Product Code: CH 7573
The value of the battery coating market is anticipated to surge from 604.7 million USD in 2024 to 1,613.6 million USD at a CAGR of 17.8% from 2024 to 2030. The growing electric vehicle market is a major driver of the battery coating market. Battery coating is commonly employed in electrodes (cathode and anode), separators, housing packs, and other areas of the battery to improve performance and reduce heat gain and losses caused by instability of operating temperatures.
Scope of the Report |
Years Considered for the Study | 2019-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Units Considered | Value (USD Billion and USD Million), and Volume (Kiloton) |
Segments | Battery Component, Material Type, Technology, Battery Type and Region |
Regions covered | Asia Pacific, North America, Europe, and Rest of the World |
"By battery component, the electrode coating segment is estimated to be the largest segment of the battery coating market from 2024 to 2030."
Electrode coatings dominate the battery component market due to their direct impact on lifespan, performance, and efficiency. Coatings on both cathodes and anodes improve critical properties such as electrical conductivity, thermal stability, and resistance to degradation during charging and discharging cycles.
In the case of a cathode, it enhances electrochemical cathode performance by improving conductivity and protection against oxidation. Coating of the anode, typically made of graphite or silicon, helps reduce lithium-ion loss, increases the anode's mechanical strength, and enhances charge/discharge efficiency. Such coatings cause these lower-side reactions and prevent the degradation of the anode material, increasing battery life and the speed that the charge time should be.
"By battery type, graphene battery is estimated to be the largest segment of the battery coating market from 2024 to 2030 by CAGR."
Graphene-type batteries have the greatest CAGR by battery type segment due to several key benefits, including high energy density, where graphene's enormous surface area and conductivity allow for compact energy storage, resulting in greater ranges and quicker charging times. Additionally, its ability to conduct electrons quickly facilitates ultra-fast charging which is essential for electric vehicles and portable devices. Graphene-based materials endure more charge-discharge cycles with minimal degradation, extending battery lifespan. Moreover, graphene's thermal stability and resistance to electrolyte leakage enhance battery safety, reducing the risks of fires or explosions. These benefits make graphene batteries particularly attractive for various applications, including electric vehicles and consumer electronics. While mass production and cost challenges remain, ongoing advancements in graphene technology suggest a promising future for this innovative energy storage solution.
"From 2024 to 2030, by material, PVDF is expected to be the largest by material segment in the battery coating market."
Based on the material segment, Polyvinylidene fluoride (PVDF) is expected to hold the highest CAGR in the battery coating market. PVDF has excellent chemical resistance, high thermal stability, and mechanical strength, enhancing battery performance and lifespan. It is compatible with different electrolytes and improves the transport of ions; hence, it is vital in high-performance batteries, especially in electric vehicles and energy storage systems. Arkema SA (France) and Solvay SA (Belgium) are the primary polyvinylidene fluoride battery coating materials providers.
"The Asia Pacific region's battery coating market is projected to have the highest share in 2024."
Asia Pacific will contribute the highest share of the market in 2023. The reason is the presence of various giants in electric automotive across the region. China is also considered a global supply chain hub for the battery storage industry. Government initiatives in electric vehicles with subsidies, comprehensive charging infrastructure, and supporting license policies follow the APAC region's market, particularly China. The increasing necessity for bettering the efficiencies of batteries for manufacturers to keep pace with regulatory matters and consumer calls is actually what gives this market's growth an opportunity for many further advancements in this region's technology of battery coatings.
Profile break-up of primary participants for the report:
- By Company Type: Tier 1 - 20%, Tier 2 - 40%, and Tier 3 - 40%
- By Designation: C-level Executives - 10%, Directors - 70%, and Others - 20%
- By Region: North America - 20%, Europe -45%, Asia Pacific - 25%, and Rest of the World-10%,
The Battery coating report is dominated by players such as
Arkema (France), Solvay (Belgium), Asahi Kasei Corporation (Japan), Ube Corporation (Japan), PPG Industries, Inc. (US) Mitsubishi Paper Mills, Ltd. (Japan), Tanaka Chemical Corporation (Japan), SK Innovation Co. Ltd. (South Korea), Ashland (US), Axalta Coating Systems, LLC (US), Targray (Canada), Samco Inc. (Japan) Durr Group (Germany), APV Engineered Coatings (US), and Alkegen (US) and others.
Research Coverage:
The report defines, segments, and projects the battery coating market size based on components, materials, technology, battery type, and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments, such as expansions, agreements, and acquisitions undertaken by them in the market.
Reasons to Buy the Report:
The report is expected to help the market leaders/new entrants by providing them with the closest approximations of revenue numbers of the battery coating market and its segments. This report is also expected to help stakeholder businesses and the market's competitive landscape better, gain insights to improve the position of their companies, and make suitable go-to-market strategies. It also enables stakeholders to understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (High production of EVs, HEVs, and PHEVs and Rising demand for smart devices and other consumer electronics), restraints (High cost of technology, Safety and environmental concerns due to the use of hazardous metals), opportunities (Innovations and technological advances in battery materials Lithium-ion batteries in energy storage devices), and challenges (Expected utilization of solid electrolytes) influencing the growth of the battery coating market.
- Market Development: Comprehensive information about lucrative markets - the report analyses
The battery coating market is across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped
geographies, recent developments, and investments in the battery coating market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service
offerings of leading players Arkema (France), Solvay (Belgium), Asahi Kasei Corporation (Japan), Ube Corporation (Japan), PPG Industries, Inc. (US) Mitsubishi Paper Mills, Ltd. (Japan), Tanaka Chemical Corporation (Japan), SK Innovation Co. Ltd. (South Korea), Ashland (US), Axalta Coating Systems, LLC (US), Targray (Canada), Samco Inc. (Japan) Durr Group (Germany), APV Engineered Coatings (US), and Alkegen (US) are among the key players leading the market through their innovative offerings, enhanced production capacities, and efficient distribution channels.
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 STUDY OBJECTIVES
- 1.2 MARKET DEFINITION
- 1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
- 1.3.4 CURRENCY CONSIDERED
- 1.3.5 UNIT CONSIDERED
- 1.4 LIMITATIONS
- 1.5 STAKEHOLDERS
- 1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
- 2.1.1.1 List of secondary sources
- 2.1.1.2 Key data from secondary sources
- 2.1.2 PRIMARY DATA
- 2.1.2.1 Key data from primary sources
- 2.1.2.2 List of primary participants
- 2.1.2.3 Key industry insights
- 2.1.2.4 Breakdown of interviews with experts
- 2.2 MARKET SIZE ESTIMATION
- 2.2.1 BOTTOM-UP APPROACH
