數位音訊工作站：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Digital Audio Workstation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內數位音訊工作站市場複合年成長率為 9.46%。

過去幾十年來，數位音訊工作站取得了長足的進步。在當今的娛樂產業中，數位音訊工作站用於音訊和視訊處理系統。數位音訊工作站網路由用於錄製、編輯、混音和製作音訊檔案的軟體和硬體組件組成。這些組件完全由碳化矽或氮化鎵製成，以保持聲音的完整性並避免共振效應。

關鍵亮點

為了改善客戶體驗，市場製造商和娛樂及媒體產業在研發領域不斷改進技術，從而推動各種數位音訊工作站的採用。此外，各種重要的參與企業都使用音樂製作軟體（俗稱「數位音訊工作站」）進行作曲、音樂應用、數位錄音和電子音樂。
數位音訊工作站 (DAW) 市場受到樂器數位化、對高清視訊和音訊的不斷成長的需求以及音訊製作技術市場發展的推動。雲端基礎位音訊工作站的採用率不斷上升以及音樂製作人數量的大幅增加預計將推動數位音訊工作站 (DAW) 市場的成長率。此外，適用於 Android 作業系統的數位音訊工作站 (DWA) 的開發和家用電子電器產品價格的下降可能會對數位音訊工作站 (DAW) 市場的成長率產生正面影響。
人工智慧和機器學習等技術的日益廣泛使用可能會推動對 DAW 的需求。音樂產業的人工智慧使音訊專業人員能夠增強數位音訊檔案。利用人工智慧技術，音樂創作者可以從數位檔案中刪除鼓、人聲和低音，以創造出高品質的表演。人工智慧在音樂產業中的應用主要目的是將音樂扁平化為樂器和功能聲音。根據麥肯錫的報告，預計2030年約有70%的公司將採用人工智慧技術。隨著人工智慧音樂的普及，各大公司已經開始投資機器創作或輔助音樂的未來。
此外，由於現場表演的不斷增加和世界各地眾多專業DJ的存在，市場預計還會擴大。此外，我們技術熟練的勞動力致力於升級和創新現有設備，並將新產品推向市場以支持市場成長。
購買軟體和設備的成本可能會阻礙 DAW 市場的成長。要設定技術設備，使用者需要一台功能強大的電腦、音樂錄製和處理軟體、一個介面以及一個帶有支架或麥克風電纜的良好麥克風系統。入門級錄音室的價格已經變得便宜多了，從最低 500 美元到專業錄音室不等，專業錄音室的價格大約在 20,000 美元左右，具體取決於錄音室的技術先進程度。
市場上的主要企業透過訂閱或永久授權提供 DAW 軟體。不過，有些公司免費提供解決方案。這導致一些用戶選擇開放原始碼解決方案而不是企業訂閱，這對 DAW 市場的成長造成了限制。

數位音訊工作站市場趨勢

Mac 作業系統預計將佔據主要市場佔有率

由於 Mac 作業系統在各個終端使用領域的使用率不斷增加，預計在預測期內該作業系統也將實現成長。 Mac 部門預計也將實現健康的成長和擴張。預計在預測期內，Mac 服務在錄製和編輯數位音訊檔案方面的採用率將不斷提高，從而推動對該作業系統的需求。
鑑於其製造品質和穩定性，Mac 為許多用戶提供了更好的整體解決方案。 Mac 的設計和架構也有望為各種消費者提供增強的解決方案，並有助於推動 Mac 市場的成長。據 Statcounter 稱，蘋果的 macOS 在桌面作業系統市場上仍然只是一個小角色，但多年來市場佔有率一直在成長。最新版本 macOS Ventura 是 macOS 的第 19 個版本。截至 2023 年 1 月，macOS 桌面作業系統 (OS) 佔據全球 15.33% 以上的市場佔有率。
Mac 電腦提供直覺、使用者友善的介面，有助於簡化創新工作流程。 macOS 的設計理念，包括 Dock、Mission Control 和多手勢等功能，可提高工作效率並讓您輕鬆地在音訊製作任務之間無縫導航。
Mac 作業系統以其與音訊硬體和軟體的兼容性而聞名，並且這種相容性擴展到跨平台工作流程。許多 DAW 和音訊插件都與 Mac 相容，允許用戶與不同作業系統上的藝術家、工程師和製作人無縫合作。
2022 年 9 月，PreSonus Audio Electronics, Inc. 宣布推出 Studio One 6，這是該公司適用於 macOS 和 Windows 的音樂製作軟體的最新版本。 Studio One 6 是全球最暢銷的數位音訊工作站發展的最新篇章，具有業界領先的創新、混音改進和尖端的用戶介面客製化選項。
此外，2022 年 9 月，英國軟體公司 Audiomovers 宣布推出 Omnibus，這是其專為 Mac 用戶開發的專業音訊工具的最新產品。 Omnibus 支援應用程式之間的音訊路由，將多個音訊來源組合成虛擬輸入，克服了變通方法和複雜的軟體和硬體設定的問題。 Omnibus 與 Mac OS X 10.15.7 及更高版本相容，並允許無限數量的實體設備和最多兩個虛擬設備。 Omnibus 具有兩個強大的虛擬驅動器，每個驅動器有 16 個通道，可讓使用者快速將音訊從 A 點連接到 B 點，並使用 Audiomovers 進行錄製、混合、比較或輔助。
Mac OS 在專業音訊產業中佔有重要地位。許多領先的錄音室、音樂製作公司和現場音響工程師都使用基於 Mac 的系統作為其主要工作站。這種廣泛的採用進一步鞏固了 Mac OS 在 DAW 市場的地位。

預計北美將佔據較大的市場佔有率

北美地區對數位音訊工作站市場貢獻巨大。隨著該地區音樂日益數位化，市場預計將快速成長。
供應商努力推動最終用戶儘早採用和採用先進的技術解決方案，促使美國和加拿大等國家更多地採用包括 Android 和 Linux 作業系統在內的先進技術。
2022 年 9 月，Avid 將與 Adicstec Inc. 的分銷協議擴展到美國影像內容創作技術市場。 Avid 受惠於 Adicstec 為其分銷合作夥伴加速物流、財務和其他業務流程的能力。該協議將使 Avid 能夠滿足電視、電影、音樂和教育領域對內容創作和管理產品的需求。
北美非常重視音樂教育和培訓，造就了一群技術精湛的音響專業人才。許多教育機構，包括大學、學院和音頻工程學校，都提供包含 DAW 培訓的課程和計畫。
北美擁有許多著名的錄音室，從大型設施到小型獨立工作室。大多數工作室都依靠 DAW 作為音訊錄製、編輯、混音和母帶製作的重要工具。此外，該地區的許多音響工程師、音樂製作人和藝術家都依賴 DAW 軟體來創作、製作和發行他們的音樂。

數位音訊工作站行業概覽

數位音訊工作站市場分散，主要企業包括 Apple Inc.、Adobe Inc.、Steinberg Media Technologies GmbH、Avid Technology Inc. 和 Native Instruments GmbH。市場參與企業正在採取聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

2023 年 6 月，BandLab Technologies 宣布將重塑其 Cakewalk 公司品牌，並計劃讓其著名的音樂製作軟體更容易被世界各地的創作者使用。在新的架構下，BandLab 的 Cakewalk 已過渡到 Cakewalk，我們現在列出了兩款產品：Cakewalk Sonar 和 Cakewalk Next。除了新名稱外，該公司還宣布更新網站 cakewalk.com 並採用新標誌。
2022 年 9 月，Avid 將與 Adicstec Inc. 的分銷協議擴展到美國音訊視訊內容創作技術市場。 Addistech 能夠為其分銷合作夥伴加速物流、財務和其他業務流程，Avid 也從中受益匪淺。該協議將使 Avid 能夠滿足電視、電影、音樂和教育領域對內容創作和管理產品的需求。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Over the past few decades, digital audio workstations have made tremendous progress. In today's entertainment industry, digital audio workstations are used in almost both audio and video processing systems. Digital audio workstation meshwork comprises software and hardware components for recording, editing, mixing, and producing audio files. These are exclusively crafted from silicon carbide or gallium nitride to maintain sound integrity and avoid resonance effects.

Key Highlights

There is a higher adoption of various digital audio workstations due to the technological enhancements in the field of R&D by manufacturers in the market and the entertainment and media sectors to enhance the customer experience. In addition, various vital players use music production software widely known as digital audio workstations for musical composition, musical applications, digital recording, and electronic music.
The digital audio workstation (DAWs) market is driven by the rising digitalization of instruments, rising demand for high-definition video and audio, and the development of technology in audio-making. The upsurge in the adoption rate of cloud-based digital audio workstations and the significant increase in music producers will cushion the growth rate of the digital audio workstation (DAWs) market. Furthermore, developing digital audio workstations (DWA) for the Android operating system and deteriorating consumer electronics prices will positively impact the growth rate of the digital audio workstation (DAWs) market.
Increased use of technology such as Artificial Intelligence and Machine learning could drive the need for DAW. Artificial intelligence in the music industry allows audio professionals to enhance their digital audio files. Using AI technology, music creators remove drums, vocals, and bass from any of their digital files to create high-quality performance music. The primary intent behind using AI in the music industry is to flatten music into instrumental and functional sounds. According to the McKinsey report, it is anticipated that around 70% of companies will opt for AI technology by 2030. Owing to the increasing adoption of AI-driven music, companies have already been investing in the future of machine-created or assisted music.
Moreover, the market is expected to grow due to the growing number of ongoing live performances and several DJ professionals worldwide. In addition, highly skilled personnel are focusing on upgrading and innovating existing devices to release new products in the market to support market growth.
Costs involved in buying the software or equipment could hamper the growth of the DAW Market because technological equipment is what most people worry about. To set up technical equipment, the user will need a powerful computer, music recording and processing software, an interface, and a good microphone system set up with a stand or microphone cable. The entry-level recording studio has become far less expensive, ranging from USD 500 to a professional recording studio that costs around USD 20,000, depending on how technologically advanced the studio is.
The market's key players offer their DAW software through subscription and perpetual license offerings. However, certain enterprises provide their solutions free of cost. Owing to this, a few users tend to opt for open-source solutions instead of availing of the subscriptions provided by the companies, which is a restraining factor that could hamper the growth of the DAW Market.

Digital Audio Workstations Market Trends

MAC Operating System is Expected to Hold Significant Market Share

MAC operating system is also expected to grow over the projected time frame due to its increasing application in different end-use sectors. The MAC segment is also speculated to register healthy growth and expansion. Increasing the adoption of Mac services in recording and editing digital audio files is expected to propel the demand for the OS over the forecast period.
Given its build quality and stability, Mac provides a better collective solution for numerous users. Mac also offers enhanced solutions to various consumers owing to its design structure, which is expected to drive the growth of the MAC segment in the market. According to Statcounter, Apple's Mac operating system has gained market share over the years, albeit remaining a minor player in the desktop OS market. The most recent version, macOS Ventura, is the nineteenth release of macOS. As of January 2023, the Mac OS desktop operating system (OS) has a share of over 15.33 percent globally.
Mac computers offer intuitive and user-friendly interfaces, contributing to a streamlined creative workflow. The macOS design philosophy, including features like Dock, Mission Control, and multi gestures, enhances productivity and facilitates seamless navigation between audio production tasks.
While the Mac operating system is renowned for its compatibility with audio hardware and software, the compatibility also extends to cross-platform workflows. Many DAWs and Audio plugins are available for Mac, allowing users to collaborate seamlessly with artists, engineers, and producers on different operating systems.
In September 2022, PreSonus Audio Electronics, Inc. announced the launch of Studio One 6, the latest version of the company's music production software for macOS and Windows. Studio One 6 is the most recent chapter in the evolution of one of the global bestselling digital audio workstations, featuring industry-leading innovations, mixing improvements, and the most advanced user interface customization options.
In addition, in September 2022, UK-based software company Audiomovers launched Omnibus, the latest development in pro audio tools exclusively for Mac users. Omnibus allows audio routing between applications and can combine multiple audio sources into a virtual input to overcome the problem of complicated software and hardware setups as a workaround. Omnibus is supported on Mac OS X 10.15.7 or higher, with unlimited physical devices and up to two virtual devices. Omnibus has two powerful virtual drivers with 16 channels each that allow users to connect audio from point A to B quickly and then record, mix, compare, or facilitated by Audiomovers.
Mac OS has a strong presence in the professional audio industry. Many renowned recording studios, music production houses, and live sound engineers rely on Mac-based systems as their primary workstations. This widespread adoption further strengthens the position of Mac OS in the DAW market.

North America is Expected to Hold Significant Market Share

The North American region significantly contributes to the digital audio workstation market. The Market is poised to grow at a blistering pace in this region due to increased digitization in music.
Owing to the early adoption of advanced technology solutions and initiatives by vendors to reach the end-user base, countries such as the United States and Canada are witnessing increased adoption of advanced technologies, including Android and Linux operating systems.
In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.
North America strongly emphasizes music education and training, fostering a skilled talent pool of audio professionals. Many educational institutions, such as universities, colleges, and specialized audio engineering schools, offer courses and programs that incorporate DAW training.
North America has numerous renowned recording studios, ranging from large-scale facilities to smaller independent studios. Many studios rely on DAW as an essential audio recording, editing, mixing, and mastering tool. Additionally, many sound engineers, music producers, and artists across the region utilize DAW software to create, produce, and distribute their music.

Digital Audio Workstations Industry Overview

The Digital Audio Workstation Market is fragmented, with major players like Apple Inc., Adobe Inc., Steinberg Media Technologies GmbH, Avid Technology Inc., and Native Instruments GmbH. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In June 2023, BandLab Technologies announced a corporate rebranding of Cakewalk with plans to make its renowned music production software even more accessible to global creators. Under the new structure, Cakewalk by BandLab will transition into Cakewalk, with two distinct products underneath Cakewalk Sonar and Cakewalk Next. In addition to the new name, the company has launched an updated website at cakewalk.com and a new logo.
In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rise in Demand for High Definition Video and Audio
- 5.1.2 Increased Use of Technology in Audio and Video Making
5.2 Market Challenges
- 5.2.1 Slowdown in Internet Penetration Rates in Underdeveloped or Emerging Economies
- 5.2.2 Costs Involved in Acquiring the Software and Macroeconomic Situations

6 MARKET SEGMENTATION

6.1 By Operating System
- 6.1.1 Mac
- 6.1.2 Windows
- 6.1.3 Other Operating Systems
6.2 By End User
- 6.2.1 Professional/Audio Engineers and Mixers
- 6.2.2 Electronic Musicians
- 6.2.3 Music Studios
- 6.2.4 Music Schools
- 6.2.5 Other End Users
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Apple Inc.
- 7.1.2 Adobe Inc.
- 7.1.3 Steinberg Media Technologies GmbH
- 7.1.4 Avid Technology Inc.
- 7.1.5 Native Instruments GmbH
- 7.1.6 MAGIX Software GmbH
- 7.1.7 PreSonus Audio Electronics Inc.
- 7.1.8 Harrison Consoles Inc.
- 7.1.9 Cakewalk Inc. (bandLab Technologies)