零重力按摩椅市場報告：趨勢、預測和競爭分析（至 2030 年）

零重力按摩椅趨勢與預測

全球零重力按摩椅市場的未來看起來充滿希望，在家庭和商務用市場上都有機遇。到2030年，全球零重力按摩椅市場預計將達到23.55億美元，2024年至2030年的複合年成長率為11.2%。這個市場的主要促進因素是顧客對按摩治療的日益偏好以及購物中心和豪華酒店對按摩治療服務的需求不斷增加。

• Lucintel 預測，按類型分類，建議零售價在 3,000 美元至 5,000 美元之間的市場在預測期內將繼續保持較大規模。
• 從用途來看，家庭用途仍然是最大的。
• 從地區來看，由於先進技術的採用增加和可支配收入水準的上升，預計北美在預測期內仍將是最大的地區。

零重力按摩椅市場的策略性成長機會

零重力按摩椅市場在各種應用中提供了多種策略成長機會。熟悉這些機會的公司將在這個競爭環境中處於更好的位置。

• 家庭市場的擴大：由於遠距工作的增加，對按摩椅等健康設備的需求不斷增加，家庭市場正在擴大。製造商可以透過實施有針對性的行銷策略來進入這個不斷成長的市場。
• 醫療保健合作夥伴關係：零重力椅作為醫療保健系統和健康中心的治療工具的普及可以推動市場成長。這種方法對於尋求緩解疼痛和康復的患者特別有益。
• 養老解決方案：隨著人口老化的加劇，支持養老的產品需求不斷增加。向老年人推銷零重力按摩椅是有意義的。
• 企業健康計畫：許多公司為員工提供按摩治療，作為其健康計畫的一部分，並在這些計畫上投入大量資金。透過正確的方法，公司可以獲得有吸引力的訂單以轉售給企業客戶。
• 客製化選項：透過提供可調節按摩設定等客製化功能來吸引廣泛的客戶。這種方法有助於透過提高滿意度來提高客戶維繫。

這些成長機會不斷重新定義市場、擴大其覆蓋範圍並吸引新的消費群體。

零重力按摩椅市場推廣因素及挑戰

零重力按摩椅市場受到多種技術、經濟和監管因素的影響。了解這些市場促進因素和挑戰對於希望在這個充滿活力的市場中運作的公司至關重要。

市場促進因素

1. 健康意識增強：健康意識增強：健康意識正在推動對零重力按摩椅等減壓產品的需求。消費者越來越願意投資於改善生活品質的健康產品。

2.技術進步：人工智慧和智慧功能的融合正在提高按摩椅的易用性和有效性。這些創新透過吸引對新技術和個人化體驗感興趣的消費者來推動市場成長。

3.增加可支配收入：可支配收入的增加使更多消費者能夠購買零重力按摩椅等豪華健康產品，從而推動市場成長。

4.生活方式的改變與都市化：快速的都市化導致久坐生活方式的增加，增加了對放鬆產品的需求。零重力椅越來越受到人們的歡迎，人們在漫長的一天後尋找一種簡單的方法來緩解壓力和不適。

5.人口老化：隨著人口老化，對包括零重力按摩椅在內的健康保健產品的需求不斷增加。這些產品尤其受到尋求緩解疼痛和提高生活品質的老年人的青睞。

市場挑戰：

1.初始成本高：由於零重力按摩椅的價格較高，有些消費者可能會猶豫是否要購買。為了克服這項挑戰，公司必須專注於有效的行銷策略，突顯其產品的價值和優勢。

2.市場飽和：新進入者的湧入市場加劇了競爭，使品牌難以脫穎而出。公司必須開發創新和獨特的產品才能獲得競爭優勢。

3. 法規遵循：對製造商來說，遵守安全和其他法規成本高且複雜。為了維護消費者的信任並避免法律問題，公司必須確保符合所有相關標準。

這些市場促進因素和問題影響市場並塑造尋求滿足客戶期望的公司的業務和行銷策略。

目錄

第1章執行摘要

第2章全球零重力按摩椅市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 市場趨勢及預測分析（2018-2030）

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球零重力按摩椅市場趨勢（2018-2023）與預測（2024-2030）
• 全球零重力按摩椅市場：按類型
  • 建議零售價 3,000-5,000 美元
  • 建議零售價 $5,001-$9,000
  • 其他
• 全球零重力按摩椅市場：依應用分類
  • 家庭使用
  • 商務用

第4章 各地區市場趨勢及預測分析（2018-2030）

• 全球零重力按摩椅市場：按地區
• 北美零重力按摩椅市場
• 歐洲零重力按摩椅市場
• 亞太零重力按摩椅市場
• 其他地區零重力按摩椅市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球零重力按摩椅市場成長機會：按類型
  • 全球零重力按摩椅市場成長機會：依應用分類
  • 全球零重力按摩椅市場成長機會：按地區
• 全球零重力按摩椅市場的新興趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球零重力按摩椅市場產能
  • 全球零重力按摩椅市場的企業合併
  • 認證和許可

第7章主要企業簡介

• Panasonic
• Osaki
• Family Inada
• Fujiiryoki
• Human Touch
• OSIM
• Ogawa

Zero Gravity Massage Chair Trends and Forecast

The future of the global zero gravity massage chair market looks promising with opportunities in the residential and commercial markets. The global zero gravity massage chair market is expected to reach an estimated $2.355 billion by 2030 with a CAGR of 11.2% from 2024 to 2030. The major drivers for this market are the growing preference for massage therapy among customers and the rising demand for massage therapy services in malls and luxury hotels.

• Lucintel forecasts that, within the type category, SRP $3000-$5000 will remain the larger segment over the forecast period.
• Within the application category, residential will remain the larger segment.
• In terms of regions, North America will remain the largest region over the forecast period due to the increasing adoption of advanced technology and rising disposable income levels in the region.

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Emerging Trends in the Zero Gravity Massage Chair Market

Innovations in the zero-gravity massage chair market are on the rise. As a result, some aspects and products in this market are changing. These trends reflect improvements in technology, shifts in consumer patterns, and the growing focus on wellness-centered approaches.

• Integration of Smart Technology: In recent years, a growing number of manufacturers have incorporated smart technology into zero gravity chairs, with controls processed through mobile apps. This trend enhances the user experience, making massage programs more user-centric, modernizing usage, and ensuring timely maintenance.
• Focus on Health and Wellness: The increasing popularity of the health benefits associated with this type of massage is also driving the purchase of zero gravity chairs. Compared to physical body wellness, mental wellness is often prioritized, and consumers tend to view such chairs as essential home wellness products for relaxation.
• Customization and Personalization: Companies are launching models that allow users to define the intensity, duration, and target areas of the massage via mobile applications. This trend in product personalization helps meet consumer needs and satisfaction, encouraging repeat purchases.
• Sustainability and Eco-Friendly Materials: Companies are moving towards using eco-friendly materials and manufacturing processes due to the growing consumer demand for sustainable products. This trend not only appeals to environmentally conscious consumers but also strengthens brand positioning in the marketplace.
• Therapeutic Features: There is an increasing emphasis on features such as heat therapy, foot reflexology, and body scanning. These features cater to consumers who are not only seeking relaxation but are also looking for ways to manage pain, positioning zero gravity chairs as viable options for pain management and rehabilitation.

These trends are transforming the market by driving innovation and improving relationships with consumers, which will lead to a more varied and competitive market.

Recent Developments in the Zero Gravity Massage Chair Market

The zero-gravity massage chair market has undergone significant changes as a result of technological advancements, shifting consumer preferences, and rising health awareness. The following developments reflect manufacturers' efforts to meet the evolving demands of customers.

• Enhanced Technological Integration: An increasing number of brands are incorporating AI and IoT tools to allow consumers to personalize their massage experience. This innovation enhances user satisfaction and encourages regular use, making these chairs an integral part of wellness routines.
• Emergence and Expansion of E-commerce: The growing number of online sales channels has made zero gravity massage chairs more accessible to customers. Many companies are shifting to digital marketing platforms, expanding their reach and promoting direct sales.
• Collaborations with Healers: Some suppliers of zero gravity chairs are collaborating with medical institutions to promote the health benefits of these chairs. Such collaborations enhance consumer engagement, as many people in need of pain and stress management are more likely to respond positively to the product.
• Availability of Different Styles: Companies are combining fashion and functionality in their designs, offering a variety of styles and colors to appeal to different target markets. This development provides consumers with the option to purchase chairs that fit their home decor while still meeting their wellness needs.
• First-Rate Customer Service: Companies are enhancing the customer purchasing journey by offering excellent pre-sale and post-sale services. Prioritizing customer needs is crucial for building customer retention and promoting referral marketing.

These trends are favorable to the market's expansion by increasing consumer appeal and sales, as customers become more engaged with the product.

Strategic Growth Opportunities for Zero Gravity Massage Chair Market

The zero-gravity massage chair market offers several strategic growth opportunities across various applications. Companies that are well-versed in these opportunities will be better positioned to thrive in this competitive environment.

• Home Use Market Expansion: The rise of remote work has increased the demand for wellness appliances like massage chairs, boosting the home use market. Manufacturers can tap into this growing market by implementing targeted marketing strategies.
• Healthcare Partnerships: Promoting zero gravity chairs in healthcare systems and wellness centers as therapeutic tools can enhance market growth. This approach is particularly beneficial for patients seeking pain relief and rehabilitation.
• Elderly Care Solutions: As the aging population grows, there is an increasing demand for products that cater to elderly care. Marketing zero gravity massage chairs to the elderly makes sense, as these products help provide comfort and reduce aches and pains.
• Corporate Wellness Programs: Many companies are offering massage therapy to employees as part of wellness programs, making substantial investments in these initiatives. With the right approach, businesses can secure attractive orders for resale to corporate clients.
• Customization Options: Offering customization features, such as adjustable massage settings, can appeal to a wide range of customers. This approach helps increase customer retention by enhancing satisfaction.

These growth opportunities continue to redefine the market, broadening its scope and attracting new consumer segments.

Zero Gravity Massage Chair Market Driver and Challenges

The zero gravity massage chair market is shaped by several technological, economic, and regulatory factors. Understanding these drivers and challenges is crucial for companies seeking to operate in this dynamic market.

Drivers of the Market:

1. Rising Health Consciousness: Health and wellness awareness is driving the demand for products like zero gravity massage chairs, which offer stress-reduction benefits. Consumers are increasingly willing to invest in wellness products that improve their quality of life.

2. Technological Advancements: The integration of AI and smart features is enhancing the usability and effectiveness of massage chairs. These innovations attract consumers who are interested in new technology and personalized experiences, promoting market growth.

3. Increased Disposable Income: Rising disposable incomes enable more consumers to purchase luxury wellness products, such as zero gravity massage chairs, driving market growth.

4. Changes in Lifestyle and Urbanization: Rapid urbanization is leading to more sedentary lifestyles, increasing the demand for relaxation products. Zero gravity chairs are becoming increasingly popular as people look for easy ways to relieve stress and discomfort after a long day.

5. Aging Population: As the population ages, the demand for health and wellness products, including zero gravity massage chairs, continues to grow. These products are particularly appreciated by older adults seeking relief from pain and a better quality of life.

Challenges in the Market:

1. High Initial Costs: The high price of zero gravity massage chairs may deter some consumers from making a purchase. To overcome this challenge, companies need to focus on effective marketing strategies that highlight the product's value and benefits.

2. Market Saturation: The influx of new players into the market has led to increased competition, making it difficult for brands to distinguish themselves. Companies must innovate and develop unique products to gain a competitive edge.

3. Regulatory Compliance: Compliance with safety and other regulations can be costly and complex for manufacturers. To maintain consumer trust and avoid legal issues, companies must ensure they meet all relevant standards.

These drivers and challenges influence the market and shape the operational and marketing strategies of companies aiming to meet customer expectations.

List of Zero Gravity Massage Chair Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies zero gravity massage chair companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the zero gravity massage chair companies profiled in this report include-

• Panasonic
• Osaki
• Family Inada
• Fujiiryoki
• Human Touch
• OSIM
• Ogawa

Zero Gravity Massage Chair by Segment

The study includes a forecast for the global zero gravity massage chair by type, application, and region.

