CBD葡萄酒市場報告：2031年的趨勢、預測和競爭分析

全球 CBD 葡萄酒市場前景光明，大麻和大麻市場也充滿機會。預計到 2031 年，全球 CBD 葡萄酒市場規模將達到 8,500 萬美元，2025 年至 2031 年的複合年成長率為 25.7%。該市場的主要驅動力是對天然和有機 CBD 葡萄酒產品的興趣和認知日益成長、對 CBD 葡萄酒的需求激增以及 CBD 飲料供應的不斷增加。

Lucintel 預測，在整個預測期內，玻璃瓶將繼續佔據較大的市場佔有率，因為它具有使用安全、無反應、不易保留味道或染色等優點。

按類型分類，預計大麻基 CBD 葡萄酒在預測期內仍將佔據較大佔有率。

從地區來看，預計北美在整個預測期內仍將是最大的地區，這得益於休閒和醫療用途大麻的合法化程度不斷提高，且該地區擁有龐大的消費群體。

CBD葡萄酒市場的策略性成長機會

CBD 葡萄酒市場在各個應用領域展現出許多策略成長機會。技術進步、消費趨勢和法律變化可以擴大現有業務並創造新的投資機會。

健康和保健產品：人們對健康和保健的日益關注為 CBD 葡萄酒創造了巨大的機會。透過將產品定位為高階保健產品，公司可以吸引尋求放鬆和緩解壓力的顧客。

高階市場細分：對高階飲料和精釀產品的需求正在推動 CBD 葡萄酒市場的發展。例如，用 CBD 釀造的高品質手工葡萄酒可以銷售給那些尋求在其他地方無法獲得的獨特奢華體驗的富裕消費者。

國際市場：對於尋求發展的公司來說，CBD 監管較少的國際市場存在機會。公司可以透過調整產品以適應當地的偏好和法規，開拓新的地域並接觸全球消費者。

產品創新：為了增加 CBD 葡萄酒市場的銷售量，需要不斷改進 CBD 注入技術和產品配方。因此，投資研發以提高功效和口味的公司將佔據這一新興市場領域的領導地位。

消費者教育與行銷：公司有效的策略之一是投資消費者教育和有針對性的舉措。向消費者普及大麻二酚的益處和風險可以幫助公司建立信任並擴大基本客群。

成長機會塑造 CBD 葡萄酒市場中每個人的未來，包括健康趨勢、優質化、國際擴張和創新等因素，同時透過消費者教育培養知情的買家。

CBD葡萄酒市場的促進因素與挑戰

葡萄酒市場受到多種影響其發展和成長的促進因素和挑戰。這包括技術進步、法規環境和不斷變化的消費者趨勢。

推動CBD葡萄酒市場的因素有：

技術進步：提取方法和注入技術的創新正在推動產業向 CBD 葡萄酒邁進。這些進步提高了生產質量，增強了產品對客戶的吸引力，並支持了生產商之間的差異化。

監管發展：各地區關於含大麻二酚飲料消費的法規不斷變化，隨著時間的推移，成長率受到影響。如果某些國家頒布了有關這些物質的使用指南，這可以幫助公司推出該產品線或其他品牌線的產品，因為他們已經了解監管要求。

消費者對健康的需求：消費者對放鬆的需求促使他們選擇 CBD 葡萄酒。越來越多的消費者希望減輕壓力並獲得 CBD 產品的健康益處，這推動了這一趨勢。這種變化在工業國家尤其明顯，這些國家正從傳統的酒精飲料轉向更健康的選擇。

優質化趨勢：對高階和精釀飲料的需求正在推動高品質 CBD 葡萄酒的成長前景。在這個領域，獨特而奢華的產品價格高於同類產品，從而鼓勵創新和市場擴張。

市場教育：向客戶普及 CBD 的安全性和益處的重要性不容忽視。一旦人們了解 CBD，他們將更有可能接受其在葡萄酒中的使用，從而增加需求並提高利潤率。

CBD葡萄酒市場面臨的挑戰包括：

監管不確定性：有關大麻二酚產品的法規不斷變化並且可能很複雜。從事此貿易的公司需要徹底了解法律，以避免因不遵守法律而受到當局的處罰並損害消費者的信任。

生產成本高：高品質萃取方法和注入技術相關的成本可能非常高。控制生產成本同時保持優良的產品品質仍然是 CBD 葡萄酒生產商面臨的挑戰。

消費者認知：儘管人們對 CBD 產品的興趣日益濃厚，但負面認知仍然存在，尤其是在那些不太熟悉 CBD 產品的人中，這可能導致錯誤的決策和低銷售量。為了獲得對這一趨勢的支持，需要進行教育宣傳活動來消除人們對發酵過程中使用的大麻衍生質能的擔憂。

CBD 葡萄酒市場的挑戰和驅動力決定了其發展和成長。技術進步、監管變化和消費者需求推動新穎性和市場擴張，而監管的不可預測性、生產成本和消費者認知則帶來了需要策略管理的持續挑戰。

CBD葡萄酒公司名單

市場上的公司根據其提供的產品品質競爭。該市場的主要企業正致力於擴大製造設施、投資研發、開發基礎設施以及利用整個價值鏈的整合機會。這些策略使 CBD 葡萄酒公司能夠滿足不斷成長的需求、保持競爭力、開發創新產品和技術、降低生產成本並擴大基本客群。

目錄

第1章執行摘要

第2章全球CBD 葡萄酒市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章 2019年至2031年市場趨勢及預測分析

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球CBD葡萄酒市場趨勢（2019-2024）及預測（2025-2031）
• 按類型
  • 大麻CBD葡萄酒
  • 大麻酒
• 按包裝
  • 能
  • 玻璃瓶
• 按分銷管道
  • 離線
  • 線上

第4章2019年至2031年區域市場趨勢與預測分析

• 按地區分類：全球CBD葡萄酒市場
• 北美CBD葡萄酒市場
• 歐洲CBD葡萄酒市場
• 亞太CBD葡萄酒市場
• 其他CBD葡萄酒市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 按類型
  • 按包裝
  • 按分銷管道
  • 按地區
• 全球CBD葡萄酒市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球CBD葡萄酒市場容量不斷擴大
  • 全球 CBD 葡萄酒市場的併購和合資企業
  • 認證和許可

第7章主要企業簡介

• Diageo
• Hempfy
• Molson Coors Brewing
• House of Saka
• DrinkSipC
• Burdi
• SK Rodnik
• CannaVines
• Bodegas Santa Margarita
• Viv & Oak

The future of the global CBD wine market looks promising with opportunities in the hemp based and marijuana based markets. The global CBD wine market is expected to reach an estimated $85 million by 2031 with a CAGR of 25.7% from 2025 to 2031. The major drivers for this market are the rising interest and recognition of natural and organic CBD-infused wine products, the surge in the desire for CBD-infused wine, and expansion in the accessibility of beverages containing CBD.

Lucintel forecasts that, within the packaging category, glass bottle will remain the larger segment over the forecast period due to their various advantages, such as being safe to use, non-reactive, and not retain or stain flavors.

Within the type category, hemp-based CBD wine will remain the larger segment over the forecast period.

In terms of regions North America will remain the largest region over the forecast period due to the growing legalization of marijuana for recreational and medical purposes and the presence major consumer base in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the CBD Wine Market

The CBD wine sector has been experiencing various trends that have defined its current status. These changes reflect different consumer tastes, regulatory settings, and advanced technologies.

Regulatory Developments: The production and distribution of CBD wines have been affected by evolving regulatory systems. More regions are expected to expand the market over time as they clarify or relax their rules concerning the use of cannabis, which includes products like hemp oil capsules for pain relief. This will be a crucial step toward establishing a stable market where consumers trust the product lines being offered.

Health and Wellness Focus: The frequent mention of health in relation to CBD-infused wines results from increased attention among customers regarding well-being issues. The main attribute thought to characterize this component remains relaxation properties amid stress reduction. As more people become aware of these developments, several organizations will start manufacturing such commodities.

Premium and Craft Offerings: There has been an increase in premium and craft brands that focus on quality ingredients and artisanal production methods in producing CBD-infused wines. This trend targets consumers who want unique, luxurious experiences while aligning with other premiumization tendencies present in the beverage sector.

Technological Innovations: The efficacy and taste of CBD wine are now boosted by advances in extraction and infusion technologies. Innovations in these areas enhance the consumer experience and product effectiveness of CBD in wines.

Consumer Education and Awareness: Consumer education efforts about CBD have increased to demystify the substance. As people learn more about CBD, their interest in CBD wine grows. This is making the market more informed and engaged.

The influence of these trends on the CBD wine industry cannot be underestimated. Market expansion, for example, is fueled by regulatory clarity, health trends, and technological advancements, leading to increased market opportunities and consumer acceptance. Meanwhile, premium offerings combined with enhanced education are determining customer preferences, thus influencing market growth.

Recent Developments in the CBD Wine Market

Significant strides have been made in product innovation, market expansion, and regulatory adaptation through recent developments within the sphere of CBD wine. Some notable changes include production advancements, modifications to governing laws, and growing consumer interests, among others.

Production Techniques: The quality and efficacy of CBD wines have improved through advancements in extraction techniques for CBD product infusion technologies. Better experiences for customers regarding products are supported through novel approaches that enhance how well CBD is absorbed into the bloodstream after drinking it with wine.

Regulatory Evolution: While some regions fully accept CBD, others do not allow its use at all. As such, the regulatory framework governing the sale of this type of wine is changing across different geographical areas. This growth is important for opening larger markets where marketing can be done freely without fear from authorities that might impose bans due to a lack of legal basis or cultural biases against substances viewed as drugs, such as hemp seed oil. Such conditions help expand access points throughout the country while providing opportunities to create better product offerings based on regional preferences.

Market Expansion: The CBD wine market is fast-growing as more people look for wellness products. Increased awareness about the potential benefits of CBD and the need for unique beverages that offer novelty and premium experiences are also driving this expansion. To meet the demand, companies have started exploring new markets and distribution channels.

Consumer Preferences: Consumers are increasingly gravitating toward indulgent products with health benefits. This trend has led to a rise in demand for relaxation drinks like CBD wines, which significantly contribute to growth within these specific niches of the ultra-premium segment. Such factors also attract many customers, making this niche highly competitive as it draws a large number of travelers willing to spend freely without worrying about others' opinions while enjoying themselves.

Challenges and Opportunities: There are challenges related to regulatory uncertainty and educating the market, despite growth in the CBD wine business. However, by innovating around these challenges through product differentiation and customer education, companies can pave the way forward to expand their operations.

Recent developments, such as enhanced product quality, wider geographic reach through market expansion strategies, and addressing regulatory challenges, show how evolving customer needs shape this industry today-especially for those focusing on health or seeking innovative drinks instead of traditional options.

Strategic Growth Opportunities for CBD Wine Market

Numerous strategic growth opportunities exist for different uses in the CBD wine market. Technological advancements, consumer trends, and legal reforms could potentially expand current business and create new investment opportunities.

Health and Wellness Products: The growing focus on health and wellness presents significant opportunities for CBD wines. Companies can attract customers seeking relaxation and stress relief by positioning their products as premium wellness commodities.

Premium Market Segments: The demand for premium and craft beverages has opened up the CBD wine market. For instance, high-quality artisanal wines made from CBD can be marketed to affluent customers who seek unique, luxurious experiences that they cannot find elsewhere.

International Markets: For businesses looking to grow, opportunities lie in international markets with relaxing CBD regulations. Companies can open new territories and adapt their products to fit the tastes and regulations of those regions to tap into global consumers.

Product Innovation: Continuous improvements in CBD infusion technologies and product formulations are necessary to increase sales in the CBD wine market. Consequently, companies that invest in research and development to improve efficacy and flavoring will lead this emerging market segment.

Consumer Education and Marketing: One effective strategy for companies is to invest in consumer education coupled with targeted marketing initiatives. By informing customers about the benefits and risks associated with cannabidiol, companies can build trust and expand their customer base.

The growth opportunities shape the future of everyone in the CBD wine market, including factors such as health trends, premiumization, international expansion, and innovation, while fostering informed buyers through consumer education.

CBD Wine Market Driver and Challenges

The wine market has several drivers and challenges that influence its development and growth. This includes changing technological advancements, regulatory environments, and consumer trends.

The factors driving the CBD wine market include:

Technological Advancements: Innovations in extraction methods and infusion techniques are advancing the industry toward CBD wines. These advances improve production quality, increasing product appeal among customers and supporting differentiation among producers.

Regulatory Developments: Changes in regulations across various regions regarding the consumption of drinks containing cannabidiol have impacted growth rates over time. When specific countries establish guidelines for usage related to these substances, it helps firms launch products within this line or any other brand line, as they already understand regulatory requirements.

Consumer Demand for Wellness: The need for relaxation among consumers is leading them to opt for CBD wine. This trend has accelerated due to the growing number of consumers looking to reduce stress levels and obtain health benefits associated with CBD products. This shift has been particularly evident in industrial countries transitioning from traditional alcoholic drinks to healthier options.

Premiumization Trends: Growth prospects for high-quality CBD wines have increased due to the demand for premium and craft beverages. In this segment, unique and luxurious products can be sold at a higher price than their peers, driving innovation and market expansion.

Market Education: The importance of educating customers about the safety and benefits of CBD cannot be overlooked. Once individuals understand CBD, they are more likely to accept its use in wine, leading to increased demand and higher profit margins.

Challenges in the CBD wine market include:

Regulatory Uncertainty: Regulations regarding cannabidiol products are constantly changing and can be complex. Companies involved in this trade must have a solid understanding of the laws to avoid penalties from authorities or damage to consumer confidence due to violations.

High Production Costs: The costs associated with high-quality extraction methods and infusion techniques can be overwhelming. For CBD winemakers, managing production expenses while maintaining superior product quality remains a challenging task.

Consumer Perceptions: Despite the increasing interest in CBD products, some negative views may persist, especially among those who do not understand them, leading to misjudgments and low sales. To gain support for these trends, education campaigns are necessary to alleviate fears surrounding cannabis-derived substances used in the fermentation process.

The challenges and drivers in the CBD wine market shape its development and growth. Technological advancements, regulatory changes, and consumer demands drive novelty and market expansion, while regulatory unpredictability, production expenses, and consumer perceptions present ongoing challenges that require strategic management.

List of CBD Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies CBD wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the CBD wine companies profiled in this report include-

Diageo

Hempfy

Molson Coors Brewing

House of Saka

DrinkSipC

Burdi

SK Rodnik

CannaVines

Bodegas Santa Margarita

Viv & Oak

CBD Wine by Segment

The study includes a forecast for the global CBD wine market by type, packaging, distribution channel, and region.

CBD Wine Market by Type [Analysis by Value from 2019 to 2031]:

Hemp Based CBD Wine

Marijuana Based Wine

CBD Wine Market by Packaging [Analysis by Value from 2019 to 2031]:

Cans

Glass Bottles

CBD Wine Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

Offline

Online

CBD Wine Market by Region [Analysis by Value from 2019 to 2031]:

North America

Europe

Asia Pacific

The Rest of the World

Country Wise Outlook for the CBD Wine Market

CBD-infused wine is a new entrant in the beverage market, combining traditional winemaking with cannabidiol (CBD). The trend reflects a wider interest in potential CBD benefits and regulatory developments. This article examines recent developments in CBD wine across the United States, China, Germany, India, and Japan.

United States: In the U.S., CBD wine has made significant progress as both a luxury and wellness product. Some states have legalized CBD in foodstuffs, leading to the creation of premium wines infused with CBD. Innovations focus on improving taste and efficiency while adhering to state-specific regulations.

China: While strict regulations on cannabidiol hamper the growth of CBD-infused drinks, including wine, rising consumer and corporate demand cannot be ignored. Some Chinese firms have begun researching the use of CBD in their production processes, while others are yet to initiate plans. Despite restrictions limiting widespread commercialization, there are lasting possibilities for growth as laws governing cannabis use evolve.

Germany: Germany has adopted a liberal stance toward CBD-regulated products. The introduction of CBD-infused wines aligns with the country's focus on wellness and lifestyle products, including those containing CBG oil and hemp extract. Producers emphasize organic wines with high quality, health benefits, and gourmet appeal. Compliance and quality assurance can be achieved only by strictly conforming to EU standards when dealing with hemp-related products.

India: The market for CBD wine in India is still emerging due to regulatory constraints and cultural attitudes surrounding its use. Although people know little about its possible health advantages, there are limitations because cannabis products are banned by law. However, increasing awareness and advocacy may lead to industry development in the future.

Japan: Japan is cautious about CBD items, including CBD wine. Recent developments indicate increased interest in the health benefits attributed to CBD use. Japanese producers are making tentative moves into the market while adhering to strict regulations. They must ensure the safety and efficacy of their products before gradually introducing them under local laws.

Features of the Global CBD Wine Market

Market Size Estimates: CBD wine market size estimation in terms of value ($M).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: CBD wine market size by type, packaging, distribution channel, and region in terms of value ($M).

Regional Analysis: CBD wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, packaging, distribution channels, and regions for the CBD wine market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the CBD wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the CBD wine market by type (hemp based CBD wine and marijuana based wine), packaging (cans and glass bottles), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global CBD Wine Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global CBD Wine Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global CBD Wine Market by Type
  • 3.3.1: Hemp Based CBD Wine
  • 3.3.2: Marijuana Based Wine
• 3.4: Global CBD Wine Market by Packaging
  • 3.4.1: Cans
  • 3.4.2: Glass Bottles
• 3.5: Global CBD Wine Market by Distribution Channel
  • 3.5.1: Offline
  • 3.5.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global CBD Wine Market by Region
• 4.2: North American CBD Wine Market
  • 4.2.1: North American Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.2.2: North American Market by Packaging: Cans and Glass Bottles
• 4.3: European CBD Wine Market
  • 4.3.1: European Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.3.2: European Market by Packaging: Cans and Glass Bottles
• 4.4: APAC CBD Wine Market
  • 4.4.1: APAC Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.4.2: APAC Market by Packaging: Cans and Glass Bottles
• 4.5: ROW CBD Wine Market
  • 4.5.1: ROW Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.5.2: ROW Market by Packaging: Cans and Glass Bottles

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global CBD Wine Market by Type
  • 6.1.2: Growth Opportunities for the Global CBD Wine Market by Packaging
  • 6.1.3: Growth Opportunities for the Global CBD Wine Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global CBD Wine Market by Region
• 6.2: Emerging Trends in the Global CBD Wine Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global CBD Wine Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global CBD Wine Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Diageo
• 7.2: Hempfy
• 7.3: Molson Coors Brewing
• 7.4: House of Saka
• 7.5: DrinkSipC
• 7.6: Burdi
• 7.7: SK Rodnik
• 7.8: CannaVines
• 7.9: Bodegas Santa Margarita
• 7.10: Viv & Oak