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市場調查報告書
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1680306

嬰兒座椅市場報告:2031 年趨勢、預測與競爭分析

Infant Seat Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

未來全球嬰兒汽車座椅市場將在超市、百貨商場和網路商店市場中看到機會。預計全球嬰兒汽車座椅市場在 2025 年至 2031 年期間的複合年成長率將達到 6.3%。推動這一市場發展的主要因素包括:人們越來越意識到機動車兒童安全的重要性;父母越來越關注嬰兒座椅的舒適性和人體工學(尤其是在長途旅行中);以及政府訂定了嚴格的法規,強制嬰幼兒使用兒童安全座椅。

  • Lucintel 預測,按類型計算,塑膠片材在預測期內仍將是最大的細分市場。
  • 根據地區,預計亞太地區在預測期內仍將是最大的地區。

嬰兒座椅市場的策略性成長機會

嬰兒座椅產業受到消費者偏好變化、最尖端科技以及新興經濟體日益成長的市場發展的影響,提供了各種策略成長機會。因此,希望從趨勢和不斷變化的消費行為中獲益的製造商非常清楚上面列出的所有機會。鑑於對更安全、更多功能的嬰兒座椅的需求不斷成長,具有創新精神和適應能力的公司可能會在這個競爭激烈的市場中佔據相當大的佔有率。

  • 產品創新:安全性和易用性方面的不斷創新提供了巨大的成長潛力。透過一個座椅實現多種功能以及整合智慧技術等創新,品牌可以利用現代父母對嬰幼兒便利性和安全性的渴望。
  • 永續製造:對永續製造和材料的認知可以創造新的機會。具有環保意識的企業可能會受到具有環保意識的消費者的青睞,從而提高他們的品牌忠誠度並使他們比環保意識較弱的競爭對手更具優勢。
  • 新興市場的市場擴張機會:隨著可支配收入的成長和安全意識的增強,存在進入新興市場的機會。品牌可能會調整其產品陣容以滿足當地的需求和願望,並且在嬰兒座椅普及率較低的地區可能存在成長空間,從而對整體市場動態產生更積極的影響。
  • 合作夥伴關係和協作:與健康組織和家長影響者建立良好的關係有利於建立品牌知名度和信譽。與兒童安全相關的教育和宣導活動將有助於增加銷售並吸引社區參與,從而加強您的品牌定位。
  • 電子商務的成長:網路購物的日益成長的趨勢為品牌針對各個層次的人群提供了巨大的平台。我們可以透過設計您的電子商務平台並透過數位管道進行行銷來創造銷售額。

為了應對消費者行為和偏好的變化,這些機會預計將推動嬰兒汽車座椅市場的成長和創新。公司將繼續利用這些趨勢來重新定義競爭格局,擴大市場動態,並在不斷發展和變化的行業中為長期成功做好最佳定位。

嬰兒座椅市場的促進因素與挑戰

嬰兒汽車座椅市場是一個充滿活力的市場,受到多種技術、經濟和監管因素的影響。識別市場促進因素和挑戰將大大有助於相關人員在市場動態帶來挑戰時利用機會並制定有效的應對措施。

推動嬰兒座椅市場發展的因素有:

  • 安全意識增強:父母越來越關注孩子的安全,導致嬰兒汽車座椅的使用增加。宣傳宣傳活動和嚴格的法律使得這現象持續存在。所有這些因素都在增加對優質產品的需求,並迫使製造商增加更多的安全功能。意識的提高帶來了高技術創新和市場成長。
  • 技術進步:科技也已進入嬰兒座椅領域,智慧感測器和連接功能重新定義了產品。這些產品可以提供即時資料監控和安全警報,這是精通技術的消費者的需求。透過採用先進技術,這些公司可以脫穎而出,在市場上更具競爭力。
  • 可支配收入不斷增加:可支配收入不斷增加,尤其是在新興市場,使得家庭能夠在優質嬰兒座椅上花費更多。經濟狀況的改善使得父母可以花更多的錢購買能夠提供更大安全性和舒適度保證的高級產品。這將擴大國際品牌和本地製造商的發展機會。
  • 遵守法規:各個地區的安全法規的完善意味著製造商必須加強產品設計和安全標準。合規不僅是為了兒童的安全,也帶給消費者信心。此外,隨著法規的變化,在研發上投入更多的公司可以提高其信譽和市場地位。
  • 都市化趨勢:隨著越來越多的人移居城市,對適合小型住宿設施和汽車的緊湊型攜帶式嬰兒座椅的需求日益成長。城市地區的便利性和易用性正在鼓勵製造商在設計上進行創新,最終增加銷售量。

嬰兒座椅市場面臨的挑戰是:

  • 市場競爭日益激烈:嬰兒座椅市場:嬰兒座椅市場競爭非常激烈。許多品牌都在競爭以佔據市場主導地位。這種競爭可能引發價格戰,大幅侵蝕利潤率。在這種環境下,公司可能會發現很難保持盈利。品牌必須創新並使其產品與眾不同,以吸引和留住客戶。
  • 合規成本:雖然監管變化確保了安全,但對於較小的生產商來說,合規成本太高。在測試、認證和重新設計方面投入巨額資金可能會讓人難以承受,甚至會耗費大量資金。事實證明,在不斷競爭盈利的市場中,合規性是一項挑戰。
  • 經濟脆弱性:經濟無疑會影響消費者在高階嬰兒座椅等非必需品上的支出。在這種時候,父母可能會選擇最便宜的嬰兒座椅。因此銷售可能會受到各方面的影響。隨著經濟開始波動,企業可能需要調整商業策略,以幫助企業適應不斷變化的消費者消費習慣。

嬰兒汽車安全座椅市場的發展受到市場促進因素和挑戰之間激烈衝突的驅動。一方面,技術創新帶來的安全意識增強正在推動成長,但激烈的競爭和合規成本的威脅帶來了巨大的障礙。因此,為了從每個機會中獲得最大利益,同時最大限度地降低相關人員的風險,這個動態市場需要對各種因素進行策略性操縱。

目錄

第1章執行摘要

第2章全球嬰兒座椅市場:市場動態

  • 簡介、背景和分類
  • 供應鏈
  • 產業驅動力與挑戰

第3章 2019年至2031年市場趨勢及預測分析

  • 宏觀經濟趨勢(2019-2024)及預測(2025-2031)
  • 全球嬰兒座椅市場趨勢(2019-2024)及預測(2025-2031)
  • 全球嬰兒座椅市場類型
    • 木板
    • 塑膠片材
    • 金屬板
  • 按應用分類:全球嬰兒座椅市場
    • 超級市場
    • 百貨公司
    • 網路商店
    • 其他

第4章 2019 年至 2031 年各地區市場趨勢及預測分析

  • 按地區分類:全球嬰兒座椅市場
  • 北美嬰兒座椅市場
  • 歐洲嬰兒座椅市場
  • 亞太地區嬰兒座椅市場
  • 世界其他地區的嬰兒座椅市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 按類型:全球嬰兒座椅市場的成長機會
    • 按應用分類:全球嬰兒座椅市場的成長機會
    • 按地區分類:全球嬰兒座椅市場的成長機會
  • 全球嬰兒座椅市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 全球嬰兒座椅市場產能擴張
    • 全球嬰兒座椅市場的併購和合資企業
    • 認證和許可

第7章主要企業簡介

  • Graco Childrens Products
  • Stokke
  • Artsana
  • Kids2
  • Mattel
  • Peg Perego
  • Summer Infant
  • Infantino
  • Goodbaby International
  • Evomove
簡介目錄

The future of the global infant seat market looks promising with opportunities in the super market, department store, and online store markets. The global infant seat market is expected to grow with a CAGR of 6.3% from 2025 to 2031. The major drivers for this market are the growing awareness of the importance of child safety in vehicles, the increasing concern of parents about the comfort and ergonomics of infant seats, especially for longer journeys, and stringent government regulations mandating the use of car seats for infants and young children.

  • Lucintel forecasts that, within the type category, plastic seats will remain the largest segment over the forecast period.
  • In terms of regions, APAC will remain the largest region over the forecast period.

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Emerging Trends in the Infant Seat Market

The infant seat market keeps changing in terms of the following trends. These trends talk about safety, sustainability, and technological integration-all of which resonate perfectly with the sentiments of the modern parent who is always searching for innovative solutions for their little ones. In addition, consumer awareness, changes in regulations, and advancements in manufacturing techniques not only contribute to these trends but also heighten the focus on making infants safer while on the move.

  • Improved Safety Attributes: Increased safety features are the norm, with a growing focus on technology being integrated, including anti-rebound bars and side-impact protection. Parents and regulatory issues have been driving this, which resulted in better crash test ratings and increased consumer confidence in products.
  • Smart Technology Integration: New smart infant seats with sensors and connectivity features are now changing the game in the relationship that parents have with safety equipment. These innovations provide for real-time monitoring and alerts, leading to improved safety and convenience, thus appealing to tech-savvy consumers.
  • Sustainability Initiatives: Now with the sustainability concerns looming everywhere, eco-friendly material and manufacturing process is soon becoming extremely popular. Besides, recyclable materials and carbon footprint reduction by brands will also help in winning the conscience of the environmentally sensitive mothers which may add more market shares within that segment.
  • Flexible and Convertible Designs: Convertible, rear-facing, and forward-facing infant car seats that can be used from birth through toddlerhood are ever more popular. This trend speaks to consumers' wishes for products that endure over the course of children's lives and save them money, as is possible with baby gear when the child is around for years instead of mere months.
  • Compliance with Safety Standards and Innovation: Higher safety standards and stricter regulations in nearly every country in which infant car seats are sold are driving manufacturers to incorporate more advanced technology into their products. Children's safety is key, but so is brand credibility because compliance with greater safety standards will encourage healthy competition in the marketplace.

These trends are changing the face of the infant seat market as modern parents increasingly choose products that best reflect these values with more emphasis on safety, technology, and sustainability. While manufacturers continue to play catch-up with the changing nature of these trends, it is safe to predict that the infant seat market will continue to experience growth and transformation as new players and innovative products flood this marketplace.

Recent Developments in the Infant Seat Market

Recent trends in technology, regulatory enforcement, and demographic shifts in consumer behavior have contributed to the recent significant evolution in the seat market. As such, since families focus more on issues like safety when taking their car trips, these changes are really evolving the product in terms of how safe it is and easy to use. Together with new emphasis on sustainability and inventive design, manufacturers had to set out to find creative ways of meeting the expectations of modern parents in navigating regulatory environment complexities. This evolution is critical for stakeholders wanting to capture a significant market share and build long-lasting consumer trust.

  • Features of Highly Advanced Safety: In addition, with high-end safety features now being widely available, manufacturers are in the process of starting to integrate systems such as side-impact protection and height-adjustable headrests to boost front-, rear-, and side-crash performance. As such, the innovation further increases the competitiveness of the market, given stringent safety regulations and increasing demand from customers for better safety while traveling.
  • Intelligent Technology Incorporated: The smart technologies are also integrating because manufacturers increase sensor technologies watching installation and alerts for proper usage. That has gone to attract the tech-savvy parents as it gives them an added layer of safety for protection of their child during travels.
  • Regulatory Updates: The baby car seat just experienced huge updates concerning regulatory modifications, mainly across the U.S. and Europe, where there have been promotions of safer standards. This trend made manufacturers invest more in the research and development of better products that promote more safety purposes and raise safety culture in their consumers.
  • Sustainability Practices: This has led to sustainability becoming a core issue in the design of products as well as in the production process, with increased emphasis on being environment-friendly on eco-friendly materials. Brands have taken up such sustainable practices as organic fabrics, and recycled plastics, for which responsive consumers are going in the light of the demands for environment-friendlier products and regulatory pressure.
  • Market Expansion: Expansion in emerging economies, especially Asia and Latin America is viewed as an extension of the market for infant seats mainly because of increasing incomes and awareness about child safety. This has made both local and international brands make investments in products tailored to a consumer's needs.

These inventions are shifting the infant seat market into safe, accessible, and responsive markets for consumer demands on sustainability and technology. Therefore, this shift is likely to be followed by another shift in the landscape over the next years, opening up new doors and creating new challenges for emerging players when acting in a more competitive environment.

Strategic Growth Opportunities for Infant Seat Market

The infant seat industry presents a variety of strategic growth opportunities, influenced by shifts in consumer preference, state-of-the-art technologies, and increasing markets in developing economies. Therefore, manufacturers who want to benefit from changing trends and consumer behavior understand all the above opportunities very well. Considering the increasing demand for safer and more versatile infant seats, businesses that innovate and adapt are more likely to catch a large share of this competitive market.

  • Product Innovation: Continuous innovation with respect to safety and usability holds great promise for growth. Brands can capitalize on modern parents' desire for their infants' convenience and safety through innovations like multiple functions in a single seat or smart technology integrations.
  • Sustainable Manufacturing: Awareness of sustainable manufacturing and materials can create new areas of opportunity. Eco-friendly firm ventures gain preference from the environmentally conscious consumer, which may make such firms more loyal to brands and gain an edge over their less environmentally conscious competitors.
  • Opportunities for Market Expansion in Emerging Markets: There exists an opportunity for entrance in emerging markets given the growth of disposable income and heightened awareness around safety. Brands are likely to change their offering to suit local needs and want, which will be room for growth in regions that have experienced low penetration of infant seats and will create a more positive orientation in the overall market dynamics.
  • Partnering and Collaboration: Healthy relationships with health organization entities or parents' influencers can be beneficial toward more visibility and credibility for the brand. Education and awareness initiatives for child safety-related collaborations help in increasing sales and involving the community towards strengthening brand positioning.
  • E-commerce Growth: The growing online shopping trend presents a huge platform for brands to target people at various levels. Designing e-commerce platforms and marketing through digital channels can create sales, which is promising and expected to increase among all the tech-savvy parents for easy shopping.

Growth and innovation in the infant seat market would be driven by these opportunities, consonant with changing consumer behaviors and preferences. Companies will continue to capitalize on such trends, redefine the competitive landscape, amplify market dynamics, and place themselves at an optimal situation of long-term success in an evolving and ever-changing industry.

Infant Seat Market Driver and Challenges

Several technological, economic, and regulatory factors shape the infant seat market, which makes it dynamic. Identifying drivers as well as challenges helps much to permit stakeholders to capitalize on opportunities or create effective responses in case the market dynamics serve as a challenge.

The factors responsible for driving the infant seat market include:

  • Heightened Safety Awareness: Parents are becoming more concerned about child safety, and thus infant seats' usage has increased. Awareness campaigns and strict laws have helped the phenomenon to be sustained. All these factors have led to an enhanced demand for quality products and are forcing manufacturers to enhance safety features. Increased awareness is giving rise to high innovation and market growth.
  • Technological Advancements: Technology has also found its home in infant seats, with smart sensors and connectivity features redefining product offerings. These products can provide real-time data monitoring as well as safety alerts-the needs of high-tech-conscious consumers. Such companies can be differentiated from others by the adoption of advanced technology to provide a competitive edge in the market.
  • Growing Disposable Incomes: The improvement of disposable incomes, especially in emerging markets, allows families to spend in high-quality infant seats. Improve economic conditions allow parents to spend any extra prices on premium products that assure safety and comfort better. This increases opportunities for development in both international brands and local manufacturers.
  • Compliance with Regulations: Improved regulations about safety for various regions mean that the manufacturer has to beef up the design of the product and the safety standards. Compliance is not only for the safety of children but also instills confidence in the consumers. Moreover, when the regulations change, the companies with more investment in research and development can improve their credibility as well as position in the market.
  • Urbanization Trends: The more people who are moving into cities, the more the demand for compact, portable infant seats the increase to fit smaller accommodations and cars. Convenience and ease of use in an urban setting call for innovation through designs by manufacturers that will eventually increase sales.

Challenges in the infant seat market are:

  • Stiff Competition in the Market: Infant Seat Market: The infant seat market is very competitive. Many brands are vying with each other to capture the lion's share of the market. This competition may lead to price wars in which profit margins decline precipitously. Companies may find it difficult to maintain profitability in such conditions. Brands must innovate and differentiate their products to attract and retain customers.
  • Costs In Compliance: While changes in regulations would ensure safety, the cost of compliance becomes too expensive for small producers to carry. Huge investments in testing and certifications along with design overhauls become prohibitive or even financially wrenching. Compliance has proven to be a challenge in an ever-competitive market with profitability.
  • Economic Vulnerability: The economies will certainly impact the amount that consumers will spend on the non-essential, such as the luxury baby seats. Parents may settle for the most affordable baby seats at such a moment; thus, sales will be impacted by all means. The business strategy will need some adjustment so companies can navigate accordingly to changes in consumer spending habits when the economy starts to fluctuate.

The infant seat market is driven by some intense conflicts between drivers and challenges. On the one hand, heightened safety awareness with innovations boosts growth, yet the threat of intense competition and compliance costs are gigantic obstacles. Therefore, to take maximum benefits from any opportunity while minimizing risks for stakeholders, the various factors need to be navigated strategically in this dynamic market.

List of Infant Seat Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies infant seat companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the infant seat companies profiled in this report include-

  • Graco Childrens Products
  • Stokke
  • Artsana
  • Kids2
  • Mattel
  • Peg Perego
  • Summer Infant
  • Infantino
  • Goodbaby International
  • Evomove

Infant Seat by Segment

The study includes a forecast for the global infant seat market by type, application, and region.

Infant Seat Market by Type [Analysis by Value from 2019 to 2031]:

  • Wooden Seat
  • Plastic Seat
  • Metal Seat

Infant Seat Market by Application [Analysis by Value from 2019 to 2031]:

  • Super Market
  • Department Stores
  • Online Stores
  • Others

Infant Seat Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Infant Seat Market

This global infant seat market has been heavily influenced by the innovations that have occurred with respect to safety features, changes in regulations, and shifts in consumer preferences. Thus, parents today are primarily focusing on the safety and comfort of their little angels and, for this reason, U.S., Chinese, German, Indian, and Japanese manufacturers are launching new and diverse products.

  • United States: Recent developments in America include the latest innovation approaches, including side-impact protection and better-improved crash test ratings. Companies used also green-friendly materials and convertible designs that respond to the growing needs of the consumers for sustainability and flexibility to enhance more sales and competition in the market.
  • China: The use of infant seats in China is rapidly growing with rising disposable income and increasing safety awareness on the part of parents. High government safety standards encourage the manufacturing company to develop highly advanced features like smart sensors and mobile integration which makes travel safer and more convenient.
  • Germany: Engineering and safety have been two important aspects of Germany's market. Most recent trends are an emphasis on using advanced materials and technology to make seat designs finer, conforming to the latest EU standards to meet safety parameters. 'Ecofriendly' brands are also now vying for their niche in the market, adopting sustainable manufacturer and material sourcing practices.
  • India: Huge market size and increasing urbanization along with safety awareness have become drivers for the Indian infant seat market. Low-priced yet safe infant seats are provided by local manufacturers, whereas international brands are also coming into the market. Considering all these factors, the regulatory changes are putting pressure on parents for child safety, keeping the norms akin to global standards.
  • Japan: Technological innovation and preference for compact designs move the infant seat market in Japan. The new technology incorporates light materials and space-saving sizes suitable for urban environments. Advanced technology on safety features and integration of smartness has become a demand that must be covered by the current consumers due to technological advances enjoyed in Japan.

Features of the Global Infant Seat Market

Market Size Estimates: Infant seat market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Infant seat market size by type, application, and region in terms of value ($B).

Regional Analysis: Infant seat market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the infant seat market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the infant seat market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the infant seat market by type (wooden seat, plastic seat, and metal seat), application (super market, department stores, online stores, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Infant Seat Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Infant Seat Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Infant Seat Market by Type
    • 3.3.1: Wooden Seat
    • 3.3.2: Plastic Seat
    • 3.3.3: Metal Seat
  • 3.4: Global Infant Seat Market by Application
    • 3.4.1: Super Market
    • 3.4.2: Department Stores
    • 3.4.3: Online Stores
    • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Infant Seat Market by Region
  • 4.2: North American Infant Seat Market
    • 4.2.1: North American Market by Type: Wooden Seat, Plastic Seat, and Metal Seat
    • 4.2.2: North American Market by Application: Super Market, Department Stores, Online Stores, and Others
  • 4.3: European Infant Seat Market
    • 4.3.1: European Market by Type: Wooden Seat, Plastic Seat, and Metal Seat
    • 4.3.2: European Market by Application: Super Market, Department Stores, Online Stores, and Others
  • 4.4: APAC Infant Seat Market
    • 4.4.1: APAC Market by Type: Wooden Seat, Plastic Seat, and Metal Seat
    • 4.4.2: APAC Market by Application: Super Market, Department Stores, Online Stores, and Others
  • 4.5: ROW Infant Seat Market
    • 4.5.1: ROW Market by Type: Wooden Seat, Plastic Seat, and Metal Seat
    • 4.5.2: ROW Market by Application: Super Market, Department Stores, Online Stores, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Infant Seat Market by Type
    • 6.1.2: Growth Opportunities for the Global Infant Seat Market by Application
    • 6.1.3: Growth Opportunities for the Global Infant Seat Market by Region
  • 6.2: Emerging Trends in the Global Infant Seat Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Infant Seat Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Infant Seat Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Graco Childrens Products
  • 7.2: Stokke
  • 7.3: Artsana
  • 7.4: Kids2
  • 7.5: Mattel
  • 7.6: Peg Perego
  • 7.7: Summer Infant
  • 7.8: Infantino
  • 7.9: Goodbaby International
  • 7.10: Evomove