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1479886

社群媒體安全市場 - 2024 年至 2029 年預測

Social Media Security Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2022 年，社群媒體安全市場價值為 1,745,427,000 美元，預計複合年成長率為 20.15%，到 2029 年市場規模將達到 6,311,116,000 美元。

維護強大的社群媒體安全對於保護您的線上隱私和個人資料至關重要。第一步是為每個社群媒體帳號建立一個強而獨特的密碼，其中包含大小寫字母、數字和符號的組合。您可以透過盡可能啟用雙因素認證(2FA) 來新增額外的安全層，方法是要求輔助驗證步驟，例如簡訊碼或驗證器應用程式產生的程式碼。您還可以透過定期更改密碼和檢查隱私設定來降低在社交網站上洩露個人資訊的風險。

市場趨勢：

社群媒體是一個新平台，人們可以出於各種目的進行聯繫。隨著網路普及的提高和智慧型裝置使用的增加，社群媒體已經獲得了穩固的普及和普及。然而，隨著社群平台和用戶的蓬勃發展，社會犯罪和不安全因素正在迅速增加。社會犯罪包括社會騷擾、虛假個人資料、誤導、資料竊盜、違規、駭客攻擊等。

社會犯罪的高風險正在創造對社群媒體保全服務的市場需求。由於社會犯罪和功能障礙案例的增加，預計社交媒體安全的市場需求將會增加。此外，擴大使用社群媒體平台作為收益來源也提振了社群媒體安全的市場前景。

市場促進因素：

  • 網際網路普及的提高預計將推動市場成長。

無論是在潛力還是限制方面，社群媒體安全市場都受到網路普及不斷成長的顯著影響。隨著世界各地越來越多的人上網，社群媒體平台的用戶群持續快速成長。用戶數量的不斷成長使得社群媒體平台對傳播惡意軟體、竊盜身分和進行網路釣魚詐騙的駭客具有吸引力。因此，越來越需要強大的安全解決方案來保護用戶的個人資料並保護自己免受動態線上威脅。

此外，隨著越來越多的人訪問網際網路，社交媒體的使用範圍擴大到更廣泛的人口統計和地理範圍，從而產生更廣泛的安全問題和法律需求。社群媒體公司擴大被要求改進其安全架構，以維護用戶信任並遵守不斷變化的資料保護法。為了即時識別和減少安全漏洞，這一趨勢正在推動對尖端安全技術的投資，包括人工智慧 (AI)、機器學習 (ML) 和行為分析。

  • 網路犯罪案例的增加可能會影響社群媒體安全市場的成長。

支持社群媒體安全市場成長的另一個關鍵因素是社群媒體和網路犯罪案例的增加，這對用戶造成了嚴重影響。社群媒體已成為生活中不可避免的一部分，並提供了大量的成長機會。 Instagram 和 Facebook 等各種平台尤其為個人和小型企業提供了賺取業務和其他收入的機會，從而共用財務和個人資訊。隨著社群媒體平台和其他設施的蓬勃發展，社群媒體犯罪和網路犯罪正在迅速增加。

據 NCRB 稱，2020 年印度記錄了 50,035 起網路犯罪。其中，網路跟蹤 1,614 起，網路勒索 762 起，誹謗 84 起，虛假個人資料 247 起，假新聞 838 起。根據 NCRB資料，2018 年至 2019 年，印度網路犯罪大幅增加 63.48%（27,248 → 44,548），2020 年成長 12.32%（44,548 → 50,035）。

限制條件：

社群媒體安全領域存在一些市場限制，可能會阻礙安全解決方案的普及和有效性。平衡安全措施與使用者友善性和可用性的困難是一個顯著的限制。嚴格的安全措施，包括困難的身份驗證程序和頻繁的密碼更改，可能會讓使用者感到沮喪並阻止他們使用社交網站。

另一個問題是快速變化的社群媒體平台及其帶來的安全風險。不斷需要根據新的攻擊技術、安全缺陷和使用者行為調整安全解決方案可能會導致資源緊張並妨礙全面的防禦規劃。

亞太地區的社群媒體安全市場預計將顯著成長。

社群媒體安全市場分為北美、南美、歐洲、中東/非洲和亞太地區。亞太地區社群媒體安全市場預計在預測期內將以有利的速度成長。該地區網際網路普及的提高和社交媒體採用率的提高推動了該地區的市場。

此外，社群媒體收益的增加也顯著增加了可支配收入。 Instagram 和 Facebook 等社群媒體平台已成為亞太地區的娛樂、教育、技能提升和連結領域，推動社群媒體收益大幅成長。收入的增加以及社會和網路犯罪的威脅預計將推動社交媒體安全市場的發展。此外，由於較高的消費能力和大量的用戶，預計北美和歐洲地區將主導市場。

主要進展：

  • 2023年9月，全球頂級網路安全公司卡巴斯基與印度頂級IT分銷公司Savex Technologies宣佈建立策略合作夥伴關係。 Savex Technologies 在整個業務解決方案組合中與卡巴斯基和 Savex Technologies 合作，為企業提供頂級安全解決方案，保護其企業免受新的和意外的威脅，同時保持資源效率。
  • 2023 年 2 月，全球資安管理服務保全服務者 Atos 宣布，希望建立專用 5G 網路並提供整合、自動化和客製化安全性以保護客戶資訊和資產的公司宣布發布一項名為「通訊業者的「5Guard」。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • CXO觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章社群媒體安全市場：依規模

  • 介紹
  • 主要企業
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 中小企業
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力

第6章社群媒體安全市場：按解決方案

  • 介紹
  • 監視
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 危機管理
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 存取管理
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 其他
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力

第7章社群媒體安全市場：按地區

  • 介紹
  • 北美洲
    • 按尺寸
    • 按解決方案
    • 按國家/地區
  • 南美洲
    • 按尺寸
    • 按解決方案
    • 按國家/地區
  • 歐洲
    • 按尺寸
    • 按解決方案
    • 按國家/地區
  • 中東/非洲
    • 按尺寸
    • 按解決方案
    • 按國家/地區
  • 亞太地區
    • 按尺寸
    • 按解決方案
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • Microsoft
  • Kaspersky
  • Proofpoint（Thoma Bravo）
  • Sophs Ltd.
  • Trend Micro Incorporated
  • Micro Focus（OpenText）
  • ZeroFox（Haveli Investments）
  • KnowBe4 Incorporated（Vista Equity Partners）
  • Brandle Incorporated
簡介目錄
Product Code: KSI061611973

The social media security market is evaluated at US$1,745.427 million for the year 2022 and is projected to grow at a CAGR of 20.15% to reach a market size of US$6,311.116 million by the year 2029.

Maintaining robust social media security is essential for protecting online privacy and personal data. Creating strong, one-of-a-kind passwords for every social media account that combine capital and lowercase letters, digits, and symbols is one of the first steps. By requiring a supplementary verification step, such as an SMS code or a code produced by an authenticator app, enabling Two-Factor Authentication (2FA) wherever feasible provides an extra layer of security. Changing passwords regularly and checking privacy settings can also help reduce the hazards that come with disclosing personal information on social networking sites.

MARKET TRENDS:

Social media is an emerging platform where people connect for numerous purposes. With rising internet penetration and growing smart device usage, social media is gaining robust popularity and adoption. However, with flourishing social platforms and users, social crime and insecurities have increased tremendously. Social crime includes social harassment, fake profiles, misguiding leads, data theft, breaching, hacking, and others.

The high risk of social crime creates a market demand for social media security services. It is expected that rising instances of social crime and dysfunctions will drive the market demand for social media security. Furthermore, expanding social media platforms' usage as earning sources has also increased the market prospects for social media security.

MARKET DRIVERS:

  • Rising internet penetration is anticipated to drive the market's growth.

The social media security market is significantly impacted by the growing internet adoption, both in terms of potential and constraints. Social media platforms continue to see fast growth in user base as more people across the world acquire internet access. Owing to the increase in users, social media platforms have become more attractive to hackers who use them to distribute malware, steal personal information, or carry out phishing schemes. As a result, there is a rising need for strong security solutions to preserve users' private data and defend against dynamic online threats.

Furthermore, as more people get access to the internet, social media use spreads among a wider range of demographics and geographic areas, raising a wider range of security issues and legal needs. There is a growing demand for social media firms to improve their security architecture to uphold user confidence and adhere to changing data protection laws. To identify and reduce security vulnerabilities in real-time, this trend encourages investments in cutting-edge security technologies including artificial intelligence (AI), machine learning (ML), and behavioural analytics.