Zero Gravity Massage Chair Market by Type [Analysis by Value from 2018 to 2030]:

• SRP $3000-$5000
• SRP $5001-$9000
• Others

Zero Gravity Massage Chair Market by Application [Analysis by Value from 2018 to 2030]:

• Residential
• Commercial

Zero Gravity Massage Chair Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Zero Gravity Massage Chair Market

The market for zero-gravity massage chairs has seen considerable development in recent years. Consumers are becoming increasingly focused on wellness and relaxation, which has driven market growth. As the supply of health and wellness products increases, manufacturers are continuously innovating to maintain appeal in terms of functionality, comfort, and user experience. This paper focuses on development trends in the USA, China, Germany, India, and Japan, highlighting the dynamic nature of this industry.

• United States: The market in the United States has experienced rapid growth due to high demand for zero-gravity massage chairs. This demand has led to the introduction of advanced models featuring high levels of integration with smart technology, such as AI. Emerging companies are striving to dominate in personalized massage experiences, allowing users to adjust massage settings through mobile apps. Additionally, the growing demand for massage therapy, driven by its therapeutic mental health benefits, is fueling competition within the market, which is expanding at a fast rate.
• China: China has become a promising market for zero gravity massage chair manufacturers, who are investing in improving manufacturing technologies. The focus is on offering affordable yet feature-rich products, such as chairs with heat therapy and body auto-scanning functions. The growth of the middle class, coupled with increasing health consciousness among the urban population, is driving the market for these chairs in cities across the country.
• Germany: In Germany, the zero-gravity massage chair market is still developing, with a growing emphasis on eco-friendly materials and ergonomic designs. The trend towards sustainable production is gaining momentum, particularly within the industrial market, as companies aim to meet the needs of the environmentally conscious consumer. The health-focused market is flourishing due to the appeal of elegant designs and innovative features that cater to professional wellness needs.
• India: The zero-gravity massage chair market in India is gaining traction due to rising disposable incomes and increasing health awareness. However, Indian brands are focusing on value-based models, offering affordable options that emphasize utility and practicality. The growth of retail chains and e-commerce has made it easier to introduce these chairs into urban everyday life, further boosting their popularity.
• Japan: The zero-gravity massage chair market in Japan is highly competitive, driven by advancements in information technology and the integration of robotic systems into traditional massage techniques. The demand remains stable, largely due to the cultural focus on wellness and relaxation, especially within the aging population. Both government initiatives and collaborations between zero gravity chair manufacturers and healthcare businesses are helping to expand the market, particularly targeting the health-conscious sector.

Features of the Global Zero Gravity Massage Chair Market

Market Size Estimates: Zero gravity massage chair market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Zero gravity massage chair market size by type, application, and region in terms of value ($B).

Regional Analysis: Zero gravity massage chair market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the zero gravity massage chair market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the zero gravity massage chair market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the zero gravity massage chair market by type (SRP $3000-$5000, SRP $5001-$9000, and others), application (residential and commercial), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Zero Gravity Massage Chair Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Zero Gravity Massage Chair Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Zero Gravity Massage Chair Market by Type
  • 3.3.1: SRP $3000-$5000
  • 3.3.2: SRP $5001-$9000
  • 3.3.3: Others
• 3.4: Global Zero Gravity Massage Chair Market by Application
  • 3.4.1: Residential
  • 3.4.2: Commercial

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Zero Gravity Massage Chair Market by Region
• 4.2: North American Zero Gravity Massage Chair Market
  • 4.2.1: North American Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.2.2: North American Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.3: European Zero Gravity Massage Chair Market
  • 4.3.1: European Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.3.2: European Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.4: APAC Zero Gravity Massage Chair Market
  • 4.4.1: APAC Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.4.2: APAC Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.5: ROW Zero Gravity Massage Chair Market
  • 4.5.1: ROW Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.5.2: ROW Zero Gravity Massage Chair Market by Application: Residential and Commercial

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Type
  • 6.1.2: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Application
  • 6.1.3: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Region
• 6.2: Emerging Trends in the Global Zero Gravity Massage Chair Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Zero Gravity Massage Chair Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Zero Gravity Massage Chair Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Panasonic
• 7.2: Osaki
• 7.3: Family Inada
• 7.4: Fujiiryoki
• 7.5: Human Touch
• 7.6: OSIM
• 7.7: Ogawa