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市場調查報告書
商品編碼
1521050

資料仲介市場 – 2024 年至 2029 年預測

Data Broker Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球資料仲介市場預計到 2029 年將達到 5,615.38 億美元，預測期內複合年成長率為 7.58%，2024 年估計值3,897.65 億美元。

由於最重要的領域之一：資訊經濟的技術進步和消費者購買行為的變化，全球資料仲介市場正在快速成長。此外，對資料仲介的需求激增是各行業數位化程度不斷提高的結果，旨在利用資料創造個人化的客戶體驗和明智的決策。由於監管合規性和資料隱私的重要性日益增加，隨著公司投資強大的安全通訊協定和開放資料處理程序以吸引客戶並遵守嚴格的法律，資料經紀正在不斷發展。此外，物聯網設備和其他連網型技術的激增正在產生大量資料，為資料仲介集中、審查和利用資料流提供了有利可圖的機會。

此外，在分析和類似技術（例如人工智慧）中使用更先進的演算法對於提供即時分析和預測建模至關重要。這徹底改變了業務所說的資料仲介。這種方法使公司不僅能夠對不同的市場環境做出預測，而且能夠實施它們以提高營運效率。

全球資料仲介市場促進因素：

  • 目標行銷需求不斷增加

由於對集中行銷的需求增加，資料仲介行業正在經歷巨大的市場力量，推動客戶參與策略和業務成果發生巨大變化。鑑於技術進步導致消費者偏好發生變化，該公司現在專注於客製化廣告，以吸引盡可能多的客戶，增加客戶獲取並提高客戶忠誠度。

此外，資料收集服務收集的大型資料集使企業能夠利用客戶行為、偏好和購買模式。除了加強品牌與消費者的關係之外，這種客製化策略還可以提高行銷宣傳活動的轉換率和投資收益(ROI)。例如，Meta等知名公司在消費者資料仲介市場中發揮重要作用。有針對性的廣告提供了巨大的好處，並凸顯了這些仲介的基本價值，他們為公司提供消費者資料以及有關客戶購買習慣、偏好和偏好的關鍵資訊。

  • 物聯網的普及將導致大量有用資料的產生

物聯網 (IoT) 是一項在各行各業迅速普及的技術。最大的因素是智慧型手機的普及、網路使用者的增加以及社群媒體平台的快速普及。此外，據愛立信稱，到 2023 年，蜂巢式物聯網設備預計將有約 16 億個寬頻物聯網 (4G/5G) 連線。

此外，隨著物聯網技術的日益普及，預計未來幾年這些設備產生的全球資料將迅速增加。這很可能會進一步增加對資料仲介的需求。根據思科發布的報告，到2023年，人均連網設備數量將從2018年的2.4台增加到3.6台。網路設備數量將從2018年的184億台增加到2023年的293億台。

全球資料仲介市場的限制因素：

  • 全球虛擬標準缺乏接受度阻礙因素了市場成長

資料安全問題對資料仲介產業構成嚴重威脅，需要強大的安全通訊協定來保護敏感資料。網路威脅變得越來越複雜，而且時常發生，從駭客攻擊到資料洩露，需要嚴格的安全措施。資料仲介處理大量的公司和個人資訊，並面臨保護這些資料免遭濫用和未授權存取的艱鉅業務。隨著 CCPA 和 GDPR 等嚴格法規即將訂定，合規性變得更加困難。此外，監控的增加增加了合規性要求，增加了資料管理的壓力並使安全性變得更加複雜。隨著破壞消費者信任和企業聲譽的資料外洩事件日益頻繁，網路安全必須成為資訊仲介業者的首要舉措。

2023 年 3 月，消費者金融保護局 (CFPB) 開始調查監控和收集個人資料的公司。這意味著 CFPB 要求全面揭露每位資料仲介的業務，包括其監管合規程度，並全面了解這些營業單位的運作方式。此外，鼓勵公眾在就此類問題提交想法時考慮對他人有重大經濟或其他影響的企業。

