運動服飾市場報告：2030 年趨勢、預測與競爭分析

運動服裝趨勢和預測

預計到 2030 年，全球運動服飾市場將達到 2,676 億美元，2024 年至 2030 年複合年成長率為 5.6%。這個市場的主要促進因素是女性運動參與度的提高、健康意識的提高以及智慧運動服的普及。全球運動服飾市場的未來充滿希望，服裝、鞋類及配件市場充滿機會。

• Lucintel 預測，在最終用途類別中，由於從事各種戶外活動的男性數量增加，預計男性在預測期內將經歷最高的成長。
• 在產品類型中，服裝和鞋類預計將出現高成長。
• 從地區來看，預計北美在預測期內仍將是最大的地區。

運動服飾市場的策略性成長機會

運動服裝是一個不斷成長的市場，並且存在著許多機會。隨著消費者越來越喜歡科技和環保的產品，個人化的選擇越來越受到消費者的歡迎。這些機會包括進入新的細分市場、利用先進技術以及應對不斷變化的消費者價值觀。簡而言之，利用這些機會可以確保企業透過成長生存並保持競爭優勢。

• 拓展新興市場：新興市場，包括亞洲和非洲國​​家，為體育用品公司帶來了巨大的機會。其背景是收入水準的提高和健康意識的增強，以及健身生活方式在這些地區盛行，對運動服裝的需求不斷增加。擴展到新興市場意味著公司可以獲得新客戶並實現收益來源多元化。透過調整您的產品以適應當地偏好並投資於特定國家/地區的行銷策略，您可以提高品牌影響力並獲得更多銷售。
• 開發智慧運動服：健身運動服有很多可能性，例如健身追蹤器和性能監測感測器。因為今天的人們想要能夠描述他們的身體在健身狀況方面表現如何的物品。一方面，它可以將特定品牌與競爭對手區分開來，並吸引喜歡科技產品的客戶。它還支援與軟體供應商的協作和創新的生產方法。
• 強調永續實踐：顧客對環保產品的需求不斷增加。因此，採用回收材料、減少廢棄物水平並採用道德製造程序的品牌將能夠佔領這個市場。將永續性作為您公司的優先事項可以吸引具有環保意識的買家，並幫助您的品牌在吸引客戶和遵守法規方面取得發展。它還需要材料科學和生產技術的新方法。
• 直接面對消費者（DTC）的成長：電子商務和數位平台的成長為品牌建立直接面對消費者的管道創造了機會。這提高了對品牌標識、客戶滿意度標準和資料可存取性的控制水準。 DTC 銷售提高了客戶參與度，減少了對第三方經銷商的依賴，並提高了盈利。此外，這種方法允許公司實現客製化廣告宣傳並改善物流營運。
• 拓展休閒和生活風格產品：當前的時尚趨勢之一是休閒服裝和運動服裝的融合，從而產生了休閒服裝類別。透過進入這個領域，公司可以獲得更廣泛的市場覆蓋範圍，同時專注於生活方式消費者。透過擴大休閒服領域，這些公司鼓勵運動服在設計和生產過程中使用的材料方面進行創新。此外，這種轉變將有助於吸引非運動員買家，進入利潤豐厚的休閒服飾市場。

隨著消費者需求的增加，運動服飾市場的機會預計將擴大，重點是技術整合和永續實踐。透過利用這些機會，公司可以有效地與客戶互動，確保持續的忠誠度並鞏固其地位。

運動服飾市場的促進因素與挑戰

運動服飾市場受到塑造其成長軌跡的各種促進因素​​和挑戰的影響。技術進步、不斷變化的消費者偏好、經濟變數和法規在塑造這個市場方面發揮著重要作用。了解這些促進因素和挑戰對於幫助品牌駕馭競爭格局並利用機會同時解決潛在障礙至關重要。

