市場調查報告書
商品編碼
1521025
食品塗抹醬市場 – 2024 年至 2029 年預測Food Spread Market - Forecasts from 2024 to 2029 |
預計食品塗抹醬市場在預測期內將以 5.75% 的年複合成長率(CAGR)成長,到 2029 年將達到 483.2 億美元,高於 2024 年的估計值365.32 億美元。
食品塗抹醬市場受到影響消費者偏好和行業趨勢的多種因素的推動。生活方式的改變增加了對快速方便早餐的需求。人們日益增強的健康意識正在推動對含有堅果、天然甜味劑、種子、全穀穀物等的塗抹醬的需求。素食和植物性飲食的興起預計將在未來幾年帶來創新產品。此外,發展中地區可支配所得的增加促使消費者探索更廣泛的價差。
此外,美國對加拿大的加工食品出口額從2022年的116.5億美元增加到2023年的121.1億美元,對歐盟的出口額從20.9億美元增加到22.1億美元。這表明市場需求增加。
此外,大公司擴大分銷管道,使得食品塗抹產品在世界各地廣泛銷售,也促進了銷售。例如,2023年10月,Voyage Foods在全國1,200多家沃爾瑪商店推出了不含花生和榛果的塗抹醬。該公司的零售分銷量增加了400%以上,達到1,600家商店,有效瞄準了美國數百萬消費者。
由於消費者偏好、飲食模式的變化以及對健康和福祉的日益關注,食品塗抹醬行業正在快速成長。因此,對砂糖、低脂肪和低化學物質的塗抹醬的需求不斷成長。此外,植物性飲食和素食主義的流行正在推動非乳製品替代品的誕生,吸引具有生態意識的消費者。可支配所得水準等經濟因素影響購買決策和市場動態。
成年人肥胖率的增加是一個嚴峻的挑戰。隨著肥胖的進展,心臟疾病、糖尿病、甲狀腺疾病等疾病也會增加,影響整體健康。在美國,41.9%的成年人受到肥胖的影響。黑人和拉丁裔成年人的肥胖率最高,分別為 49.9% 和 45.6%。此外,與都市區和郊區人口相比,農村人口的肥胖盛行率更高。
因此,消費者的健康意識日益增強,推動了對含有天然甜味劑、堅果、種子和全穀穀物等成分的塗抹醬的需求。此外,砂糖、有機和純素食選擇也越來越受歡迎。
為了滿足這項需求,Philadelphia(R) 品牌宣佈於 2023 年 7 月在全國推出首款植物性塗抹醬。超過一半的人希望在飲食中添加更多植物性產品,費城為您帶來植物性奶油乳酪醬類別。
在美國,食品塗抹業務在很大程度上受到客戶對更好健康食品和營養趨勢的需求的影響。人們對健康和福祉的認知和認知不斷提高,人們越來越偏好含糖量相對較低、低脂肪塗抹醬和人造產品較少的食品。此外,植物性飲食的廣泛增加和素食主義的興起構成了該行業的主要里程碑之一,導致了非乳製品替代品的動態和快速發展。
因此,在過去的二十年裡,由美國農業部主導的支持有機研究的聯邦支出增加。有機農業研究和推廣計畫的強制性資金已從 2002 年的 300 萬美元增加到 2023 年的 5,000 萬美元。
此外,可支配所得和消費者購買力等經濟因素也會顯著影響市場動態。例如,2024 年 2 月美國個人收入成長 665 億美元(每月成長 0.3%)。可支配收入(DPI)(定義為個人收入減去個人居民稅)增加了 503 億美元(0.2%)。此外,消費者支出增加了 1,455 億美元(0.8%)。個人儲蓄7457億美元,儲蓄率佔可支配所得的3.6%。個人支出,包括個人消費支出(PCE)、利息支付和經常轉移支出,增加1,499億美元。
總體而言,美國食品塗抹醬市場受到健康意識、飲食選擇和經濟利益等多種因素的積極影響,這正在推動該行業的創新和多樣性。
美國主要市場參與者推出的各種產品透過推動創新、提高客戶興趣和擴大產品陣容,正在影響食品塗抹醬市場。這些產品的推出提供了新的口味、配方和包裝設計,提高了該行業的競爭力。
例如,2023 年 6 月,費城推出了一種新型植物來源奶油醬供消費者享用,因為超過一半的消費者希望在他們的飲食中加入更多植物來源產品。
此外,2023年6月,全球最大的燕麥奶公司Oatly Group AB宣佈在美國推出最新產品:美味的植物奶油乳酪。 Oatly 的最新食品有蝦夷蔥和原味口味,打破了所有顧客的美味規則。
The food spread market is anticipated to grow at a compound annual growth rate (CAGR) of 5.75% over the forecast period to reach US$48.320 billion by 2029, increasing from estimated value of US$36.532 billion in 2024.