- 2.2.2 TOP-DOWN APPROACH
- 2.3 BASE NUMBER CALCULATION
- 2.3.1 DEMAND SIDE APPROACH
- 2.3.2 MARKET ENGINEERING PROCESS
- 2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
- 2.5 STUDY ASSUMPTIONS
- 2.6 RISK ASSESSMENT
- 2.7 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN BATTERY COATING MARKET
- 4.2 BATTERY COATING MARKET, BY REGION
- 4.3 ASIA PACIFIC BATTERY COATING MARKET, BY MATERIAL TYPE & COUNTRY
- 4.4 BATTERY COATING MARKET, BY KEY COUNTRY
5 MARKET OVERVIEW
- 5.1 IMPACT OF AI/GEN AI ON BATTERY COATING MARKET
- 5.1.1 CASE STUDIES AND SPECIFIC IMPACT
- 5.1.1.1 Volkswagen Group's AI-powered battery research center
- 5.1.1.2 Tesla's use of ai for battery coating optimization
- 5.1.1.3 Solid Power's AI-driven approach to solid-state battery coating
- 5.1.1.4 Toyota's use of AI for battery safety and durability
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 High production of EVs, HEVs, and PHEVs
- 5.2.1.2 Rising demand for smart devices and other consumer electronics
- 5.2.2 RESTRAINTS
- 5.2.2.1 High cost of coating technology
- 5.2.2.2 Safety and environmental concerns due to use of hazardous metals
- 5.2.2.3 Supply chain disruptions and market saturation
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Innovations and technological advances in battery materials
- 5.2.3.2 Use of lithium-ion batteries in energy storage devices
- 5.2.4 CHALLENGES
- 5.2.4.1 Concerns regarding flammability and volatility of organic solvents
- 5.2.4.2 High R&D costs
- 5.3 PORTER'S FIVE FORCES ANALYSIS
- 5.3.1 THREAT OF NEW ENTRANTS
- 5.3.2 THREAT OF SUBSTITUTES
- 5.3.3 BARGAINING POWER OF BUYERS
- 5.3.4 BARGAINING POWER OF SUPPLIERS
- 5.3.5 INTENSITY OF COMPETITIVE RIVALRY
- 5.4 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.4.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.4.2 BUYING CRITERIA
- 5.5 VALUE CHAIN ANALYSIS
- 5.6 ECOSYSTEM ANALYSIS
- 5.7 TRENDS & DISRUPTIONS IMPACTING CUSTOMER BUSINESS
- 5.8 CASE STUDY ANALYSIS
- 5.8.1 CASE STUDY 1: ARKEMA'S KYNAR PVDF FOR ELECTRIC VEHICLE BATTERIES
- 5.8.2 CASE STUDY 2: SOLVAY'S SOLEF(R) PVDF FOR LITHIUM-ION BATTERY COATINGS
- 5.8.3 CASE STUDY 3: PPG'S ELECTRODE COATING SOLUTIONS FOR ENERGY STORAGE SYSTEMS
- 5.9 PATENT ANALYSIS
- 5.9.1 METHODOLOGY
- 5.9.2 LIST OF MAJOR PATENTS
- 5.10 REGULATORY LANDSCAPE
- 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.10.2 REGULATIONS ON ELECTRIC VEHICLE BATTERIES
- 5.10.3 EUROPE AND US REGULATIONS ON LITHIUM-ION BATTERY PRODUCTION
- 5.10.4 REGULATIONS ON BATTERIES AND ACCUMULATORS
- 5.10.5 REGULATIONS ON TRANSPORT OF LITHIUM-ION BATTERIES
- 5.11 TECHNOLOGY ANALYSIS
- 5.11.1 KEY TECHNOLOGIES
- 5.11.1.1 Atomic layer deposition
- 5.11.1.2 Chemical vapor deposition
- 5.11.1.3 Dry electrode coating
- 5.11.2 COMPLEMENTARY TECHNOLOGIES