推動運動服飾市場的因素包括：

• 技術進步：智慧材料和穿戴式技術等技術創新是運動服飾市場的主要促進因素。材料科學、性能追蹤和數位整合的進步提高了產品功能和消費者參與度。品牌可以利用技術進步來使自己的產品與其他產品區分開來，並吸引精通技術的消費者。
• 提高健康和健身意識：提高健康意識和健身將推動對運動服的需求。消費者正在尋找能夠支持其整體健康目標並適應其積極生活方式選擇的優質服裝。由於人們對改善健康的興趣日益濃厚，運動服裝市場已成為最有利可圖的行業之一，而從事該行業的公司則受到旨在滿足潛在客戶不斷成長的需求的技術創新的推動。
• 電子商務和直接面對消費者管道的擴張：電子商務和直接面對消費者（DTC）管道的興起將改變運動服裝市場。透過線上平台，品牌可以直接接觸消費者，讓跨國購物變得更容易。這種方法可以提高品牌知名度，增加客戶在線上銷售產品的曝光度，並透過個人化行銷工作和改進的資料聚合來增加銷售額。
• 對永續性發展的日益關注：消費者對永續和環保產品的需求正在推動運動服裝品牌變得更加環保。這包括使用回收材料、減少廢棄物和實施符合道德的生產流程。採用這種策略的品牌比競爭對手更有可能獲得具有環保意識的客戶，從而促進成長和創新，同時獲得良好的聲譽並遵守監管標準。
• 產品設計與功能創新：設計和功能的持續創新是運動服飾市場的關鍵促進因素。每個品牌都投資於研發，以創造提高性能、舒適度和風格的產品。這使得許多公司得到了客戶的認可。這是因為新產品總是能吸引人們的注意力並創造出獨創性，從而吸引人們去關注其他人認為最好的產品，從而一方面擴大了運動服裝的成長空間，另一方面也培養了客戶的忠誠度。

運動服飾市場面臨的挑戰是：

• 市場競爭激烈：運動服飾市場競爭激烈，眾多品牌爭取市場佔有率。來自現有和新進業者的競爭對產品差異化和維持市場地位提出了挑戰。當品牌在市場上競爭時，公司別無選擇，只能不斷創造一些特殊的東西，使自己與競爭對手區分開來，並保持對消費者的可見度和忠誠度。
• 供應鏈中斷：原料短缺和物流挑戰等供應鏈中斷影響運動服飾市場。此類問題可能會導致延誤、成本增加以及難以滿足消費者需求。
• 監管和合規問題：運動服裝品牌面臨環境法規和勞動法等監管和合規問題的挑戰。需要對道德生產進行投資的永續實踐會導致遵守這些法規的營運成本增加。法規遵循是一個成本高且複雜的過程，需要改變生產程序和業務實務。如果公司不小心，他們在試圖滿足消費者對永續產品的需求時可能會遇到法律問題。

運動服裝市場的成長和開拓受到多種因素和挑戰的影響。市場由技術進步、健康意識、電子商務發展、永續性措施和產品創新所驅動。然而，他們也面臨重大挑戰，包括激烈的競爭、供應鏈中斷和監管要求。隨著運動服飾市場的發展，如果品牌想要保持競爭力並抓住機遇，同時解決潛在威脅，就需要有效地駕馭這些動態。

目錄

第1章執行摘要

第2章全球運動服飾市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球運動服飾市場趨勢（2018-2023）與預測（2024-2030）
• 依產品分類：全球運動服飾市場
  • 衣服
  • 鞋類及配件
• 按活動類型分類的全球運動服飾市場
  • 游泳
  • 健身房
  • 瑜珈
  • 運動的
• 按分銷管道分類的全球運動服飾市場
  • 線上
  • 離線
• 按最終用途：全球運動服飾市場
  • 男性
  • 女士
  • 孩子

第4章 2018-2030年區域市場趨勢及預測分析

• 按地區分類：全球運動服飾市場
• 北美運動服飾市場
• 歐洲運動服飾市場
• 亞太運動服飾市場
• 其他地區運動服飾市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 依產品分類：全球運動服飾市場成長機會
  • 按活動類型分類的全球運動服飾市場成長機會
  • 按分銷管道：全球運動服飾市場成長機會
  • 全球運動服飾市場的成長機會（依最終用途分類）：
  • 按地區分類：全球運動服飾市場成長機會
• 全球運動服飾市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球運動服飾市場產能
  • 全球運動服飾市場的併購、收購與合資
  • 認證和許可

第7章主要企業概況

• Puma
• Umbro
• Adidas
• Nike
• Columbia Sportswear Company
• Under Armour
• Anta Sports Products Limited
• Lululemon Athletica
• Fila
• Li Ning Company

Sportswear Trends and Forecast

The future of the global sportswear market looks promising with opportunities in the apparel and footwear & accessory markets. The global sportswear market is expected to reach an estimated $267.6 billion by 2030 with a CAGR of 5.6% from 2024 to 2030. The major drivers for this market are an increase in the participation of women in sports, growing health consciousness, and the proliferation of smart sportswear.

• Lucintel forecasts that, within the end-use category, men are expected to witness the highest growth over the forecast period due to the growing number of men involved in various outdoor activities.
• Within the product category, apparel and footwear are expected to witness higher growth.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Sportswear Market

Several emerging trends define today's sportswear market, bringing forth shifts in consumer behavior, technological advances, as well as environmental concerns. These include the rise of sustainable practices, dynamic use of technology, growth of athleisure, direct-to-consumer models, and personalization of products. Each trend signifies how sportswear brands are evolving industry standards while meeting changing customer preferences.

• Eco-Friendly Products and Sustainability: The sportswear industry is placing greater emphasis on sustainability, with companies turning to the use of eco-friendly materials and methods. They are using recycled fibers, minimizing waste, and embracing sustainable production processes. This change has been driven by increasing demand from consumers for products that are more environmentally responsible, as well as stricter regulations on sustainability. Sustainable practices enable brands to reduce their ecological impact, attract eco-conscious customers, and comply with regulatory requirements. Additionally, this encourages innovation in material science and manufacturing techniques, setting new industry benchmarks.
• Smart Apparel Integration and Technology Adoption: Sporting gear is being revolutionized through technological advancements, with smart fabrics being introduced in the market alongside wearable technology. For instance, products that monitor health parameters, track performance, or enhance user experience are becoming popular among people. Consequently, sensors and connectivity features have now become a part of clothing made by many brands, thus making them data-driven. By providing users with real-time feedback on their progress, it becomes possible to improve training sessions aimed at increasing performance levels. Moreover, technological integration differentiates various brands in this competitive field, thereby adding value while connecting with customers during purchase.
• DTC Models Growth: The sports apparel sector is shifting towards direct-to-consumer models, which completely redefine this market. Brands are using e-commerce platforms as a means to reach end-users without the need for intermediary channels of distribution like traditional retail outlets; hence, they can control their brand initiatives better, including consumer interaction and data collection. Stronger customer relations can be built through direct-to-consumer models since they lessen reliance on third-party retailers who sell their stock, which in turn leads to increased profit margins according to granular analysis of recent financial statements of different multinational companies' annual reports, for example, Apple Inc. and Microsoft Corporation. Moreover, advertising customization is achievable, simplifying shopping.
• Athleisure and Lifestyle Integration Expansion: The in-demand athleisure fashion trend combines sportswear with casual wear. Sports brands such as Nike are manufacturing products that seamlessly shift from the gym to everyday life. This is part of a broader movement towards incorporating exercise into daily routines and valuing comfort and style over formality. By enhancing the adaptability of sportswear, athleisure makes it more appealing to a wider range of customers, thereby increasing its market demand. In addition, this drives design innovation and material development to meet customers' desires for a lifestyle.
• Personalization and Customization: Brands are now offering personalized options in their sportswear ranges because personalization has become an important trend in the industry. Customers can choose fabrics, colors, or style preferences to make such items match their individual tastes. Moreover, these improvements are supported by advancements in digital technology and new manufacturing methods. A feeling of satisfaction among customers is increased through customization, which results in a product tailored to them unlike any other similar products available, thus promoting loyalty. Secondly, this assists marketers in understanding consumer behavior while improving promotional techniques and designing better products using collected information.

Expansion and personalization represent some emerging trends that are reshaping the sportswear industry. These shifts reflect changes in customer tastes as well as technological advancements that drive innovations and growth rates within organizations. Therefore, embracing these trends keeps companies competitive while meeting customer expectations and managing environmental impacts associated with regulatory requirements, hence influencing future operations within sports outfit markets worldwide.

Recent Developments in the Sportswear Market

The sports market is undergoing transformation due to innovative technological approaches, shifting customer tastes, and greater attention to ecological responsibility. Key developments are reshaping product design techniques, distribution channels, and consumer interactions of brands involved in sportswear production. Such changes contribute to improved functionality and attractiveness of sportswear as a whole while ensuring compliance with larger concerns in healthcare, eco-friendliness, and environmental responsibility. In this regard, it can be said that these changes indicate how sportswear is adjusting to new demands and opportunities.

• Advances in Sustainable Materials: A rise in demand for sustainability has resulted in significant advancements in ecological friendly materials applied in sportswear. Increasingly, more companies are using recycled fabrics, organic cotton, or biodegradable materials as a way of reducing their carbon footprint. Adidas and Nike, for instance, have introduced lines made from ocean plastics that were recycled and produced sustainably. Companies are responding to mounting pressure from consumers demanding more environmentally responsible products while facing tougher regulations on sustainability. These advancements enable brands to meet regulatory requirements, improving their market perception and attracting eco-conscious customers, while driving material technology innovations that lead to more sustainable sportswear.
• Integration of Smart Technology: Sportswear has been revolutionized by smart technology, which encompasses performance tracking sensors, fabrics that regulate temperature, and other health monitoring features. Sensors embedded into clothing, as well as wearables, help track metrics such as body temperature and heart rates. Under Armour, for instance, has collaborated with Fitbit to integrate such technologies into its products. Users' clothes become smarter, enabling them to understand their performance through receiving real-time feedback on progress made concerning performance improvements, thereby enhancing the overall performance of sports gear and personalizing it for tech-savvy users.
• Growth of Direct-to-Consumer (DTC) Channels: The rise of e-commerce has expedited growth in direct-to-consumer sales channels. Online platforms are utilized by sportswear brands to reach consumers directly without involving traditional intermediaries of retailing. For example, brands including Gymshark and Lululemon have established a strong online presence. These customer relationship channels provide brands with more control over their interactions with customers, reduce reliance on third-party retailers, and offer valuable consumer data. This approach leads to improved brand loyalty while facilitating a more targeted marketing strategy.
• Expansion of Athleisure: The popularity of athleisure, which blends athletic and casual wear, continues to grow. Sportswear manufacturers are designing multi-functional products that can be worn during workouts and while doing other activities. This trend is exemplified by companies such as Lululemon and Athleta, which dominate this market segment. Moreover, it extends the market for sportswear beyond athletes to a wider audience, drawing on the necessity for designs that are both stylish and functional, while encouraging innovation in material development.
• Personalized and Customizable Products: Personalization and customization have become significant trends in the sportswear market. Customers can now color their own shoes or print their preferred logos on them or any other texts, making them uniquely theirs. Nike and Converse allow their clients to design unique outfits using their websites, while some others offer custom-made clothing. The customer experience is improved through making customized products since customers are given special attention, hence better engagement with them, enhancing satisfaction levels for each individual buyer. This also provides information about consumer preferences and general trends useful in future production planning processes, thereby enhancing product personalization strategies at large.

The game wear market has been radically changed through the adoption of sustainable materials, smart technology integration, growth in direct-to-consumer operations, expansion of athleisure wear, and increased personalization. These changes reflect current general customer preferences and technological developments that drive innovation and growth. As the market matures further, these events will shape brand strategies and product assortments while defining the future of sportswear.

Strategic Growth Opportunities for Sportswear Market

Sportswear is a growing market with several opportunities available. Personalized options have become more popular with consumers as they gravitate toward tech-enabled and environmentally friendly products, whereby brands can use this space to exploit new trends or markets. Some of these opportunities include entering new market segments, taking advantage of advancing technology, and aligning with the changing values of consumers. In essence, tapping into such opportunities ensures business survival through growth and retaining a competitive advantage.

• Expansion into Emerging Markets: Asian and African countries, among other emerging markets, provide great opportunities for sportswear companies. This is due to increases in income levels and rising health consciousness, leading to fitness lifestyles and demand for sportswear in these areas. Penetration into emerging markets means that firms will be able to gain new customers, thus diversifying their revenue streams. Adapting products to suit local tastes and investing in marketing strategies specific to each country can improve brand presence and attract larger sales volumes.
• Development of Smart Sportswear: Numerous possibilities are presented by tech-infused clothing in sports, such as fitness trackers and performance monitoring sensors. This is because individuals today want items that explain how their bodies operate concerning their fitness state. For one thing, it differentiates a particular brand from its competitors, attracting customers who prefer using technologically based products. It also allows for collaboration with software suppliers or innovative production methods.
• Emphasis on Sustainable Practices: The demand for eco-friendly and green products is increasing among customers. Consequently, brands that employ recycled materials, curb waste levels, and embrace ethical manufacturing processes can seize this market. Making sustainability a corporate focus fosters brand development in terms of customer attraction and regulatory compliance, attracting environmentally aware buyers. It also requires new approaches to material science and production technology.
• Growth of Direct-to-Consumer (DTC) Sales: The growth of e-commerce and digital platforms has created opportunities for brands to establish direct-to-consumer channels. This enhances the level of control over brand identity, client satisfaction standards, and data accessibility. DTC sales contribute to higher customer involvement, less dependence on third-party distributors, and increased profitability. Additionally, such an approach enables businesses to realize customized advertising campaigns coupled with improved logistics operations.
• Expansion of Athleisure and Lifestyle Products: One of the current fashion trends is blending casual garments with sport attire, resulting in the athleisure wear category. By entering this segment, companies can achieve wider market reach while addressing lifestyle consumers specifically. By expanding athleisure wear sections, these firms encourage sports clothing innovations in terms of designs and materials used during manufacturing. Moreover, such a shift helps them tap into the lucrative casual clothing market as they attract non-athletic buyers.

Sportswear market opportunities will expand as consumer demands grow while focusing on tech integration and sustainable practices. By leveraging these opportunities, businesses can solidify their positions while engaging with customers effectively to ensure ongoing loyalty.

Sportswear Market Driver and Challenges

The sportswear market is influenced by various drivers and challenges that shape its growth trajectory. Technological advancements, changing consumer tastes, economic variables, and regulations play a significant role in shaping this market. Understanding these drivers and challenges is crucial for brands to navigate the competitive landscape and capitalize on opportunities while addressing potential obstacles.

The factors responsible for driving the sportswear market include:

• Technological Advancements: Innovations in technology, such as smart fabrics and wearable tech, are major drivers in the sportswear market. Advances in material science, performance tracking, and digital integration enhance product functionality and consumer engagement. Brands can use technological advancements to differentiate their products from others to attract tech-savvy consumers who will drive sales through increased capabilities and higher performance metrics.
• Growing Health and Fitness Awareness: Increased health consciousness and fitness trends drive demand for sportswear. Consumers seek high-quality clothing items that accommodate their active lifestyle choices while supporting their overall health objectives. The sportswear market has become one of the most lucrative sectors due to the growing interest in health promotion, which drives companies operating within this industry towards innovation aimed at satisfying an increasing number of demands from potential customers.
• Expansion of E-Commerce and Direct-to-Consumer Channels: The rise of e-commerce and direct-to-consumer (DTC) sales channels transforms the sportswear market. Through online platforms, brands reach out directly to customers, making shopping across borders much easier. This method enhances brand visibility, creating more opportunities for customer interactions with products sold online, leading to increased sales through personalized marketing endeavors and improved data aggregation.
• Increased Focus on Sustainability: Consumer demand for sustainable and eco-friendly products drives sportswear brands to adopt greener practices. This includes using recycled materials, reducing waste, and implementing ethical production processes. Brands that embrace this strategy stand a better chance of attracting clients who are more concerned about the environment than their competitors, thereby driving growth and innovation while achieving positive reputations and adhering to regulatory standards.
• Innovation in Product Design and Functionality: Continuous innovation in design and functionality is a key driver in the sportswear market. Brands invest in research and development to create products that enhance performance, comfort, and style. This makes it possible for many companies to be recognized by customers since new products will always attract attention, creating originality that draws individuals to what others perceive as the best, thereby expanding the space available for sportswear growth on one hand while fostering customer loyalty on the other hand.

Challenges in the sportswear market include:

• Intense Market Competition: The sportswear market is highly competitive, with numerous brands vying for market share. Competition from both established players and new entrants creates challenges in differentiating products and maintaining market position. With every brand fighting for its place in the market, companies have no choice but to constantly create something extraordinary that stands out among competitors, ensuring they remain in consumers' sight to maintain loyalty.
• Supply Chain Disruptions: Supply chain disruptions, including raw material shortages and logistical challenges, impact the sportswear market. These issues can lead to delays, increased costs, and difficulties in meeting consumer demand.
• Regulatory and Compliance Matters: Sportswear brands face difficulties with regulatory and compliance issues, including environmental regulations and labor laws. Sustainable practices that require investment in ethical production translate into higher operational costs to adhere to these regulations. Regulatory compliance is a costly and complex process that necessitates alterations in production procedures and business practices. If companies are not careful, they may encounter legal problems while trying to meet consumer demands for sustainable products.

The growth and development of the sportswear market are influenced by various factors and challenges. The market is driven by technological advancements, health awareness, e-commerce developments, sustainability initiatives, and product innovation. On the other hand, it faces tough competition, supply chain interruptions, and regulatory requirements that create significant problems. Brands must navigate these dynamics effectively if they want to exploit opportunities while addressing potential threats to remain competitive as the sportswear market evolves.

List of Sportswear Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sportswear companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sportswear companies profiled in this report include-

• Puma
• Umbro
• Adidas
• Nike
• Columbia Sportswear Company
• Under Armour
• Anta Sports Products Limited
• Lululemon Athletica
• Fila
• Li Ning Company

Sportswear by Segment

The study includes a forecast for the global sportswear by product, activity type, distribution channel, end use, and region.

Sportswear Market by Product [Analysis by Value from 2018 to 2030]:

• Apparel
• Footwear & Accessories

Sportswear Market by Activity Type [Analysis by Value from 2018 to 2030]:

• Swimming
• Gym
• Yoga
• Sports

Sportswear Market by Distribution Channel [Analysis by Value from 2018 to 2030]:

• Online
• Offline

Sportswear Market by End Use [Analysis by Value from 2018 to 2030]:

• Men
• Women
• Kids

Sportswear Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Sportswear Market

The sportswear industry is changing rapidly, driven by technological breakthroughs, evolving consumer tastes, and global health consciousness. Recent developments in major markets demonstrate a shift towards innovation, sustainability, and customization. In the USA, China, Germany, India, and Japan, sportswear brands are utilizing new materials, adopting digital technology, and responding to local consumer preferences. These shifts reflect broader global trends while impacting the competitive environment, defining brand strategies, and shaping demand growth.

• United States: American sportswear firms are heavily investing in incorporating technological advancements into their products. Innovations like smart fabrics that monitor health metrics and augmented reality fitting rooms are becoming popular. Nike and Under Armour lead in such tech integrations, enhancing customer experiences with personalized product offers. Additionally, there is an increasing focus on sustainability, with many firms pledging to use recycled materials in their production cycles while reducing carbon emissions. This has led to increased direct-to-consumer sales channels due to a pandemic-induced surge in e-commerce platforms.
• China: Increasing awareness about health, coupled with a growing middle class, drives the sportswear industry in China. Domestic firms such as Anta and Li-Ning continue to expand globally, while international players increase their presence in the country's market space. One interesting trend is the fusion of traditional sporty clothing with fashion elements, reflecting how the Chinese population shows increasing interest in lifestyle products or athleisure wear. Furthermore, AI-based personalized shopping experiences for customers have been adopted in China, similar to other nations, searching for means of improving supply chain efficiencies.
• Germany: In Germany, sustainability underlies all leading trends within the sportswear industry today, as seen with Adidas. Initiatives include the Ocean Plastic initiative aimed at using ocean plastic waste for making sneakers, among other things, and the development of biodegradable textile components. Partnerships between sportswear companies and technological businesses to create intelligent gear that improves performance are also becoming more frequent in this market segment. There is also a continued focus on quality and durability, as consumers demand products that are both functional and cost-effective over the long term.
• India: The Indian sportswear market is growing rapidly due to increasing fitness consciousness among people and a rising young population. Brands are investing in affordable yet high-quality sportswear to cater to the diverse needs of Indian consumers. The country has seen significant growth in local manufacturing and sourcing, which has helped reduce expenses while providing tailored solutions. Digital platforms have become major sales channels, with an increase in e-commerce facilitating accessibility to this type of information. In addition, partnerships with local sports personalities and influencers are helping raise brand awareness while enhancing consumer participation.
• Japan: The Japanese sportswear market is characterized by innovation and high technology integration. Companies use superior performance materials made by advanced technology firms. Companies like Asics and Mizuno lead with products that focus on both functionality and aesthetic appeal. The market also reflects a growing interest in wellness and lifestyle, with an emphasis on products that blend sportswear with casual fashion. Sustainability is increasingly becoming important, leading to a shift towards eco-friendly materials and manufacturing practices.

Features of the Global Sportswear Market

Market Size Estimates: Sportswear market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Sportswear market size by product, activity type, distribution channel, end use, and region in terms of value ($B).

Regional Analysis: Sportswear market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product, activity type, distribution channel, end use, and regions for the sportswear market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sportswear market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the sportswear market by product (apparel and footwear & accessories), activity type (swimming, gym, yoga, and sports), distribution channel (online and offline), end use (men, women, and kids), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Sportswear Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Sportswear Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Sportswear Market by Product
  • 3.3.1: Apparel
  • 3.3.2: Footwear & Accessories
• 3.4: Global Sportswear Market by Activity Type
  • 3.4.1: Swimming
  • 3.4.2: Gym
  • 3.4.3: Yoga
  • 3.4.4: Sports
• 3.5: Global Sportswear Market by Distribution Channel
  • 3.5.1: Online
  • 3.5.2: Offline
• 3.6: Global Sportswear Market by End Use
  • 3.6.1: Men
  • 3.6.2: Women
  • 3.6.3: Kids

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Sportswear Market by Region
• 4.2: North American Sportswear Market
  • 4.2.1: North American Market by Product: Apparel and Footwear & Accessories
  • 4.2.2: North American Market by End Use: Men, Women, and Kids
• 4.3: European Sportswear Market
  • 4.3.1: European Market by Product: Apparel and Footwear & Accessories
  • 4.3.2: European Market by End Use: Men, Women, and Kids
• 4.4: APAC Sportswear Market
  • 4.4.1: APAC Market by Product: Apparel and Footwear & Accessories
  • 4.4.2: APAC Market by End Use: Men, Women, and Kids
• 4.5: ROW Sportswear Market
  • 4.5.1: ROW Market by Product: Apparel and Footwear & Accessories
  • 4.5.2: ROW Market by End Use: Men, Women, and Kids

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Sportswear Market by Product
  • 6.1.2: Growth Opportunities for the Global Sportswear Market by Activity Type
  • 6.1.3: Growth Opportunities for the Global Sportswear Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global Sportswear Market by End Use
  • 6.1.5: Growth Opportunities for the Global Sportswear Market by Region
• 6.2: Emerging Trends in the Global Sportswear Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Sportswear Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Sportswear Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Puma
• 7.2: Umbro
• 7.3: Adidas
• 7.4: Nike
• 7.5: Columbia Sportswear Company
• 7.6: Under Armour
• 7.7: Anta Sports Products Limited
• 7.8: Lululemon Athletica
• 7.9: Fila
• 7.10: Li Ning Company