Product Code: MRFR/F-B & N/1789-CR
Global Tortilla Market Research Report Information By Type (Industrial, and Artisanal), by Processing Type (Fresh and Frozen), Product Type (Tortilla Mix, Pre-Cooked Tortilla, Tostadas, Tortilla Chips, Taco Shell, and Others), By Nature (Organic and Conventional), By Source (Corn and Wheat), By Category (Standard/Regular, and Gluten-Free), By Distribution Channel (B2B, and B2C), And By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Forecast Till 2032
Market Overview
The Tortilla Industry is expected to expand from 2024 to USD 66,464.53 million by 2032, with a compound annual growth rate (CAGR) of 4.41% over the forecast period (2024-2032). The rising demand for gluten-free and healthy options is driving the steady demand for tortillas. In recent years, there has been a clear shift in what people want in their meals, with an increased emphasis on healthier options. This shift is being driven by a growing knowledge of dietary requirements and health issues. One major feature in this movement is the proliferation of new applications. As more people became aware of these concerns, the popularity of gluten-free alternatives increased, resulting in tremendous growth in the tortilla market.
The introduction of innovative flavors and fillings is transforming the tortilla business, leveraging client interests and broadening its gastronomic appeal. Businesses are experimenting with different flavors to meet changing client tastes and preferences for exciting consumption experiences.
Market Segment insights
The Tortilla Market is divided into two segments: industrial and artisanal.
The Tortilla Market is divided into two segments based on processing type: fresh and frozen.
The market is divided into product types such as tortilla mix, pre-cooked tortilla, tostadas, tortilla chips, taco shell, and others.
The market is divided into organic and conventional categories based on nature. According to the source, the market is divided into two segments: corn and wheat. The Tortilla Market offers two categories: standard/regular and gluten-free. The market is divided into two segments based on distribution channel: B2B and B2C.
Regional insights
The North American tortilla market will account for 73.04% of the market in 2023 and is predicted to grow at a CAGR of 4.17%. The North American tortilla market sits at the crossroads of tradition and innovation, representing a dynamic landscape molded by cultural legacy and shifting consumer preferences.
The European tortilla market has grown significantly in recent years, owing to a number of main factors. For starters, growing multiculturalism and globalization have increased demand for varied cuisines such as Mexican and Tex-Mex, which use tortillas as a major ingredient.
The Asia Pacific tortilla market has grown significantly in recent years, mainly to the increasing popularity of Mexican cuisine, urbanization, and shifting consumer tastes toward healthier choices.
The South American tortilla industry is a complex and dynamic terrain characterized by distinct regional tastes, cultural influences, and economic factors.
The Middle East and Africa (MEA) tortilla market is expanding rapidly, driven mostly by changing consumer preferences, urbanization, and increased adoption of Western cuisine trends.
Major Players
Key Companies in the Tortilla market include Paulig Group (Finland), Signature Flatbreads Ltd (London), General Mills Inc. (USA), Grupo Bimbo S.A.B. de C.V. (Mexico), Tyson Foods Inc (US), GRUMA S.A.B. DE C.V (Mexico), Dona Cholita (Australia), Aranda's Tortilla Company Inc. (US), PepsiCo Inc. (US), Ole Mexican Foods Inc. (Georgia), Easy Foods Inc. (US), Catallia Mexican Foods (US), and La Tortilleria (Australia).
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
- 1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 GLOBAL TORTILLA MARKET, BY TYPE
- 1.1.2 GLOBAL TORTILLA MARKET, BY PROCESSING TYPE
- 1.1.3 GLOBAL TORTILLA MARKET, BY PRODUCT TYPE
- 1.1.4 GLOBAL TORTILLA MARKET, BY NATURE
- 1.1.5 GLOBAL TORTILLA MARKET, BY SOURCE
- 1.1.6 GLOBAL TORTILLA MARKET, BY CATEGORY
- 1.1.7 GLOBAL TORTILLA MARKET, BY DISTRIBUTION CHANNEL
2 MARKET INTRODUCTION
- 2.1 DEFINITION
- 2.2 SCOPE OF THE STUDY
- 2.3 RESEARCH OBJECTIVE
- 2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
- 3.1 OVERVIEW
- 3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
- 3.3 PURCHASED DATABASE:
- 3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
- 3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
- 3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
- 3.6.2 REVENUE ANALYSIS APPROACH
- 3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
- 3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
- 3.9 TEAMS AND ANALYST CONTRIBUTION
- 3.10 TEAMS AND ANALYST CONTRIBUTION
4 MARKET DYNAMICS
- 4.1 INTRODUCTION
- 4.2 DRIVERS
- 4.2.1 SURGING APPLICATIONS PUSHING THE GROWTH
- 4.2.2 INCREASING DEMAND FOR ORGANIC PRODUCTS
- 4.2.3 GROWING POPULARITY OF ETHNIC CUISINES
- 4.3 RESTRAINTS
- 4.3.1 PRICE VOLATILITY
- 4.3.2 AVAILABILITY OF SUBSTITUTES
- 4.4 OPPORTUNITY
- 4.4.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE
- 4.4.2 HEALTH AND WELLNESS TRENDS
- 4.5 CHALLENGES
- 4.5.1 STRINGENT GOVERNMENT REGULATIONS
- 4.5.2 MAINTAINING PRODUCT QUALITY AND CONSISTENCY
- 4.6 STRATEGIC INSIGHTS
- 4.6.1 TECHNOLOGY UPDATE
- 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
- 4.7 REGULATORY UPDATE
- 4.8 MARKET TRENDS
- 4.8.1 INTRODUCTION OF INNOVATIVE FLAVORS AND FILLINGS
- 4.8.2 INCREASING ADOPTION OF PLANT-BASED DIETS
- 4.9 IMPACT ANALYSIS OF COVID-19
- 4.9.1 IMPACT ON OVERALL FOOD INDUSTRY
- 4.9.2 IMPACT ON GLOBAL TORTILLA MARKET
- 4.9.3 IMPACT ON SUPPLY CHAIN OF TORTILLA
- 4.9.4 IMPACT ON MARKET DEMAND OF TORTILLA
- 4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN
- 4.9.4.2 CONSUMER SENTIMENTS
- 4.9.5 IMPACT ON PRICING OF PRICING OF TORTILLA
- 4.9.6 CONSUMER BEHAVIOR ANALYSIS
5 MARKET FACTOR ANALYSIS
- 5.1 VALUE CHAIN ANALYSIS
- 5.1.1 RAW MATERIALS
- 5.1.2 OPERATIONS
- 5.1.3 PACKING
- 5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
- 5.2.1.1 RAW MATERIAL SUPPLIERS
- 5.2.1.2 MANUFACTURERS
- 5.2.1.3 DISTRIBUTION CHANNELS
- 5.2.1.4 END USER
- 5.2.2 INTEGRATION LEVELS
- 5.2.2.1 VERTICAL INTEGRATION
