市場調查報告書
商品編碼
1576469
增強分析市場規模、佔有率、預測和趨勢分析:按產品、部署方法、組織規模、應用、最終用途行業和地區 - 到 2031 年的全球預測Augmented Analytics Market Size, Share, Forecast, & Trends Analysis by Offering, Deployment Mode, Organization Size, Application, End-use Industry, and Geography - Global Forecast to 2031 |
本研究報告涵蓋 "增強分析市場:產品(軟體、服務)、部署方法、組織規模、應用程式(行銷/銷售、財務規劃/分析)、最終用途產業(零售/電子商務、BFSI) , 《按地區- 到2031 年的全球預測》深入分析了五個主要地區的增強分析市場,重點關注當前市場趨勢、市場規模、市場佔有率、近期趨勢以及到2031 年的預測。在那裡。
增強分析市場預計到 2031 年將達到 1,044 億美元,2024 年至 2031 年的複合年增長率為 27.4%。
增強分析市場的推動因素是對數據驅動決策的需求不斷增長,以及擴大採用雲端運算來提高這些解決方案的部署和可擴展性。然而,對資料隱私和安全的擔憂正在限制市場成長。此外,增強分析在銷售和行銷中的日益增長的應用預計將為市場參與者提供成長機會。然而,與現有業務流程的複雜整合帶來了重大課題。此外,機器學習和自然語言處理(NLP)技術的日益結合是增強分析市場的一個顯著趨勢。
(註:提供前 5 名公司的 SWOT 分析)
Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031.
The research report titled 'Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031' provides an in-depth analysis of augmented analytics market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The augmented analytics market is expected to reach $104.4 billion by 2031, at a CAGR of 27.4% from 2024 to 2031.
The augmented analytics market is experiencing growth driven by the rising demand for data-driven decision-making and the expanding adoption of cloud computing, which enhances the deployment and scalability of these solutions. However, concerns regarding data privacy and security are constraining market growth. In addition, the growing application of augmented analytics in sales and marketing is expected to generate growth opportunities for market players. However, complex integration with existing business processes poses a significant challenge. Furthermore, the rising incorporation of machine learning and natural language processing (NLP) technologies is a prominent trend in the augmented analytics market.
The augmented analytics market is segmented into offering (software and services [training & consulting services, deployment & integration services, and support & maintenance services]), deployment mode (cloud-based and on-premise), organization size (large enterprises and small & medium-sized enterprises), application (marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications), and end-use industry (retail & E-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries). The study also evaluates industry competitors and analyses the market at the regional and country levels.
Based on offering, this market is segment into software and services. In 2024, the software categorized is expected to account for the larger share of over 64.0% of the augmented analytics market. The large market share of this segment is driven by several key factors, including ongoing advancements by companies in cloud computing for augmented analytics, which enhance scalability and software deployment. Additionally, there is an increasing demand among businesses for augmented analytics solutions that deliver insights and recommendations tailored to customer preferences. However, the services category is poised to register a higher CAGR during the forecast period.
Based on deployment mode, this market is segmented into cloud-based and on-premise modes. In 2024, the cloud-based segment is expected to account for the largest share of over 66.0% of the market, and it is also poised to register a higher CAGR during the forecast period. The large market share of this segment is attributed to the rising demand for robust commercial data protection measures, such as encryption, access control, and threat detection. Moreover, there is a growing need to reduce employee workload related to managing infrastructure, software updates, and security concerns through the adoption of cloud-based augmented analytics solutions.
Based on organization size, this market is segmented into large enterprises and small & medium-sized enterprises. In 2024, the large enterprises category is expected to account for the larger share of over 71.0% of the market. However, the small & medium-sized enterprises segment is poised to register a higher CAGR during the forecast period. The rapid growth of this segment is attributed to the ongoing development of on-premise infrastructure for subscription-based augmented analytics solutions in small and medium-sized enterprises (SMEs). Furthermore, there is a rising adoption of augmented analytics solutions among SMEs aimed at enhancing the security and privacy of their corporate data.
Based on application, this market is segmented into marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications. In 2024, the marketing & sales analytics segment is expected to account for the largest share of over 24.0% of the market. The large market share of this segment is driven by the increasing trend of utilizing augmented analytics solutions for marketing. These tools generate dashboards and reports for data collection and analysis, enhancing decision-making. Businesses are increasingly leveraging augmented analytics to assess the effectiveness of performance marketing initiatives, measure ROI, and identify successful strategies. However, the financial planning & analysis segment is poised to register the highest CAGR during the forecast period.
Based on end-use industry, this market is segmented into retail & e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries. In 2024, the retail & e-commerce segment is expected to account for the largest share of over 22.0% of the market. The large market share of this segment is attributed to the rising adoption of augmented analytics solutions in retail and e-commerce. These tools are utilized to analyze historical data and forecast future product demand, thereby improving inventory management and reducing stockouts. Additionally, retailers and e-commerce businesses are increasingly using augmented analytics to study customer behavior across multiple channels, helping to identify patterns and preferences. However, the BFSI segment is poised to register the highest CAGR during the forecast period.
Based on geography, this market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 33.0% of the market. The large market share of this region is driven by the rising adoption of AI and machine learning in augmented analytics solutions to mitigate cyberattacks across local businesses. Additionally, there is a growing utilization of augmented analytics across various industries to deliver personalized and self-service options to customers in North America. However, Asia-Pacific is expected to register the highest CAGR of over 29.0% during the forecast period.
The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).
Augmented Analytics Market Assessment-by Offering
Augmented Analytics Market Assessment-by Deployment Mode
Augmented Analytics Market Assessment-by Organization Size
Augmented Analytics Market Assessment-by Application
Augmented Analytics Market Assessment-by End-use Industry
Augmented Analytics Market Assessment-by Geography
(Note: SWOT Analysis Will Be Provided for the Top 5 Companies)