多點觸控技術市場-增長、趨勢、COVID-19 影響和預測 (2023-2028)

在預測期內，多點觸控技術市場預計將以 13% 左右的複合年增長率增長。

智能電子顯示器（如智能手機、平板電腦和筆記本電腦）的使用越來越多，這些產品在多點觸控技術市場佔據了主導地位。 此外，對垂直屏幕和多點觸控平板電腦等多用戶顯示器的日益關注也促進了市場增長。

主要亮點

• 多點觸摸屏設備的使用和採用的增加也是研究期間推動市場增長的因素之一。 新觸摸屏應用的創造將成為不斷增長的市場需求背後的驅動力。 隨著 Apple iPad 的日益普及以及基於 Android 的平板電腦的巨大增長潛力，幾家主要的 PC 和移動 OEM 廠商正在進入平板電腦市場。 推動整體市場需求的主要因素是觸摸面板顯示器的接受度不斷提高以及電子設備數量的增加。
• 此外，具有增強感官功能的低價多點觸摸屏顯示器的出現也推動了市場增長。 此外，該產品在零售和媒體應用中越來越多地用於客戶參與和品牌推廣也推動了市場增長。
• 在北美和歐洲等發達地區，零售商正在使用交互式多點觸控顯示屏來製定品牌和客戶互動策略。 交互式信息亭和桌面顯示器是這些市場中多點觸控技術的例子。
• 面板成本高、原材料短缺和價格波動是阻礙市場增長的主要因素。 然而，為應對這些挑戰，主要原始設備製造商 (OEM) 正在新興國家/地區設立部門，以提供廉價勞動力和原材料。
• COVID-19 的爆發擾亂了觸摸屏顯示器和自助服務終端製造商的供應鏈，尤其是在早期階段。 此外，為遏制病毒傳播而採取的嚴厲措施顯著減少了全球商業活動，影響了零售、交通、醫院、體育和娛樂等行業的需求以及全球經濟增長，從而導致多邊經濟增長。阻礙了觸控技術市場的發展。 不過，隨著全球經濟復甦，各領域需求重拾動能，研究對象市場也有望逐步增長。

多點觸控技術的市場趨勢

消費電子產品的廣泛使用推動了需求

• 近年來，全球消費電子行業經歷了巨大的增長。 連接技術的進步和顯示面板價格的降低導致觸摸屏顯示單元在許多消費電子產品中的採用，呈現顯著增長。
• 數字化的進步以及智能手機和個人電腦銷量的增長為多點觸控技術在全球市場創造了潛在空間。 高端電子產品價格的下降和對最新技術日益增長的需求是推動全球消費電子市場發展的主要動力。
• 根據美國消費技術協會 (CTA) 的數據，美國消費技術行業的零售額預計將首次超過 5050 億美元。 這一估計意味著 2021 年收入將從 2020 年令人印象深刻的 9.6% 增長增長 2.8%。 對智能手機、個人健康設備、汽車技術和流媒體服務的強勁需求預計將成為這一增長的主要驅動力。
• 在消費電子領域，智能手機有望在採用多點觸控技術方面佔據主要份額。 這些設備的日益普及預計將創造巨大的增長機會。 例如，據愛立信稱，未來五年智能手機用戶數量預計將從去年的 62.59 億增長到 76.9 億。

亞太地區預計將成為增長最快的市場

• 亞太地區見證了多點觸控技術市場的快速增長，預計在預測期內將保持增長。 在亞太地區，快速城市化增加了可支配收入並鼓勵消費者購買新技術。
• 數字技術意識的增強正在推動智能消費設備（例如智能手機和可穿戴設備）的採用，從而為多點觸控技術行業創造了有利可圖的市場前景。 例如，據愛立信稱，東南亞和大洋洲的智能手機用戶數量預計將從 2020 年的 8.5 億增長到未來五年的 11.4 億。
• 大多數主要智能手機製造商都來自該地區，包括三星、小米、OnePlus、松下和華為。 該地區龐大的消費者基礎和不斷擴大的智能手機製造基地預計將推動對多點觸控技術顯示器的需求。
• 在過去幾十年中，中國已成為智能手機和其他電子產品的主要製造商。 由於顯示設備的滲透率不斷提高以及“中國製造 2025”等支持行業增長的政府舉措，預計中國將在多點觸控技術市場佔據重要地位。
• 鑑於這種增長前景，一些在多點觸控技術產業價值鏈的不同階段運營的全球領先公司正在擴大其在該地區的業務。 例如，2022 年 1 月，為智能手機和平板電腦提供筆和多點觸控傳感器組件的領先供應商 Wacom 開設了第九家體驗中心，擴大了其在印度的業務。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買家的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 工業價值鏈分析
• 評估 COVID-19 對市場的影響
• 技術快照
  • 電阻膜法
  • 電容法
  • 光學
  • 其他技術

