This proximity service (ProSe) market report provides an assessment of the ProSe market including qualitative analysis and forecasts covering devices, sensors, software and services through 2028.
The report evaluates market limitations and opportunities for technology development and solutions involving software and network augmentation. It assesses potential application in both public safety and commercial sectors such as proximity marketing and payments.
Select Report Findings:
- The global proximity services software market will reach $21.0 billion by 2028
- ProSec hardware will be the largest part of the market through 2028 at $78.6 billion
- ProSec solutions in IoT networks and systems will reach $13.3 billion globally by 2028
- People-oriented ProSec solutions will far exceed machine-oriented solutions through 2028
- Success of emerging use cases in IoT will depend upon certain key interoperability and security factors
- While public safety an important near-term market, the commercial sector growth will out-perform in the long-term
- While LTE predominates mobile networks in the near term, 5G networks and beyond will growth nearly three times faster than 4G networks
- Similarly, WiFi version Six (WiFi6) based market will grow over two times faster than legacy WiFi, which is being rapidly replaced in private networks
Proximity services are a type of location-based technology that utilize various short-range wireless communications, such as Bluetooth Low Energy (BLE), Zigbee, and NFC to enable devices to communicate with each other. These solutions allow for the delivery of location-based services, such as indoor navigation, contactless payments, and targeted marketing. Use cases and benefits include the following:
- Location-Based Services: Proximity services enable the delivery of location-based services, such as indoor navigation, which can provide users with more accurate and useful information about their surroundings.
- Contactless Payments: Proximity services can be used for contactless payments, allowing consumers to make purchases without having to physically handle cash or a credit card.
- Targeted Marketing: Proximity services can be used for targeted marketing, allowing businesses to deliver personalized and relevant messages to customers based on their location and behavior.
- Improved Customer Experience: Proximity services can help improve the customer experience, by providing customers with relevant and useful information and services, and enabling them to interact with businesses in new and innovative ways.
- Internet of Things (IoT) Integration: Proximity services can enhance interactions and automation within IoT ecosystems. Devices equipped with proximity sensors can communicate and trigger actions based on their relative proximity to each other. For example, a smart home system can automatically adjust settings or activate devices when a person enters or leaves a room.
Proximity services can be cost-effective for businesses, as they allow for the delivery of location-based services without the need for expensive hardware or infrastructure. Proximity services also offer opportunities for personalized and context-aware experiences, seamless transactions, and improved convenience.
However, Mind Commerce believes that it is important to consider privacy and security aspects associated with these services, as the exchange of proximity data can involve sensitive user information. Some of the issues and concerns include the following:
- Data Privacy: Proximity services often rely on collecting and processing personal data to deliver targeted content or facilitate interactions. There is a risk of unauthorized data collection, storage, or use of personal information. It's important to ensure that user data is handled securely, with clear consent mechanisms, and in compliance with applicable data protection regulations.
- Unauthorized Access: Proximity services typically rely on wireless communication technologies, such as Bluetooth or Wi-Fi, which can be vulnerable to eavesdropping or unauthorized access. It's crucial to implement appropriate security measures, such as encryption and authentication protocols, to protect the communication and data exchanged between devices.
- Device Spoofing: Proximity services depend on accurate detection and identification of nearby devices. However, malicious actors may attempt to spoof or manipulate device identities, potentially leading to unauthorized access or impersonation. Implementing strong authentication mechanisms and validation processes can help mitigate these risks.
- Location Tracking: Proximity services often rely on tracking the location of devices or users. This can raise privacy concerns, as continuous or extensive location tracking may infringe upon user privacy. Implementing clear policies and obtaining informed consent for location tracking is essential to address these concerns.
- Physical Security: Proximity services can involve physical proximity between devices or users. This physical proximity may introduce additional security risks, such as the potential for theft or unauthorized access to devices or data. Implementing appropriate physical security measures, like device locking or secure storage, can help mitigate these risks.
- Interoperability and Compatibility: Proximity services may involve communication between devices from different manufacturers or platforms. Ensuring interoperability and compatibility between devices and systems is crucial to maintain security and privacy standards across different technologies.
- Data Breaches and Malware: Proximity services can be susceptible to data breaches, where unauthorized individuals gain access to sensitive information. Additionally, malware or malicious applications can exploit vulnerabilities in proximity technologies to gain unauthorized access or compromise devices. Regular security assessments, software updates, and employing security best practices are important to prevent such risks.
Mind Commerce believes that it is crucial for developers and service providers to address these security and privacy concerns by implementing robust security measures, adhering to privacy regulations, obtaining user consent, and providing transparency in data handling practices. Users should also be cautious, keep their devices up to date, and review privacy settings to ensure their information is protected.
Companies in Report:
- ACI Worldwide Inc.
- Alphabet Inc.
- Apple Inc.
- ASTRI
- Autonics Corporation
- Balluff GmbH
- Bleesk
- Cloud and Compass
- Connectivity Standards Alliance
- Datalogic S.p.A.
- Datamatics Global Services Limited
- Deutsche Telekom
- EE Limited (BT Group)
- Ericsson
- Estimote Inc.
- Fargo Controls Inc.
- FirstNet
- FIS (Fidelity National Information Services Inc.)
- GroundTruth
- HID Global Corporation (Bluvision)
- Home Office, UK
- Honeywell International Inc.
- Huawei Technologies Co.
- IDEMIA
- INGENICO
- inMarket Media LLC
- Intel Corporation
- Keyence Corporation
- Knorex Inc.
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- KT Corporation
- M87 Inc.
- Mastercard
- Meta Platform Inc.
- Microsoft Corporation
- NEC Corporation
- Nokia Networks
- NTT DoCoMo
- NXP Semiconductors
- OMRON Corporation
- OnePlus
- Panasonic Corporation
- PayPal Holdings Inc.
- Pepperl+Fuchs SE
- Proximity Marketing
- Qualcomm Inc.
- Riko Opto-Electronics Technology Co. Ltd
- Rockwell Automation Inc.
- Safeguard Equipment
- Samsung Electronics
- Sick AG
- Spark Compass
- Square Inc.
- STMicroelectronics
- TIM Group (Telecom Italia Group)
- Visa Inc
- Wi-Fi Alliance
- Zebra Technologies Corporation
- ZigBee Alliance
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Table of Contents
1.0. Executive Summary
2.0. Introduction
- 2.1. Defining Proximity Service
- 2.1.1. D2D Communication
- 2.1.2. Proximity Networking Technologies
- 2.1.3. Stakeholder Benefits
- 2.2. Market Segmentation Analysis
- 2.2.1. Proximity Device Market
- 2.2.2. Proximity Equipment Market
- 2.2.3. Proximity Software Market
- 2.2.4. Proximity Service Market
- 2.3. Proximity Radio Access Network (P-RAN)
- 2.3.1. Blockchain Based P-RAN
- 2.3.2. P-RAN for 5G and 6G
- 2.4. Market Dynamic Analysis
- 2.4.1. Market Driver Analysis
- 2.4.2. Market Challenge Analysis
- 2.4.3. Market Opportunity Analysis
- 2.5. Pandemic Impact Analysis
- 2.5.1. Positive Impacts
- 2.5.2. Negative Impacts
- 2.6. Proximity Service Value Chain
- 2.6.1. Hardware and Equipment Manufacturers
- 2.6.2. Proximity Software Providers
- 2.6.3. Connectivity Solution Providers
- 2.6.4. Proximity Application Provider
- 2.6.5. Analytics Solution Providers
- 2.6.6. End Users
- 2.7. 3GPP Specifications: Release 12 and Release 17
- 2.8. Competitive Landscape Analysis
3.0. Technology and Application Analysis
- 3.1. Proximity Hardware Technology Analysis
- 3.1.1. Wearables
- 3.1.2. Smartphones
- 3.1.3. Tablets
- 3.1.4. V2X Devices
- 3.1.5. Vehicle Mounted Devices
- 3.1.6. POS Payment Terminal
- 3.1.7. Proximity Sensor
- 3.1.7.1. Proximity Inductive Sensor
- 3.1.7.2. Proximity Capacitive Sensor
- 3.1.7.3. Proximity Photoelectric Sensor
- 3.1.7.4. Proximity Magnetic Sensor
- 3.1.8. Proximity RFID Tags
- 3.2. Proximity Software Analysis
- 3.2.1. D2D Communication Software
- 3.2.2. V2X Communication Software
- 3.2.3. Payment Terminal Software
- 3.2.4. Content Management System
- 3.2.5. Context Accelerator and Geofencing
- 3.2.6. Location Analytics
- 3.3. Service Provider and Network Analysis
- 3.3.1. Mobile Network Operators: LTE vs. 5G
- 3.3.2. Broadband Network Provider; WiFi vs. WiFi 6
- 3.3.3. IoT Network Provider: LoRa, Zigbee, Sigfox, and Others
- 3.3.4. Payment Technology Provider: WiFi, Bluetooth, NFC and Others
- 3.3.5. Marketing Service Provider: NFC, BLE, GPS and Others
- 3.4. Proximity Application Analysis
- 3.4.1. Public Safety and Critical Communication
- 3.4.2. Commercial Sector
- 3.4.2.1. Marketing & Advertising
- 3.4.2.2. Social Networking
- 3.4.2.3. V2X Connectivity
- 3.4.3. Proximity Payment
- 3.5. Proximity Service Application Industry Analysis
- 3.5.1. Military, Aerospace & Defense
- 3.5.2. Home Security
- 3.5.3. Emergency Medical Services
- 3.5.4. Fire Departments
- 3.5.5. Industrial
- 3.5.6. Public Places and Events
- 3.6. Commercial Application Industry Analysis
- 3.6.1. Retail, E-Commerce, and Consumer Electronics
- 3.6.2. Transportation & Logistics
- 3.6.3. Media and Entertainment
- 3.6.4. Banking and Insurance
- 3.6.5. Healthcare and Medical
- 3.6.6. Manufacturing and Infrastructure
- 3.6.7. Hospitality and Tourism
- 3.6.8. Utility and Construction
- 3.6.9. Oil, Gas, and Mining
- 3.6.10. Food and Beverage
- 3.7. Payment Industry Analysis
- 3.7.1. Grocery Stores
- 3.7.2. Bars & Restaurants
- 3.7.3. Drug Stores
- 3.7.4. Entertainment Centres
4.0. Company Analysis
- 4.1. 3GPP (Third Generation Partnership Project)
- 4.2. ACI Worldwide Inc.
- 4.3. Alphabet Inc. (Google)
- 4.4. Apple Inc.
- 4.5. ASTRI (Hong Kong Applied Science and Technology Research Institute)
- 4.6. Autonics Corporation
- 4.7. Balluff GmbH
- 4.8. Bleesk
- 4.9. Bluetooth SIG (Special Interest Group)
- 4.10. HID Global Corporation (Bluvision)
- 4.11. Cloud and Compass
- 4.12. Spark Compass
- 4.13. Safeguard Equipment
- 4.14. Datalogic S.p.A.
- 4.15. Datamatics Global Services Limited
- 4.16. DT (Deutsche Telekom)
- 4.17. EE Limited (BT Group)
- 4.18. Ericsson
- 4.19. Estimote Inc.
- 4.20. Meta Platform Inc. (Facebook)
- 4.21. Fargo Controls Inc.
- 4.22. FirstNet (First Responder Network Authority)
- 4.23. FIS (Fidelity National Information Services Inc.)
- 4.24. GroundTruth
- 4.25. Home Office, UK
- 4.26. Honeywell International Inc.
- 4.27. Huawei Technologies Co.
- 4.28. IDEMIA
- 4.29. IEEE (Institute of Electrical and Electronics Engineers)
- 4.30. INGENICO
- 4.31. inMarket Media LLC
- 4.32. Intel Corporation
- 4.33. Keyence Corporation
- 4.34. Knorex Inc.
- 4.35. KT Corporation
- 4.36. M87 Inc.
- 4.37. Mastercard
- 4.38. Microsoft Corporation
- 4.39. MPSS (Ministry of Public Safety and Security)
- 4.40. NEC Corporation
- 4.41. Nokia Networks
- 4.42. NTT DoCoMo
- 4.43. NXP Semiconductors
- 4.44. OMRON Corporation
- 4.45. OnePlus
- 4.46. Panasonic Corporation
- 4.47. PayPal Holdings Inc.
- 4.48. Pepperl+Fuchs SE
- 4.49. Proximity Marketing
- 4.50. Qualcomm Inc.
- 4.51. Riko Opto-Electronics Technology Co. Ltd
- 4.52. Rockwell Automation Inc.
- 4.53. Samsung Electronics
- 4.54. Sick AG
- 4.55. Square Inc.
- 4.56. STMicroelectronics
- 4.57. TIM Group (Telecom Italia Group)
- 4.58. U.S. Department of Commerce
- 4.59. U.S. NIST (National Institute of Standards and Technology)
- 4.60. Visa Inc
- 4.61. Wi-Fi Alliance
- 4.62. Zebra Technologies Corporation
- 4.63. Connectivity Standards Alliance
- 4.64. ZigBee Alliance
5.0. Market Analysis and Forecasts 2023-2030
- 5.1. Global Proximity Service (ProSe) Market 2023-2030
- 5.1.1. Global Proximity Service (ProSe) Market 2023-2030
- 5.1.2. Global Proximity Service (ProSe) Market by Technology
- 5.1.2.1. Global Proximity Service (ProSe) Market by Hardware Type
- 5.1.2.1.1. Global Proximity Service (ProSe) Market by Device Type
- 5.1.2.1.2. Global Proximity Service (ProSe) Market by Equipment Type
- 5.1.2.1.2.1. Global Proximity Service (ProSe) Sensor Market by Technology
- 5.1.2.1.2.2. Global Proximity Service (ProSe) Sensor Market by Sensing Range
- 5.1.2.2. Global Proximity Service (ProSe) Market by Software Type
- 5.1.2.3. Global Proximity Service (ProSe) Market by Service Type
- 5.1.2.3.1. Global Proximity Service (ProSe) Market by Professional Service Type
- 5.1.3. Global Proximity Service (ProSe) Market by Service Provider
- 5.1.3.1. Global Proximity Service (ProSe) MNOs Market by Network Type
- 5.1.3.2. Global Proximity Service (ProSe) Broadband Market by Network Type
- 5.1.3.3. Global Proximity Service (ProSe) IoT Network Market by Network Type
- 5.1.3.4. Global Proximity Service (ProSe) Payment Market by Network Type
- 5.1.3.5. Global Proximity Service (ProSe) Marketing Market by Network Type
- 5.1.4. Global Proximity Service (ProSe) Market by Application
- 5.1.4.1. Global Proximity Service (ProSe) Market by Commercial Application
- 5.1.4.2. Global Proximity Service (ProSe) Public Safety Market by Industry Vertical
- 5.1.4.3. Global Proximity Service (ProSe) Commercial Sector Market by Industry Vertical
- 5.1.4.4. Global Proximity Service (ProSe) Payment Market by Industry Vertical
- 5.1.5. Global Proximity Service (ProSe) Market by Region
- 5.1.5.1. North America Proximity Service (ProSe) Market by Country
- 5.1.5.2. Europe Proximity Service (ProSe) Market by Country
- 5.1.5.3. APAC Proximity Service (ProSe) Market by Country
- 5.1.5.4. MEA Proximity Service (ProSe) Market by Country
- 5.1.5.5. Latin America Proximity Service (ProSe) Market by Country
- 5.2. Regional Proximity Service (ProSe) Market 2023-2030
- 5.2.1. North America Proximity Service (ProSe) Market by Device, Sensor, Software, Service, Marketing, Payment, Network, Application, and Industry Vertical
- 5.2.2. Europe Proximity Service (ProSe) Market by Device, Sensor, Software, Service, Marketing, Payment, Network, Application, and Industry Vertical
- 5.2.3. APAC Proximity Service (ProSe) Market by Device, Sensor, Software, Service, Marketing, Payment, Network, Application, and Industry Vertical
- 5.2.4. MEA Proximity Service (ProSe) Market by Device, Sensor, Software, Service, Marketing, Payment, Network, Application, and Industry Vertical
- 5.2.5. Latin America Proximity Service (ProSe) Market by Device, Sensor, Software, Service, Marketing, Payment, Network, Application, and Industry Vertical
6.0. Conclusions and Recommendations