市場調查報告書
商品編碼
1190292
巧克力醬市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Chocolate Based Spreads Market - Growth, Trends, and Forecasts (2023 - 2028) |
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巧克力醬市場預計在預測期內(2022 年至 2027 年)的複合年增長率為 3.6%。
COVID19 危機對巧克力醬市場產生了重大影響。 幾家快餐店、快餐店和麵包店的關閉改變了消費者的購買行為。 消費者積極嘗試了幾種新食品,例如蛋糕、糕點和巧克力甜點。 主要原因是無聊和無法在外面吃飯。 此外,巧克力醬使用方便,似乎很多消費者都將其用作早餐。 在大流行期間,由於政府規定關閉零售店等,電子商務網站的需求量很大。
作為早餐的一部分,巧克力醬的消費正在推動市場的增長。 消費者越來越意識到與黑巧克力消費相關的積極健康益處,這也補充了市場增長。
此外,巧克力醬的不斷創新(例如添加新口味和各種成分)也引起了消費者對該產品的興趣。
隨著生活方式的改變,如今人們正忙於身兼數職和輪班。 所以我沒有時間準備飯菜。 因此,許多消費者更喜歡營養健康的零食,既能提供一頓美餐,又有益於他們的健康。 例如,許多消費者將巧克力塗抹在麵包上作為早餐以節省時間,而其他人則將其作為宵夜隨身攜帶。 吃零食已成為全世界的一大趨勢,因為它為一天的活動提供能量,並提供蛋白質、礦物質、維生素和纖維等寶貴的營養素。 此外,吃健康的零食有助於減少飢餓感並防止進餐時暴飲暴食。 因此,有必要選擇巧克力醬等食物來提供營養和能量。 這些因素導致巧克力醬在不斷發展的零售業和不斷發展的餐飲服務行業中越來越受歡迎。
亞太地區是增長最快的市場。 這是由於該地區人口的增長。 澳大利亞還佔據了巧克力醬市場的最大份額,因為巧克力醬與其他食品醬一起被消費。 生活方式和早餐模式的變化對該地區的巧克力醬銷售產生了重大影響。 該地區對巧克力醬的需求不斷增加,這催生了許多創新,許多公司推出了消費者喜愛的新口味巧克力醬。
這個市場競爭非常激烈。 這是由於該領域存在國內外參與者。 該行業的主要參與者是 J.M. Smucker Company、Ferrero、The Hershey Company、Nestle 和 Dr. Oetker。 主要參與者專注於產品開發和產品創新,通過提供各種口味和產品質量來保持優質來滿足消費者的需求。 一些主要參與者已將併購作為一項重要戰略。 這些頂級公司併購所遵循的策略是保持和確保其在行業中的領先地位。 這使公司能夠保持相對於其他參與者的優勢,並使公司在市場上繼續成為其他參與者的強大競爭對手。
The chocolate-based spreads market is projected to record a CAGR of 3.6% during the forecast period (2022-2027).
The COVID19 crisis has significantly affected the chocolate-based spreads market. There was a change in consumers' buying behavior because of the closures of several quick-service restaurants, fast-food shops, bakeries, etc.. The consumers were actively engaged with trying out several new food edibles such as cakes, pastries, and chocolate-based desserts. The main reason for consumers to do so was boredom and inaccessibility of consumption the desserts outside. Moreover, many consumers were also using the chocolate spreads in their breakfast as it was convenient to use. The preference for e-commerce websites was high during the pandemic because of the closures of retail stores and other shops due to government rules and regulations.
Increased consumption of chocolate-based spreads as a part of the breakfast meal is fuelling the market's growth. Consumers are gaining awareness about the favorable health effects associated with the consumption of dark chocolates, thereby becoming another factor supplementing the market growth.
Moreover, rising innovation of chocolate spreads, such as new flavors and the addition of several different ingredients, is also dragging the consumers' focus toward the products.
Due to the changing lifestyle, individuals are getting busy these days with several jobs and varying shifts. Thus, they can't afford the time for the preparation of their meals. Thereby, many consumers prefer healthy snacks which can provide a good diet and be nutritious for health as well. For example, many consumers use chocolate spreads on the slices of bread and use them as breakfast to save time, whereas many carry it with them and consume it as an evening snack. Snacking has become a major trend across regions as it provides energy for activities throughout the day and valuable nutrients, such as proteins, minerals, vitamins, and fiber. People consuming healthy snacks can also decrease their hunger while keeping them from overeating at mealtime. Hence, it becomes necessary for individuals to opt for food products such as chocolate-based spreads for extra nutrients and energy. Such factors, in turn, are leading to the increased popularity of chocolate-based spreads through the evolving retail landscape, coupled with the developing foodservice sector.
Asia-Pacific is the fastest-growing market. This is because of the population growth in this specific region. Moreover, the country Australia holds the largest share in the chocolate spread market as the chocolate spread is largely consumed among other food spreads in the country. The changing lifestyles and breakfast patterns have significantly impacted the chocolate spread sales in the region. Due to the increasing demand for chocolate-based spreads in this region, many innovations are taking place, such as many companies introducing new flavors of chocolate spreads that the consumers can prefer.
The market studied is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The industry's major players are The J.M. Smucker Company, Ferrero, The Hershey Company, Nestle, and Dr. Oetker. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.