市場調查報告書
商品編碼
1495962
線上教育市場 - 2024年至2029年預測Online Education Market - Forecasts from 2024 to 2029 |
2022年線上教育市場價值為2880.24億美元,預計複合年成長率為8.90%,到2029年達到5231.77億美元。
線上教育是一種電子維護的學習框架,依靠網際網路實現學習者和教師之間的合作以及提供學習材料。人們對降低教育成本的興趣日益開拓,政府支持線上教育的舉措不斷增多,以及行動電話和網路普及率的不斷提高,正在推動線上教育市場的成長。此外,人們對通用和適應性學習的興趣日益濃厚,以及人工智慧驅動的數位學習解決方案的出現也有望推動市場成長。
雲端基礎的安排越來越成為教育機構的選擇,同時開拓市場的領先公司對提高基於雲端基礎的教育平台的安全性和穩定品質的投資興趣也越來越大。市場上有大量的服務內容供應商,網路上有大量的教育材料。成本降低和教育內容新興市場的開拓進一步推動線上教育市場的成長。然而,獲取大量免費內容和缺乏最終用戶意識為市場成長帶來了挑戰。
免費內容的出現促使最終用戶採用線上學習,教育科技公司將其視為一個新的商機。許多公司提供免費且引人入勝的線上內容作為行銷策略,以提高普及和市場佔有率。例如,BYJU'S 是印度最有價值的教育科技新興企業之一,自開始提供免費內容存取以來,其平台已獲得 750 萬新用戶。
世界各國政府推出了多項計畫來支持線上教育。 PM eVidya 是印度政府教育部於 2020 年 5 月推出的一項獨特創新項目,旨在為學生和教師提供獲取各種類型線上教育內容的多模式存取。此外,美國教育部基金會還確定了 12 個項目來支持 K-12 和高等教育機構,以加速寬頻基礎設施和採用。其中一些程式還支援存取學生設備(平板電腦、電腦等)、行動熱點設備和資料方案。
技術發展預計將產生重大影響並推動線上教育領域的擴張。由於數位工具和平台的不斷創新,線上學習變得更加身臨其境、充滿活力和有趣。擴增實境 (AR)、機器學習 (ML) 和人工智慧 (AI) 等技術正在徹底改變學習體驗。這些技術使教育材料的交付個人化、提供即時回饋並創建動態的學習環境。此外,高速網路和行動普及的普及增加了學習者的便利性和靈活性,使他們能夠隨時隨地存取學習材料。
此外,學習管理系統 (LMS) 和資料分析的進步為教師提供了有關學生學習進度和成果的深入了解,使他們能夠根據學生的個人需求量身定做課程並製定可最佳化的教學策略。此外,區塊鏈等新技術正在提高線上證書和憑證的安全性和有效性,提高其在就業市場上的價值和聲譽。隨著科技的進步,預計將刺激線上教育市場的創新和擴張,提高世界各地學生學習的可及性、有效性和影響力。
線上教育市場的主要障礙之一是網路普及和智慧型手機普及低,這限制了農村貧困階級的存取。這些人群使用電視和廣播,這是相當小眾的細分市場。例如,根據世界銀行的數據,儘管美國的學校自 2020 年 3 月中旬起已上線,但近 14% 有學齡兒童的家庭沒有網路連線。
北美地區預計將佔據市場的主要佔有率。
從區域來看,全球線上教育市場的研究地區包括北美、南美、歐洲、中東和非洲以及亞太地區。北美在市場上佔據主導地位,由於主要市場參與企業的存在,預計將在全球線上教育市場中佔據最大佔有率。由於高速網際網路的廣泛普及和先進的技術基礎設施,北美線上教育市場正在蓬勃發展。希望提升職業生涯的在職成年人和專業人士擴大尋求靈活的學習選擇。領先的教育科技公司和機構提供的信譽良好的線上課程正在提高線上教育在該地區的形象和吸引力。
由於政府的舉措和對數位教育項目的投資,該行業正在不斷發展。線上學習系統因其可訪問性和易用性而受到學生的歡迎。此外,該地區對技能提升和終身學習的重視也推動了對線上學位課程和課程的需求。人工智慧和資料分析等技術進步將使虛擬學習更有效率和可自訂。
The online education market is evaluated at US$288.024 billion for the year 2022 and is projected to grow at a CAGR of 8.90% to reach US$523.177 billion in 2029.
Online education is an electronically upheld learning framework, which depends on the internet for cooperation and appropriation of study material among understudies and instructors. Developing interest in decreasing the expense of instruction, expanding government drives supporting online schooling, and expanding infiltration of cell phones and the internet are the factors adding to the growth of the online education market. Furthermore, market growth is likewise expected to be facilitated attributing to the expanding interest in versatile and adaptive learning and the emergence of an AI-enabled e-learning solution.
The developing appropriation of cloud-based arrangements combined with rising investment speculations by significant market penetrators towards improving the security and unwavering quality of cloud-based education platforms is further expanding its selection among institutions. The presence of an enormous number of service and content suppliers in the market is bringing colossal volumes of instructive substance to the web. Declining facilitating costs and the developing requirement for educational content are further propelling the growth of the online education market. However, the accessibility of plentiful free substances and the absence of awareness among the end-users are challenging the market growth.
The presence of free content is driving the end-users towards the adoption of online learning and ed-tech companies look at this as another opportunity to exploit. Many companies offer free and engaging content online as a marketing strategy to increase their penetration and market share. For instance, one of India's most valuable Edtech startups BYJU'S saw 7.5 million new users on its platform since it started offering free access to content.
Governments across the countries have introduced several schemes in favor of online education. PM eVidya, a unique and innovative venture by the Ministry of Education, Government of India was introduced in May 2020 to facilitate multi-mode access to online education content of various types among students and teachers. Additionally, the US Department of Education Funds has identified twelve programs that support both K-12 and Postsecondary institutions that can facilitate broadband infrastructure and adoption. Some of these programs may even be used to support access to devices for students (e.g., tablets, computers) and mobile hotspot devices and data plans.
Technological developments are expected to have a significant impact on and propel the expansion of the online education sector. Online learning has become more immersive, dynamic, and interesting due to ongoing innovation in digital tools and platforms. The learning experience is being revolutionized by technologies like augmented reality (AR), machine learning (ML), and artificial intelligence (AI). These technologies personalize material delivery, offer real-time feedback, and create dynamic learning environments. In addition, learners may access instructional resources from anywhere at any time because of the broad availability of high-speed internet and the growth of mobile devices, which increases convenience and flexibility.
Furthermore, developments in learning management systems (LMS) and data analytics give teachers insightful knowledge about the progress and learning outcomes of their students, allowing them to customize lessons to meet each student's requirements and optimize their teaching strategies. Additionally, new technologies such as blockchain are improving online certificates and credentials' security and validity, which raises their worth and reputation in the employment market. It is anticipated that as technology advances, it will spur greater innovation and expansion in the online education market, increasing accessibility, efficacy, and influence on learning for students all over the world.
One of the main hurdles in the online education market is the limited accessibility by poor people in rural areas owing to the low internet penetration and less smartphone adoption. These sections rather turn to televisions and radios which is a niche, not many companies are ready to adopt. For instance, as per the World Bank, in the US, where schools have been exclusively online since mid-March 2020, almost 14 percent of households with school-age children do not have internet access.
The North American region is anticipated to hold a significant share of the market.
Geographically, the global online education market is studied across North America, South America, Europe, the Middle East and Africa (MEA), and Asia-Pacific (APAC). North America dominates the market and is expected to hold the largest online education market share of the global online education market attributing to the presence of major market players. The online education market in North America is booming as a result of broad access to high-speed internet and sophisticated technological infrastructure. Professionals in the workforce and those aiming to progress in their careers are increasingly demanding flexible learning choices. Reputable online programs from leading EdTech businesses and institutions raise the profile and appeal of online education in the area.
The industry is growing because of government efforts and investments in digital education programs. Online learning systems are popular among students because of their accessibility and ease. Furthermore, the demand for online degree programs and courses is fueled by the region's emphasis on upskilling and lifelong learning. Technological advancements like artificial intelligence and data analytics improve the efficiency and customization of virtual learning.