第 5 章市場動態

• 市場驅動因素
  • 擴大消費電子產品的使用
  • 商業應用程序中交互式屏幕的使用激增
  • 顯示技術的進步
• 市場製約因素
  • 觸摸屏面板的成本相對較高

第 6 章市場細分

• 按產品分類
  • 智能手機
  • 平板電腦
  • PC 和筆記本電腦
  • 自助終端
  • 其他產品
• 通過申請
  • 個人
  • 企業應用
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第七章競爭格局

• 公司簡介
  • 3M Company
  • A D Metro Inc.
  • DMC Co. Ltd
  • Dongguan Cloudtop Electronic Technology Co. Ltd
  • Fujitsu Limited
  • GestureTek
  • Ideum
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd
  • TouchNetix Limited

第八章投資分析

第九章市場展望

The Multi-touch Technology market is expected to register a CAGR of about 13% during the forecast period. The increasing utilization of intelligent electronic displays, such as smartphones, tablets, and laptops, has formed a predominant share of these products in the multi-touch technology market. The growing focus on multi-user displays, such as vertical screens and multi-touch tablets, enables market growth.

Key Highlights

• Another factor driving the market growth during the study is the increasing use and adoption of multi-touch screen devices. The creation of new touchscreen applications will be a driving factor in the growth of market demand. The rising popularity of Apple's iPad and the enormous growth potential of Android-based tablets have prompted several major PC and mobile original equipment manufacturers to enter the tablet market. The main factors driving the overall market demand are the growing acceptance of touch panel displays and an increase in the number of electronic devices.
• Furthermore, the introduction of low-cost multi-touch screen displays with enhanced sense capabilities is boosting the market growth. Furthermore, rising product utilization in retail and media applications for customer engagement and branding is boosting the market growth.
• Additionally, the retail industry uses interactive multi-touch displays for branding and customer engagement strategies in developed regions, such as North America and Europe. Interactive kiosks and table displays are examples of multi-touch technologies in these markets.
• Factors such as the higher cost of panels, lack of availability of raw materials, and fluctuation in their prices are among the major factors challenging the market's growth. However, to counter such challenges, major original equipment manufacturers (OEMs) are establishing their units in developing countries, as they provide cheap labor and raw materials at a lower cost.
• The outbreak of COVID-19 disrupted supply chains for manufacturers of touchscreen displays or kiosks, especially during the initial phase. Additionally, stringent measures taken to contain the spread of the virus caused a significant drop in global commercial activities, affecting the demand from the retail, transportation, hospitality, sports, and entertainment sectors, as well as global economic growth, stifling the development of the multi-touch technology market. However, with the economy worldwide back on track and demand across all sectors gaining momentum again, the studied market is also expected to grow gradually.

Multi-touch Technology Market Trends

Increasing Use of Consumer Electronics is Driving the Demand

• The global consumer electronics industry has witnessed significant growth in recent years. The advancement in connectivity technologies and the availability of affordable display panels have significantly enhanced the adoption of touchscreen display units in many consumer electronics devices.
• A surge in digitalization and increased sales of smartphones and personal computers have created a potential space for multitouch technology in the global market. Decreasing cost of high-end electronics products and growing preference toward adopting updated technology are primarily driving the market for consumer electronics in various parts of the world.
• According to the Consumer Technology Association (CTA), the US consumer technology industry is projected to generate over USD 505 billion in retail sales revenue for the first time ever. The estimation represents a 2.8% revenue increase from 2021's impressive 9.6% growth over 2020. Strong demand for smartphones, personal health devices, automotive tech, and streaming services are expected to be among the major driving factors behind this growth.
• In the consumer electronics segment, the smartphone is expected to hold a major share in terms of multitouch technology adoption. The increasing penetration of these devices is expected to create significant growth opportunities. For instance, according to Ericsson, smartphone subscription is expected to grow from 6,259 million last year to 7,690 million in the next five years.

Asia-Pacific Projected to be the Fastest-growing Market

• The Asia-Pacific region has seen rapid growth in the multitouch technology market and is expected to sustain growth over the forecast period. Rapid urbanization has increased disposable income in the Asia-Pacific region, letting consumers spend on new technologies.
• Growing awareness about digital technologies is driving the adoption of smart consumer devices such as smartphones, wearables, etc., creating a favorable market scenario for the multitouch technology industry. For instance, according to Ericsson, smartphone subscriptions in Southeast Asia and Oceania region are expected to increase from 850 million in 2020 to 1,140 million in the next five years.
• Most major smartphone manufacturers, such as Samsung, Xiaomi, OnePlus, Panasonic, Huawei, etc., hail from this region. The region's large consumer base and expanding smartphone manufacturing footprint are expected to drive the demand for multitouch technology displays.
• In the last few decades, China has emerged to be the leading manufacturer of smartphones and other electronic products. The country is expected to hold a prominent position in the multitouch technology market owing to the increasing penetration of display devices and favorable government initiatives such as "Made in China 2025," supporting the industry's growth.
• Considering the growth prospects, some of the leading global players operating across various stages of the multitouch technology industry value chain are expanding their presence in the region. For instance, in January 2022, Wacom, a leading supplier of pen and multitouch sensor components for smartphones and tablet-type devices, expanded its presence in India by opening its ninth experience center.

Multi-touch Technology Market Competitor Analysis

The multitouch technology market is fragmented with various global and regional players, such as 3M, A D Metro Inc., Fujitsu Limited, Panasonic Corporation, Samsung Electronics Co. Ltd, and many others. Most of these players are involved in several strategic developments, including mergers, acquisitions, new product launches, and market expansion, to gain a competitive edge in the market studied.

Zytronic, a developer and manufacturer of touch technology products, creates digital displays with multitouch projected capacitive touch (MPCT) technology. Using this technology, the company supplied two customized touchscreen designs for L.B. Foster at its UK manufacturing facility via its UK distributor Display Technology Ltd based in Huntingdon, Cambs.

In September 2022, ViewSonic Corp., a leading visual solutions provider, introduced its TD2465 touch monitor, a 24-inch touchscreen for retail, industrial, and commercial spaces. The monitor features multitouch modes sensitive to gloved fingers, styluses, and even wet hands and supports the ViewSonic touch controller software for the management of on-screen display settings without using physical buttons.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of the Impact of COVID-19 on the Market
• 4.5 Technology Snapshot
  • 4.5.1 Resistive
  • 4.5.2 Capacitive
  • 4.5.3 Optical
  • 4.5.4 Other Technologies

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Usage of Consumer Electronics
  • 5.1.2 Surge in Usage of Interactive Screens in Commercial Application
  • 5.1.3 Advancements in Display Technology
• 5.2 Market Restraints
  • 5.2.1 Relative High Cost of Touch Screen Panels

6 MARKET SEGMENTATION

• 6.1 By Products
  • 6.1.1 Smartphones
  • 6.1.2 Tablets
  • 6.1.3 PCs and Laptops
  • 6.1.4 Kiosks
  • 6.1.5 Other Products
• 6.2 By Application
  • 6.2.1 Personal Application
  • 6.2.2 Enterprise Application
• 6.3 Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 3M Company
  • 7.1.2 A D Metro Inc.
  • 7.1.3 DMC Co. Ltd
  • 7.1.4 Dongguan Cloudtop Electronic Technology Co. Ltd
  • 7.1.5 Fujitsu Limited
  • 7.1.6 GestureTek
  • 7.1.7 Ideum
  • 7.1.8 Panasonic Corporation
  • 7.1.9 Samsung Electronics Co. Ltd
  • 7.1.10 TouchNetix Limited

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET