查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1479939

調味乳市場 - 2024 年至 2029 年預測

Flavoured Milk Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球調味乳市場預計將從2022年的533.2億美元市場規模成長至2029年的879.3億美元，複合年成長率為7.40%。

調味奶是一類由牛奶、砂糖、口味，有時還會添加食品色素製成的甜乳類飲料。可作為巴氏殺菌冷藏產品或不需要冷藏的超高溫加工產品。牛奶也可以在家裡或餐廳與調味料混合，或在雜貨店作為預包裝產品生產。

隨著客戶偏好的變化，全球調味乳市場的製造商正在提供新穎的創意產品，以滿足對創新口味不斷成長的需求。這包括創造該地區流行的口味，提供水果口味的變化以吸引年輕顧客，以及提供具有增強功能的風味牛奶。調味乳市場分為不同的細分市場，如調味乳類型、分銷管道和地區。

人們希望透過使用增強免疫力的營養素強化飲食，並結合強化乳製品和具有功能性聲稱的食品替代品來改善胃腸道健康。同時，消費者越來越傾向於那些能夠幫助他們放鬆、睡眠和提升情緒以應對持續的不確定性、擔憂和焦慮的功能性產品。

因此，消費者對功能性風味牛奶的需求越來越大。此外，健康意識的增強促使公司在調味奶類別中引入低糖或無糖替代品。

市場促進因素：

  • 對新穎、爆炸性口味不斷成長的需求正在增加對風味乳製品的需求。

千禧世代也尋求調味牛奶中的民族風風味。這些產品不僅滿足了他們的味蕾，還提供了了解其他文化的機會。三奶、酥餅、無花果、梨子、班蘭和泰國辣椒擴大用於調味牛奶，因為它們的亞洲、地中海和拉丁美洲風味與乳製品完美搭配。例如，2022年9月，印度快消品品牌Godrej推出了一款名為「Nutty Badam」的即飲口味牛奶，該牛奶再現了印度著名民族飲料Badam Doodh。

近年來，植物性乳製品在市場上呈指數級成長。植物來源風味乳製品正面臨新口味和原料開發帶來的新競爭。由細胞農業生產的乳清蛋白製成的非動物乳製品也銷往世界各地。這種牛奶不含乳糖和膽固醇。純素和素食人口的成長是推動植物調味乳成長的主要因素之一。 2022 年，FrieslandCampina 旗下的荷蘭乳製品品牌 Chocomel 推出了英國廣受歡迎的巧克力牛奶的純素版本。

  • 針對千禧世代

調味乳公司不斷推出針對千禧世代的新飲料。這個群體具有環保意識，喜歡多樣化，因此他們總是在尋找新的、有趣的口味和永續的東西。

例如，2023年4月，總部位於威斯康辛州的乳製品公司DARI LLC宣布推出新品牌MOO'VTM。 MOO'VTM 是一種高蛋白、低糖的兒童飲料。

市場限制因素：

  • 價格波動是主要阻礙因素

儘管全球調味乳市場具有成長潛力，但仍面臨著阻礙更廣泛普及和市場擴張的多項挑戰。一項挑戰是人們認為調味牛奶比純牛奶或替代飲料更貴。

此外，大眾對砂糖消費（尤其是兒童消費）的日益關注，促使父母尋求比砂糖調味乳更健康的飲料。此外，對含有公認天然成分的清潔標籤產品的需求不斷成長，可能會使消費者遠離被認為過度加工的調味奶。

全球調味乳市場依分銷管道分為超級市場/大賣場、便利商店、專賣店、線上零售商和其他分銷管道。

全球調味乳市場按超級市場/大賣場、便利商店、專賣店、線上零售商和其他分銷管道細分。超級市場/大賣場傳統上在風味牛奶市場上佔有重要且最成熟的佔有率。

便利商店迎合衝動購買，通常比超級市場提供更少的風味牛奶。專賣店是專門經營保健食品、有機產品和乳製品的商店，為調味乳消費者提供了利基市場。

與實體店相比，線上零售業正在經歷顯著成長，提供了更方便的調味奶產品以及更多種類的品牌和口味。其他分銷管道包括自動販賣機、加油站和各種替代零售業態，為消費者提供獲取風味乳製品的新方式。

預計亞太地區將佔據調味乳市場的主要佔有率。

預計亞太地區將在調味乳市場中佔據主要佔有率。由於對乳製品新口味和創新風味的需求不斷成長，該地區可能會在預測期內經歷快速擴張。印度、韓國和中國等市場對調味乳的需求量大。

由於千禧世代人口的不斷成長，該地區的市場也在擴大。由於飲食習慣的改變和對健康飲料的需求增加，該地區的市場正在擴大。此外，Amul、雀巢和達能等主要市場參與者的普及也推動了該地區調味乳的成長。該地區也出現了小眾品牌推出的各種特色產品，與較大、知名品牌形成了激烈的競爭。

市場開拓：

  • 2023年4月－Lactalis旗下風味牛奶品牌Breka與Perfetti Van Melle旗下的珍寶珠合作，推出限量版糖果味牛奶。 Breaka Chupa Chups 草莓奶油口味牛奶的靈感來自於 Chupa Chups 的兩種最暢銷的棒棒糖口味。同時，Breka Chupa Chups 巧克力和香草風味牛奶具有奶油巧克力和焦糖香草的味道。
  • 2023 年 4 月 - Brownes Dairy 強調乳製品的好處，僅使用新鮮的全脂牛奶、天然香料、不添加砂糖、不添加人工色素或防腐劑以及牛奶中的天然糖，我們宣布推出新的風味牛奶系列。香草和巧克力天然風味牛奶最初將以 250 毫升瓶裝供外出使用，以及 1 公升紙盒裝供家庭使用。
  • 2023 年 4 月 - Vega Group 推出無乳糖版本的 Dare、Big M 和 Dairy Farmers Classic。 Dare 最暢銷的雙份濃縮咖啡的無乳糖版本以及 Dairy Farmers Classic 和 Big M 的無乳糖巧克力風味牛奶現已向消費者提供。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球調味乳市場：（按類型）

  • 介紹
  • 以乳製品為基礎
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力
  • 植物來源
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力

第6章依分銷管道分類的全球調味乳市場

  • 介紹
  • 超級市場/大賣場
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力
  • 便利商店
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力
  • 專賣店
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力
  • 網路零售店
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力
  • 其他分銷管道
    • 市場機會和趨勢
    • 成長前景
    • 地域獲利能力

第7章按地區分類的全球調味乳市場

  • 介紹
  • 北美洲
    • 按類型
    • 按分銷管道
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按分銷管道
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按分銷管道
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按分銷管道
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按分銷管道
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • Nestle SA
  • The Hershey Company
  • The Farmer's Cow
  • Oakhurst
  • Dean Food Company
  • Fairlife, LLC
  • Saputo Inc
  • Agropur Dairy Cooperative
  • Mondelz International
  • The Kraft Heinz Company
  • Danone
簡介目錄
Product Code: KSI061615375

The global Flavoured Milk Market is expected to grow at a CAGR of 7.40% from a market size of US$53.32 billion in 2022 to reach US$87.93 billion in 2029.

Flavored milk is a category of sweetened dairy beverage made from milk, sugar, taste profiles, and sometimes food coloring. It can be offered as a pasteurized, refrigerated product or as an ultra-high-temperature treated product that does not need to be refrigerated. It can also be produced at home and in restaurants by combining flavorings with milk or as a pre-packed product on grocery aisles.

Manufacturers in the global flavored milk market offer new and creative products to cater to the growing demand for innovative flavors as customer preferences shift. This includes creating flavors that are popular in the region, giving fruit-flavored variations to appeal to younger customers, and presenting flavored milk with increased functional features. The market for flavored milk is categorized into various segments, including the type of flavored milk, distribution channels, and geographical regions.

Individuals are seeking to augment their diets with immune-boosting nutrients and enhance their gastrointestinal health by including fortified dairy products and alternatives with functional claims. Simultaneously, customers are increasingly drawn to functional items positioned to help them relax, sleep better, and boost their mood to cope with persistent uncertainty, worry, and anxiety.

Consumers are increasingly demanding functional flavored milk as a result. Moreover, rising health consciousness has led companies to launch low-sugar or sugar-free alternatives in the flavored milk category.

Market Drivers:

  • Growing demand for new innovative and explosive flavor profiles is augmenting the demand for flavored milk products

Millennials also demand ethnic-inspired flavor profiles in flavored milk. Such items not only satisfy their taste senses but also provide them with the opportunity to learn about another culture. Tres leeches, shortcakes, figs, pear, pandan, and Thai chili are increasingly used in flavored milk as Asian, Mediterranean, and Latin American flavors combine well with dairy. For instance, in September 2022, Indian FMCG brand Godrej launched an RTD-flavoured milk called "Nutty Badam," replicating the famous ethnic Indian drink called Badam Doodh.

In recent years, plant-based milk products have flourished in the market exponentially. Plant-based flavored milk products face fresh competition as they develop new flavors and ingredients. Animal-free dairy milk, created from whey proteins generated by cellular agriculture, is also available in stores worldwide. This type of milk is lactose-free and cholesterol-free. The growing number of vegan and vegetarian populations is one of the primary factors driving the growth of plant-based flavored milk. In 2022, the Dutch dairy brand Chocomel owned by FrieslandCampina, launched the vegan version of its hugely popular chocolate milk in the United Kingdom.

  • Millennials as the targeted audience

Flavored milk companies have continued introducing new beverages for the millennial demographic. This segment always seeks novel and intriguing flavors and sustainable ones since they are passionate about environmental concerns and enjoy diversity.

For instance, in April 2023, Wisconsin-based dairy company DARI LLC announced the debut of its new brand, MOO'VTM, an ultra-filtered, lactose-free whole milk beverage available in three delectable flavors. MOO'VTM is a high protein, low sugar beverage for kids.

Market Restraint:

  • Price volatility as a major restraint

Despite its growth potential, the global flavored milk market encounters several challenges that hinder broader adoption and market expansion. One challenge lies in the perception that flavored milk may be costlier than plain milk or alternative beverages, particularly for consumers mindful of their budgets.

Additionally, mounting public health concerns regarding sugar consumption, particularly among children, prompt parents to seek healthier beverage options over sugary flavored milk. Moreover, the rising demand for clean-label products containing recognizable and natural ingredients can deter consumers from flavored milk perceived as overly processed.

Global flavored milk market segmentation by distribution channel into supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels

The global flavored milk market is segmented by distribution channel, which includes supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. Supermarkets/hypermarkets have traditionally held the significant and most established share of the flavored milk market.

Convenience stores cater to impulse purchases and typically offer a smaller selection of flavored milk options compared to supermarkets. Specialist stores encompass outlets specializing in health food, organic products, or dairy products, providing a niche market for flavored milk consumers.

The online retail segment is witnessing significant growth, offering convenient access to flavored milk products and a potentially broader range of brands and flavors compared to brick-and-mortar stores. Other distribution channels encompass vending machines, gas stations, and various alternative retail formats, providing additional avenues for consumers to access flavored milk products.

APAC is anticipated to hold a significant share of the flavored milk market.

Asia Pacific region is anticipated to hold a significant market share in flavored milk. This region will experience rapid expansion throughout the projection period due to growing demand for new and innovative flavor profiles for milk products. Flavored milk is in high demand in markets such as India, South Korea, and China.

This region's market is also expanding due to the growing millennial population. This region's market is expanding due to changing eating habits and rising demand for healthy beverages. In addition, the prevalence of key market players such as Amul, Nestle, Danone, and others also spurs the growth of flavored milk in this region. The region is also experiencing various launches from niche brands with specialty products and giving tough competition to bigger well-established brands.

Market Developments:

  • April 2023- Breaka, a Lactalis-owned flavored milk brand, collaborated with Perfetti Van Melle's Chupa Chups to offer a pair of limited-edition candy-flavored milk. Breaka Chupa Chups Strawberry & Cream flavor milk is inspired by the tastes of Chupa Chups' two best-selling lollipops. In contrast, Breaka Chupa Chups Choco & Vanilla flavored milk offers a creamy chocolate and caramelized vanilla taste.
  • April 2023- Brownes Dairy introduced a new line of flavored milk emphasizing dairy's advantages by utilizing fresh full cream milk, natural flavors, no added sugar, no artificial colors or preservatives, and only the natural sugar in milk. The Vanilla and Chocolate Natural Flavoured Milk would first be offered in a 250ml bottle for on-the-go and a 1-liter carton for at-home use.
  • April 2023- Bega Group introduced lactose-free versions of its Dare, Big M, and Dairy Farmers Classic lines. Lactose-free versions of Dare's best-selling double espresso and lactose-free chocolate-flavored milk from Dairy Farmers Classic and Big M are now available to consumers.

Market Segmentation:

By Type

  • Dairy-Based
  • Plant-Based

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail Stores
  • Other Distribution Channels

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • UK
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL FLAVORED MILK MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Dairy-Based
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Plant-Based
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness

6. GLOBAL FLAVORED MILK MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Supermarkets/Hypermarkets
    • 6.2.1. Market opportunities and trends
    • 6.2.2. Growth prospects
    • 6.2.3. Geographic lucrativeness
  • 6.3. Convenience Stores
    • 6.3.1. Market opportunities and trends
    • 6.3.2. Growth prospects
    • 6.3.3. Geographic lucrativeness
  • 6.4. Specialist Stores
    • 6.4.1. Market opportunities and trends
    • 6.4.2. Growth prospects
    • 6.4.3. Geographic lucrativeness
  • 6.5. Online Retail Stores
    • 6.5.1. Market opportunities and trends
    • 6.5.2. Growth prospects
    • 6.5.3. Geographic lucrativeness
  • 6.6. Other Distribution Channels
    • 6.6.1. Market opportunities and trends
    • 6.6.2. Growth prospects
    • 6.6.3. Geographic lucrativeness

7. GLOBAL FLAVORED MILK MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. UK
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Distribution Channel
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Distribution Channel
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Nestle S.A
  • 9.2. The Hershey Company
  • 9.3. The Farmer's Cow
  • 9.4. Oakhurst
  • 9.5. Dean Food Company
  • 9.6. Fairlife, LLC
  • 9.7. Saputo Inc
  • 9.8. Agropur Dairy Cooperative
  • 9.9. Mondelz International
  • 9.10. The Kraft Heinz Company
  • 9.11. Danone