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寵物牙齒健康市場 – 預測 2024-2029Pet Dental Health Market - Forecasts from 2024 to 2029 |
牙齒健康是狗或貓整體健康的重要組成部分。對於寵物來說,牙齦疾病是一種痛苦但可以避免的口腔健康問題。良好的牙齒衛生習慣有助於對抗口臭、清除細菌和牙垢,並最終預防這種疾病。美國獸醫牙科學院估計,大多數寵物在三歲時就開始出現牙齒或牙周疾病的徵兆。口臭是牙科疾病最簡單、也是最大的徵兆之一。有些寵物飼主認為,寵物天生就有口臭。
寵物牙科健康市場促進因素
寵物牙齒健康市場的推動因素包括寵物相關牙齒疾病盛行率的增加、獸醫進行的牙科檢查和手術數量的增加、預防寵物疼痛性牙齒疾病的意識不斷增強以及口腔護理產品的推出。由於寵物擁有率上升,護理產品預計將成長。定期進行牙齒清潔和其他治療以改善動物的整體健康和行為。這些因素預計將為寵物牙齒健康市場的成長創造有利可圖的機會。
寵物擁有量增加
寵物擁有量的增加在中產階級不斷擴大的國家尤其明顯,也正在影響以寵物人性化為中心的新寵物文化的形成和前景。出生率下降也是導致這一成長的因素。此外,HealthforAnimals 的一份報告預測,到 2023 年,中國將持有大量寵物。 2023年,中國將有7400萬隻狗和6700萬隻貓。
加大寵物醫療保健投入
寵物產業被認為是一個顯著成長的市場,導致寵物飼主為寵物的健康花錢。根據全球動物健康協會的數據,預計 2021 年光是美國消費者就將在寵物和寵物相關產品上花費 1,236 億金額。此外,根據澳洲動物藥品協會的報告,2021年澳洲人將在貓狗身上花費307億澳元,其中大部分用於寵物食品、獸醫治療和保健品。獸醫健康成本以及整個行業都在增加。這可能會對寵物牙齒健康產業產生正面影響。
對有機產品和寵物專用牙齒護理產品的需求正在增加。
隨著人類越來越關心寵物的健康,定期刷牙變得非常重要。然而,人類用來刷牙的產品含有木糖醇等有害物質,不能用於寵物。因此,對有機產品的需求更加增加。許多寵物專用口腔護理產品可以線上上或線下輕鬆取得,促進了寵物牙齒保健產品的使用,並加速了寵物牙齒保健市場的成長。除了用於狗和貓的傳統口腔護理產品外,還提供多種用於馬和兔子的口腔護理產品。
在北美,寵物牙齒保健市場預計將穩定成長。
由於伴同性動物數量的增加和動物保健支出的增加,預計在預測期內北美地區的寵物牙齒健康市場將成長。根據保險資訊研究所的數據,美國有 6,900 萬隻寵物,其中大部分是狗。貓以 4530 萬隻位居第二。此外,美國寵物產品協會 (APPA) 估計,2020 年美國寵物相關銷售支出將超過 1,089 億美元。最高金額用於用品、非處方成藥、獸醫護理、購買活體動物以及其他服務(例如美容和住宿)。這些因素導致寵物牙齒保健市場的整體成長。
市場公司策略
主要市場參與者正在與各政府機構合作,確保疫情期間寵物牙齒保健產品的穩定供應。例如,維克的2020年年報指出,該公司在分銷寵物保健食品方面沒有遇到任何困難。此外,涵蓋牙科護理的寵物健康保險的採用率也在增加。寵物醫療保健支出的增加、主要企業的研發計劃以及口腔護理產品種類的擴大正在推動寵物牙齒健康市場的發展。
寵物牙齒保健品
An essential component of a dog or cat's overall wellness is dental health. Periodontal disease is a painful and avoidable oral health problem in pets. Good dental hygiene practices can help battle bad breath, eliminate germs and tartar, and eventually help prevent this illness. The American Veterinary Dental College estimates that by the age of three, the majority of pets begin to exhibit signs of dental or periodontal disease. Bad breath is one of the greatest and simplest signs of dental illness. Some pet owners have the perception that pets inherently have foul breath, which explains why it frequently goes unreported and untreated.
Driving factors for the pet dental health market
The pet dental health market is anticipated to grow due to the increasing prevalence of numerous pet-related dental diseases, a growing number of veterinary dental check-ups and procedures, rising awareness to prevent painful dental conditions in pets, oral care product launches, and rising pet ownership rates. To improve an animal's overall health and behavior routine dental cleaning and other treatments are performed. These factors are anticipated to create profitable opportunities for pet dental health market growth.
Growth in pet ownership
Pet ownership growth is especially noticeable in nations where the middle class is expanding, which is also influencing views and the formation of a new pet culture centered upon the growing humanization of pets. Another factor that contributes to an increase is the declining birth rate. Additionally, according to HealthforAnimals report in the year 2023, the report predicts China will possess significant number of pets. Dog and cat ownership in China was 74 million and 67 million respectively in the year 2023.
Increasing investment in pet healthcare
The pet industry is considered a significantly growing market, owing to which pet owners are spending money for their pet's health. According to the Global Animal Health Association, consumers spend a projected $123.6 billion on pets and pet-related goods in the United States alone in 2021. Furthermore, in 2021, according to Animal Medicines Australia's report, Australians spent AUS$ 30.7 billion on dogs and cats, with the majority of the money going into pet food, veterinarian care, and healthcare goods. Along with the overall sector, veterinary care spending is also increasing. This will positively impact the pet dental health industry.
Demand for organic and pet-specific dental care products is rising.
As humans are more concerned about their pet's health, brushing their teeth regularly is gaining importance. However, the products used by humans to brush their teeth cannot be used on pets as they contain toxins like xylitol. This is further surging the demand for organic products. Many pet-specific oral care products are easily available in the market either online or offline which is promoting the use of pet dental health products and surging the pet dental health market growth. In addition to the traditional oral care products available for dogs and cats, there are multiple oral care products available for horses and rabbits are well.
In North America, it is projected that the pet dental health market will grow steadily.
The pet dental health market is anticipated to grow in the North American region during the projected period due to rising companion animal adoption and increasing expenditure in animal healthcare. According to Insurance Information Institute, there are 69 million pets in the United States, with the majority of those being dogs. Cats come in second with 45.3 million. Additionally, The American Pet Products Association (APPA) estimates that more than $108.9 billion was spent on pet-related sales in the U.S. in 2020. Maximum amount was spent on supplies and over-the-counter medications, vet care, the purchase of live animals, and other services (such as grooming and boarding). These factors lead to overall pet dental health market growth.
Market Player Strategies
Key market players collaborated with various government agencies for a consistent supply of pet dental health products even during the pandemic. For instance, Virbac's annual report in 2020 stated that the company did not face any difficulties in the distribution of its pet health products. Additionally, the growing adoption of pet health insurance with dental care coverage is increasing. Increased pet healthcare expenditure, major company R&D initiatives, and expansion of oral care product offerings are fueling the pet dental health market.
Pet Dental Health Products
Market Key Developments