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商品編碼

1698377

多通路分析市場：未來預測（2025-2030）

Multichannel Analytics Market - Forecasts from 2025 to 2030

出版日期: 2025年02月26日 | 出版商:

Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計多通路分析市場將以 11.38% 的複合年成長率成長，從 2025 年的 174.8 億美元成長到 2030 年的 299.7 億美元。

多通道分析是一種分析形式，其中所使用的軟體在特定基礎上連結多個資料並將它們顯示在單一表上以便更好地評估和分析。因此，需要多通道分析軟體來組織這些資料，將其連結到特定證據，並對其進行分析以獲得有利的見解。預測期內推動市場成長的關鍵原因是由於資料收集的增加和貿易的日益複雜導致雲端系統的採用率上升。此外，為了製定公司策略和計劃，企業正在尋求有關客戶行為的深刻見解。

市場趨勢：

預計在預測期內，中小企業對多通路分析的採用將快速成長。
數位化程度的提高正在加速使用多管道分析來獲取更深入的見解。此外，政府和世界銀行對中小企業的財政支持預計將加強其業務，並鼓勵其採用電腦技術以獲得更好的機會。
中小企業領域對雲端運算的日益普及也有望推動多通路分析市場的成長。例如，英國小型企業聯合會 2023 年的一項分析顯示，95% 的小型企業由於遠端工作和資料儲存需求正在使用雲端基礎的服務。同樣，在美國，Cloudzero 報告稱，到 2024 年，66% 的小型科技企業和 44% 的小型傳統企業將使用雲端基礎設施。鑑於軟體即服務 (SaaS) 在中小型企業中的廣泛使用，這些數字可能低估了整體採用率。
由於網路普及率不斷提高、技能發展計劃、政府和組織支持以及中小企業的快速成長，亞太地區預計將經歷指數級成長。從地理上看，多通路分析市場分為北美、南美、歐洲、中東和非洲以及亞太地區。由於網路存取的增加和中小企業的不斷成長，預計亞太地區在預測期內將顯著成長。

報告中介紹的主要企業包括 IBM、SAS SE、Ebiquity Plc、Oracle、Hewlett-Packard Development Company、LP、Nice System Ltd.、Teradata、Adobe、Salesforce 和 Google。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

多通路分析市場區隔

多通路分析市場：按類型細分

按類型進行市場分析：
語音分析
文字分析
資料分析
客戶回饋

多通路分析市場：依部署方法細分

本地
雲

多通路分析市場：依組織規模細分

市場依組織規模細分如下：
中小型企業
大型企業

多通路分析市場：依最終用戶細分

市場區隔：市場由最終用戶進行分析。
BFSI（銀行、金融服務和保險）
醫療保健
零售
媒體與娛樂
通訊與技術
其他

多通路分析市場：區域細分

本報告按地區細分了多通路分析市場，並提供了針對特定國家的預測和分析：

北美（美國、加拿大、墨西哥）
南美洲（巴西、阿根廷等）
歐洲（德國、英國、法國、西班牙等）
中東和非洲（沙烏地阿拉伯、阿拉伯聯合大公國等）
亞太地區（中國、日本、印度、韓國、泰國、印尼、世界其他地區）。

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 其他
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 其他
亞太地區
- 中國
- 日本
- 印度
- 韓國
- 台灣
- 泰國
- 印尼
- 其他

第10章競爭格局及分析

主要企業和策略分析
市場佔有率分析
企業合併、協議、商業合作
競爭儀錶板

第11章公司簡介

IBM
SAS SE
Ebiquity Plc
Oracle
Hewlett-Packard Development Company, LP
Nice System Ltd.
Teradata
Adobe
Salesforce
Google

第12章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要利益
分析方法
簡稱

簡介目錄

Product Code: KSI061610639

The multichannel analytics market is projected to witness a CAGR of 11.38% to reach US$29.97 billion by 2030, from US$17.48 billion in 2025.

Multichannel analytics is a form of analytics under which the software used links multiple data on certain grounds and presents them on one sheet for better assessment and analysis. Multichannel analytics software is hence required to sort out this data, link them to certain grounds, and analyze them for yielding lucrative insights. The prime reason driving the market growth during the forecasted period is the increasing adoption of a cloud system, coupled with rising data collection and escalating trade complexities. Furthermore, to formulate company strategies and plans, firms demand insightful knowledge about customer behavior.

Market Trends:

The adoption of multichannel analytics by small and medium-sized organizations (SMEs) is expected to grow rapidly during the forecast period. However, large organizations are anticipated to maintain a larger share of the market.
The rise in digitalization has accelerated the use of multichannel analytics to gain deeper insights. Additionally, financial support from governments and the World Bank to SMEs is expected to enhance their operations and drive the adoption of computer technologies for better opportunities.
The growing use of cloud computing in the SME sector is also projected to fuel the growth of the multichannel analytics market. For example, a 2023 survey by the Federation of Small Businesses in the UK revealed that 95% of small businesses were using cloud-based services, up from previous years, driven by the need for remote work and data storage. Similarly, in the US, Cloudzero reported in 2024 that 66% of small tech companies and 44% of traditional small businesses utilized cloud infrastructure. These figures likely underestimate total adoption when considering the widespread use of SaaS (Software-as-a-Service) among SMEs.
The Asia Pacific region is expected to experience exponential growth, driven by increasing internet penetration, skill development programs, government and organizational support, and the rapid rise of SMEs. Geographically, the multichannel analytics market is divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific region. The Asia Pacific market, in particular, is poised for significant growth during the forecast period due to rising internet access and the expanding presence of SMEs in the region.

Some of the major players covered in this report include IBM, SAS SE, Ebiquity Plc, Oracle, Hewlett-Packard Development Company, L.P., Nice System Ltd., Teradata, Adobe, Salesforce, Google among others.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Multichannel Analytics Market Segmentation:

Multichannel Analytics Market Segmentation by type:

The market is analyzed by type into the following:
Speech Analytics
Text Analytics
Data Analytics
Customer Feedback

Multichannel Analytics Market Segmentation by deployment:

The report analyzes the market by deployment as below:
On-Premise
Cloud

Multichannel Analytics Market Segmentation by organization size:

The market is analyzed by organization size into the following:
Small and Medium Organizations
Large Organizations

Multichannel Analytics Market Segmentation by end-user segment:

The report analyzes the market by end-user segment as below:
BFSI
Healthcare
Retail
Media & Entertainment
Communication & Technology
Others

Multichannel Analytics Market Segmentation by regions:

The study also analyzed the Multichannel Analytics Market into the following regions, with country-level forecasts and analysis as below:

North America (US, Canada, and Mexico)
South America (Brazil, Argentina, and Others)
Europe (Germany, UK, France, Spain and Others
Middle East and Africa (Saudi Arabia, UAE and Others)
Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MULTICHANNEL ANALYTICS MARKET BY TYPE

5.1. Introduction
5.2. Speech Analytics
5.3. Text Analytics
5.4. Data Analytics
5.5. Customer Feedback

6. MULTICHANNEL ANALYTICS MARKET BY DEPLOYMENT

6.1. Introduction
6.2. On-Premise
6.3. Cloud

7. MULTICHANNEL ANALYTICS MARKET BY ORGANIZATION SIZE

7.1. Introduction
7.2. Small and Medium Organizations
7.3. Large Organizations

8. MULTICHANNEL ANALYTICS MARKET BY END-USER INDUSTRY

8.1. Introduction
8.2. BFSI
8.3. Healthcare
8.4. Retail
8.5. Media & Entertainment
8.6. Communication & Technology
8.7. Others

9. MULTICHANNEL ANALYTICS MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. USA
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. United Kingdom
- 9.4.2. Germany
- 9.4.3. France
- 9.4.4. Italy
- 9.4.5. Spain
- 9.4.6. Others
9.5. Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Others
9.6. Asia Pacific
- 9.6.1. China
- 9.6.2. Japan
- 9.6.3. India
- 9.6.4. South Korea
- 9.6.5. Taiwan
- 9.6.6. Thailand
- 9.6.7. Indonesia
- 9.6.8. Others