包裝漢堡市場報告：趨勢、預測和競爭分析（至 2031 年）

全球包裝漢堡市場的未來很可能在超級市場和便利商店市場看到機會。預計到 2031 年全球包裝漢堡市場規模將達到 572 億美元，2025-2031 年期間的複合年成長率為 5.0%。該市場的主要驅動力是已調理食品和簡便食品的需求不斷成長、全球快餐連鎖店和快餐店 (QSR) 的成長、忙碌的生活方式以及雙收入家庭的增加。

• Lucintel 預測，在預測期內，冷凍漢堡將成為所有食品類型中成長率最高的食品。
• 在應用方面，超級市場預計將出現強勁成長。
• 根據地區，預計北美將在預測期內實現最高成長。

包裝漢堡市場的策略性成長機會

包裝漢堡市場的策略性成長機會受到不斷變化的消費者偏好、技術進步和不斷擴大的應用領域的推動。

• 擴展到植物來源領域：利用對植物來源和實驗室培育漢堡日益成長的需求來吸引注重健康和環保的消費者。
• 開發高級產品：推出具有獨特風味和食材的高品質美食漢堡，以滿足高階市場的需求。
• 投資永續包裝：採用環保和可回收的包裝解決方案，以吸引有環保意識的消費者並滿足監管要求。
• 提高便利性：專注於設計快速準備和易於食用的產品，以滿足忙碌消費者的需求。
• 地理擴張：探索都市化不斷加快、消費者對包裝食品的支出不斷增加的新興市場中的機會。
• 利用創新：引進先進的包裝技術來提高產品的新鮮度、保存期限和安全性。
• 客製化產品：開發當地調味改良的漢堡，以滿足不同消費者的偏好和飲食偏好。

包裝漢堡市場的策略性成長機會由產品開發、包裝和市場擴張方面的創新所驅動，從而提供顯著成長和市場滲透的潛力。

包裝漢堡市場的促進因素與挑戰

包裝漢堡市場受到各種影響其成長和發展的促進因素和挑戰的影響。

包裝漢堡市場受以下因素驅動：

• 消費者對便利性的需求：對快速簡單的飲食解決方案的偏好增加，推動了包裝漢堡的成長。
• 創新產品：推出植物來源、實驗室培育和優質漢堡，以吸引多樣化的消費者群體。
• 技術進步：改良的包裝技術提高了產品的新鮮度、保存期限和安全性。
• 健康與保健趨勢：人們對更健康、營養均衡的漢堡的興趣日益濃厚。
• 強調永續性：環境議題推動人們擴大採用環保和可回收的包裝材料。

包裝漢堡市場面臨的挑戰是：

• 製造成本更高：創新優質漢堡產品的製造成本更高將影響定價和市場競爭力。
• 法規遵循：了解與食品安全、標籤和環境影響有關的複雜法規。
• 激烈的市場競爭：來自現有品牌和新參與企業的競爭壓力推動著持續創新的需求。
• 供應鏈中斷：採購原料及管理生產及分銷物流的潛在挑戰。
• 消費者期望：滿足消費者對健康、口味和便利性不斷變化的需求，同時平衡成本和品質。

包裝漢堡市場由便利性、創新性和永續性驅動，但也面臨與生產成本、法規遵循和市場競爭相關的挑戰。

目錄

第1章執行摘要

第2章全球包裝漢堡市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球包裝漢堡市場趨勢（2019-2024 年）及預測（2025-2031 年）
• 全球包裝漢堡市場（按類型）
  • 冷凍漢堡
  • 冰鎮漢堡
  • 新鮮漢堡
• 全球包裝漢堡市場（按應用）
  • 超級市場
  • 便利商店
  • 其他

第4章。各地區市場趨勢及預測分析（2019-2031）

• 全球包裝漢堡市場（按地區）
• 北美包裝漢堡市場
• 歐洲包裝漢堡市場
• 亞太地區包裝漢堡市場
• 其他地區的包裝漢堡市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球包裝漢堡市場的成長機會（按類型分類）
  • 全球包裝漢堡市場的成長機會（按應用）
  • 全球包裝漢堡市場各地區的成長機會
• 全球包裝漢堡市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球包裝漢堡市場產能擴張
  • 全球包裝漢堡市場的合併、收購和合資企業
  • 認證和許可

第7章主要企業簡介

• BUBBA foods
• DR. PRAEGER'S SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz

The future of the global packaged burger market looks promising with opportunities in the supermarket and convenience store markets. The global packaged burger market is expected to reach an estimated $57.2 billion by 2031 with a CAGR of 5.0% from 2025 to 2031. The major drivers for this market are the rising demand for ready-to-eat and ready-to-cook foods, the growth of fast food chains and quick-service restaurants (QSRs) worldwide, busy lifestyles, and an increasing number of dual-income households.

• Lucintel forecasts that, within the type category, frozen burger is expected to witness the highest growth over the forecast period.
• Within the application category, the supermarket is expected to witness higher growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Packaged Burger Market

Emerging trends in the packaged burger market reflect shifts towards healthier options, sustainability, and convenience.

• Plant-Based and Lab-Grown Options: Rising consumer interest in vegetarian, vegan, and lab-grown burgers as part of a broader trend towards sustainable and ethical eating.
• Health-Conscious Choices: Increased demand for low-fat, low-sodium, and nutritionally balanced packaged burgers.
• Premium and Gourmet Products: Growing popularity of high-quality, gourmet, and artisanal packaged burgers with unique flavors and ingredients.
• Sustainable Packaging: Adoption of eco-friendly and recyclable packaging materials in response to environmental concerns.
• Convenience and Ready-to-Eat: Expansion of products designed for quick preparation and easy consumption, catering to busy lifestyles.
• Local Adaptations: Customization of burger offerings to align with regional tastes and dietary preferences.
• Technological Innovations: Advances in packaging technology to enhance product freshness, shelf life, and safety.

Emerging trends in the packaged burger market highlight a shift towards health-conscious and sustainable options, driven by consumer demand for convenience and quality.

Recent Developments in the Packaged Burger Market

Recent developments in the packaged burger market showcase advancements in product offerings, packaging, and market dynamics.

• Introduction of Plant-Based and Lab-Grown Burgers: Expansion of product lines to include innovative plant-based and lab-grown burgers, meeting the growing demand for sustainable options.
• Advancements in Packaging Technology: Implementation of vacuum-sealed, modified atmosphere, and eco-friendly packaging solutions to improve freshness and sustainability.
• Increased Availability of Premium Products: Growth in the market for high-quality and gourmet packaged burgers, reflecting consumer interest in premium offerings.
• Expansion of Online Delivery Services: Rising demand for packaged burgers driven by the growth of online food delivery platforms and convenience-focused products.
• Regional Flavor Adaptations: Introduction of regionally flavored burgers and adaptations to cater to local taste preferences and dietary restrictions.
• Focus on Health and Nutrition: Development of healthier packaged burger options with reduced fat, sodium, and artificial ingredients.
• Enhanced Supply Chain Efficiency: Investments in production and logistics to streamline supply chains and meet increasing consumer demand.

Recent developments in the packaged burger market include advancements in product innovation, packaging, and distribution, driven by changing consumer preferences and technological improvements.

Strategic Growth Opportunities for Packaged Burger Market

Strategic growth opportunities in the packaged burger market are driven by evolving consumer preferences, technological advancements, and expanding application areas.

• Expansion into Plant-Based Segments: Capitalizing on the growing demand for plant-based and lab-grown burgers to attract health-conscious and environmentally aware consumers.
• Development of Premium Products: Introducing high-quality, gourmet burgers with unique flavors and ingredients to cater to premium market segments.
• Investments in Sustainable Packaging: Adopting eco-friendly and recyclable packaging solutions to appeal to environmentally conscious consumers and meet regulatory requirements.
• Enhancing Convenience: Focusing on products designed for quick preparation and easy consumption to address the needs of busy consumers.
• Geographic Expansion: Exploring opportunities in emerging markets with increasing urbanization and rising consumer spending on packaged foods.
• Leveraging Technological Innovations: Implementing advanced packaging technologies to improve product freshness, shelf life, and safety.
• Customized Offerings: Developing regionally flavored and locally adapted burgers to meet diverse consumer tastes and dietary preferences.

Strategic growth opportunities in the packaged burger market are driven by innovations in product development, packaging, and market expansion, offering potential for significant growth and market penetration.

Packaged Burger Market Driver and Challenges

The packaged burger market is influenced by various drivers and challenges that impact its growth and development.

The factors responsible for driving the packaged burger market include:

• Consumer Demand for Convenience: Rising preference for quick and easy meal solutions driving the growth of packaged burgers.
• Innovation in Product Offerings: Introduction of plant-based, lab-grown, and premium burgers attracting diverse consumer segments.
• Technological Advancements: Improvements in packaging technology enhance product freshness, shelf life, and safety.
• Health and Wellness Trends: Growing interest in healthier and nutritionally balanced burger options.
• Sustainability Focus: Increasing adoption of eco-friendly and recyclable packaging materials in response to environmental concerns.

Challenges in the packaged burger market are:

• High Production Costs: Elevated costs of manufacturing innovative and premium burger products impact pricing and market competitiveness.
• Regulatory Compliance: Navigating complex regulations related to food safety, labeling, and environmental impact.
• Intense Market Competition: Competitive pressure from established brands and new entrants driving the need for continuous innovation.
• Supply Chain Disruptions: Potential challenges in sourcing ingredients and managing production and distribution logistics.
• Consumer Expectations: Meeting evolving consumer demands for health, taste, and convenience while balancing cost and quality.

The packaged burger market is driven by convenience, innovation, and sustainability, while facing challenges related to production costs, regulatory compliance, and market competition.

List of Packaged Burger Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies packaged burger companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the packaged burger companies profiled in this report include-

• BUBBA foods
• DR. PRAEGER'S SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz

Packaged Burger by Segment

The study includes a forecast for the global packaged burger market by type, application, and region.

Packaged Burger Market by Type [Analysis by Value from 2019 to 2031]:

• Frozen Burger
• Chilled Burger
• Fresh Burger

Packaged Burger Market by Application [Analysis by Value from 2019 to 2031]:

• Supermarket
• Convenience Store
• Others

Packaged Burger Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Packaged Burger Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The below content highlights recent developments by major packaged burger producers in key regions: the USA, Germany, China, India, and Japan.

• USA: In the USA, the packaged burger market has seen significant growth driven by innovations in convenience and health. Recent developments include the introduction of plant-based and lab-grown burgers to meet rising consumer demand for sustainable and health-conscious options. Major fast-food chains and grocery brands are expanding their product lines to include these new offerings. Additionally, advancements in packaging technology, such as vacuum-sealed and modified atmosphere packaging, are enhancing product shelf life and freshness. Companies are also investing in improved supply chain logistics to meet the growing demand for quick and efficient delivery.
• Germany: Germany's packaged burger market is evolving with a strong focus on sustainability and quality. Recent developments include an increased availability of organic and eco-friendly packaged burgers, reflecting consumer preferences for environmentally responsible products. German companies are also innovating with biodegradable and recyclable packaging solutions to reduce environmental impact. The market is seeing growth in premium and gourmet options, driven by consumer interest in high-quality, locally sourced ingredients. Additionally, there is a rise in the popularity of vegan and vegetarian burgers, aligning with broader trends towards plant-based diets.
• China: In China, the packaged burger market is expanding rapidly due to urbanization and increasing consumer spending power. Recent developments include the introduction of Western-style packaged burgers and local adaptations that cater to Chinese tastes. Major fast-food chains are investing in local production facilities to enhance supply chain efficiency and reduce costs. The market is also witnessing a surge in online food delivery services, which is driving demand for packaged burgers that are easy to prepare and consume. Innovations in packaging, such as tamper-evident and easy-open features, are also becoming more prevalent to meet consumer expectations for convenience and safety.
• India: India's packaged burger market is experiencing growth driven by changing dietary preferences and increased urbanization. Recent developments include the introduction of regionally flavored packaged burgers and a rise in demand for vegetarian and vegan options. Companies are focusing on local sourcing and adapting recipes to align with Indian taste preferences and dietary restrictions. Additionally, advancements in packaging technology are improving product shelf life and convenience, with innovations such as resealable and microwaveable packaging becoming more common. The market is also seeing increased penetration of packaged burgers in both urban and rural areas through expanded distribution channels.
• Japan: Japan's packaged burger market is characterized by a strong emphasis on quality and innovation. Recent developments include the launch of premium and gourmet packaged burgers featuring unique flavors and high-quality ingredients. Japanese companies are also focusing on incorporating traditional Japanese ingredients into their burger offerings to appeal to local tastes. Advances in packaging technology are enhancing product freshness and extending shelf life, with a focus on eco-friendly materials. The market is seeing growth in ready-to-eat and convenience-focused products, driven by busy lifestyles and the demand for quick meal solutions.

Features of the Global Packaged Burger Market

Market Size Estimates: Packaged burger market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Packaged burger market size by type, application, and region in terms of value ($B).

Regional Analysis: Packaged burger market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the packaged burger market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the packaged burger market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the packaged burger market by type (frozen burger, chilled burger, and fresh burger), application (supermarket, convenience store, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Packaged Burger Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Packaged Burger Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Packaged Burger Market by Type
  • 3.3.1: Frozen Burger
  • 3.3.2: Chilled Burger
  • 3.3.3: Fresh Burger
• 3.4: Global Packaged Burger Market by Application
  • 3.4.1: Supermarket
  • 3.4.2: Convenience Store
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Packaged Burger Market by Region
• 4.2: North American Packaged Burger Market
  • 4.2.1: North American Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.2.2: North American Market by Application: Supermarket, Convenience Store, and Others
• 4.3: European Packaged Burger Market
  • 4.3.1: European Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.3.2: European Market by Application: Supermarket, Convenience Store, and Others
• 4.4: APAC Packaged Burger Market
  • 4.4.1: APAC Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.4.2: APAC Market by Application: Supermarket, Convenience Store, and Others
• 4.5: ROW Packaged Burger Market
  • 4.5.1: ROW Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.5.2: ROW Market by Application: Supermarket, Convenience Store, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Packaged Burger Market by Type
  • 6.1.2: Growth Opportunities for the Global Packaged Burger Market by Application
  • 6.1.3: Growth Opportunities for the Global Packaged Burger Market by Region
• 6.2: Emerging Trends in the Global Packaged Burger Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Packaged Burger Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Packaged Burger Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BUBBA foods
• 7.2: DR. PRAEGER'S SENSIBLE FOODS
• 7.3: Drink Eat Well
• 7.4: Kellogg
• 7.5: Monde Nissin
• 7.6: Paragon Quality Foods
• 7.7: The Kraft Heinz