- 5.11.2.1 Advanced characterization techniques
- 5.11.2.2 Nanotechnology
- 5.11.3 ADJACENT TECHNOLOGIES
- 5.11.3.1 Adhesives in battery cell assembly
- 5.11.3.2 Recycling technologies
- 5.12 TRADE ANALYSIS
- 5.12.1 IMPORT SCENARIO (HS CODE 8545)
- 5.12.2 EXPORT SCENARIO (HS CODE 8545)
- 5.13 KEY CONFERENCES AND EVENTS, 2024-2025
- 5.14 PRICING ANALYSIS
- 5.14.1 AVERAGE SELLING PRICE TREND OF BATTERY COATING MARKET, BY MATERIAL TYPE
- 5.14.2 AVERAGE SELLING PRICE TREND OF PVDF MATERIAL, BY REGION
- 5.15 GLOBAL MACROECONOMIC OUTLOOK
- 5.15.1 GDP
- 5.15.2 RISING ADOPTION OF ELECTRIC VEHICLES
- 5.16 INVESTMENT AND FUNDING SCENARIO
6 BATTERY COATING MARKET, BY TECHNOLOGY TYPE
- 6.1 INTRODUCTION
- 6.2 ATOMIC LAYER DEPOSITION
- 6.3 PLASMA-ENHANCED CHEMICAL VAPOR DEPOSITION
- 6.4 CHEMICAL VAPOR DEPOSITION
- 6.5 DRY POWDER COATING
- 6.6 PHYSICAL VAPOR DEPOSITION
7 BATTERY COATING MARKET, BY BATTERY TYPE
- 7.1 INTRODUCTION
- 7.2 LITHIUM-ION BATTERY
- 7.2.1 RISING DEMAND FOR ELECTRIC VEHICLES AND PORTABLE ELECTRONIC DEVICES TO DRIVE MARKET
- 7.3 LEAD ACID BATTERY
- 7.3.1 WIDE APPLICATION IN ENERGY STORAGE AND EMERGENCY LIGHTING SYSTEMS TO DRIVE MARKET
- 7.4 NICKEL CADMIUM BATTERY
- 7.4.1 INCREASING DEMAND IN INDUSTRIAL APPLICATIONS TO DRIVE MARKET
- 7.5 GRAPHENE BATTERY
- 7.5.1 SURGE IN DEMAND FOR NEXT-GENERATION ENERGY STORAGE SYSTEMS TO DRIVE MARKET
8 BATTERY COATING MARKET, BY BATTERY COMPONENT
- 8.1 INTRODUCTION
- 8.2 ELECTRODE COATING
- 8.2.1 RISING DEMAND FOR SUSTAINABILITY ACROSS CONSUMER ELECTRONICS AND ENERGY SECTORS TO DRIVE MARKET
- 8.2.2 CATHODE COATING
- 8.2.3 ANODE COATING
- 8.3 SEPARATOR COATING
- 8.3.1 RISING DEMAND FOR LITHIUM BATTERIES TO DRIVE MARKET
- 8.4 BATTERY PACK COATING
- 8.4.1 PROTECTIVE BATTERY PACK COATINGS TO ENHANCE DURABILITY AND THERMAL MANAGEMENT
9 BATTERY COATING MARKET, BY MATERIAL TYPE
- 9.1 INTRODUCTION
- 9.2 POLYVINYLIDENE FLUORIDE
- 9.2.1 HIGHER POROSITY AND ELECTROCHEMICAL STABILITY OF POLYVINYLIDENE FLUORIDE COATED SEPARATORS TO BOOST DEMAND
- 9.3 CERAMIC
- 9.3.1 HIGH DISSIPATION AND LOW TENSILE STRENGTH TO DRIVE MARKET
- 9.4 ALUMINA
- 9.4.1 SURGE IN DEMAND FOR HIGH MECHANICAL STRENGTH BATTERY SEPARATORS TO DRIVE MARKET
- 9.5 OXIDE
- 9.5.1 IMPROVED CYCLING PERFORMANCE AT HIGH OPERATING VOLTAGES TO DRIVE DEMAND
- 9.6 CARBON
- 9.6.1 GRAPHITE ANODE MATERIALS TO OFFER IMPROVED CYCLING AND ELECTROCHEMICAL PERFORMANCE
- 9.7 POLYURETHANE
- 9.7.1 INCREASING DEMAND FOR PULTRUSION TECHNOLOGY TO DRIVE MARKET
- 9.8 EPOXY
- 9.8.1 EXCELLENT DIELECTRIC AND MECHANICAL PROPERTIES TO BOOST DEMAND
- 9.9 OTHER MATERIALS
10 BATTERY COATING MARKET, BY REGION
- 10.1 INTRODUCTION
- 10.2 NORTH AMERICA
- 10.2.1 US
- 10.2.1.1 Expansion of automotive sector to drive market
- 10.2.2 REST OF NORTH AMERICA
- 10.3 EUROPE
- 10.3.1 GERMANY
- 10.3.1.1 Presence of key battery and EV manufacturers to spur market growth
- 10.3.2 UK
- 10.3.2.1 Transition to renewable energy and greener transportation to drive market
- 10.3.3 FRANCE
- 10.3.3.1 Adoption of environment-friendly vehicles to boost market
- 10.3.4 REST OF EUROPE
- 10.4 ASIA PACIFIC
- 10.4.1 CHINA
- 10.4.1.1 Rise in sales of electric vehicles to boost market
- 10.4.2 JAPAN
- 10.4.2.1 Growth of automotive and electronics sectors to drive market
- 10.4.3 SOUTH KOREA
- 10.4.3.1 Growing demand for EVs and government initiatives toward greener energy to boost market
- 10.4.4 INDIA
- 10.4.4.1 Expansion of telecommunication sector to boost demand for high-performance batteries
- 10.4.5 REST OF ASIA PACIFIC
- 10.5 REST OF WORLD
11 COMPETITIVE LANDSCAPE
- 11.1 INTRODUCTION
- 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
- 11.3 REVENUE ANALYSIS, 2019-2023
- 11.4 MARKET SHARE ANALYSIS, 2023
- 11.4.1 RANKING OF KEY MARKET PLAYERS, 2023
- 11.5 BRAND/PRODUCT COMPARISON ANALYSIS
- 11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 11.6.1 STARS
- 11.6.2 EMERGING LEADERS
- 11.6.3 PERVASIVE PLAYERS
- 11.6.4 PARTICIPANTS
- 11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
- 11.6.5.1 Company footprint
- 11.6.5.2 Region footprint
- 11.6.5.3 Battery type footprint
- 11.6.5.4 Material footprint
- 11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 11.7.1 PROGRESSIVE COMPANIES
- 11.7.2 RESPONSIVE COMPANIES
- 11.7.3 DYNAMIC COMPANIES
- 11.7.4 STARTING BLOCKS
- 11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
- 11.7.5.1 Detailed list of key startups/SMEs
- 11.7.5.2 Competitive benchmarking of key startups/SMEs
- 11.8 COMPANY VALUATION AND FINANCIAL METRICS
- 11.8.1 COMPANY VALUATION
- 11.8.2 FINANCIAL METRICS
- 11.9 COMPETITIVE SCENARIO AND TRENDS
- 11.9.1 PRODUCT LAUNCHES
- 11.9.2 DEALS
- 11.9.3 EXPANSIONS
12 COMPANY PROFIELS
- 12.1 KEY PLAYERS
- 12.1.1 ARKEMA
- 12.1.1.1 Business overview
- 12.1.1.2 Products/Solutions/Services offered
- 12.1.1.3 Recent developments
- 12.1.1.3.1 Product launches
- 12.1.1.3.2 Deals
- 12.1.1.3.3 Expansions
- 12.1.1.4 MnM view
- 12.1.1.4.1 Right to win
- 12.1.1.4.2 Strategic choices
- 12.1.1.4.3 Weaknesses and competitive threats
- 12.1.2 SOLVAY
- 12.1.2.1 Business overview
- 12.1.2.2 Products/Solutions/Services offered
- 12.1.2.3 Recent developments
- 12.1.2.4 MnM view
- 12.1.2.4.1 Right to win
- 12.1.2.4.2 Strategic choices
- 12.1.2.4.3 Weaknesses and competitive threats
- 12.1.3 ASAHI KASEI CORPORATION
- 12.1.3.1 Business overview
- 12.1.3.2 Products/Solutions/Services offered
- 12.1.3.3 Recent developments
- 12.1.3.4 MnM view
- 12.1.3.4.1 Right to win
- 12.1.3.4.2 Strategic choices
- 12.1.3.4.3 Weaknesses and competitive threats
- 12.1.4 PPG INDUSTRIES, INC.
- 12.1.4.1 Business overview
- 12.1.4.2 Products/Solutions/Services offered
- 12.1.4.3 Recent developments
- 12.1.4.4 MNM view
- 12.1.4.4.1 Right to win
- 12.1.4.4.2 Strategic choices
- 12.1.4.4.3 Weaknesses and competitive threats
- 12.1.5 UBE CORPORATION
- 12.1.5.1 Business overview
- 12.1.5.2 Products/Solutions/Services offered
- 12.1.5.3 Recent developments
- 12.1.5.4 MnM view
- 12.1.5.4.1 Right to win
- 12.1.5.4.2 Strategic choices
- 12.1.5.4.3 Weaknesses and competitive threats
- 12.1.6 TANAKA CHEMICAL CORPORATION
- 12.1.6.1 Business overview
- 12.1.6.2 Products/Solutions/Services offered
- 12.1.7 MITSUBISHI PAPER MILLS, LTD.
- 12.1.7.1 Business overview
- 12.1.7.2 Products/Solutions/Services offered
- 12.1.8 DURR GROUP
- 12.1.8.1 Business overview
- 12.1.8.2 Products/Solutions/Services offered
- 12.1.8.3 Recent developments
- 12.1.9 TARGRAY
- 12.1.9.1 Business overview
- 12.1.9.2 Products/Solutions/Services offered
- 12.1.10 ALKEGEN
- 12.1.10.1 Business overview
- 12.1.10.2 Products/Solutions/Services offered
- 12.1.10.3 Recent developments
- 12.1.11 APV ENGINEERED COATINGS
- 12.1.11.1 Business overview
- 12.1.11.2 Products/Solutions/Services offered
- 12.1.12 SK INNOVATION CO., LTD.
- 12.1.12.1 Business overview
- 12.1.12.2 Products/Solutions/Services offered
- 12.1.12.3 Recent developments
- 12.1.13 AXALTA COATING SYSTEMS LTD.
- 12.1.13.1 Business overview
- 12.1.13.2 Products/Solutions/Services offered
- 12.1.14 ASHLAND INC.
- 12.1.14.1 Business overview
- 12.1.14.2 Products/Solutions/Services offered
- 12.1.15 SAMCO INC.
- 12.1.15.1 Business overview
- 12.1.15.2 Products/Solutions/Services offered
- 12.1.15.3 Recent developments
- 12.2 OTHER PLAYERS
- 12.2.1 BENEQ
- 12.2.1.1 Recent developments
- 12.2.1.1.1 Deals
- 12.2.1.1.2 Expansions
- 12.2.2 FORGE NANO INC.
- 12.2.2.1 Recent developments
- 12.2.3 PULRON
- 12.2.4 NEI CORPORATION
- 12.2.5 ALTEO
- 12.2.5.1 Recent developments
- 12.2.5.1.1 Product launches
- 12.2.5.1.2 Deals
- 12.2.5.1.3 Expansions
- 12.2.6 WRIGHT COATING TECHNOLOGIES
- 12.2.7 PARKER HANNIFIN CORP.
- 12.2.8 AKZO NOBEL N.V.
- 12.2.9 XIAMEN ACEY NEW ENERGY TECHNOLOGY CO.
- 12.2.10 SHANDONG HENGYI NEW MATERIAL TECHNOLOGY CO., LTD.
13 ADJACENT AND RELATED MARKETS
- 13.1 INTRODUCTION
- 13.2 LIMITATIONS
- 13.3 INTERCONNECTED MARKETS
- 13.3.1 LITHIUM-ION BATTERY MARKET
- 13.3.1.1 Market definition
- 13.3.1.2 Market overview
- 13.3.2 LITHIUM-ION BATTERY MARKET, BY VOLTAGE
- 13.4 LOW
- 13.4.1 BUILT-IN BATTERY MANAGEMENT TO DRIVE DEMAND AMONG CONSUMER ELECTRONICS
- 13.5 MEDIUM
- 13.5.1 RISING ADOPTION IN SOLAR ENERGY SYSTEMS TO DRIVE MARKET
- 13.6 HIGH
- 13.6.1 ENHANCED SAFETY FEATURES TO BOOST DEMAND FROM MARINE AND MILITARY SECTORS
14 APPENDIX
- 14.1 DISCUSSION GUIDE
- 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- 14.3 CUSTOMIZATION OPTIONS
- 14.4 RELATED REPORTS
- 14.5 AUTHOR DETAILS