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市場調查報告書
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1689715

微型菜苗:市場佔有率分析、產業趨勢與統計、成長預測(2025-2030 年)

Microgreens - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

微型菜苗市場規模預計在 2025 年為 2,615 億美元,預計到 2030 年將達到 3,566 億美元,預測期內(2025-2030 年)的複合年成長率為 6.4%。

微型蔬菜市場-IMG1

主要亮點

  • 微型菜苗是小而嫩的蔬菜綠葉,可用於增強各種菜餚(包括義式麵食、披薩、煎蛋捲和沙拉)的顏色、質地和風味。其濃郁芳香的味道、多樣的色彩和質地使其成為廣受歡迎的烹飪食材。食用微型菜苗對健康有益,包括控制體重、預防慢性病、提高免疫力和改善心理健康。
  • 全球範圍內越來越健康的飲食習慣和日益增強的營養意識繼續推動微型菜苗市場的發展。消費者,尤其是都市區的消費者,越來越意識到微型菜苗比成熟蔬菜具有更高的營養密度。根據《國際家庭科學期刊》發表的一項研究,微型菜苗品種所含的營養成分比成熟植物高出 40 倍。因此,美國、英國、澳洲等地的大型超級市場超市正在擴大微型菜苗的庫存。
  • 為了滿足日益成長的需求,我們投資了先進的水耕系統,並使用人工智慧和智慧感測器來最佳化生長條件。因此,用於種植的溫室面積顯著增加。例如,根據歐盟委員會的數據,到 2023 年,西班牙將擁有 25,000 公頃溫室種植面積,義大利將擁有 18,500 公頃溫室種植面積。像 Freight Farms 這樣的公司正在利用利用現有空間的垂直農場將微型菜苗納入其生產週期,以最大限度地提高產量。每托盤微型菜苗可產出 0.001-0.002 噸,收益豐厚。
  • 綠色蔬菜、香草或微型菜苗是最盈利的作物之一,但適合室內種植的品種有限,可能會限制市場的成長。儘管水耕技術具有巨大的潛力,但在農業領域的進展和應用卻相對緩慢。
  • 綠花椰菜、生菜、芝麻菜和羅勒是世界各地採用水耕和垂直農業技術種植的重要微型菜苗。微型菜苗在已開發國家需求量很大,因為它們可以在室內全年種植。據美國新鮮農產品協會稱,消費者的收入越高、年齡越大,他們購買西蘭花微型菜苗的可能性就越大。隨著人口的成長,微型菜苗提供了一種營養豐富、永續的食品供應多樣化方式,預計將推動市場成長。

微型菜苗市場趨勢

室內農業的普及率不斷提高

  • 全球人口不斷成長導致糧食需求增加、生產性土地減少,促使農民採用室內農業等高科技方法。同時,日益增強的健康意識鼓勵人們攝取更有營養的飲食,進一步推動了室內農業方法的採用。
  • 農業機械化的普及以及水耕、氣耕、魚菜共生等高科技農業技術的先進知識有望推動微型菜苗產業的擴張。隨著世界各地的消費者轉向更健康的飲食習慣,對微型菜苗的需求正在增加,預計未來幾年產量將會成長。此類保護性栽培方法的日益普及促進了市場的逐步成長。
  • 烹飪業正在大力推廣微型菜苗,因為它們可以增強風味並具有視覺吸引力。廚師機會使用微型菜苗作為裝飾和主要配料,這使得它們在餐廳和家庭廚師中越來越受歡迎。消費者教育舉措強調了微型菜苗的多功能性和健康益處,進一步推動了微型菜苗農場的普及,並增強了這一趨勢。
  • 在加拿大,包括微型菜苗在內的溫室蔬菜產量一直在穩步成長,這一長達數十年的成長趨勢預計將持續下去。特別是到2023年,安大略省和不列顛哥倫比亞省等省份的溫室蔬菜收穫面積將領先,分別為1,590公頃和340公頃。

北美是微型菜苗最大的市場

  • 2023 年,北美佔據了微型菜苗市場的最大佔有率。隨著該地區人們越來越意識到健康益處和均衡飲食,開始將有機食品(包括綠葉沙拉和微型菜苗)納入飲食,市場正在不斷擴大。美國種植者正在透過改進室內和垂直耕作方法大規模生產微型菜苗。
  • 北美的微型菜苗是在受控的農業設施中種植的,主要在紐約、多倫多和芝加哥等大城市。該市場吸引了創業投資投資,並顯示出巨大的成長潛力。 2023 年 3 月,加拿大首個免持垂直農場將在不列顛哥倫比亞省開業,從播種到收穫全過程採用非接觸式技術。
  • 消費者的意識和健康意識對美國微型菜苗市場的成長產生了重大影響。美國報告稱,從2019年到2023年,美國家庭在蔬菜上的平均支出增加了23%以上。隨著消費者更加重視健康飲食並尋求機能性食品,對微型菜苗的需求日益增加,微型蔬菜已成為市場上高級產品。
  • 在美國,許多零售商向當地餐廳和農民供應「經過認證的自然生長」的微型菜苗種子,可以進行水耕或垂直種植。由於光照需求高,加拿大農民更喜歡在室內種植微型菜苗,而不是在溫室裡種植。室內種植減少了許多與室外種植有關的害蟲和疾病問題。因此,農民紛紛進入這個市場以滿足全球對微型菜苗日益成長的需求。

微型菜苗產業概況

由於國際和地區參與者的存在,微型菜苗市場變得分散且競爭激烈。微型菜苗市場的主要企業包括 Farmbox Greens LLC、The Chef's Garden Inc.、Aerofarms LLC、Living Earth Farms 和 Good Leaf Farms。這些參與者採用產品發布和擴張作為其在微型菜苗市場成長的關鍵策略。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
    • 健康意識增強,對營養豐富的食品的需求增加
    • 城市和室內農業的發展
    • 高級餐飲和烹飪的採用率不斷提高
  • 市場限制
    • 生產成本高,擴充性有限
    • 保存期限短和儲存挑戰
  • 價值鏈分析

第5章 市場區隔

  • 類型
    • 綠色花椰菜
    • 生菜和菊苣
    • 芝麻菜
    • 羅勒
    • 茴香
    • 紅蘿蔔
    • 向日葵
    • 蘿蔔
    • 豌豆
    • 其他類型
  • 農業
    • 室內農業
    • 垂直農業
    • 商業溫室
    • 其他農業
  • 培養基
    • 泥炭蘚
    • 土壤
    • 椰殼纖維
    • 棉紙
    • 其他媒體
  • 分銷管道
    • 大賣場/超級市場
    • 餐廳
    • 其他分銷管道
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 荷蘭
      • 西班牙
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 新加坡
      • 澳洲
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 智利
      • 阿根廷
      • 南美洲其他地區
    • 中東和非洲
      • 阿爾及利亞
      • 沙烏地阿拉伯
      • 埃及
      • 南非
      • 其他中東和非洲地區

第6章 競爭格局

  • 最受歡迎的策略
  • 市場佔有率分析
  • 公司簡介
    • AeroFarms LLC
    • Truleaf(GoodLeaf Farms)
    • Living Earth Farm
    • Charlies Produce(Farm Box Greens)
    • Jiangsu Skyplant Greenhouse Technology Co. Ltd
    • Shanghai Dehuan Industry Co. Ltd
    • Chef's Garden Inc.
    • Madar Farms
    • Metro Microgreens
    • Gotham Greens

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 67626

The Microgreens Market size is estimated at USD 261.50 billion in 2025, and is expected to reach USD 356.60 billion by 2030, at a CAGR of 6.4% during the forecast period (2025-2030).

Microgreens - Market - IMG1

Key Highlights

  • Microgreens are small, tender vegetable greens used to enhance the color, texture, and flavor of various dishes, including pasta, pizza, omelets, and salads. Their robust aromatic flavor, diverse range of colors, and textures make them popular in culinary applications. Consuming microgreens is associated with health benefits such as weight management, prevention of chronic medical conditions, immunity boosting, and mental health improvement.
  • The global trend towards healthier eating habits and increased nutritional awareness continues to drive the microgreens market. Consumers, particularly in urban areas, have become more informed about the high nutrient density of microgreens compared to their mature counterparts. A study published in the International Journal of Home Science found that microgreen varieties contained up to 40 times more nutrients than their mature plant equivalents. Consequently, major supermarket chains in countries such as the United States, United Kingdom, and Australia have expanded their microgreens offerings.
  • To meet the growing demand, investments are being made in advanced hydroponic systems that utilize artificial intelligence and smart sensors to optimize growth conditions. Aa a result, there is significant growth in greenhouse hectares for cultivation. For instance, according to the European Commission, the area under greenhouses in Spain reached 25,000 ha and in Italy 18,500 ha in 2023. Companies like Freight Farms are maximizing output by integrating microgreens into their production cycles in vertical farms, utilizing existing space. These microgreens can yield between 0.001 to 0.002 metric tons per tray, generating significant revenue.
  • While greens and herbs or microgreens are among the most profitable crops, the limited varieties available for indoor farming may restrict market growth. Although hydroponics farming holds significant potential, its progress and adoption in agriculture have been relatively slow.
  • Broccoli, lettuce, arugula, and basil are among the essential microgreens cultivated worldwide using hydroponics and vertical farming techniques. The demand for microgreens is increasing in developed countries, as they can be cultivated indoors throughout the year. According to the United States Fresh Produce Association, the likelihood of consumers purchasing broccoli microgreens increases with income and age. With a growing population, microgreens offer a nutritious and sustainable means to diversify the food supply, which is expected to drive market growth.

Microgreens Market Trends

Rise in Adoption of Indoor Farming

  • The increasing global population has led to a rise in food demand, prompting farmers to adopt high-tech methods like indoor farming due to the decrease in productive land. Concurrently, growing health consciousness has encouraged people to consume nutrient-rich diets, further promoting the adoption of indoor farming practices.
  • The increased acceptance of agricultural mechanization and advanced knowledge of high-tech farming techniques such as hydroponics, aeroponics, and aquaponics are expected to drive the expansion of the microgreens industry. As consumers worldwide shift towards healthier diets, the demand for microgreens is increasing, with production expected to rise in the coming years. This growing adoption of protected cultivation has contributed to moderate market growth.
  • The culinary industry has incorporated microgreens for their flavor enhancement and visual appeal. Chefs increasingly utilize microgreens as garnishes or key ingredients, boosting their popularity in restaurants and among home cooks. This trend is reinforced by consumer education initiatives that emphasize the versatility and health benefits of microgreens, further promoting the adoption of microgreen farms.
  • In Canada, greenhouse vegetable production, including microgreens, has seen a steady increase, with the multi-decade growth trend expected to continue. Notably, in 2023, provinces such as Ontario and British Columbia led in harvested areas of greenhouse-grown vegetables, with 1,590 hectares and 340 hectares, respectively.

North America is the Largest Market for Microgreens

  • North America held the largest share of the microgreens market in 2023. Increased awareness of health benefits and balanced diets has led people in this region to incorporate green vegetable salads and organic-based food items, including microgreens, into their diets, expanding the market. United States growers have achieved large-scale microgreens production through improved indoor and vertical farming practices.
  • Most North American microgreens production occurs in controlled environment agriculture facilities, with major urban centers like New York, Toronto, and Chicago at the forefront. The market has attracted significant venture capital investment, indicating strong growth potential. In March 2023, Canada's first hands-free vertical farm opened in British Columbia, utilizing touchless technology from seeding to harvest.
  • Consumer awareness and health consciousness have significantly influenced the growth of the microgreens market in the USA. The United States Department of Agriculture reported that the average United States household's spending on vegetables increased by over 23% between 2019 and 2023. As consumers prioritize healthy eating and seek functional foods, the demand for microgreens has risen, establishing them as a premium, health-focused product in the market.
  • Many retailers in the United States supply "Certified Naturally Grown" microgreen seeds to local restaurants and farmers, which can be grown hydroponically and through vertical farming. Canadian farmers prefer indoor agriculture over greenhouse farming for microgreens cultivation due to lighting requirements. Indoor production reduces many pest and disease issues associated with outdoor growing. Consequently, farmers are entering this market to meet the increasing global demand for microgreens.

Microgreens Industry Overview

The microgreens market is fragmented and highly competitive due to the presence of international and regional players. The key players in the microgreens market include Farmbox Greens LLC, The Chef's Garden Inc., Aerofarms LLC, Living Earth Farms, and Good Leaf Farms. These players are adopting product launches and expansion as key strategies for growth in the microgreens market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Health Consciousness and Demand for Nutrient-Dense Foods
    • 4.2.2 Growth of Urban Farming and Indoor Agriculture
    • 4.2.3 Increasing Adoption in Fine Dining and Culinary
  • 4.3 Market Restraints
    • 4.3.1 High Production Costs and Limited Scalability
    • 4.3.2 Short Shelf Life and Storage Challenges
  • 4.4 Value Chain Analysis

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Broccoli
    • 5.1.2 Lettuce and Chicory
    • 5.1.3 Arugula
    • 5.1.4 Basil
    • 5.1.5 Fennel
    • 5.1.6 Carrots
    • 5.1.7 Sunflower
    • 5.1.8 Radish
    • 5.1.9 Peas
    • 5.1.10 Other Types
  • 5.2 Farming
    • 5.2.1 Indoor Farming
    • 5.2.2 Vertical Farming
    • 5.2.3 Commercial Greenhouses
    • 5.2.4 Other Farming
  • 5.3 Growth Medium
    • 5.3.1 Peat Moss
    • 5.3.2 Soil
    • 5.3.3 Coconut Coir
    • 5.3.4 Tissue Paper
    • 5.3.5 Other Growth Mediums
  • 5.4 Distribution Channel
    • 5.4.1 Hypermarkets/Supermarkets
    • 5.4.2 Restaurants
    • 5.4.3 Other Distribution Channels
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Netherlands
      • 5.5.2.2 Spain
      • 5.5.2.3 Germany
      • 5.5.2.4 France
      • 5.5.2.5 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Singapore
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Chile
      • 5.5.4.3 Argentina
      • 5.5.4.4 Rest of South America
    • 5.5.5 Middle East & Africa
      • 5.5.5.1 Algeria
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 Egypt
      • 5.5.5.4 South Africa
      • 5.5.5.5 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 AeroFarms LLC
    • 6.3.2 Truleaf (GoodLeaf Farms)
    • 6.3.3 Living Earth Farm
    • 6.3.4 Charlies Produce (Farm Box Greens)
    • 6.3.5 Jiangsu Skyplant Greenhouse Technology Co. Ltd
    • 6.3.6 Shanghai Dehuan Industry Co. Ltd
    • 6.3.7 Chef's Garden Inc.
    • 6.3.8 Madar Farms
    • 6.3.9 Metro Microgreens
    • 6.3.10 Gotham Greens

7 MARKET OPPORTUNITIES AND FUTURE TRENDS