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市場調查報告書
商品編碼
1198436

豆漿市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

Soy Milk Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計豆奶市場在預測期內（2022-2027 年）的複合年增長率為 6.92%。

COVID-19 是一種獨特的全球突發公共衛生事件，幾乎影響了每個行業，因此全球強制性封鎖給供應鏈帶來的前所未有的壓力正在推動需求這導致豆奶銷量下降，儘管豆漿居高不下。 人們越來越意識到與豆奶消費相關的健康益處，預計將在預測期內推動需求。 無乳食品和飲料的日益普及預計也將推動產品需求。

豆漿是牛奶的極佳替代品，因為它含有相同數量的蛋白質，而且熱量更低。 由於肥胖率上升，對低熱量產品的需求很高。 因此，豆漿成為許多關注體重或想減肥的消費者的首選。 該產品還可以降低壞膽固醇水平，使其成為心髒病患者的最愛。 它也很受乳糖不耐症和貧血患者的歡迎。 這是因為豆漿不含天然乳糖，而含有豐富的鐵質。 由於其異黃酮含量高，眾所周知，它可以預防與激素相關的癌症。 憑藉許多其他好處，豆漿消費量有望整體增加並推動市場。 然而，該產品可能面臨來自市場上替代品的激烈競爭，例如杏仁奶和椰奶。

為了掩蓋豆漿的餘味，製造商推出了香草、巧克力和草莓等各種口味作為介紹，甚至在兒童中也增加了對該產品的需求。 主要製造商正在投資研發，通過推出更多口味並通過許多分銷渠道以精美的包裝銷售產品來抑制後味。 明星代言也對消費者對豆漿的偏好產生積極影響。

豆漿市場趨勢

乳糖不耐症患病率上升

根據 MedlinePlus Genetics 的數據，大約 65% 的人在嬰兒期後消化乳糖的能力下降。 成人乳糖不耐症在東亞人後裔中最為常見，影響了這些社區 70% 的人。 過敏和不耐受正在推動對不含乳製品飲料的需求。 鑑於牛奶過敏是嬰兒的第一大食物過敏，食物過敏倡議統計數據尤其如此。 此外，全球範圍內越來越多的產品推出和消費者對無乳糖乳製品的接受度為乳製品替代品製造商提供了重要的商機。 這個市場在印度、泰國和印度尼西亞等亞洲國家越來越受歡迎，那裡的人們正在獲取必需的常量營養素和氨基酸、良好的脂肪酸、重要的礦物質、維生素、複合碳水化合物和許多植物化學物質。您是在花錢購買優質產品。 這為製造商提供了一個有利可圖的機會，可以在潛在的有前途的市場中擴大業務。 例如，2020年，泰國豆腐生推出首款原味低糖優質有機超高溫滅菌豆漿。

亞太地區成為一個快速增長的市場

亞太地區是增長最快的市場，因為中國、印度、日本、韓國、香港和許多其他國家/地區是主要消費者。 這些國家豐富的大豆產量也推動了該地區的消費。 還進行了幾項戰略投資，以滿足亞洲國家對素食產品不斷增長的需求，並促進該地區的創收。 例如，EFKO集團宣布計劃在2021年向一家風險投資公司投資6億盧布，該公司將開始生產豆漿，目標是每月生產1000噸豆漿。 隨著亞太地區消費者越來越多地尋求植物性、無乳糖的乳製品替代品，貨架上種類繁多的產品滿足了注重健康的消費者的新穎性和多樣性。 由於傳統上接受大豆，植物基飲料也是一個有前途的類別。

豆奶市場競爭者分析

豆漿市場是一個競爭激烈的市場，既有中小型區域性參與者，也有大型全球性參與者。 該市場的領先供應商包括 Eden Food、The Hershey Company、Campbell Soup、Vitasoy International Holdings 和 Kikkoman Pearl Soy Milk。 擴張和新產品發布是全球豆奶市場最受青睞的策略。 作為戰略擴張的一部分，主要參與者正在採用全渠道分銷戰略，並與各種在線零售商（即亞馬遜等第三方）合作。 這將擴大我們的地域分佈和客戶群。 領先的公司正專注於社交媒體平台和在線分銷渠道，以進行在線營銷和產品品牌推廣，以吸引更多客戶。 不斷變化的消費者口味偏好促使製造商向市場推出新口味。 這加速了風味豆漿的增長，增加了整體消費量。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究結果和研究先決條件
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按產品類型
    • 風味豆漿
    • 無味豆漿
  • 按分銷渠道
    • 超市/大賣場
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區細分
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 意大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 沙特阿拉伯
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最活躍的公司
  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Danone SA
    • Campbell Soup Company
    • The Hershey Company
    • VITASOY International Holdings Limited
    • The Hain Celestial Group Inc.
    • Eden Foods Inc.
    • Pure Harvest Smart Farms Company
    • Kikkoman Pearl Soy Milk
    • American Soy Products Inc.
    • The Granarolo Group

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

簡介目錄
Product Code: 71908

The soy milk market is projected to register a CAGR of 6.92% during the forecast period (2022- 2027).

COVID-19 is an incomparable global public health emergency that has affected almost every industry, so and the unprecedented stress on supply chains owing to forced lockdowns across the globe has resulted in decreasing sales of soy milk, although demand continues to be high. Increasing awareness about the health benefits associated with the consumption of soy milk is expected to drive the demand over the forecast period. The increasing popularity of non-dairy foods and beverages is also anticipated to boost product demand.

Soy milk acts as a great substitute for cow milk as it contains an equal amount of protein and is low in calories. Demand for low-calorie products is high due to the growing obesity rate. Hence, soy milk is preferred by a lot of consumers who are weight conscious or trying to lose weight. This product also lowers the bad cholesterol level and is highly preferred by heart patients. The product is also popular among lactose intolerant and anemic populations as it is naturally lactose-free and rich in iron. Its high isoflavone content is known to prevent hormone-related cancers. Numerous other benefits of the product are expected to increase the overall consumption of soy milk and drive the market. However, this product can face stiff competition from its substitutes in the market, such as almond and coconut milk.

The introduction of various flavors like vanilla, chocolate, and strawberry, among others, by the manufacturers to mask the aftertaste of soy milk is propelling the product demand among kids as well. Key manufacturers are investing in research and development to curb the after-taste by introducing more flavors and selling the product in attractive packages via many distribution channels. Celebrity endorsements are also positively impacting the consumer preference for the product.

Soy Milk Market Trends

Increasing Prevalence of Lactose Intolerance

According to MedlinePlus Genetics, approximately 65% of the human population has a reduced ability to digest lactose after infancy. Lactose intolerance in adulthood is most prevalent in people of East Asian descent, with 70% of people affected in these communities. Allergies and intolerances are major reasons behind the ongoing demand for dairy-free beverages, especially considering the food allergy initiative's statistic that cow's milk allergy is the leading food allergy in infants and children. Additionally, the rising number of product launches across the globe in the lactose-free dairy products category and its acceptance among the consumers represents a substantial opportunity for dairy alternatives manufacturers. The market is gaining popularity across Asian countries such as India, Thailand, Indonesia, and others, where people are spending on premium products that have essential macronutrients and amino acids, good quality fatty acid profile, and vital minerals, along with vitamins, complex carbohydrates, and many phytochemicals. This, in turn, has provided lucrative opportunities to the manufacturers to expand their footprints in such potential and promising markets. For instance, in 2020, Thai company Tofusan launched its first premium organic UHT soymilk in original flavor and low-sugar varieties.

Asia-Pacific Emerges as the Fastest-growing Market

The Asia-Pacific is the fastest-growing market as many countries like China, India, Japan, South Korea, and Hong Kong are the major consumers of the product. The abundant production of soybean in these countries is also driving the consumption in this region. Also, in response to the increasing demand for vegan products in Asian countries, several strategic investments have been undertaken to push the revenue generation in the region. For example, in 2021, EFKO Group announced its plan to invest RUB 600 million in the venture to begin producing soy milk, with the aim of producing a thousand tons of milk per month. In Asia-Pacific, consumers are increasingly looking for lactose-free dairy alternatives derived from plant sources, and the choice of products multiplying on the shelves satisfies health and wellness-orientated consumers' taste for novelty and variety. Also, plant-based beverages make up a promising category because of the traditional acceptance of soy.

Soy Milk Market Competitor Analysis

The soy milk market is highly competitive, with a strong presence of regional small-and medium-scale players and key global players. Key providers in this market include Eden Food, The Hershey Company, Campbell Soup, Vitasoy International Holdings, and Kikkoman Pearl Soy Milk. Expansions and new product launches are the most preferred strategies in the global soy milk market. As a part of strategic expansion, key players are adopting an omnichannel distribution strategy, where they tie up with various online retailers, i.e., third parties, like Amazon. This, in turn, broadens their geographical presence and customer base. Key players are focusing on social media platforms and online distribution channels for their online marketing and branding of products to attract more customers. Changing taste preferences of consumers are pushing manufacturers to introduce new flavors in the market. This is fuelling the growth of flavored soy milk, thereby increasing overall consumption.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Flavored Soy Milk
    • 5.1.2 Unflavored Soy Milk
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Danone SA
    • 6.4.2 Campbell Soup Company
    • 6.4.3 The Hershey Company
    • 6.4.4 VITASOY International Holdings Limited
    • 6.4.5 The Hain Celestial Group Inc.
    • 6.4.6 Eden Foods Inc.
    • 6.4.7 Pure Harvest Smart Farms Company
    • 6.4.8 Kikkoman Pearl Soy Milk
    • 6.4.9 American Soy Products Inc.
    • 6.4.10 The Granarolo Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET