市場調查報告書
商品編碼
1576454
擴增實境 (AR) 市場規模、佔有率、預測和趨勢分析:按產品、類型、應用、最終用戶和地區劃分 - 到 2031 年的全球預測Augmented Reality Market Size, Share, Forecast, & Trends Analysis by Offering, Type, Application, End User, and Geography - Global Forecast to 2031 |
研究報告涵蓋以下主題: "擴增實境市場:按產品(智慧眼鏡、耳機)、按類型、按應用(培訓/學習、遊戲、促銷/廣告)、按最終用戶(零售/電子商務、媒體)/《娛樂、醫療保健、旅行和旅遊),按地區劃分的全球預測- 到2031 年的全球預測》,報告詳細分析了五個主要地區的增強現實(AR)市場,包括當前市場趨勢、市場規模、市場規模分享,我們將重點放在最近的趨勢和截至 2031 年的預測。
擴增實境市場預計到 2031 年將達到 2,101 億美元,2024 年至 2031 年複合年增長率為 34.9%。
該市場的成長是由政府對 AR 採用的舉措不斷增加、零售和電子商務對 AR 技術的需求不斷增長以及醫療保健領域的採用不斷增加所推動的。然而,隱私和安全問題以及硬體的高成本限制了市場的成長。
此外,5G技術的進步以及旅行和旅遊業的新商機預計將為市場成長創造機會。然而,熟練專業人員的短缺是影響市場成長的關鍵課題。
註:將提供前 5 名公司的 SWOT 分析*
Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031
The research report titled 'Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031,' provides an in-depth analysis of augmented reality market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The augmented reality market is projected to reach $210.1 billion by 2031, at a CAGR of 34.9% from 2024 to 2031.
The growth of this market is driven by the increasing government initiatives for AR implementation, rising demand for AR technology in the retail & e-commerce sectors, and growing adoption in healthcare. However, privacy & security concerns and the high cost of hardware restrain the market's growth.
Additionally, advancements in 5G technology and emerging opportunities in the travel & tourism industry are expected to create market growth opportunities. However, the shortage of skilled professionals is a significant challenge impacting the market's growth.
The augmented reality market is segmented by offering (hardware (head-mounted display (smart glasses, headsets, other head-mounted displays), head-up display), platform, services), type (marker-based AR, marker-less AR), application (training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, other applications), and end-use industry (industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, other end-use industries). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on offering, the augmented reality market is segmented into hardware, platform, and services. In 2024, the hardware segment is expected to account for the largest share of over 55% of the augmented reality market. The large market share of this segment is attributed to the rising demand for AR technology in the retail & e-commerce sectors, the rapid growth in smartphone sales, and the development of AR smart glasses by market players. In addition, the benefits offered by the hardware segment, such as improved user experience, increased performance, accurate tracking and mapping, user-friendly interfaces, and data visualization, are contributing to the growth of this segment. Moreover, this segment is also projected to register the highest CAGR during the forecast period.
Based on type, the augmented reality market is segmented into marker-based AR and marker-less AR. In 2024, the marker-based AR segment is expected to account for the larger share of the augmented reality market. The large market share of this segment is attributed to advancements in remote assistance systems for navigation in the automotive and travel & tourism sectors and rising demand for AR technology in the entertainment industry. Moreover, the marker-based AR segment is projected to register the highest CAGR during the forecast period.
Based on application, the augmented reality market is segmented into training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, and other applications. In 2024, the gaming segment is expected to account for the largest share of over 33% of the augmented reality market. However, the promotion & advertising segment is projected to register the highest CAGR during the period. This segment's growth is driven by the widespread use of smartphones and tablets equipped with AR capabilities, the rising need to enhance consumer engagement, and the growing significance of AR in marketing and communications departments.
Based on end-use industry, the augmented reality market is segmented into industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, and other end-use industries. In 2024, the media & entertainment segment is expected to account for the largest share of over 25% of the augmented reality market. However, the healthcare segment is projected to register the highest CAGR during the period. The growth of this segment is driven by the growing development of AR solutions specifically for surgical environments that can enhance precision and reduce risks, the rise of telehealth, and increasing government investment in healthcare institutions.
Based on geography, the augmented reality market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 40.0% of the augmented reality market. The presence of prominent augmented reality players is expected to contribute to the high revenue share of this region. However, the market in Asia-Pacific is projected to record the highest CAGR of over 37.5% during the forecast period. The growth of this regional market can be attributed to the increasing government initiatives aimed at promoting the implementation of immersive technologies across various sectors, advancements in 5G technology, and emerging opportunities in the travel & tourism industry. Moreover, the increasing growth of this regional market is attributed to the expansion of regional economies and rapid infrastructure development, particularly in Japan, South Korea, and India.
The key players operating in the augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).
Augmented Reality Market Assessment-by Offering
Augmented Reality Market Assessment-by Type
Augmented Reality Market Assessment-by Application
Augmented Reality Market Assessment-by End-use Industry
Augmented Reality Market Assessment-by Geography
2. Research Methodology
Note: SWOT Analysis of the Top 5 Companies Will Be Provided*