- 5.2.2.2 HORIZONTAL INTEGRATION
- 5.2.2.3 DIVERSIFICATION
- 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
- 5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 BARGAINING POWER OF SUPPLIERS
- 5.3.2 BARGAINING POWER OF BUYERS
- 5.3.3 THREAT OF NEW ENTRANTS
- 5.3.4 THREAT OF SUBSTITUTES
- 5.3.5 INTENSITY OF RIVALRY
- 5.4 PRICING ANALYSIS
- 5.5 CROSS SEGMENTATION ANALYSIS, BY TYPE (SOURCE), BY REGION (VALUE & VOLUME)
- 5.6 CROSS SEGMENTATION ANALYSIS, BY TYPE (CATEGORY), BY REGION (VALUE & VOLUME)
- 5.7 ANALYSIS OF SELF LIFE OF INDUSTRIAL TORTILLA, AT GLOBAL LEVEL
- 5.8 ANALYSIS ON SHELF LIFE OF PRODUCTS, BY BRAND
6 GLOBAL TORTILLA MARKET, BY TYPE
- 6.1 INTRODUCTION
- 6.2 INDUSTRIAL
- 6.2.1 HOT-PRESSING
- 6.2.2 DIE-CUTTING
- 6.2.3 HAND-STRETCHING
- 6.3 ARTISANAL
7 GLOBAL TORTILLA MARKET, BY PROCESSING TYPE
- 7.1 INTRODUCTION
- 7.2 FRESH
- 7.3 FROZEN
8 GLOBAL TORTILLA MARKET, BY PRODUCT TYPE
- 8.1 INTRODUCTION
- 8.2 TORTILLA MIX
- 8.3 PRE-COOKED TORTILLA
- 8.4 TOSTADAS
- 8.5 TORTILLA CHIPS
- 8.6 TACO SHELL
- 8.7 OTHERS
9 GLOBAL TORTILLA MARKET, BY NATURE
- 9.1 INTRODUCTION
- 9.2 ORGANIC
- 9.3 CONVENTIONAL
10 GLOBAL TORTILLA MARKET, BY SOURCE
- 10.1 INTRODUCTION
- 10.2 CORN
- 10.3 WHEAT
11 GLOBAL TORTILLA MARKET, BY CATEGORY
- 11.1 INTRODUCTION
- 11.2 STANDARD/REGULAR
- 11.3 GLUTEN-FREE
12 GLOBAL TORTILLA MARKET, BY DISTRIBUTION CHANNEL
- 12.1 INTRODUCTION
- 12.2 B2B
- 12.2.1 RESTAURANTS
- 12.2.2 CAFES
- 12.2.3 OTHERS
- 12.3 B2C
- 12.3.1 SUPERMARKETS
- 12.3.2 SPECIALTY STORES
- 12.3.3 ONLINE
- 12.3.4 OTHERS
13 GLOBAL TORTILLA MARKET, BY REGION
- 13.1 OVERVIEW
- 13.2 NORTH AMERICA
- 13.2.1 US
- 13.2.2 CANADA
- 13.2.3 MEXICO
- 13.3 EUROPE
- 13.3.1 NETHERLAND
- 13.3.2 GERMANY
- 13.3.3 FRANCE
- 13.3.4 UK
- 13.3.5 SPAIN
- 13.3.6 ITALY
- 13.3.7 REST OF EUROPE
- 13.4 ASIA PACIFIC
- 13.4.1 CHINA
- 13.4.2 INDIA
- 13.4.3 JAPAN
- 13.4.4 SOUTH KOREA
- 13.4.5 AUSTRALIA & NEW ZEALAND
- 13.4.6 REST OF ASIA PACIFIC
- 13.5 SOUTH AMERICA
- 13.5.1 BRAZIL
- 13.5.2 ARGENTINA
- 13.5.3 REST OF SOUTH AMERICA
- 13.6 MIDDLE EAST & AFRICA
- 13.6.1 GCC COUNTRIES
- 13.6.2 TURKEY
- 13.6.3 NORTHERN AFRICA
- 13.6.4 SOUTHERN AFRICA
14 COMPETITIVE LANDSCAPE
- 14.1 INTRODUCTION
- 14.2 COMPETITION DASHBOARD
- 14.2.1 PRODUCT PORTFOLIO
- 14.2.2 REGIONAL PRESENCE
- 14.2.3 STRATEGIC ALLIANCES
- 14.2.4 INDUSTRY EXPERIENCES
- 14.3 MARKET SHARE ANALYSIS, 2023
- 14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS
- 14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS
- 14.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL
- 14.7 LIST OF KEY PLAYERS/BRANDS, BY REGION
- 14.8 KEY DEVELOPMENTS & GROWTH STRATEGIES
15 COMPANY PROFILES
- 15.1 PAULIG GROUP
- 15.1.1 COMPANY OVERVIEW
- 15.1.2 FINANCIAL OVERVIEW
- 15.1.3 PRODUCTS OFFERED
- 15.1.4 KEY DEVELOPMENTS
- 15.1.5 SWOT ANALYSIS
- 15.1.6 KEY STRATEGIES
- 15.2 SIGNATURE FLATBREADS LTD
- 15.2.1 COMPANY OVERVIEW
- 15.2.2 FINANCIAL OVERVIEW
- 15.2.3 PRODUCTS OFFEREDS
- 15.2.4 KEY DEVELOPMENTS
- 15.2.5 SWOT ANALYSIS
- 15.2.6 KEY STRATEGIESS
- 15.3 GENERAL MILLS INC
- 15.3.1 COMPANY OVERVIEW
- 15.3.2 FINANCIAL OVERVIEW
- 15.3.3 KEY DEVELOPMENTS
- 15.3.4 SWOT ANALYSIS
- 15.3.5 KEY STRATEGIES
- 15.4 GRUPO BIMBO SAB DE CV
- 15.4.1 COMPANY OVERVIEW
- 15.4.2 FINANCIAL OVERVIEW
- 15.4.3 PRODUCTS OFFERED
- 15.4.4 KEY DEVELOPMENTS
- 15.4.5 SWOT ANALYSIS
- 15.4.6 KEY STRATEGIES
- 15.5 TYSON FOODS, INC
- 15.5.1 COMPANY OVERVIEW
- 15.5.2 FINANCIAL OVERVIEW
- 15.5.3 PRODUCTS OFFERED
- 15.5.4 KEY DEVELOPMENTS
- 15.5.5 SWOT ANALYSIS
- 15.5.6 KEY STRATEGIES
- 15.6 GRUMA, S.A.B. DE C.V
- 15.6.1 COMPANY OVERVIEW
- 15.6.2 FINANCIAL OVERVIEW
- 15.6.3 PRODUCTS OFFERED
- 15.6.4 KEY DEVELOPMENTS
- 15.6.5 SWOT ANALYSIS
- 15.6.6 KEY STRATEGIES
- 15.7 DONA CHOLITA
- 15.7.1 COMPANY OVERVIEW
- 15.7.2 FINANCIAL OVERVIEW
- 15.7.3 PRODUCTS OFFERED
- 15.7.4 KEY DEVELOPMENTS
- 15.7.5 KEY STRATEGIES
- 15.8 AZTECA FOODS
- 15.8.1 COMPANY OVERVIEW
- 15.8.2 FINANCIAL OVERVIEW
- 15.8.3 PRODUCTS OFFERED
- 15.8.4 KEY DEVELOPMENTS
- 15.8.5 KEY STRATEGIES
- 15.9 ARANDA'S TORTILLA COMPANY INC
- 15.9.1 COMPANY OVERVIEW
- 15.9.2 FINANCIAL OVERVIEW
- 15.9.3 PRODUCTS OFFERED
- 15.9.4 KEY DEVELOPMENTS
- 15.9.5 KEY STRATEGIES
- 15.10 PEPSICO INC.
- 15.10.1 COMPANY OVERVIEW
- 15.10.2 FINANCIAL OVERVIEW
- 15.10.3 PRODUCTS OFFERED
- 15.10.4 KEY DEVELOPMENTS
- 15.10.5 SWOT ANALYSIS
- 15.10.6 KEY STRATEGIES
- 15.11 OLE MEXICAN FOODS INC
- 15.11.1 COMPANY OVERVIEW
- 15.11.2 FINANCIAL OVERVIEW
- 15.11.3 PRODUCTS OFFERED
- 15.11.4 KEY DEVELOPMENTS
- 15.11.5 KEY STRATEGIES
- 15.12 EASY FOODS INC
- 15.12.1 COMPANY OVERVIEW
- 15.12.2 FINANCIAL OVERVIEW
- 15.12.3 PRODUCTS OFFERED
- 15.12.4 KEY DEVELOPMENTS
- 15.12.5 KEY STRATEGIES
- 15.13 CATALLIA MEXICAN FOODS
- 15.13.1 COMPANY OVERVIEW
- 15.13.2 FINANCIAL OVERVIEW
- 15.13.3 PRODUCTS OFFERED
- 15.13.4 KEY DEVELOPMENTS
- 15.13.5 SWOT ANALYSIS
- 15.13.6 KEY STRATEGIES
- 15.14 LA TORTILLERIA
- 15.14.1 COMPANY OVERVIEW
- 15.14.2 FINANCIAL OVERVIEW
- 15.14.3 PRODUCTS OFFERED
- 15.14.4 KEY DEVELOPMENTS
- 15.14.5 KEY STRATEGIES
- 15.15 DATA CITATIONS