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自助服務 BI 市場 - 增長、趨勢和預測 (2023-2028)
市場調查報告書
商品編碼
1273457

自助服務 BI 市場 - 增長、趨勢和預測 (2023-2028)

Self-service BI Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 123 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，自助服務 BI 市場預計將以 15.5% 的複合年增長率增長。

自助式 BI 使業務用戶和操作員無需數據科學或分析技能或專業知識即可訪問業務數據、探索它並獲得洞察力。由於深入的競爭分析和非技術人員的易用性，自助式 BI 市場已在許多業務領域得到廣泛採用，包括營銷、銷售、人力資源、運營和財務。據說

主要亮點

  • 自助式 BI 使具有非分析背景的業務運營商能夠獲得洞察力和數據分析。自助式 BI 在商業領域的需求不斷增長，因為它可以將您的企業轉變為高效的數據驅動型組織和企業。由於分散業務分析流程的能力，自助式 BI 市場預計在預測期內將會增長。
  • 自助BI市場對於沒有技術背景的客戶來說是一個業務數據探索和分析的有利可圖的市場。由於從傳統的 BI 工具向用於業務數據分析的現代 BI 工具的轉變，以及結構化和非結構化數據的市場擴張，自助式 BI 市場正在迅速增長。
  • 全球自助式 BI 市場的主要驅動因素是對生成深入競爭數據分析和擴展業務數據量的需求不斷增長。此外，推動自助服務 BI 市場增長的其他因素包括不斷變化的業務、改進的分析驅動的組織以及無法在規定的時間範圍內滿足業務需求。
  • 此外，實施自助式BI系統需要大量的初始資本支出，這是一個市場抑制因素。
  • 在 COVID-19 大流行期間，隨著世界各地的企業利用 BI 和分析來執行其生存目標和計劃，自助服務 BI 市場不斷擴大。遠程辦公思維在 IT/電信、媒體/娛樂、醫療保健、電子商務、零售和 BFSI 等領域的普及增加了自助式 BI 市場的需求。

自助BI市場趨勢

自助BI在營銷和銷售中發揮重要作用

  • 借助當今可用的海量數據，銀行可以收集到每個客戶的信息，這在以前是無法想像的，從而使他們能夠更好地瞭解他們的需求，並且我們現在能夠主動響應需求和需求。
  • 它還使銀行內的不同部門（如市場營銷和銷售）能夠聚集在一起並更緊密地合作。銀行不是向所有客戶提供產品，而是將 BI 與 Salesforce 自動化工具相結合，以根據當前的消費者環境定制產品，無論是建造新家、開辦小型企業還是組建家庭。現在有售。
  • 近年來，由於數字化和多項技術進步的迅速引入，銀行業迅速擴張。商業智能和數據分析等技術和工具的出現正在幫助銀行採用所有基本標準並保持競爭力，同時滿足當今現代客戶的數字化需求。這些解決方案可幫助金融機構做出更明智的財務和運營決策。這進一步推動了市場的增長。
  • 事實上，使用 BI 的金融服務公司報告稱，交叉銷售和追加銷售收入增加了 7%。BI 還為銀行提供有關最有利可圖的客戶群和他們做出的銀行選擇的最新信息。銀行可以利用這些信息來留住高價值客戶，銷售合適的產品，並選擇投資哪些產品以獲得最大回報。
自助BI市場-IMG1

北美主導自助服務 BI 市場

  • 北美在自助式 BI 市場佔有很大份額。預計IBM Corporation、Oracle Corporation、Microsoft Corporation等主要參與者將推動該地區的市場發展。此外，競爭加劇、技術研發活動增加以及不斷發展的數據擴散等因素正在加速北美市場的擴張。
  • 美國和加拿大生產、銷售和進步的商業管理分析的技術進步和創新一直是該地區增長和發展的主要驅動力。新興經濟體擁有高度發達的技術和科學先進的服務業，佔其產出的近80%。
  • 美國大公司在全球範圍內也發揮著重要作用，佔《Fortune》世界 500 強的五分之一。加拿大正在經歷每個部門的生產和效率的增加，這是有利於商業智能市場的關鍵方面。
  • 此外，隨著BI工具效率的提高、雲計算在BI市場的普及，以及大數據的擴大導入等情況的變化，可以看出這是一個重要的市場。
  • 據 Cisco Systems 稱，大約 50% 的 ERP 項目因缺乏數據集成而失敗。ERP 軟件的局限性正在推動整個地區 BI 工具的發展。此外，隨著 BI 擴展到跨行業的新領域，這種擴展將繼續下去，進一步推動未來幾年自助服務 BI 市場的增長。
  • 例如，2022 年 12 月，Modern analytics的 ThoughSpot 和分析工程的 dbt Labs 建立了正式的合作夥伴關係，將自助服務分析引入現代數據堆棧。dbt Labs 和 ThoughtSpot 之間的新合作使所有業務人員都可以通過搜索輕鬆訪問它，從而以指數方式增加分析工程工作的價值。
自助BI市場-IMG2

自助式 BI 行業簡介

自助式 BI 市場競爭激烈，由幾家大型企業組成。就市場份額而言，目前幾家主要參與者主導著市場。這些巨頭佔據了市場主導地位，專注於擴大海外客戶群。這些公司正在利用戰略協作計劃來增加市場份額和盈利能力。

2022 年 6 月，基於雲的工作流自動化和商業智能營銷和廣告軟件供應商 Basis Technologies 宣佈推出數據可視化解決方案，通過定制的實時儀表板簡化活動報告。此功能簡化了耗時的報告操作，並最大限度地減少了創建和交付數字廣告報告所需的重複手動步驟。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 本次調查範圍

第二章研究方法論

第三章執行摘要

第四章市場動態

  • 市場概況
  • 產業價值鏈分析
  • 行業吸引力——波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 對市場的影響
  • 市場驅動力
    • 業務數據量化擴展
    • 日益增長的競爭分析需求
  • 市場製約因素
    • 投資成本大
    • 缺乏數據治理

第五章市場細分

  • 按類型
    • 軟件
    • 服務
  • 按申請
    • 預測性資產保護
    • 欺詐和安全控制
    • 銷售與營銷管理
    • 風險與合規管理
    • 供應鏈管理與採購
    • 運行管理
    • 客戶參與和分析
  • 按部署模型
    • 一經請求
    • 本地
  • 按終端用戶行業
    • 衛生保健
    • 製造業
    • BFSI更多
    • 零售/電子商務
    • 載體
    • 媒體娛樂
    • 運輸/物流
    • 能源與公用事業
    • 政府/國防
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美洲
    • 中東/非洲

第六章競爭格局

  • 公司簡介
    • IBM
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • Tableau Software
    • Qlik Technologies, Inc.
    • Microstrategy, Inc.
    • Tibco Software
    • ZOHO Corporation
    • Dataphine
    • Looker

第七章投資分析

第八章市場潛力

簡介目錄
Product Code: 66487

The self-service BI Market is expected to grow at a CAGR of 15.5% during the forecast period. Self-service Business Intelligence (BI) allows business users and operators to access business data and examine them to generate insights even if they do not have any data science and analytical skill and expertise. The Self-service BI market witnessed a noticeable adoption across numerous business fields such as marketing, sales, human resource, operations, and finance, attributed to thorough competitive analysis and comfort of application for non-technical staff.

Key Highlights

  • Self-Service BI aids business operators from non-analytical backgrounds to make insights and data analyses. The Self-service BI market is facing a growing demand for the business fields attributed to its capability to convert business establishments into efficient data-driven organizations or businesses. The Self-service BI market is projected to grow over the forecast period owing to its capacity to decentralize the business analytical process.
  • The Self-Service BI market serves as an advantage to non-technical business customers for studying and analyzing data insights by guiding down the business data. The self-service BI market is rapidly rising because of the shift from conventional BI tools for business data analysis to contemporary BI tools, along with the growing market of structured and unstructured data.
  • The principal drivers for the global self-service BI market are the rising demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that amplify and boost the growth of the global self-service BI market include persistent changing businesses, the need for an improved analytic-driven organization, and the inability to meet business requests within the stipulated time.
  • Furthermore, substantial initial capital expenditure is necessary to install self-service BI systems which act as a hindrance to the market.
  • During the Covid-19 pandemic, the self-service BI market rose as companies throughout the globe used BI and analytics to implement their goals and plans for survival. The expanding adoption of the work-from-home idea in areas such as IT and telecom, media and entertainment, healthcare, e-commerce, retail, and BFSI had increased demand for the self-service BI market.

Self-service BI Market Trends

Self-Service BI has a Dominant Role in Marketing and Sales

  • With the bulks of data available today, banks can collect formerly unimaginable information about every customer, giving them a better understanding of customers' wants and helping them to address these needs and wants proactively.
  • It also permits diverse departments within a bank, such as marketing, and sales, to work more closely as a single unit. Rather than pushing out products to all clients, banks can now merge BI and sales force automation tools to market products tailored to consumers' present situations, whether they're constructing new homes, opening small companies, or starting families.
  • As a result of digitalization and the fast adoption of several technological advancements in recent years, the banking sector is quickly expanding. The emergence of technology and tools such as business intelligence and data analytics has aided banks in adopting all essential standards and keeping competitive while serving today's modern customer's digital requirements. These solutions aid financial organizations in making more informed financial and operational decisions. This is further driving the market growth.
  • In fact, financial services companies using BI reported a 7 percent enhancement in cross-sell and up-sell incomes. BI also provides banks with up-to-date information on their most profitable clientele and the banking choices they make. Banks can use that info to hold high-value customers, market the correct products to them and select which products to invest in for the maximum return.
Self-service BI Market - IMG1

North America Dominates the Self-service BI Market

  • The North American region has a significant share of the Self-Service BI market. Major key players like IBM Corporation, Oracle Corporation, and Microsoft Corporation are expected to boost market development in the region. In addition, factors such as increasing competition, intense R & D activities in technology, and an evolving trend of data proliferation are surging the market expansion in North America.
  • Technical advancement and innovation for business management analytics for their production, sales, and advances in the US and Canada are mainly responsible for this region's growth and development. The United States economy boasts of a highly-developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
  • Large US companies also play a vital role on a global scale, accounting for about one-fifth of the Fortune Global 500. Canada is experiencing increased output and efficacy in its sectors, which is a major aspect favoring its business intelligence market.
  • The vital markets are also being presented by prospects like the upgraded efficiency of BI tools, increasing acceptance of cloud computing in the BI market, and varying landscape due to augmented Big Data adoption.
  • As per Cisco Systems, near around 50% of ERP projects failed because of the lack of data integration. ERP software restrictions have encouraged the development of BI tools across the region. Further, this expansion will continue as BI enters new verticals across industries, which is further bolstering the self-service BI market's growth in the coming years.
  • For instance, in December 2022, ThoughSpot, the Modern Analytics company, and dbt Labs, an analytics engineering provider, established a formal partnership to deliver self-service analytics to the modern data stack. The new collaboration between dbt Labs and ThoughtSpot allows for an exponential rise in the value of analytics engineering work by making it easily available to every business person through search.
Self-service BI Market - IMG2

Self-service BI Industry Overview

The Self-Service BI Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

In June 2022, Basis Technologies, a cloud-based workflow automation and business intelligence software provider for marketing and advertising, announced the introduction of a data visualization solution that streamlines campaign reporting through live customized dashboards. The feature streamlines time-consuming reporting operations and minimizes the number of repeated manual operations necessary to produce and deliver digital advertising reports.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Market Drivers
    • 4.5.1 The Growing Volume of Business Data
    • 4.5.2 Augmented Need for In-Depth Competitive Insights
  • 4.6 Market Restraints
    • 4.6.1 Large Investment Costs
    • 4.6.2 Lack of Data Governance

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Application
    • 5.2.1 Predictive Asset Maintenance
    • 5.2.2 Fraud and Security Management
    • 5.2.3 Sales and Marketing Management
    • 5.2.4 Risk and Compliance Management
    • 5.2.5 Supply Chain Management and Procurement
    • 5.2.6 Operations Management
    • 5.2.7 Customer Engagement and Analysis
  • 5.3 By Deployment Model
    • 5.3.1 On-Demand
    • 5.3.2 On-Premises
  • 5.4 By End-User Industry
    • 5.4.1 Healthcare
    • 5.4.2 Manufacturing
    • 5.4.3 BFSI
    • 5.4.4 Retail and E-commerce
    • 5.4.5 Telecommunications
    • 5.4.6 Media and Entertainment
    • 5.4.7 Transportation and Logistics
    • 5.4.8 Energy and Utilities
    • 5.4.9 Government and Defense
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia Pacific
    • 5.5.4 South America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM
    • 6.1.2 Oracle Corporation
    • 6.1.3 Microsoft Corporation
    • 6.1.4 SAP SE
    • 6.1.5 SAS Institute
    • 6.1.6 Tableau Software
    • 6.1.7 Qlik Technologies, Inc.
    • 6.1.8 Microstrategy, Inc.
    • 6.1.9 Tibco Software
    • 6.1.10 ZOHO Corporation
    • 6.1.11 Dataphine
    • 6.1.12 Looker

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET