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市場調查報告書
商品編碼
1190978

果蔬汁市場——增長、趨勢和預測 (2023-2028)

Fruit and Vegetable Juice Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球果蔬汁市場預計在未來五年內的複合年增長率為 4.85%。

果蔬汁市場的增長是由越來越注重健康的消費者群體對健康飲料的需求增加所推動的。 隨著消費者越來越意識到吃更多營養食品的好處，混合飲料結合了來自各種食品和飲料產品的營養素和生物活性物質，具有吸引人的感官品質，對健康有益。飲用形式是進一步擴大市場的主要驅動力。

冷搾果汁的日益普及是影響全球果汁市場增長的關鍵因素之一。 冷搾果汁可以保留在傳統果汁製作過程中的加熱和氧化步驟中損失的維生素、礦物質和□。

由於健康飲食習慣的趨勢，混合水果和蔬菜冰沙的市場正在增長。 儘管如此，它的保存技術和加工效果比普通果汁更複雜。 因此，需要引入天然抗菌處理或柵欄技術。 另一方面，為確保產品的保存和安全而進行的常規熱處理會導致化學和物理變化，影響感官特性，減少營養素和生物活性的數量和生物利用度，改變產品的特性，改變想要的效果。 因此，果蔬汁市場有望以更天然和更先進的保鮮方法提供巨大的增長潛力。

主要市場趨勢

對強化果汁的需求不斷增長

健康的飲食應該包括富含維生素、礦物質、纖維和生物活性物質的蔬菜和水果。 事實證明，攝入充足的水果和蔬菜可以降低幾種主要疾病和死亡的發生率。 然而，水果和蔬菜含有大量水分（按重量計高達 85%），並且在收穫後會發生新陳代謝和呼吸過程，因此非常容易腐爛。 日常飲食中應包括蔬菜、水果和果汁等醃製食品。 由於蔬菜和水果對促進身體健康很有幫助，營養師建議每天至少吃400克蔬菜和水果，分5次食用，以均勻攝取身體所需的營養素。 根據世界衛生組織 (WHO) 的報告，蔬菜和水果攝入量低是十大健康風險因素之一。 許多科學研究將水果、蔬菜和醃製食品含量低的飲食與多種慢性疾病聯繫起來，包括癌症、肥胖症和心血管疾病。 因此，富含功能性成分的果汁可為消費者帶來多種健康益處。

此外，保持健康這一日益增長的消費趨勢正在推動該領域的產品創新。 例如，omega-3、膳食纖維、生物活性化合物、維生素和益生菌是為果汁行業提供巨大產品機會的一些功能性成分。 維生素被添加到果汁中以增加果汁產品的營養價值。 維生素 D、E、A 和 C 是添加到果汁中的常見維生素類型。 世界各地正在採取各種政府舉措來增加強化食品和飲料的消費。 強化果汁可以為消費者提供多種維生素和營養素，導致全球對這些產品的需求顯著增加，這是推動市場的主要原因之一。它也是

中東和非洲是快速增長的市場

與發達國家相比，中東和非洲地區的人均果蔬汁消費量較小，但增長迅速。 海灣國家日益增長的肥胖和體重過輕人口正在促使消費者轉向更健康的選擇，例如以水果為基礎的非碳酸飲料，從而推動其他地方的水果和蔬菜汁市場的增長。互補。 教育水平在決定該地區消費者的健康狀況方面發揮著重要作用。 該地區正在轉向更健康的水果和蔬菜汁，以取代碳酸能量飲料。 南非這個市場增長的潛在原因之一是政府的宣傳活動，重點是推動消費者養成更健康的食品消費習慣。 此外，由於該地區存在多種傳統文化，消費者更喜歡有機和天然產品，而不是合成產品。 該地區的消費者更喜歡更健康的生活方式並養成健康的飲食習慣。 因此，該地區對果蔬汁的需求不斷增加，這也為市場帶來了活力。

競爭格局

這個市場競爭激烈，因為這個領域有國內外的參與者。 主要行業參與者包括百事可樂公司、卡夫亨氏公司、Keurig Dr. Pepper Inc.、可口可樂公司和金寶湯公司。 主要參與者專注於產品開發和產品創新，通過提供各種口味和產品質量來滿足消費者的需求，以保持優質。 一些主要參與者已將併購作為一項重要戰略。 這些頂級公司併購所遵循的策略是保持和確保其在行業中的領先地位。 這使我們能夠保持相對於其他參與者的優勢，並在市場上與其他參與者保持高度競爭。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 果汁
    • 蔬菜汁
    • 花蜜
  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中東和非洲地區

第六章競爭格局

  • 最活躍的公司
  • 市場份額分析
  • 公司簡介
    • The Kraft Heinz Company
    • PepsiCo Inc.
    • The Coca-Cola Company
    • Keurig Dr Pepper Inc.
    • Fresh Del Monte
    • Campbell Soup Company
    • Ocean Spray
    • Citrus World Inc.
    • Eckes Granini Group
    • Welch's

第7章 市場機會今後動向

簡介目錄
Product Code: 66316

The global fruit and vegetable juice market will witness a CAGR of 4.85% over the next five years.

The growth in the fruit and vegetable juice market is driven by the increasing demand for healthy beverages from an increasingly health-conscious consumer base. The main factors behind their success are consumers' increased awareness of the benefits of eating more nutritious foods, the fact that mixed beverages combine nutrients and bioactive compounds from various Fruits and Vegetables with significant health benefits, along with their alluring sensory qualities, and also that they are now available in ready to drink forms drives the market further.

The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the global juice market. Cold-pressed juices preserve the vitamins, minerals, and enzymes lost during the heating and oxidizing phases of the traditional processes of making juices.

The growing strength of mixed fruit and vegetable smoothies in the market is increasing because of the trend towards healthy eating habits. Still, the effect of their preservation techniques or treatments is more complex than usual juices. Therefore, there is a need for natural antimicrobial treatments or the implementation of hurdle technologies. As most untreated or natural beverages tend to have shorter shelf-life which is mainly due to the microbial growth associated with their spoilage, while Traditional heat treatments, used to preserve and ensure the safety of these products, result in chemical and physical changes that affect sensory properties, reduce the number of nutrients and bioactive present or their bioavailability, change their inherent characteristics, and alter the desired benefits. Hence, it is anticipated that the market for fruits and vegetable juices would offer significant growth potential for more natural and advanced preservation approaches.

Key Market Trends

Increasing Demand for Fortified Juices

A healthy diet must include fruits and vegetables since they are a good source of vitamins, minerals, fiber, and bioactive substances. Sufficient consumption of fruits and vegetables has been shown to lower the incidence of several major diseases and fatalities. However, fruits and vegetables are pretty perishable due to their high moisture content (up to 85%, w.b.) and the metabolic and respiration processes that occur after harvesting. It is stated that vegetables, fruits, and preserves such as juices must be included in an individual's daily diet. Due to their health-promoting qualities, nutritionists advise that one consume a minimum of 400 g of fruits and vegetables daily in 5 portions to distribute essential nutrients for health equally. According to the World Health Organization (WHO), one of the top ten health risk factors is the poor consumption of fruits and vegetables. A diet low in fruits, vegetables, and preserves has been linked to several chronic diseases, including cancer, obesity, and cardiovascular disease, according to a large body of scientific research. Therefore, fruit juices fortified with functional ingredients offer several health benefits to consumers.

Moreover, the growing trend among consumers to maintain good health is promoting the innovation of products in this segment. For example, Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamins D, E, A, and C are popular vitamin types added to fruit juices. Various government initiatives are undertaken worldwide to increase the consumption of fortified food and beverage. Because fortified fruit juices can enable different kinds of vitamins and nutrition to the consumer, there is a significant rise in demand for these products around the globe, which is also one of the main reasons for driving the market.

Middle-East and Africa is the Fastest-growing Market

The current average per capita consumption of fruit and vegetable juices in the Middle East and African region is comparatively lower than that of the developed regions but is increasing at a quick pace. With the rising obese and underweight population in gulf countries, consumers are shifting toward healthier options, such as fruit-based non-carbonated drinks, supplementing the growth in the fruit and vegetable juice market in the rest of the region. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government's awareness campaign focused on orienting consumers toward healthier food consumption habits. Moreover, due to the presence of several traditional cultures in this region, consumers prefer organic and natural products rather than any chemically composed products. Consumers in this region prefer a healthier lifestyle and follow a healthy diet. Thus, the demand for fruit and vegetable juices is increasing in this region, which is also uplifting the market.

Competitive Landscape

The market studied is highly competitive due to the presence of domestic and international players in this sector. The major players in the industry include PepsiCo, Inc., Kraft Heinz Company, Keurig Dr. Pepper Inc., Coca-Cola Company, and Campbell Soup Company. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players and remain in intense competition with other players in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Fruit Juice
    • 5.1.2 Vegetable Juices
    • 5.1.3 Nectar
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Kraft Heinz Company
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 The Coca-Cola Company
    • 6.3.4 Keurig Dr Pepper Inc.
    • 6.3.5 Fresh Del Monte
    • 6.3.6 Campbell Soup Company
    • 6.3.7 Ocean Spray
    • 6.3.8 Citrus World Inc.
    • 6.3.9 Eckes Granini Group
    • 6.3.10 Welch's

7 MARKET OPPORTUNITIES AND FUTURE TRENDS