市場調查報告書
商品編碼
1521054
大眾通知系統的全球市場:預測(2024-2029)Mass Notifications Systems Market - Forecasts from 2024 to 2029 |
全球大眾通知系統(MNS)市場規模預計將從2024年的109.32億美元達到2029年的305.58億美元,預測期內複合年成長率為22.82%。
群發通知是一個旨在允許營業單位和當局向大量人員發送重要訊息的平台。該平台在任何危機、災難或特定事件的緊急情況下傳遞訊息,並透過文字訊息、電子郵件、社交媒體平台、語音通話和數位電子看板等各種通訊管道傳遞訊息。它還可以向特定區域內的人們提供基於位置的警報。
由於公共和緊急管理的需求不斷增加,MNS 市場正在穩步成長。此外,自然災害和網路恐怖主義威脅的增加刺激了對可靠通訊管道的需求,以傳達與此類事件相關的關鍵訊息。 MNS 供應商提供廣泛的解決方案,可進行客製化以滿足不同組織的特定需求。大眾通知系統提供的多功能優勢,例如即時報告和分析、多通路訊息、行動可訪問性以及與第三方系統的整合,進一步推動了市場需求。
隨著物聯網 (IoT) 和人工智慧 (AI) 等新技術的出現,供應商正在使用群發通知系統和緊急通知等最新技術選項來改善我們傳遞訊息的媒介。 。這些積極措施進一步促進了市場的上升軌跡。
自然災害、恐怖攻擊和其他緊急情況的不斷發生增加了對可靠通訊系統的需求,這些系統可以快速有效地通知人們潛在的危險。據聯邦緊急災難管理署(FEMA)稱,過去幾十年來,自然災害變得更加頻繁和嚴重。根據FEMA的《國家防備報告》,2020年至2022年期間記錄了近60起與氣候相關的自然災害,造成2,939人受傷、1,460人死亡,總損失達10億美元。根據該報告,社區認為洪水、網路攻擊和流行病是最有可能發生的事件。
為了應對不可預見的事件和自然災害,各國政府正在投資緊急通訊和大規模通知技術,以在關鍵時刻發揮作用。為此,各項規劃、政策和策略合作相繼推出。例如,2023年9月,通訊與自然災害管理局(NDMA)合作改善了蜂窩廣播預警系統,以加強優先考慮公民安全的緊急通訊。
大眾通知系統市場細分分析
按應用分類,大眾通知系統市場分為整合公共警報和警告(IPAW)、可互通緊急通訊(IEC)以及業務永續營運和災害復原(BCDR)。 IEC 系統取得了顯著的成長,因為它們是透過利用文字、語音通話、電子郵件和社交媒體平台等多種通訊平台來改善緊急應變的時間和協調的系統,預計將佔據重要的市場佔有率。由於可互通的緊急通訊能夠在短時間內覆蓋大量人群,因此擴大應用於教育、醫療保健、政府、交通運輸等行業。
大眾通知系統市場的地理前景
依地區分類,分為北美、南美、歐洲、中東/非洲、亞太地區。預計北美在預測期內將呈現強勁成長。這是因為美國這個主要地區自然災害頻繁發生,對MNS傳遞重要訊息的需求正在加速成長。
此外,雲端基礎等先進技術的採用以及對公共和緊急通訊解決方案不斷成長的需求正在推動市場發展。同樣,企業、教育和其他政府部門的需求不斷成長,以及 Everbridge、Alertus Technologies 和 Blackboard 等主要企業在該地區的成熟存在,進一步推動了市場的上漲。
The mass notifications systems (MNS) market is poised to reach a market size of US$30.558 billion in 2029 from US$10.932 billion in 2024 at a CAGR of 22.82% during the forecast period.
Mass notification is a platform designed to enable business entities and authorities to send important messages to a large number of people. The platform delivers messages during any crisis, disaster, or specific event emergency, and the message is delivered through various communication channels, including text messages, emails, social media platforms, voice calls, and digital signage. The system can also provide location-based alerts to people within a specific area.
The MNS market has been growing steadily due to the increasing need for public safety and emergency management. Moreover, the growing prevalence of natural disasters and cyber and terrorist threats has stimulated the demand for reliable communication channels for passing critical information relating to such events. MNS vendors offer a wide range of solutions that can be customized to meet the specific needs of different organizations. Multi-functional benefits provided by mass notification systems, such as real-time reporting and analytics, multi-channel message delivery, mobile accessibility, and integration with third-party systems, are further driving their market demand.
Witnessing the emergence of new technologies such as the Internet of Things and Artificial Intelligence, vendors are planning to implement investments that integrate such modern technological options with mass or emergency notification systems to improve the medium through which messages are transmitted. Such favorable efforts have further led to an upward market trajectory.
The increasing occurrence of natural disasters, terrorist attacks, and other emergencies has raised the need for reliable communication systems that can quickly and effectively notify people about potential dangers. According to the Federal Emergency Management Agency (FEMA), natural disasters have become more frequent and severe over the past several decades. According to the FEMA's "National Preparedness Report", from 2020 to 2022, nearly 60 climate-related natural disasters were recorded, which led to 2,939 injuries, 1,460 fatalities, and a total damage cost of $1 billion. As per the same report, communities identified floods, cyberattacks, and pandemics as most likely to occur events.
Governments of countries to tackle unforeseen events and natural disasters are investing in emergency communication and mass notification technologies that serve the purpose during critical times. Hence, various schemes, policies, and strategic collaboration are being laid down in that accordance. For instance, in September 2023, the Department of Telecommunications collaborated with the Natural Disaster Management Authority (NDMA) for the improvement of the Cell Broadcast Alert System, to bolster emergency communication that would prioritize citizen's safety.
Mass Notification Systems Market Segmentation Analysis
Application-wise, the mass notification system market is segmented into integrated public alert and warning (IPAW), interoperable emergency communication (IEC), and business continuity and disaster recovery (BCDR). The IEC system is set to show significant growth and will account for a considerable market share fuelled by the system's ability to improve emergency response timing and coordination across organizations through the usage of multiple communication platforms, such as text, voice calls, email, and social media platforms. Due to their ability to reach a larger mass in a short time, the applicability of interoperable emergency communication is gaining traction in education, healthcare, government, and transportation industries.
Mass Notification Systems Market Geographical Outlook
Geography-wise, the mass notifications systems market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The North American region is poised to show significant growth during the given time frame. This is attributable to the growing prevalence of natural disasters in the major regional economies, namely the USA, which has accelerated the demand for MNS for critical message conveying.
Moreover, the market is driven by the adoption of advanced technologies, such as cloud-based systems, and the increasing demand for public safety and emergency communication solutions. Likewise, booming demand from corporate, education, and other government sectors, followed by the well-established presence of major key players in the region, such as Everbridge, Alertus Technologies, and Blackboard, has further led to an upward market trajectory.