The food spread market was driven by multiple factors influencing consumer preferences and industry trends. Changing lifestyles led to a demand for quick and convenient breakfast. The rising level of health consciousness among people will promote the demand for spreads that are equipped with nuts, natural sweeteners, seeds, and whole grains among others. The rise of vegan and plant-based diets is anticipated to lead to innovative product offerings in upcoming years. Additionally, rising disposable income in developing regions allowed consumers to explore a wider variety of spreads.
Furthermore, there was an increase in U.S. Processed Food Products Exports to Canada from USD 11.65 billion in 2022 to USD 12.11 billion in 2023, and to the EU from $2.09 billion to $2.21 billion. Showing growing demand for the market.
Moreover, the expansion of distribution channels by major companies will result in wider availability of food spread products worldwide, contributing to sales as well. For instance- in October 2023, Voyage Foods, launched their Peanut-Free and Hazelnut-Free Spreads in over 1,200 Walmart stores nationwide. The retail distribution of the company increased by over 400%, with reach up to 1600 stores and effectively targeting millions of consumers across the United States.
The food spread industry is being surged by changing consumer tastes and dietary patterns, as well as a growing focus on health and wellbeing. This translates into a higher demand for spreads with less sugar, fat, and chemical ingredients. Furthermore, the popularity of plant-based diets and veganism has driven the creation of non-dairy alternatives, which appeal to ecologically aware customers. Economic factors such as disposable income levels impact purchase decisions and market dynamics.
The growing obesity among adults has been a serious challenge. As obesity brews it has an overall health impact with the increase in cases of cardio-diseases, diabetes, thyroid, etc. In the USA, 41.9 percent of adults are affected by obesity. Black and Latino adults exhibit the highest obesity rates, with percentages reaching 49.9 percent and 45.6 percent respectively. Furthermore, the prevalence of obesity rates is registered on a higher side among individuals from rural communities compared to those in urban and suburban areas.
So, consumers are increasingly becoming health-conscious, driving the demand for spreads with ingredients like natural sweeteners, nuts, seeds, and whole grains. Additionally, sugar-reduced, organic, and vegan options are gaining traction.
Keeping with this demand, Philadelphia(R), the brand, announced the nationwide rollout in July, 2023 of its first-ever plant-based spread offering. With more than half of people looking to add more plant-based products to their diets, Philadelphia brought a spreadable plant-based category of cream cheese.
In the US, the food spread business is hugely influenced by the customer's need for better healthy foods and nutritious trends. Rising awareness and consciousness for health and well-being have created more preferences for relatively low sugar content, less fatty spreads and fewer artificial products. Moreover, an extensive rise in the consumption of plant-based diets and growing veganism has constituted one of the major milestones in the industry which has led to the dynamic and speedy development of non-dairy alternatives.
Owing to this, over the last two decades, authorized federal expenditures to assist organic research through USDA initiatives have risen. The mandatory funding allocation for the Organic Agriculture Research and Extension Initiative has increased from $3 million in 2002 to $50 million in 2023.
Furthermore, economic factors such as disposable income and consumer purchasing power can have a substantial impact on market dynamics. For instance, personal income in the United States climbed by $66.5 billion (0.3 per cent each month) in February 2024. Disposable personal income (DPI), which is personal income less personal current taxes, grew by $50.3 billion (0.2%). Also, consumer expenditure climbed by $145.5 billion (0.8%). Individuals were able to save a total of $745.7 billion, of which the personal saving rate was 3.6 per cent of disposable personal income. Personal outlays that consist of personal consumption expenditure (PCE), interest payments and current transfer payments showed an increase of $149.9 billion.
Overall, the US food spread market is positively impacted by various factors including health consciousness, dietary choices, and economic concerns, which drive sector innovation and diversity.
Various products launched by key market players in the United States have an influence on the food-spread market by fuelling innovation, increasing customer interest, and extending product offerings. These product launches provide new flavours, formulas, and package designs, encouraging competitiveness in the sector.
For instance, incorporating more than one-half of consumers wanting to have more plant-based products in their diets, on June 2023, Philadelphia offered a novel creamy, spread in the plant-based category that consumers can enjoy.
Furthermore, in June 2023, Oatly Group AB, the biggest oat milk company in the world, announced the launch of its newest product in the United States: a product having delectable plant-based cream cheese. Oatly's latest food invention, available in two flavours, Chive & Onion and the Plain category, breaks the deliciousness code to all customers.