Cubes
  • 5.4. Powder

6. GLOBAL HORSE FEED MARKET BY INGREDIENT

  • 6.1. Introduction
  • 6.2. Cereals
  • 6.3. Supplements
  • 6.4. Cakes/Meals
  • 6.5. Others

7. GLOBAL HORSE FEED MARKET BY TYPE

  • 7.1. Introduction
  • 7.2. Performance
  • 7.3. Senior/Old
  • 7.4. Professional
  • 7.5. Mare and Foal
  • 7.6. Others

8. GLOBAL HORSE FEED MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Royal Horse
  • 10.2. BASF SE (Germany)
  • 10.3. Chr. Hansen Holding A/S (Denmark)
  • 10.4. DSM (Netherlands)
  • 10.5. Evonik Industries AG (Germany)
  • 10.6. NOVUS INTERNATIONAL (U.S.A)
  • 10.7. Alltech (U.S.)
  • 10.8. Associated British Foods plc (U.K.)
  • 10.9. Charoen Pokphand Foods PCL (Thailand)