  • Growing instances of cybercrime might impact the social media security market growth.

Another key factor that supports the market growth of social media security is rising instances of social media and cybercrime, which has severely impacted users. Social media has become an inevitable part of life and has opened numerous growth opportunities. Various platforms like Instagram and Facebook have provided business and other earning opportunities, especially for individuals and small businesses and hence involve sharing loads of financial and personal information. With the boom of social media platforms and other facilities, a surge in cases of social media and cybercrime has been observed.

According to NCRB 50,035 incidents of cybercrime were recorded in India in 2020. Of those, 1614 cases included cyberstalking, 762 cases involved cyber blackmail, 84 cases involved defamation, 247 cases involved false profiles, and 838 cases involved fake news were looked into. According to NCRB data, cybercrimes in India soared by 63.48% (27248 instances to 44548 cases) between 2018 and 2019, and then by 12.32% (44548 cases to 50035 cases) in 2020.

RESTRAINTS:

Several market constraints exist in the field of social media security that might hinder the uptake or efficacy of security solutions. The difficulty of striking a balance between security precautions and user ease and experience is one prominent limitation. Stringent security measures, including difficult authentication procedures or frequent password changes, may irritate users and discourage them from using social networking sites, which might lead to a decline in user activity or a transfer to less safe sites.

Another issue is the rapidly changing landscape of social media platforms and the security risks they bring. The constant need for security solutions to adjust to novel attack methods, security flaws, and user behaviour can tax resources and impede the creation of all-encompassing defence plans which in turn is anticipated to restrain the market.

Asia Pacific's social media security market is anticipated to grow substantially.

Geographically, the social media security market is divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific regions for the study. The Asia Pacific social media security market is expected to grow at a lucrative rate during the forecasted period. The regional market is fueled by growing internet penetration in the region and the rising adoption of social media.

Furthermore, an increase in social media earnings has notably increased disposable income. Social media platforms such as Instagram and Facebook have emerged as entertainment, education, skill enhancement, and connection areas in the Asia Pacific region, which has significantly surged social media earnings. A rise in income and propelling threat of social and cybercrime are expected to drive the social media security market region. Additionally, North America and European regions are anticipated to dominate the market owing to higher expenditure capability and significant users.

Key Developments:

  • In September 2023, the world's top cybersecurity company, Kaspersky, and India's top IT distribution company, Savex Technologies, announced their strategic alliance. Savex Technologies provides businesses with top-tier security solutions for protecting their operations against new, unexpected, and elusive threats while preserving resource efficiency owing to Kaspersky's partnership with Savex Technologies on its whole business solution portfolio.
  • In February 2023, global leader in managed security services, Atos, announced the release of its new security offering, called "5Guard," for businesses wishing to set up private 5G networks as well as telecom providers wishing to offer integrated, automated, and coordinated security to safeguard their clients' information and assets.

Segmentation:

By Size

  • Large Enterprise
  • Small and Medium Enterprise

By Solution

  • Monitoring
  • Risk Management
  • Access Management
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. SOCIAL MEDIA SECURITY MARKET, BY SIZE

  • 5.1. Introduction
  • 5.2. Large Enterprise
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Small and Medium Enterprise
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness

6. SOCIAL MEDIA SECURITY MARKET, BY SOLUTION

  • 6.1. Introduction
  • 6.2. Monitoring
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Risk Management
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Access Management
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Others
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness

7. SOCIAL MEDIA SECURITY MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Size
    • 7.2.2. By Solution
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Size
    • 7.3.2. By Solution
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Size
    • 7.4.2. By Solution
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Size
    • 7.5.2. By Solution
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Size
    • 7.6.2. By Solution
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Indonesia
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Microsoft
  • 9.2. Kaspersky
  • 9.3. Proofpoint (Thoma Bravo)
  • 9.4. Sophs Ltd.
  • 9.5. Trend Micro Incorporated
  • 9.6. Micro Focus (OpenText)
  • 9.7. ZeroFox (Haveli Investments)
  • 9.8. KnowBe4 Incorporated (Vista Equity Partners)
  • 9.9. Brandle Incorporated