全球資料仲介市場的地理前景：

  • 預計北美在預測期內將經歷高速成長

該地區擁有豐富且設計精良的經濟，其特點是在技術、貿易、醫療保健和金融等各個領域擁有大量國際公司。競爭環境、市場趨勢和消費行為都需要評估。

北美的法規環境有利於資料經紀，並在依賴資料蓬勃發展的經濟中培養創業精神和創造力。此外，北美的創新文化和對新興技術的早期採用支持了資料仲介服務的持續發展和成長，使我們成為資料經濟國家的世界領導者。

全球資料仲介市場發展：

  • 2023 年 2 月，全球大型公司的分析、資料解決方案和房地產資訊提供商 CoreLogic 收購了領先的數位房屋抵押貸款技術提供商 Roostify。現在，該公司的客戶在使用 Roostify 的數位抵押技術平台（該平台整合了 CoreLogic 的大量資料、分析和工作流程解決方案）進行貸款後，可以更快地訪問有關借款人和房產的資訊，從而節省了時間，並且降低了成本。
  • 2023年3月，知名客戶情報公司Acxiom宣布與亞馬遜廣告建立合作關係。這種合作關係使廣告商能夠利用亞馬遜的 DSP 更輕鬆地與目標受眾建立聯繫。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球資料仲介市場：依資料類型

  • 介紹
  • 消費者資料
  • 業務資料

第6章 全球資料仲介市場：依最終使用者分類

  • 介紹
  • BFSI
  • 零售
  • 車
  • 建造
  • 其他

第7章全球資料仲介市場：按地區

  • 介紹
  • 北美洲
    • 依資料類型
    • 按最終用戶
    • 按國家/地區
  • 南美洲
    • 依資料類型
    • 按最終用戶
    • 按國家/地區
  • 歐洲
    • 依資料類型
    • 按最終用戶
    • 按國家/地區
  • 中東/非洲
    • 依資料類型
    • 按最終用戶
    • 按國家/地區
  • 亞太地區
    • 依資料類型
    • 按最終用戶
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • Acxiom LLC（the Interpublic Group of Companies（IPG））
  • ID Analytics, LLC（LexisNexis Risk Solutions）
  • CORELOGIC（Stone Point Capital and Insight Partners）
  • TransUnion LLC（The Union Tank Car Company）
  • Epsilon Data Management, LLC
  • Oracle
  • AtData Inc.
  • Intelius, Inc.
  • Equifax, Inc.
  • IBM
  • Morningstar
簡介目錄
Product Code: KSI061611226

The global data broker market is expected to grow at a CAGR of 7.58% over the forecast period to reach US$561.538 billion by 2029, increasing from estimated value of US$389.765 billion in 2024.

The global data broker market is growing rapidly due to advances in technology and changes in purchasing behavior by consumers in the information economy one of the most important sectors. Additionally, the surge in demand for data brokerage is a result of increasing digitalization levels across different sectors aiming at utilizing data for personalized customer experience creation and making well-informed decisions. Due to the increasing importance of regulatory compliance and data privacy, data brokerage evolves with businesses investing in robust security protocols and open data handling procedures to attract customers and adhere to strict laws. Moreover, massive amounts of data are generated by the widespread employment of IoT devices and other connected technologies, providing lucrative opportunities through which data brokers can aggregate, scrutinize, and capitalize on data streams.

Further, the use of more advanced algorithms in analytics and similar technologies such as artificial intelligence could be essential for being capable of providing analytics in real-time and also predictive modeling. This has, in turn, completely transformed what is normally referred to as data brokerage. It is now possible for firms through this approach, not only to make forecasts about different market conditions but also put them into practice so that they can increase their levels of operation efficiency.

The Global Data Broker Market Drivers:

  • Increasing demand for targeted marketing

The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

  • Rising penetration of IoT is leading to the generation of huge amounts of useful data

The Internet of Things (IoT) is a technology that is becoming very popular in every industry. The biggest factors behind this are the increasing usage of smartphones, the growing population of internet users, and the swift adoption of social media platforms. Moreover, according to Ericsson, around 1.6 billion broadband IoT (4G/5G) connections are expected for cellular IoT devices by 2023.

Further, the exponential growth in worldwide data generated by these gadgets is expected in the coming years, paralleling the increasing adoption of IoT technology. This will spur demand for data brokers even further. According to the report published by Cisco, there were 3.6 networked devices per person in 2023, compared to 2.4 in 2018. Networked device counts will rise from 18.4 billion in 2018 to 29.3 billion by 2023.

The Global Data Broker Market Restraint:

  • Lack of Acceptance of Virtualization Standards Globally to Obstruct Market Growth

In the data brokerage industry, data security issues pose a serious threat that calls for strong security protocols to safeguard confidential data. Cyber threats have become more elaborate, so stringent measures for security should be taken since they are categorized from hacking attacks to information leaks, which are possible from time to time. A difficult task that requires them to protect such data from abuse as well as unlawful access faces data brokers since they handle both company and individual details in large quantities. Tight regulations on the horizon, such as CCPA and GDPR, make compliance much harder, while stricter compliance requirements due to increased scrutiny result in heightened pressures on data management; therefore, security becomes more complex. For there is an increased frequency of data breaches that erode consumer trust while at the same time causing harm to firm reputations; meaning that cyber security must be spearheaded by information brokers.

The Consumer Financial Protection Bureau (CFPB) initiated an investigation into companies that monitor and gather personal data in March 2023. This implies that the CFPB wants to have full disclosure about what each data broker does, including their level of adherence to regulations, to fully understand how these entities operate. Moreover, public members are encouraged to consider those businesses that significantly affect others financially or otherwise when offering feedback during the submission of ideas on such issues.

Global Data Broker Market Geographical Outlook:

  • North America is projected to grow at a high rate during the forecast period

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

The Global Data Broker Market Developments:

  • In February 2023, CoreLogic, a leading global provider of analytics, data-enabled solutions, and property information, purchased Roostify, a top provider of digital mortgage technology. Its customers will now get information on borrowers and properties in good time after they take out loans using Roostify's digital mortgage technology platform, which combines CoreLogic's vast data, analytics, and workflow solutions, hence saving them time and cutting their expenses.
  • In March 2023, the well-known customer intelligence firm Acxiom announced a collaboration with Amazon Ads. Through this partnership, advertisers can more easily connect with their target audience by using Amazon DSP.

Key Market Segmentation:

Global data broker Market is segmented and analyzed as below:

By Data Type

  • Consumer Data
  • Business Data

By End-User

  • BFSI
  • Retail
  • Automotive
  • Construction
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL DATA BROKER MARKET BY DATA TYPE

  • 5.1. Introduction
  • 5.2. Consumer Data
  • 5.3. Business Data

6. GLOBAL DATA BROKER MARKET BY END-USER

  • 6.1. Introduction
  • 6.2. BFSI
  • 6.3. Retail
  • 6.4. Automotive
  • 6.5. Construction
  • 6.6. Others

7. GLOBAL DATA BROKER MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Data Type
    • 7.2.2. By End-User
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Data Type
    • 7.3.2. By End-User
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Data Type
    • 7.4.2. By End-User
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Italy
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Data Type
    • 7.5.2. By End-User
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Israel
      • 7.5.3.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Data Type
    • 7.6.2. By End-User
    • 7.6.3. By Country
      • 7.6.3.1. Japan
      • 7.6.3.2. China
      • 7.6.3.3. India
      • 7.6.3.4. Australia
      • 7.6.3.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Acxiom LLC (the Interpublic Group of Companies (IPG))
  • 9.2. ID Analytics, LLC (LexisNexis Risk Solutions)
  • 9.3. CORELOGIC (Stone Point Capital and Insight Partners)
  • 9.4. TransUnion LLC (The Union Tank Car Company)
  • 9.5. Epsilon Data Management, LLC
  • 9.6. Oracle
  • 9.7. AtData Inc.
  • 9.8. Intelius, Inc.
  • 9.9. Equifax, Inc.
  • 9.10. IBM
  • 9.11. Morningstar