![]() |
市場調查報告書
商品編碼
1627792
全球企業健康市場:預測(2025-2030)Global Corporate Wellness Market - Forecasts from 2025 to 2030 |
預計全球企業健康市場在預測期內將以 4.01% 的複合年成長率成長,從 2025 年的 597.56 億美元增至 2030 年的 727.23 億美元。
企業健康是組織設計的計劃或活動,旨在支持員工健康和職場的積極健康行為。企業健康計畫可以為組織提供多種好處,包括提高生產力和鼓舞員工士氣。
全球菸草消費量的成長是推動全球企業健康市場的主要因素之一。世界各地進行的各種研究已證實吸煙與個人焦慮和壓力增加有關。
全球戒菸行動在《吸菸報告》中指出,菸草消費和全球吸菸病例逐年大幅增加。報告稱,到2022年,約23%的美國總人口將使用菸草,約15.5%的人口將吸食捲菸。同樣,在印度,約 23.9% 的總人口使用菸草,約 4.6% 的人口吸菸。
全球企業健康市場的促進因素
促進全球企業健康市場成長的主要因素是全球人口心理健康障礙病例的增加。近年來,全球精神健康障礙(包括憂鬱症和壓力)病例顯著增加。在企業中,憂鬱症和壓力會對員工的生產力產生負面影響。
歐盟委員會在該地區精神健康的報告中表示,近年來精神健康障礙病例大幅增加。該委員會表示,到2023年,大約46%的歐盟公民將出現憂鬱症、焦慮和壓力等情緒和心理問題。該機構進一步指出,約59%的16至24歲人口有心理健康問題,56%的25至39歲人口有心理健康問題。此外,40至54歲族群和55歲以上族群中分別有48%和35%有心理健康問題。
全球企業健康市場的地域展望
從地區來看,企業健康市場分為北美、南美、歐洲、中東和非洲以及亞太地區。企業文化在美國蓬勃發展。然而,在美國,工作時間和工作量增加,員工感到壓力很大。美國心理學會對 2,515 名美國員工進行的一項調查顯示,77% 的人因工作而承受壓力,這對他們的表現、與同事的互動以及對工作的投入程度產生了負面影響。
同樣,員工福利研究所進行的 2023 年工作場所健康調查共有總合名受訪者,其中包括兼職和全職美國工人。調查結果顯示,29%的參與者非常關心自己的職場健康,44%的人則中等關心。此外,近四分之三的員工擔心自己的心理健康和護理,四分之一的員工將自己的心理健康狀況評為「一般」或「差」。此外,員工對自己的經濟福利和包裝越來越不滿意,導致心理健康問題增加。
然而,包括美國銀行業和醫療保健業在內的各個行業已經開始從經濟上激勵員工的健康。例如,在美國銀行,將其財務狀況評為「良好」或「優秀」的員工人數在 2023 年和 2024 年分別從 42% 增加到 47%。此外,遠端醫療服務的持續進步,即企業健康服務輔以與提供企業健康服務的區域主要企業的策略夥伴關係關係,正在為市場成長創造機會。
美國聯邦政府已經認知到職場健康的必要性,並頒布了幾項法律來實現這一目標。職場健康計畫受到法律規範的約束,包括《健康保險互通性和課責法案》(HIPAA)、《美國殘障人士法案》(ADA) 以及《國內稅收法》中對雇主支付的社會福利課稅的部分內容。因此,對於任何組織來說,納入員工健康意味著與管理特定公司的聯邦法規和法規結合。
此外,CDC 2024 年工作場所健康模型提倡職場健康計畫和政策,將其作為改善美國工人生活品質的重要組成部分。這些計劃著重於工人的健康和安全,以最大程度地減少健康威脅並改善美國工人的健康狀況。該模型提案了實施職場健康促進計畫的三種策略:協作性、系統性和綜合性,使雇主能夠制定持久且高效的計畫。
為什麼要購買這份報告?
它有什麼用?
產業和市場考量、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響。
The global corporate wellness market is projected to grow at a CAGR of 4.01% over the forecast period, increasing from US$59.756 billion in 2025 to US$72.723 billion by 2030.
Corporate wellness is a type of program or activity an organization designs to support employee health and positive health behavior in the workspace. Corporate wellness programs help in offering multiple benefits to organizations, as they help in increasing productivity, and also boost the morale of the employees.
The increasing global consumption of tobacco is among the major factors boosting the corporate wellness market worldwide. Various studies conducted across the globe observed that smoking cigarettes is related to the rising cases of anxiety and stress in an individual.
The Global Action to End Smoking, in its smoking report, stated that the global cases of tobacco consumption and cigarette smoking have increased significantly over the years. The report stated that in 2022, about 23% of the total population of the USA uses tobacco, whereas about 15.5% of the population smokes cigarettes. Similarly, in India, about 23.9% of the total population uses tobacco, and about 4.6% smokes cigarettes.
Global corporate wellness market drivers
A major factor contributing to the global corporate wellness market's growth is the increasing global cases of mental health disorders among the population. The global cases of mental health disorders, which include depression and stress, have witnessed a significant increase over the years. In the corporate landscape, the cases of depression and stress can negatively affect the productivity of the employees.
The European Commission, in its region's mental health report, stated that the cases of mental health disorders during the last few years witnessed a significant increase. The agency stated that in 2023, about 46% of the total citizens of the EU had emotional or psychological issues, which included depression, anxiety, and stress. The organization further states that about 59% of the population between the ages of 16 and 24 years have mental health issues and 56% of the population between 25 and 39 years. For the citizens between 40 to 54 years and more than 55 years old, the cases of mental health problems were recorded at 48% and 35%, respectively.
Global corporate wellness market geographical outlook
Based on geography, the corporate wellness market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. Corporate culture is booming in the United States. However, working hours and workloads have increased, causing employees to experience a lot of stress in America. A survey by the American Psychological Association on 2,515 employed adults in America showed that 77% of them experienced stress as a result of their jobs, which negatively influenced their level of performance, interaction with coworkers, and work commitment.
Similarly, a total of 1,002 respondents, consisting of both part-time and full-time American workers, participated in the "2023 Workplace Wellness Survey" conducted by the Employee Benefit Research Institute. Based on the survey results, 29% of the participants were extremely worried about their workplace health, whereas 44% were moderately worried. The results also indicated that almost three-quarters of the workers were worried about their emotional care or mental health, and a quarter of the workers rated their mental well-being as fair or poor. Moreover, there has been a decrease in financial benefits and package satisfaction levels among the employees, which has increased worries about their mental health.
However, different industries, including banks and the health sector in the United States, have begun encouraging their employees' wellness financially. For example, citing Bank of America, there was an increase from 42 percent to 47 percent in the number of employees who rated their financial wellness as good or excellent in 2023 and 2024, respectively. Besides, the consistent advancement of telehealth services, where corporate wellness services are complemented by strategic partnerships with regional key players in corporate wellness service provision, has created opportunities for market growth.
The federal government of the United States has acknowledged the need for wellness in the workplace and has created several legislations that make it possible to realize those objectives. Wellness programs in the workplace are under considerable scrutiny due to a regulatory framework that includes the Health Insurance Portability and Accountability Act (HIPAA), the Americans with Disabilities Act (ADA), and the part of the Internal Revenue Code that taxes employer-paid benefits. It, therefore, implies that the wellness embraced by any organization for its employees is in tandem with the federal statutes governing the particular company.
In addition, The CDC Workplace Health Model 2024 promotes workplace health programs and policies as an essential factor that can enhance the quality of life of workers in the United States. These programs emphasize the health and safety of the workforce to minimize health threats and improve the health status of U.S. workers. The model suggests three strategies to implement a workplace health promotion program: coordinated, systematic, and comprehensive, which will enable employers to develop long-standing efficient programs.
Reasons for buying this report:-
What do businesses use our reports for?
Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence