戶外運動GPS設備市場報告：至2030年的趨勢、預測與競爭分析

戶外運動GPS設備的趨勢與預測

全球戶外運動 GPS 設備市場的未來前景廣闊，在高爾夫、跑步和騎乘應用領域中存在著機會。2030年，全球戶外運動GPS設備市場預計將達到377億美元，2024年至2030年的年複合成長率為14.2%。該市場的主要促進因素是戶外運動活動的日益普及、對具有GPS功能的智慧型手錶的日益偏好以及自行車公路賽車比賽的數量不斷增加。

• 根據 Lucintel 的預測，依類型分類，手持設備預計將在預測期內實現最高成長，因為它們在汽車導航、休閒和戶外活動等各種應用中大量使用。
• 在應用程式類別中，跑步仍將是最大的細分市場，因為這項運動對 GPS 裝置的需求不斷增加，以持續監測心率、配速、路線和距離。
• 從地區來看，由於新技術的出現、參與戶外運動的人數不斷增加以及為了個人安全而使用 GPS 設備的人數不斷增加，預計北美地區將在預測期內實現最高的成長。

戶外運動 GPS 設備市場的策略性成長機會

由於技術進步和消費者興趣的增加，戶外運動 GPS 設備市場在各種應用中擁有許多策略性成長機會。

• 健行和越野跑：開發專門用於健行和越野跑的GPS 設備具有巨大的潛力，該設備具有導航、安全功能和崎嶇地形中的性能監控功能。
• 騎乘：在使用常用技術追蹤性能指標、導航和安全功能方面，騎乘領域還有很大的成長空間。即時資料共用和高級分析功能的結合有望進一步滲透市場。
• 釣魚和划船：漁船 - 具有水上導航功能的GPS（全球定位系統）系統以及魚類追蹤器蓄勢待發。改進的天氣更新以及路線規劃可以吸引更多這些運動的愛好者。
• 健身與訓練：基於 GPS 的穿戴式裝置有機會與健康監測系統配合使用，產生全面的資料分析，專為人們設計，追蹤表現指標並要求有關其健康的資訊。
• 探險運動：該領域的頂尖產品包括登山、滑雪等探險運動專用的GPS導航設備。該設備在冒險運動愛好者中很受歡迎，因為它可以承受惡劣的條件並提供精確的位置記錄。

這些成長機會影響產品開發和消費者偏好，推動戶外運動 GPS 設備市場的創新和擴張。

戶外運動GPS設備市場的促進因素與挑戰

各種促進因素​​/挑戰塑造了戶外運動 GPS 設備市場的成長和開發，例如：

推動戶外運動 GPS 設備市場的因素包括：

• 技術進步：技術進步：GPS 小工具上先進技術的使用透過創建更複雜的多功能且可在戶外活動中使用的設備來幫助其擴張。
• 戶外活動增加：為了滿足消費者對戶外健身興趣增加的需求，對具有增強追蹤資訊的GPS 小工具和其他導航設備的需求不斷增加。
• 與穿戴式裝置整合：將 GPS 裝置與心率監測帶和智慧手錶等穿戴式裝置整合，可增強功能並吸引尋求完整鍛鍊解決方案的消費者。
• 改進的連接性：GPS 設備的吸引力源於其增強的連接功能，包括藍牙和 Wi-Fi 功能，可以更佳與其他設備整合。
• 強調耐用性：隨著參與高強度運動等戶外活動的用戶選擇專為惡劣環境設計的堅固耐用的GPS 設備，市場機會不斷成長。

戶外運動GPS設備市場面臨的挑戰是：

• 高成本：想要購買具有高級功能的先進 GPS 系統的人預計會花費更多。
• 電池壽命問題：雖然電池壽命有所改善，但對於在戶外廣泛使用的GPS 設備來說，電池壽命仍然是一個巨大的挑戰，人們主要喜歡在使用過程中持續更長時間而無需重新充電的設備。
• 市場飽和：如今銷售的GPS 系統有如此多元不同品牌和型號，市場可能會趨於飽和狀態。

這些力量或促進因素/挑戰推動了戶外運動 GPS 設備市場的發展，因為它們決定了成長模式並影響產業層面的策略。

目錄

第1章 執行摘要

第2章 全球戶外運動GPS設備市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球戶外運動GPS設備市場趨勢（2018-2023）與預測（2024-2030）
• 全球戶外運動 GPS 設備市場（依類型）
  • 手持裝置
  • 穿戴式裝置
• 全球戶外運動 GPS 設備市場（依應用）
  • 高爾夫球
  • 跑步
  • 騎自行車

第4章 2018-2030年市場趨勢及預測分析，依地區

• 依地區分類的戶外運動 GPS 設備市場
• 北美戶外運動GPS設備市場
• 歐洲戶外運動GPS設備市場
• 亞太戶外運動GPS設備市場
• 其他地區戶外運動GPS設備市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球戶外運動 GPS 設備市場成長機會，依類型
  • 全球戶外運動 GPS 設備市場成長機會，依應用
  • 全球戶外運動 GPS 設備市場成長機會，依區域
• 全球戶外運動GPS設備市場新趨勢
• 戰略分析
  • 新產品開發
  • 全球戶外運動GPS設備市場容量擴張
  • 全球戶外運動GPS設備市場的併購與合資
  • 認證和許可

第7章 主要企業概況

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat WorldCom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device Trends and Forecast

The future of the global outdoor sport GPS device market looks promising with opportunities in the golf, running, and cycling applications. The global outdoor sport GPS device market is expected to reach an estimated $37.7 billion by 2030 with a CAGR of 14.2% from 2024 to 2030. The major drivers for this market are the rising popularity of outdoor sporting activities, the growing preference for GPS-enabled smartwatches, and the increasing number of road bicycle racing competitions.

• Lucintel forecast that, within the type category, handheld devices are expected to witness the highest growth over the forecast period due to their significant usage in various applications, such as automotive navigation, recreation, and outdoor activities.
• Within the application category, running will remain the largest segment due to the increasing need for GPS devices in this exercise to monitor heart rate continuously, pace, routes, and distance.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the availability of new technologies, the rising number of people participating in outdoor sports, and the growing population's use of GPS devices for personal safety in the region.

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Emerging Trends in the Outdoor Sport GPS Device Market

The market for GPS devices used in outdoor sports has been changing with the adoption of new technologies to improve functionality and user experience.

• Multi-Sport Functionality: Modern GPS devices are increasingly capable of supporting multiple sports, accommodating a wide range of activities. This trend emphasizes flexibility and better performance tracking across various kinds of sports, workouts, etc.
• Integration with Wearables: It is now common for wearable technology such as heart rate monitors or smartwatches to be incorporated into GPS devices. This improves overall user experience, and health records as well as enhances data precision.
• Real-Time Data Sharing: Increasingly, there is the ability to share real-time information including location details or performance metrics. This practice promotes social interaction and safety where users can immediately post their activities on social media sites such as Facebook.
• Enhanced Battery Life: Longer battery life is a major consideration when it comes to making these gadgets last longer during use outdoors. Newer GPS units last longer reducing the frequency at which they must be recharged during long trips away from home.
• Advanced Navigation Features: among other things, topo maps and waypoint marking are increasingly being included in GPS units. The use of such navigation improvements has brought about more detailed, accurate, and precise navigation easing the user's mind in challenging environments.

These trends drive innovations in outdoor sport GPS devices including both technological advancements and consumer preferences.

Recent Developments in the Outdoor Sport GPS Device Market

Recent occurrences in the outdoor sports GPS device markets signify significant advances in technology as well as shifts in consumer choices.

• Advanced GPS Tracking Technologies: New global positioning systems have additional tracking technologies like multi-frequency GNSS receivers to improve accuracy and dependability across different outdoor settings.
• Integration with Health Metrics: Advanced fitness trackers now include key health monitoring functions like heart rate, oxygen saturation levels, and sleep patterns to give a more comprehensive overview of health and performance capabilities.
• Enhanced Durability and Design: The most recent models have been ruggedized with better water resistance and shockproof abilities for harsh outdoor conditions or activities that involve lots of movement.
• Improved Connectivity Features: The newer ones come with Bluetooth, Wi-Fi et cetera so that they can all be connected with smartphones for better functionality as well as data sharing.
• User-friendly interfaces: Modern GPS devices that are being made now have friendlier user interfaces, which simply means that they have touchscreen displays and are quite simple to use during outdoor activities.

These developments will shape the outdoor sport GPS device market by giving consumers more sophisticated options that are reliable and easy to use.

Strategic Growth Opportunities for Outdoor Sport GPS Device Market

The outdoor sport GPS device market has many strategic growth opportunities across different applications due to technological advancements and increased consumer interest.

• Hiking and Trail Running: There is considerable potential for developing dedicated GPS devices for hiking and trail running with navigation features, safety features, and rugged terrain performance monitoring.
• Cycling: The cycling segment offers a lot of room for expansion concerning performance metrics tracking, navigation, and safety features using commonly used technologies. Real-time data sharing coupled with advanced analytics can promote further market penetration.
• Fishing and Boating: Growth prospects come from fishing-boat-GPS (Global Positioning System) systems having water navigation attributes as well as fish trackers. Improved weather updates along with route planning may attract practitioners in these sports.
• Fitness and Training: Opportunities for GPS-based wearable gadgets that work with health-monitoring systems, generate comprehensive data analyses, are designed for people, Track performance indicators and request information about their health.
• Adventure Sports: Some of the top products in this line include purpose-built GPS navigation devices for adventure sports such as climbing and skiing that can withstand extreme conditions and deliver pinpoint position logging to attract increasing numbers of adventure enthusiasts.

These growth opportunities are driving innovation and expansion in the outdoor sport GPS device market, influencing product development and consumer preferences.

Outdoor Sport GPS Device Market Driver and Challenges

Different drivers and challenges shape the growth and development of the outdoor sport GPS device market including:

The factors responsible for driving the outdoor sport GPS device market include:

• Advancement in Technology: The use of advanced technology on G.P.S gadgets has helped its expansion by creating multipurpose more sophisticated devices that can be used during outdoor activities.
• Increasing Outdoor Activities: Demand is growing for GPS gadgets that contain enhanced tracking information as well as other navigation devices to meet demand from consumers who are increasingly interested in physical fitness outdoors.
• Integration with Wearables: Integration of GPS devices with wearables like heart rate monitor bands or smart watches increases functionalities attracting audiences demanding an entire exercise solution.
• Improved Connectivity: The increased appeal of GPS devices is caused by enhanced connectivity features that allow better integration with other devices because of their Bluetooth and Wi-Fi capabilities.
• Focus on Durability: The market opportunities are expanding, as users involved in outdoor activities such as high-impact sports choose rugged and durable GPS devices specifically designed for harsh environments.

Challenges in the outdoor sport GPS device market are:

• High Costs: People intending to buy advanced GPS systems with premium features should be ready to spend more money since the price can be a major barrier to budget-minded buyers hence affecting the whole market growth rates.
• Battery Life Concerns: Even though better, battery life is still a huge challenge for GPS units used outdoors extensively where individuals predominantly prefer those that can stay longer in use without refilling.
• Market Saturation: The market could become saturated because there are so many different manufacturers and models of GPS systems sold today; thus making it difficult for new entrants who want to differentiate themselves from existing firms and get any meaningful share.

These forces or drivers and challenges drive the outdoor sport GPS device Market as they influence industry-level strategies, determining growth patterns.

List of Outdoor Sport GPS Device Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies outdoor sport GPS device companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the outdoor sport GPS device companies profiled in this report include-

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat Worldcom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device by Segment

The study includes a forecast for the global outdoor sport GPS device by type, application, end use industry, technology, and region

Outdoor Sport GPS Device Market by Type [Analysis by Value from 2018 to 2030]:

• Handheld Device
• Wearable Device

Outdoor Sport GPS Device Market by Application [Analysis by Value from 2018 to 2030]:

• Golf
• Running
• Cycling

Outdoor Sport GPS Device Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Outdoor Sport GPS Device Market

The outdoor sport GPS device market is witnessing significant progress due to technological advancements and rising consumer interest in outdoor activities plus fitness tracking.

• United States: The use of advanced multi-sport enabled GPS devices with more connectivity features is on the rise. Examples include real-time weather updates and health monitoring systems integration, which has boosted customer satisfaction as well as overall performance.
• China: China, on its part, is getting into this market with affordable GPS devices that bring with them advanced tracking capabilities while at the same time integrating into indigenous digital ecosystems. This is because it has identified a market niche for high-value products that cater to the growing appetite for outdoor sports and fitness.
• Germany: Germany is found to be leading in high-precision GPS technology characterized by recent developments that have seen the production of robust devices meant for extreme sports and outdoor scenarios. In addition, efforts are being made towards combining sophisticated navigation mechanisms with monitoring functions among others.
• India: An upsurge of economical yet dependable tracking-oriented GPS appliances that can offer long battery life can be witnessed in India. Increased demand coupled with the growing popularity of outdoor activities and physical training among people living here has also resulted in the growth of this market segment.
• Japan: Japan is currently working on developing small and highly precise navigation systems, which integrate sophisticated components like satellite communication and body monitoring. The company's main goals are accuracy and user convenience in a variety of outdoor sports.

Features of the Global Outdoor Sport GPS Device Market

Market Size Estimates: Outdoor sport GPS device market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Outdoor sport GPS device market size by type, application, and region in terms of value ($B).

Regional Analysis: Outdoor sport GPS device market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the outdoor sport GPS device market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the outdoor sport GPS device market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the outdoor sport GPS device market by type (handheld device and wearable device), application (golf, running, and cycling), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Outdoor Sport GPS Device Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Outdoor Sport GPS Device Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Outdoor Sport GPS Device Market by Type
  • 3.3.1: Handheld Device
  • 3.3.2: Wearable Device
• 3.4: Global Outdoor Sport GPS Device Market by Application
  • 3.4.1: Golf
  • 3.4.2: Running
  • 3.4.3: Cycling

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Outdoor Sport GPS Device Market by Region
• 4.2: North American Outdoor Sport GPS Device Market
  • 4.2.1: North American Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.2.2: North American Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.3: European Outdoor Sport GPS Device Market
  • 4.3.1: European Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.3.2: European Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.4: APAC Outdoor Sport GPS Device Market
  • 4.4.1: APAC Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.4.2: APAC Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.5: ROW Outdoor Sport GPS Device Market
  • 4.5.1: ROW Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.5.2: ROW Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Type
  • 6.1.2: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Application
  • 6.1.3: Growth Opportunities for the Global Outdoor Sport GPS Device Market Region
• 6.2: Emerging Trends in the Global Outdoor Sport GPS Device Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Outdoor Sport GPS Device Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Outdoor Sport GPS Device Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Apple
• 7.2: Bryton
• 7.3: Bushnell
• 7.4: Fitbit
• 7.5: Garmin
• 7.6: GlobalSat WorldCom
• 7.7: Goyourlife
• 7.8: Polar Electro
• 7.9: Samsung