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1190667

電動自行車市場 - 增長、趨勢、COVID-19 的影響、預測 (2023-2028)

E-Bike Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 155 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電動自行車市場受到 2020 年 COVID-19 大流行的嚴重影響，製造設施關閉和關閉，供應鏈中斷。

不過，自限制解除以來，該行業已恢復良好。 房屋銷量上升、新項目啟動以及對電動自行車的需求增加推動了過去兩年的市場復甦。

從中期來看，有利的政府法規和政策，以及成年人尤其是年輕人對健身和休閒騎行的興趣日益濃厚，預計將推動市場需求。 此外，主要原始設備製造商在全球主要國家增加投資和產品發布，以及專注於本地化供應鏈設施，也為市場創造了積極的前景。

電動摩托車和踏板車據說比普通兩輪車更貴，但由於可以抑制燃料成本上漲，因此被廣泛應用於物流、食品、配送和旅遊等領域。企業有進入。 因此，這些公司投資採購電動兩輪車，並與這些汽車製造商簽訂戰略協議，以獲得相對於市場上其他競爭對手的顯著優勢。 例如:

主要亮點

  • 一些旅行社專門提供稱為騎車假期的套餐。 歐洲有這麼多目的地，每年都有數百萬遊客在節日期間前來旅遊。 遊客們也為這種新體驗著迷，有的甚至選擇電動自行車遊覽著名的旅遊勝地和鄉村。

歐洲的市場份額預計很大，其次是亞太地區和北美。 政府舉措、增加激勵措施和限制污染的需要正在推動歐洲和亞太地區電動兩輪車行業的擴張。 這些地區的主要城市正在國家和城市層面增加自行車道，以支持電動自行車的快速普及。 例如

主要亮點

  • 2020 年 12 月，紐約市市長比爾德布拉西奧 (Bill de Blasio) 宣布，紐約市交通部 (DOT) 將於 2020 年在所有五個行政區增加創紀錄的 28.6 英裡受保護自行車道。宣布這一消息後，該市的自行車道網絡已達到總計 1,375 英裡的車道，其中 545 英裡的受保護車道，其中約 170 條在公路上。

電動自行車市場趨勢

踏板助力電動自行車的需求不斷擴大

電動自行車踏板輔助模式的工作原理與傳統自行車非常相似，騎手必須手動操作踏板才能轉動車輪。 但是，根據電動自行車的類型，額外的動力由前輪或後輪上的電池供電電機提供。 電池壽命長、維護要求低以及能夠根據型號在 3-5 種不同的踏板輔助模式之間進行選擇等優勢將吸引新用戶，並有助於預測期內整個市場的發展。

此外，年輕人對爬山騎行等體育活動的興趣日益濃厚，對健康養生生活方式的意識不斷增強，也進一步拉動了市場需求，有望推升。 隨著技術的不斷進步，智能電動車製造商設計和開發了可以與騎手的智能手機集成的智能電動車，為騎手提供有關速度和電池狀態的實時信息，從而增強了整體用戶界面。我們專注於

此外，持續的產品升級和新型號的發布，加上體育賽事和相關活動的增加，將推動現有和新玩家的發展，而其他玩家也有可能進入該市場。 例如:

  • 2022 年 2 月，Ninety-One Cycles 宣布推出其最新的電動自行車 Meraki S7。 這款自行車配備 Shimano Tourney 7 速齒輪組、5 模式踏板輔助和帶速度指示的智能 LCD。 Meraki S7 是一款自行車，具有原始 Meraki 的所有功能、Shimano Tourney 7 速齒輪組、5 模式踏板輔助和帶速度顯示的智能 LCD。
  • 2021 年 6 月，享譽全球的兒童自行車製造商 woom 在美國推出了第一款電動兒童自行車 (E-bike)。 250W 優質 FAZUA 驅動系統可在三種可自定義設置中實現高達 12 mph 的踏板輔助速度。 騎手可以下載免費的 Fazua Rider 應用程序，靈活微調動力模式，監控電機數據（輸出、剩餘距離等），並記錄騎行時的所有統計數據，包括距離、速度和海拔。

腳踏式電動自行車因其成本低廉且需要持續的身體運動而受到健康愛好者的青睞。 新一代踏板輔助電動自行車具有健身、GPS 跟蹤、速度和電池狀態等功能。 這種市場新興趨勢預計將在未來五年內提振整體市場需求。

預計歐洲將在預測期內在市場中發揮關鍵作用

歐洲電動自行車市場由德國、法國和意大利主導。 推動電動自行車銷售的關鍵因素包括產品創新、完整的電池和驅動器集成、有吸引力的設計以及優質材料的使用。

  • 德國在歐洲市場處於領先地位，在 2021 年佔據了約 40% 的市場份額。 荷蘭和法國緊隨其後，各佔總數的 11% 以上。 自 2018 年以來，歐盟委□□員會對中國製造的電動自行車實施的反傾銷和反補貼制裁為市場增長做出了重大貢獻。

德國的電動自行車和自行車行業近年來發展迅猛，2020 年的銷量和收入增幅最高。

  • 根據德國行業協會 Zweirad-Industrie-Verband (ZIV2020) 的市場數據，2020 年電動自行車的銷量增長了 43%，達到 200 萬輛。 但2021年市場受多方面因素影響略有下滑。 隨著 COVID-19 的到來，許多工廠自 2020 年以來已經關閉，生產也被推遲。 2021 年全行業電動自行車銷量達到近 200 萬輛。 這表示減少了約 2.6%。

法國對電動自行車的需求空前高漲，製造商和零售商都很快缺貨。 在巴黎，已經修建了 50 公裡的自行車道以容納越來越多的自行車，而 Bolt 等電動汽車初創公司正在進一步推動市場增長。 隨著越來越多的人從休閒轉向日常長途騎行，電動自行車的銷量已經超過了普通自行車。

電動自行車市場競爭分析

電動自行車市場是一個高度分散的市場，因為競爭激烈，而且所有主要地區的全球和國內參與者都很活躍。 出於這個原因，知名企業不斷專注於設計增長戰略，以獲得與市場上其他參與者的競爭優勢。 此外，電動自行車製造商打算在預測期內擴大其戰略發展，例如產品發布、擴張、合作和收購。 例如:

  • 2021 年 4 月，美國雅馬哈汽車公司推出了 2021 YDX Moro Pro，這是該公司首款全避震電動山地車，配備雅馬哈 PWX-2 電機、500 瓦時電池、160 毫米行程和 27.5 英寸車輪。
  • 2021 年 1 月，福特、Trek 和博世合作開發了自行車對車輛 (B2V) 通信安全軟件。 該軟件可以讓微型機動性與附近的車輛進行通信，使大城市和交通擁堵中的服務人員更容易識別視線之外的乘客。 當汽車靠得太近時，它還可以提供視覺警告。
  • 2021 年 1 月，美利達將推出三款eScultura彎把公路車、平把混合動力車和碎石路自行車，配備 250 瓦時電池和 Mahle ebikemotion X35plus 後輪轂電動馬達，輸出功率為 250 瓦，扭矩為 40 牛米。我們將推出一款新車型電動自行車。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 調查先決條件
  • 調查範圍

第2章研究方法論

第 3 章執行摘要

第4章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分（基於價值和數量的市場規模）

  • 按推進類型
    • 踏板輔助
    • 油門輔助（按需供電）
  • 通過使用
    • 城市/市區
    • 徒步旅行（電動山地車/電動山地車）
    • 貨物
  • 電池類型
    • 鋰離子電池
    • 鉛蓄電池
  • 按輸出
    • 小於 250W 及類似
    • 250W 或以上
  • 按地區細分
    • 北美
      • 美國
      • 墨西哥
      • 加拿大
      • 其他北美地區
    • 歐洲
      • 德國
      • 法國
      • 英國
      • 意大利
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 世界其他地方
      • 南美洲
      • 中東和非洲

第6章競爭格局

  • 供應商市場份額
  • 公司簡介
    • Giant Bicycles Co. Ltd
    • Merida Industry Co. Ltd
    • Riese & Muller
    • Fritzmeier Systems GmbH & Co. KG（M1 Sporttechnik）
    • Yamaha Bicycles
    • Trek Bicycle Corporation
    • Cannondale Bicycle Corporation
    • Kalkhoff Werke GmbH
    • VanMoof BV
    • Pedego Electric Bikes
    • Accell Group
    • Merida Industry Co. Ltd
    • Desiknio Cycles SL
    • Ampler Bikes
    • Pon Bicycle Holding BV

第7章 市場機會與今後動向

簡介目錄
Product Code: 60505

The e-bike market was valued at USD 35,408.58 million, and it is expected to reach USD 61,869.48 million after five years, registering a CAGR of 6.96% over the next five years.

The global e-bike market was severely affected by the COVID-19 pandemic during the 2020 lockdowns and shutdown of manufacturing facilities and supply chain disruptions. However, the sector has been recovering well since restrictions were lifted. An increase in house sales, new project launches, and increasing demand for e-bikes have been leading the market recovery over the last two years.

Over the medium term, favorable government regulations and policies coupled with increasing interest among adults, especially youth, in cycling as a fitness and recreational activity are expected to drive demand in the market. Besides these, rising investments and product launches by major OEMs in major countries globally and their focus on localizing supply chain facilities create a positive outlook in the market.​

While electric bikes and scooters are said to be more expensive to purchase compared to regular two-wheelers, the amount of money saved with respect to rising fuel costs is encouraging several players across the logistics, food, delivery, tourism, etc., sectors. Accordingly, the companies are investing in procuring these electric two-wheelers and are entering strategic agreements with these vehicle manufacturing companies to gain a notable edge over other competitors in the market. For instance,

Key Highlights

  • Some tourism companies are exclusively offering packages termed as 'Cycling Holidays.' As Europe is home to numerous travel destinations, millions of visitors flock to the country yearly during the holiday seasons. Even tourists are wooed by this new and different experience and are opting for e-bikes to tour prominent sites as well as the country-side in some cases.

Europe is expected to hold a significant market share, followed by Asia-Pacific and North America. The rising government efforts and incentives and the need to limit pollution are driving the expansion of Europe and Asia-Pacific electric-two-wheeler sector. Major cities in these regions are adding bike lanes to support the rapid adoption of e-bikes at the country level, city level, etc. For instance,

Key Highlights

  • In December 2020, in New York, Mayor Bill de Blasio announced that the New York City Department of Transportation (DOT) constructed a record 28.6 lane miles of new protected bike lanes across all five boroughs in 2020. After this announcement, the city's total bike lane network reached 1,375 lane miles, 545 protected miles, including nearly 170 miles on the street.

E Bike Market Trends

Pedal - Assisted E-bikes Expected to Gain Significant demand in the Market

The pedal-assisted mode of an electric bike works much like a traditional bicycle, with pedals that the rider must manually operate to turn the wheels. However, additional power is supplied by a battery-powered motor mounted on the front or back wheel, depending on the type of bike. The advantages like better battery life, lower servicing needs, and the ability for users to choose from the three to five modes of pedal assist depending on the model, etc. are anticipated to attract new users and are likely to contribute to enhancing the overall development of the market during the forecast period.

In addition, increasing interest among youth towards sports activities like uphill cycling, etc., and the rising awareness towards healthy and fit lifestyles are expected to further propel demand in the market. With the consistent technological advancements, pedelec manufacturers are focusing on enhancing the overall user interface by designing and developing pedelecs that can be integrated with the rider's smartphones and provide them with real-time information on the speed and battery status of their vehicles.

Moreover, continuous product upgrades and new model launches coupled with rising sports events and associated activities encourage existing and new players and are likely to encourage other players in the market. For instance,

  • In February 2022, Ninety-One Cycles announced the launch of their latest electric bike, the Meraki S7. The bike comes equipped with a Shimano Tourney 7-Speed Gearset, 5-Mode Pedal Assist, and a smart LCD with speed indication. The bike has all the features of the original Meraki and additionally comes equipped with a Shimano Tourney 7-Speed Gearset, 5-Mode Pedal Assist, and a smart LCD with speed indication.
  • In June 2021, woom, a globally-acclaimed kids' bicycle company, launched its first electric bike (e-bike) for kids in United States. The premium 250-watt FAZUA drive system enables pedal assist in three customizable settings, up to 12 mph. Riders could download the free Fazua Rider app, which could give the flexibility to fine-tune the power modes, monitor the motor's data (power output, remaining range, etc.), and record all the stats during a ride, including distance, speed, and elevation.

Pedelec e-bikes are being preferred for their lower prices and are also a preferred choice for health enthusiasts as they demand continuous body motion. Newer generation pedal-assisted e-bikes also incorporate features like fitness and GPS tracking, speed, and battery status, among others. Such developments and trends in the market anticipated to enhance overall demand in the market over the next five years.

Europe is Expected to Play a Prominent Role in the Market During the Forecast Period

The European e-bike market is dominated by Germany, France, and Italy. Some of the major factors driving the sales of e-bikes are the innovative nature of the product, fully-integrated batteries and drives, appealing designs, and the use of high-quality materials.

  • Germany led the European market, accounting for approximately 40% of the market in 2021. It was followed by the Netherlands and France, each of which captured more than 11% of the overall market share. The European Commission's anti-dumping and anti-subsidy sanctions against Chinese e-bikes have contributed significantly to the market's growth since 2018.

Germany's e-bike and bicycle industries have already experienced rapid development in recent years, while 2020 recorded the highest volume expansion and revenue growth.

  • According to the German industry group Zweirad-Industrie-Verband (ZIV2020 )'s market data, e-bike sales in 2020 increased by 43% to two million units. However, the market declined slightly in 2021, owing to many factors. The backdrop to this was COVID-19, with numerous factories shutting and output delays continuing from 2020. The industry recorded sales of around two million e-bikes in total in 2021. This would imply a drop of roughly 2.6%.

France has also been facing unprecedented growth in demand for e-bikes, and both manufacturers and retailers have been struggling to keep up with the rapidly depleting inventory. Paris added 50 kilometers of bicycle lanes to cater to the increasing cycle traffic, and e-mobility startups, such as Bolt, have been further propelling the market's growth. The e-bike sales outnumbered the regular bicycle sales as more people moved from leisure buying to long-distance everyday use of e-bikes.

E Bike Market Competitive Analysis

The e-bike market is highly fragmented market as the market is competitive and has an active engagement of both global and domestic players across all major regions i.e., though many key companies are operating in this industry, none of them have enough market share to influence prices, production, investment, and their competition. Owing to this, prominent players are continuously focusing on designing growth strategies to gain a competitive edge over other players in the market. Furthermore, e-bike manufacturers are intended on expanding their strategic developments such as product launches, expansion, collaborations, acquisitions, etc. over the forecast period. For instance,

  • In April 2021, The Yamaha Motor Corporation USA launched their first complete full-suspension eMTB, the 2021 YDX Moro Pro, equipped with the Yamaha PWX-2 motor, a 500 Wh battery, 160 mm travel, and 27.5" wheels.
  • In January 2021, Ford, Trek, and Bosch partnered to develop Bicycle-To-Vehicle(B2V) Communication safety software that may allow forms of micro-mobility to communicate with nearby vehicles so that drivers in big cities and congested areas are more aware of riders out of their line of sight. It could also trigger visible alerts on bicycles when cars get too close.
  • In January 2021, Merida announced three new electric bikes: the eScultura drop-bar road, eSpeeder flat-bar hybrid, and eSilex gravel bike, which are equipped with 250Wh battery and powered by the Mahle ebikemotion X35+ rear hub electric motor, which offers 250 watts of output and 40Nm of torque.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value and Volume)

  • 5.1 By Propulsion Type
    • 5.1.1 Pedal Assisted
    • 5.1.2 Throttle-assisted (Power-on-demand)
  • 5.2 By Application
    • 5.2.1 City/Urban
    • 5.2.2 Trekking (E-mountain Bikes/E-MTB)
    • 5.2.3 Cargo
  • 5.3 By Battery Type
    • 5.3.1 Lithium-ion Battery
    • 5.3.2 Lead-acid Battery
  • 5.4 By Power
    • 5.4.1 Less than and Equal to 250W
    • 5.4.2 Above 250W
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Mexico
      • 5.5.1.3 Canada
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 France
      • 5.5.2.3 United Kingdom
      • 5.5.2.4 Italy
      • 5.5.2.5 Spain
      • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 South Korea
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 Rest of the World
      • 5.5.4.1 South America
      • 5.5.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Giant Bicycles Co. Ltd
    • 6.2.2 Merida Industry Co. Ltd
    • 6.2.3 Riese & Muller
    • 6.2.4 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
    • 6.2.5 Yamaha Bicycles
    • 6.2.6 Trek Bicycle Corporation
    • 6.2.7 Cannondale Bicycle Corporation
    • 6.2.8 Kalkhoff Werke GmbH
    • 6.2.9 VanMoof BV
    • 6.2.10 Pedego Electric Bikes
    • 6.2.11 Accell Group
    • 6.2.12 Merida Industry Co. Ltd
    • 6.2.13 Desiknio Cycles SL
    • 6.2.14 Ampler Bikes
    • 6.2.15 Pon Bicycle Holding BV

7 MARKET OPPORTUNITIES AND FUTURE TRENDS