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市場調查報告書
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1521069

行動位置分析市場 – 2024 年至 2029 年預測

Mobile Location Analytics Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 136 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

行動位置分析市場預計將從 2024 年的 179.89 億美元增至 2029 年的 317.57 億美元，複合年成長率為 12.04%。

行動位置分析 (MLA) 在智慧型手機和其他網路裝置離開商店後立即追蹤。此解決方案可讓零售商收集資料來最佳化樓層平面圖佈局、廣告投放和結帳通道人員配置。對增強運輸和物流規劃、風險分析和詐欺偵測的需求不斷成長，推動了全球對 MLA 技術的需求。

智慧型手機普及率的不斷提高，尤其是在主要已開發國家，正在推動對行動位置洞察的需求，從而推動整體市場的成長。由於中國和印度等新興經濟體零售連鎖店的激增，以及該地區智慧型手機用戶數量的不斷成長，預計亞太地區將擁有最快的市場成長。然而，隱私問題和組織缺乏熟練的人力資源是預測期內阻礙 MLA 市場成長的因素。

移動位置分析市場促進因素：

對智慧型手機的需求不斷成長正在推動全球市場的成長。

智慧型手機的需求正在迅速擴大。根據GSM協會2023年10月發表的《行動網路連線現況》，全球有43億智慧型手機擁有者。該報告也預測，未來幾年智慧型手機普及率將持續成長。此外，消費者前景的改善、在家工作和持續學習預計將進一步推動智慧型手機銷售。

此外，能源管理和智慧家庭產品等整合物聯網應用對高速資料連接的需求不斷成長，預計將增加 5G 智慧型手機的採用，並刺激 MLA 市場的擴張。此外，利潤豐厚的政府舉措，例如印度政府的旗艦計畫“數位印度計畫”，旨在將國家轉變為數位賦能的社會，預計將進一步推動市場擴張。

此外，在中國，隨著智慧型手機的普及和5G的普及，行動網路使用量激增，使用行動網路服務的人口已超過9.9億人。因此，由於MLA主要應用於智慧型手機技術，如此高的滲透率預計將刺激MLA市場的成長。

  • 網路人口的增加將進一步擴大市場成長。

由於改善寬頻網路存取的投資和努力，全球網路普及率正經歷大幅成長。根據國際通訊聯盟《衡量數位發展》報告，2023年，全球離線人口將下降至26億，約54億。這比 2022 年的數字增加了 4.7%。

此外，對高速資料通訊的需求不斷成長也推動了對 5G 的需求，許多通訊業者在全球擴大了 5G 業務。據同一消息人士稱，到2023年，全球約40%的人口將被5G網路覆蓋，其中歐洲等關鍵地區的人口覆蓋率達到68%，其次是美洲為59%，亞太地區為42%。 。網路人口的成長為行動位置分析帶來了新的成長機會。

行動定位分析市場區隔分析

  • 零售業預計將佔據重要的市場佔有率。

根據最終用戶產業，行動位置分析市場分為醫療保健、BFSI、旅遊、零售等。零售商預計將佔據大量市場佔有率，因為移動位置分析使他們能夠收集有關每個位置的資訊，包括人口統計、競爭、商店規模/位置以及店內與客戶的互動。這些考慮因素可以幫助零售商在特定地區保持相對於同業的競爭優勢。

亞太地區預計將快速成長。

受中國、印度和韓國等主要區域經濟體智慧型手機和網路普及率的推動，亞太地區行動位置分析市場預計將在預測期內強勁成長。此外，這些經濟體零售通路的實力以及商店的設立也顯示出積極的成長，預計將進一步改善區域市場的成長。印度購物中心協會的數據顯示，2024 年第一季零售商銷售額比 2023 年第一季成長了 11%。該收益包括現有商店的商品銷售和新市場的擴張。

同樣，根據中國百貨商業協會發布的《2022-2023年中國百貨報告》顯示，2022年文化辦公用品企業零售額與前一年同期比較成長4.4%。

該地區的網路使用量也在蓬勃發展，亞洲對行動位置分析的需求預計將進一步增加。根據通訊的資料，到2023年，亞洲66%的個人將成為網路用戶，而根據同一消息來源，亞洲15歲至24歲的年輕人將有81%是活躍的網路用戶。

由於新零售商店的投資以及旅遊業的蓬勃發展，預計北美和歐洲等其他地區也將出現正成長。

移動位置分析市場的主要發展

  • 2024 年 1 月：Kalibrate 與 INRIX Inc. 建立全公司範圍的合作夥伴關係，後者為道路當局、城市和企業提供行動資料和分析。
  • 2023 年 2 月：HERE Technologies 與 Cognizant 合作，為 Cognizant 的物流、製造、汽車、叫車和零售客戶提供即時分析和位置見解。
  • 2022年1月：精準宣布收購PLacelQ。 PLAcelQ 是領先的資料和技術提供者之一，提供基於位置的消費者洞察以支援業務和行銷決策。此次收購擴展了 Precisely 的資料完整性產品組合，使其能夠為客戶提供企業範圍的資料管理解決方案。
  • 2021 年 8 月 - Wipro Ltd 宣布與 HERE Technologies 建立合作夥伴關係，為各行業的客戶提供位置分析解決方案。

移動位置分析市場細分為：

按工具

  • 彙報/視覺化工具
  • 地理編碼/反向地理編碼工具
  • 資料整合/ETL工具
  • 專題地圖/空間分析工具
  • 其他

按成分

  • 硬體
  • 軟體
  • 服務

按最終用戶產業

  • 衛生保健
  • BFSI
  • 旅遊/旅遊
  • 零售
  • 其他

按地區

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 其他
  • 中東/非洲
  • 沙烏地阿拉伯
  • UAE
  • 以色列
  • 其他
  • 亞太地區
  • 日本
  • 中國
  • 印度
  • 澳洲
  • 韓國
  • 印尼
  • 泰國
  • 台灣
  • 其他

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章移動位置分析市場：依工具分類

  • 介紹
  • 彙報/視覺化工具
  • 地理編碼/反向地理編碼工具
  • 資料整合/ETL工具
  • 專題地圖/空間分析工具
  • 其他

第6章移動位置分析市場：依組成部分

  • 介紹
  • 硬體
  • 軟體
  • 服務

第 7 章行動位置分析市場：依最終用戶產業分類

  • 介紹
  • 衛生保健
  • BFSI
  • 旅遊/旅遊
  • 零售
  • 其他

第 8 章移動位置分析市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 韓國
    • 印尼
    • 泰國
    • 台灣
    • 其他

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Oracle Corporation
  • IBM Corporation
  • Pitney Bowes Inc.
  • Cisco Systems
  • PlaceIQ（Precisely）
  • TIBCO Software Inc.
  • Galigeo
  • Google LLC
簡介目錄
Product Code: KSI061610329

The mobile location analytics market will reach US$31.757 billion in 2029 at a CAGR of 12.04% from US$17.989 billion in 2024.

Mobile location analytics (MLA) tracks smartphones and other internet devices as soon as they leave the store. This solution enables retailers to gather data to optimize floor plan layouts, advertisement placement, and checkout lane staffing. Factors such as the growing need for enhanced transportation/logistics planning, risk analysis, and fraud detection are boosting the demand for MLA technology globally.

Growing smartphone penetration, especially in major developed nations, has bolstered the need for mobile location insights, thereby augmenting the overall market growth. The Asia Pacific region is expected to have the fastest market growth owing to the increasing number of retail chains in emerging economies such as China and India, coupled with the rising number of smartphone users in the region. However, privacy concerns and a lack of skilled personnel in organizations are the factors that will hinder the MLA market growth during the forecast period.

Mobile Location Analytics Market Drivers:

Increasing demand for smartphones to propel the global market growth.

The demand for smartphones has been growing rapidly. According to the GSM Association's "State of Mobile Internet Connectivity," published in October 2023, there were 4.3 billion smartphone owners globally. The report also states that smartphone penetration is expected to show further growth in the coming years. Additionally, the improvement in consumers' outlooks, working from home, and sustained learning are some factors that are expected to further propel smartphone sales.

Further, the rising demand for high-speed data connectivity for integrated IoT applications, like energy management and smart home products, will likely augment the adoption of 5G smartphones, thus fuelling the MLA market expansion. Further, favorable government initiatives such as the Digital India program, which is a flagship program of the Government of India, aim to transform the country into a digitally empowered society and are expected to further the market expansion.

Additionally, in China, the rising smartphone adoption and the availability of 5G have resulted in a spike in mobile internet usage, with more than 990 million people using mobile internet services. Hence, such a high adoption rate is expected to stimulate MLA market growth due to its major application in smartphone technology.

  • Growth in the internet population to further augment the market growth.

Internet penetration is witnessing a major boom globally owing to favorable investments and efforts to improve access to high-bandwidth networks. According to the International Telecommunication Union's "Measuring Digital Development" report, in 2023, the global offline population declined to 2.6 billion and 5.4 billion in approx. 67% of the global population is now online. This represents a 4.7% increase over 2022's figure.

Moreover, the demand for 5G is also being fuelled by the growing demand for high data speed, which has made many telecom providers expand their 5G operations on a global scale. As per the same source, in 2023, approximately 40% of the global population was covered by the 5G network, with major regions such as Europe showing 68% of its population coverage under 5G, followed by the Americas with 59% and the Asia Pacific with 42%. The rising internet population creates new growth opportunities for mobile location analytics.

Mobile Location Analytics Market Segmentation Analysis

  • The retail sector is expected to account for a considerable market share.

Based on the end-user industry, the mobile location analytics market is segmented into healthcare, BFSI, travel and tourism, retail, and others. The retail sector is expected to account for a significant market share as mobile location analytics enables retailers to gather information regarding each location in the context of demographics, competition, store size & location, and customer in-store interaction. Such insights enabled retailers to maintain their competitive advantage over similar businesses in the specific area.

Asia Pacific is expected to show rapid growth.

The Asia Pacific mobile location analytics market is projected to witness significant growth during the forecast period, fuelled by the booming smartphone and internet penetration in the major regional economies, namely China, India, and South Korea. Moreover, the strength of retail channels, coupled with store establishments, is also witnessing positive growth in such economies, which is further expected to improve the regional market growth. According to the Shopping Centers Association of India, in Q1 of 2024, the reported revenue of retailers witnessed 11% growth over Q1 of 2023. The revenue included sales of products in existing stores and expansion in new markets.

Likewise, according to the "China's Department Stores Report 2022-2023" issued by the China Commerce Association for General Merchandise, the retail sales by enterprises dealing in cultural & office appliances witnessed 4.4% Y-o-Y growth in 2022.

Internet usage in the region is also booming, which is anticipated to further the demand for mobile location analytics in Asia. According to the data provided by the International Telecommunication Union, in 2023, 66% of the individuals in Asia were internet users, and the same source stated that 81% of the youths aged 15 to 24y years were active internet users in Asia.

Other regions such as North America and Europe are also expected to witness positive growth which is attributable to the investment in new retail stores and the booming travel & tourism sector.

Mobile Location Analytics Market Key Developments

  • January 2024: Kalibrate formed an enterprise-wide partnership with INRIX Inc., which provides mobility data and analytics for road authorities, cities, and businesses. The collaboration would assist Kalibrate in enhancing its location-based consulting services.
  • February 2023: HERE Technologies formed a collaboration with Cognizant to provide real-time analytics and location insight to the latter's customers in the logistics, manufacturing, automotive, ride-hailing, and retail sectors.
  • January 2022: Precisely announced the acquisition of PLacelQ, one of the leading data and technology providers that assists in business and marketing-related decision-making by offering location-based consumer insights. The acquisition expanded Precisely's data integrity portfolio and enabled the company to offer its customers enterprise-wide data management solutions.
  • August 2021 - Wipro Ltd announced its partnership with HERE Technologies to offer location analytics solutions to customers from various industry verticals.

The Mobile Location Analytics market is segmented as follows:

By Tool

  • Reporting and Visualization Tool
  • Geocoding and Reverse Geocoding Tool
  • Data Integration and ETL Tool
  • Thematic Mapping and Spatial Analysis Tool
  • Others

By Component

  • Hardware
  • Software
  • Services

By End-User Industry

  • Healthcare
  • BFSI
  • Travel and Tourism
  • Retail
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. MOBILE LOCATION ANALYTICS MARKET BY TOOL

  • 5.1. Introduction
  • 5.2. Reporting and Visualization Tool
  • 5.3. Geocoding and Reverse Geocoding Tool
  • 5.4. Data Integration and ETL Tool
  • 5.5. Thematic Mapping and Spatial Analysis Tool
  • 5.6. Others

6. MOBILE LOCATION ANALYTICS MARKET BY COMPONENT

  • 6.1. Introduction
  • 6.2. Hardware
  • 6.3. Software
  • 6.4. Service

7. MOBILE LOCATION ANALYTICS MARKET BY END-USER INDUSTRY

  • 7.1. Introduction
  • 7.2. Healthcare
  • 7.3. BFSI
  • 7.4. Travel and Tourism
  • 7.5. Retail
  • 7.6. Others

8. MOBILE LOCATION ANALYTICS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. Australia
    • 8.6.5. South Korea
    • 8.6.6. Indonesia
    • 8.6.7. Thailand
    • 8.6.8. Taiwan
    • 8.6.9. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Oracle Corporation
  • 10.2. IBM Corporation
  • 10.3. Pitney Bowes Inc.
  • 10.4. Cisco Systems
  • 10.5. PlaceIQ (Precisely)
  • 10.6. TIBCO Software Inc.
  • 10.7. Galigeo
  • 10.8. Google LLC