市場調查報告書
商品編碼
1456893
奶瓶及配件市場:2024 年至 2029 年預測Baby Feeding Bottles and Accessories Market - Forecasts from 2024 to 2029 |
2022年,全球奶瓶及配件市值為40.19億美元,預計複合年成長率為5.75%,到2029年市場規模將達到59.44億美元。
出生率上升以及職業父母對易於使用的替代品的需求推動了奶瓶市場的發展。提高奶瓶性能並吸引具有安全意識的客戶的技術進步包括防軟木塞功能。電子商務使人們可以輕鬆獲得各種奶瓶,強大的品牌和行銷正在塑造客戶的偏好。市場動態受到不斷變化的兒童保育趨勢和監管合規性的影響。可支配所得的增加促使父母選擇高階和小眾嬰兒產品。由於便利性、安全性和生活方式趨勢等因素的綜合作用,整個奶瓶市場正在不斷發展。
進入奶瓶奶瓶的參與企業正在透過防軟木塞系統和健康友善材料等創新來脫穎而出,同時注重產品的吸引力和安全性。數位行銷、客製化和環保活動等策略被用來吸引廣泛的消費者。全球擴張、消費者教育和法律規章合規進一步增強了競爭地位。
出生率增加
奶瓶及配件的需求將受到出生率上升的極大影響,從而導致市場規模擴大,需求增加,最終增加收益。奶瓶是嬰兒餵食的重要組成部分,因此隨著嬰兒出生數量的增加,父母會尋找重要的嬰兒護理用品。需求的增加不僅鼓勵生產商採用尖端功能和設計而進行技術創新,也加劇了市場競爭。生育率和奶瓶產業密切相關,反映了人口變化以及支持健康市場生態系統的重要經濟方面,以滿足越來越多父母不斷變化的需求。此外,根據香港政府公佈,香港按性別分類的出生率為男童16,838人,女童15,663人。
奶瓶行業正在經歷市場擴張,這是由於製造商為了滿足更大的消費者群體而多樣化其產品的需求增加,而出生率的上升加速了這一需求。這種擴張的特點是製造、分銷活動和產品創新的增加。其經濟影響是巨大的,因為出生率的上升會透過增加消費者支出、創造就業機會和開闢相關行業的商機來刺激經濟成長。觀察到的出生率、市場動態和經濟影響之間的關係凸顯了這些因素是如何相互依賴的,並塑造了奶瓶的市場模式。
在澳洲許多地區,由於各種變數的影響,生育率正在上升,包括醫療保健的改善、社會學的變化、鼓勵家庭的政府計劃以及經濟穩定。此外,根據澳洲統計局的數據,2022 年男性出生率為 1,54,281 人,女性出生率為 1,46,403 人。預計這將影響該地區的奶瓶市場。
乳頭護理產品
母乳餵養,尤其是純母乳餵養,對於維持和提高全球兒童存活率至關重要。然而,由於早產、低出生體重、疾病以及其他先天性和後天性併發症,母乳哺育的建立給新生兒單位帶來了明顯的困難。因此,在引入母乳餵養替代方案(例如乳頭護罩)之前,必須證明強力的理由。
此外,乳頭護罩是薄而柔韌的矽膠護罩,可在哺乳前放置在乳暈和乳頭上,是母乳哺育婦女實現母乳哺育目標的寶貴工具。這些護罩可以幫助促進母乳哺育的銜乳過程,特別是對於某些新生兒。一項針對丹麥全國早產兒隊列進行的前瞻性研究發現,54% 的母親和嬰兒出於各種原因使用吸乳護罩。與新生兒相關的母乳哺育問題比與母親相關的問題更常被提及。
如前所述,母乳哺育的女性通常會遇到乳房不適,如果不及時治療,可能會導致提前停止哺乳。一項針對英國女性的線上調查資料顯示,68% 的女性表示在哺乳過程中遇到身體問題,其中 76% 的女性患有銜乳相關乳頭疼痛 (LRNP)。
研究發現 LRNP 對母乳哺育結果有顯著影響,19% 的受訪者完全停止母乳餵養,另外 29% 的受訪者暫時停止母乳餵養或增加配方奶餵養的頻率。我做到了。這凸顯了乳頭護理產品的潛在需求。例如,根據同一項研究,乳頭護罩是第二常用的解決方案,有 21% 的調查參與者選擇。
中國奶瓶及配件市場將穩定擴大。
中國奶瓶產業的產品不斷創新。奶瓶製造商根據客戶需求產生新的產品創意。
此外,最近的研究表明,中國奶瓶製造商透過線上市場取得了顯著的成功。如今,父母專注於提高生活水準,並且越來越注重健康,因此他們在奶瓶和牙科護理產品等產品上花費更多。近年來,中國父母也開始購買更多的嬰兒用品。奶瓶是電子商務網站上最常購買的商品之一。鑑於中國智慧型手機人口的不斷成長,中國奶瓶產業(尤其是線上銷售)的蓬勃發展也就不足為奇了。
此外,由於人們越來越擔心人口老化和勞動力萎縮,一胎政策的取消導致奶瓶的需求激增。此外,由於對嬰幼兒健康和衛生意識的提高,政府在醫療保健方面的支出增加也對市場成長產生了積極影響。例如,根據世界銀行的數據,2019年政府衛生支出佔GDP的5.35%,2020年增至5.59%。
The global baby feeding bottles and accessories market is evaluated at US$4.019 billion for the year 2022 and is projected to grow at a CAGR of 5.75% to reach the market size of US$5.944 billion by the year 2029.
The market for baby feeding bottles is driven by growing birth rates and working parents' need for easy-to-use alternatives. Technological advancements that improve bottle performance and draw in safety-conscious customers include anti-colic features. E-commerce makes it simple to acquire a range of eating options, and strong branding and marketing shape customer preferences. Market dynamics are influenced by shifting parenting trends and regulatory compliance. More disposable income enables parents to choose high-end, niche baby goods. The overall baby feeding bottles market is evolving owing to a combination of convenience, safety, and lifestyle trends among other factors.
Market participants for baby feeding bottles set themselves apart with innovations like anti-colic systems and health-conscious materials while putting a premium on product appeal and safety. To engage a wide range of consumers, strategies including digital marketing, customization, and eco-friendly activities are used. Their competitive positioning is further strengthened by global expansion, consumer education, and compliance with legislation
Rising birth rates
The demand for baby feeding bottles and accessories is significantly impacted by rising birth rates, which results in larger market sizes, more demand, and ultimately higher revenue growth. With feeding bottles being a vital component of infant feeding, parents are searching for important baby care goods as more infants are born. This increase in demand not only encourages producers to innovate by bringing in cutting-edge features and designs, but it also makes the market more competitive. Birth rates and the baby feeding bottle sector are closely related, reflecting shifting demographics as well as important economic aspects that support a healthy market ecology which meets the changing needs of an increasing number of parents. Additionally, as per the Government of Hong Kong, the birth rate for different sexes was 16,838 for male children and 15,663 for female children in Hong Kong.
The baby feeding bottle sector experiences market expansion due to increased demand from manufacturers that diversify their products to cater to a larger consumer base, which is accelerated by rising birth rates. Increased manufacturing, distribution activities, and product innovation are characteristics of this expansion. The economic impact is significant since higher birth rates stimulate economic growth by boosting consumer spending, creating jobs, and opening business opportunities in associated industries. The relationship observed among birth rates, market dynamics, and economic consequences highlights how these factors are interdependent and have shaped the market landscape for baby feeding bottles.
Many Australian regions experience growth in birth rates due to a variety of variables, such as improved healthcare, sociological shifts, government programs encouraging families, and economic stability. Furthermore, as per the Australian Bureau of Statistics, the birth rate of male children was 1,54,281 in 2022, whereas that for females was 1,46,403. This is anticipated to impact the baby feeding bottle market in the region.
Nipple Care Products
To sustain and improve child survival rates globally, breastfeeding-especially exclusive breastfeeding-is essential because it gives infants nutrition, care, and environment-specific immune protection. However, the establishment of breastfeeding presents distinct difficulties in a neonatal unit as a result of preterm, low birth weights, sickness, and other congenital and acquired complications. Consequently, a strong justification must be provided before any alternatives to direct breastfeeding, such as nipple shields, are introduced.
Moreover, nipple shields, thin and flexible silicone shields placed over the areola and nipple before breastfeeding, serve as a valuable tool for nursing women to achieve their breastfeeding goals. These shields aid in facilitating the latch-on process for breastfeeding, particularly for certain newborns. Accordingly, a prospective examination conducted on a nationwide cohort of preterm children in Denmark revealed that 54% of mother-infant dyads utilized breast shields for various reasons. Nursing issues related to the newborn were cited more frequently than those concerning the mother.
As previously mentioned, breastfeeding women commonly encounter breast discomfort, which, if untreated, can lead to early breastfeeding cessation. According to data from an online survey conducted among women in the UK, 68% reported experiencing physical problems with nursing, with 76% of them having latch-related nipple pain (LRNP).
LRNP was found to significantly impact breastfeeding outcomes, with 19% of respondents discontinuing breastfeeding entirely, and another 29% temporarily stopping breastfeeding and/or increasing the number of formula feeds. This highlights the potential demand for nipple care products. For instance, as per the same survey, nipple shields were the second most frequently used solution, chosen by 21% of survey participants.
China baby feeding bottle and accessories market is set to expand steadily.
The baby feeding bottle industry in China has experienced continuous innovation in its product offerings. Baby feeding bottle producers have been generating ideas for new products that specifically cater to customer needs.
Further, a recent survey indicates that Chinese manufacturers of baby bottles are achieving remarkable success through online marketplaces. These days' parents are more focused on raising their standard of living and becoming more health conscious, so they're spending more money on things like baby bottles and dental care products. Chinese parents have also been purchasing more baby goods in recent years. Baby bottles are one of the most often bought products on e-commerce websites. It should come as no surprise that China is experiencing a boom in the baby bottle industry, especially in terms of online sales, given the country's increasing smartphone population.
Moreover, the demand for baby feeding bottles has surged as a result of the lifting of the one-child policy, which was prompted by growing concerns about the country's ageing population and shrinking workforce. Additionally, increased government expenditure on healthcare due to higher awareness of infant health and hygiene is also positively impacting the market growth. For instance, as per the World Bank, the government expenditure on health was 5.35% of GDP In 2019 which increased to 5.59% in 2020.
Market Key Developments