運動中的穿戴式裝置 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029 年）

Wearable Devices in Sports - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

體育穿戴式裝置市場規模預計到2024年將達到 903.9 億美元，預計到2029年將達到 1,109.2 億美元，在預測期內（2024-2029年）CAGR為 4.18%。

主要亮點

穿戴式科技和設備市場快速發展。隨著產業逐漸成為焦點，除了為設備本身添加額外的新功能外，企業還優先考慮增強服務。
穿戴式裝置仍然是運動產業的重要組成部分，支持運動員堅持日常生活，並提供有關其編程控制的各種參數的重要資訊。整合分析工具可以更佳評估和分析這些資料，提高整體個人健身的表現或處理能力，維持了體育產業對穿戴式裝置的需求。
穿戴式裝置市場的成長可歸因於需求的增加，加上改進的通訊協定的傳播和適用性以及感測器技術的小型化。感測器和穿戴式裝置由於其壓縮或緊湊的尺寸以及卓越的整合技術，可以組合成多種配件，例如腕帶、服裝、鞋子和眼鏡。
影響運動市場穿戴式裝置的因素包括大玩家的進入、攜帶和舒適的使用、醫療保健意識的提高、製造成本的飆升以及技術的進步。這些重要因素鼓勵了穿戴式裝置的採用。活動追蹤器、智慧手錶和智慧服裝等穿戴式裝置因其眾多優勢（包括攜帶式使用和最現代、最先進的技術進步）而受到消費者的青睞。
線上和線下體育賽事數量的增加確實是體育穿戴式裝置市場的重要推動力。體育賽事（包括專業比賽、業餘錦標賽和社區驅動的活動）的興起，產生了對穿戴式裝置的需求，以增強運動體驗、提供即時資料和追蹤表現指標。
穿戴式電子設備在健身和運動領域有多種應用，用於控制和監測心率、卡路里消耗、睡眠和血壓等參數。穿戴式裝置允許用戶在其智慧型穿戴裝置上檢查與健康相關的資訊。
預計在預測期內限制市場擴張的主要障礙之一是創新穿戴式技術的高成本。該行業的大多數公司都在高階產品類別下發布產品，但許多用戶無法承受這些產品，並限制了產品實現規模經濟。
COVID-19 大流行對體育市場的穿戴式設備產生了積極影響。透過將人工智慧（AI）技術融入健身中，COVID-19 加速了運動健身應用程式的創建。蘋果更新了心電圖應用程式，該應用程式可以分析用戶的心率，並為患有 COVID-19 的用戶提供了新的每分鐘睡眠心跳（BPM）功能，以監測心率變化。

運動穿戴裝置市場趨勢

智慧服裝設備類型細分市場預計將佔據重要市場佔有率

智慧織物，也稱為智慧服裝、智慧服裝、電子紡織品、智慧紡織品或E-紡織品，可以定義為能夠透過預先定義的控制機製或認知驅動的行為來感知外部環境並做出反應的織物。這些安排有助於利用先進技術監測使用者的身體狀況。目前，智慧服裝市場正處於起步階段，由於健身效果的不斷增強，預計在預測期內將以顯著的速度成長。
智慧服裝，例如智慧背心、內衣、智慧鞋子、智慧襪子和智慧緊身衣，將具有各種潛在的應用，例如與其他設備通訊、收集轉化為其他材料的能量以及保護穿著者免受環境危害。
各機構也一直在投資研究活動，以增加智慧服裝的應用。例如，麻省理工學院創建了一種輕型感測器，可以嵌入軟性織物（包括通常用於運動服的聚酯）中，以持續監測生命徵象，包括體溫、心率和呼吸頻率。這些感測器可機洗，並且可以整合到衣服中，並且可以拆卸並在不同的衣服中重複使用。該感測器在健康產業、運動和太空人生命徵象監測方面具有潛在的應用前景。美國國家航空暨太空總署（NASA）和麻省理工學院（MIT）媒體實驗室太空探索計畫部分資助了麻省理工學院的研究。
透過將智慧穿戴裝置整合到服裝中，可以開發智慧服裝或基於物聯網（IoT）的服裝。據Cisco Systems表示，到2022年，北美和亞太地區使用的穿戴式設備將佔全球穿戴式5G 連接的70%左右。智慧結構的架構由網路實體系統、感測器、處理單元、連接器等典型元素組成。建議、導管和執行器元件，並輔以能源供應以實現其功能。
此外，對於智慧服裝來說，更重要的功能是被動功能，其中感測器監測運動員的生理測量或身體運動。它可以根據資料做出智慧評估，並提供即時回饋，建議運動員更加努力、休息、糾正技術等。

預計北美將佔據重要的市場佔有率

北美的穿戴式裝置市場，特別是運動產業，近年來成長顯著。穿戴式裝置是穿戴在身上的電子設備，通常在配件或衣服中，目的是收集和分析與運動和健身活動相關的資料。這些設備配備了各種感測器和技術，可以追蹤和監控心率、步數、行走距離和消耗的卡路里等參數，甚至提供即時回饋和指導。
美國足球員多年來一直穿著它們踢球。 STATSports 和 Catapult Sports 等在全球定位系統（GPS）追蹤領域很受歡迎的公司從這些趨勢中受益匪淺。
對腕帶和緊身衣產品的需求不斷成長，帶動了北美消費性產品領域穿戴式裝置的成長。此外，美國公司日益成長的開發和創新對該地區市場（特別是在美國）的貢獻最為顯著，導致穿戴式裝置的使用量顯著增加。
人們對健康和健身的認知和關注不斷增強，導致對可幫助追蹤和改善身體活動的穿戴式設備的需求激增。此外，企業也積極合作創新產品。例如，運動智慧服裝廠商 Athos 與美國金州勇士隊合作，使用智慧服裝來防止受傷並最佳化球員表現。該產品包括一款 OMsignal 健身運動胸罩和一款有吸引力的生活方式胸罩，可捕捉即時心電圖、身體和呼吸活動。
智慧布料已成為創造新型軍服的重要組成部分，以改善士兵的健康，同時提供更多的戰場洞察力。軍方與多個政府機構、行業領導者和學術界建立了合作夥伴關係，鼓勵和推動智慧服裝解決方案的發展，這些解決方案透過為美國軍方提供優於對手的技術和戰術優勢，對美國軍方有用。
隨著健身追蹤技術的日益普及和行業的不斷創新，北美體育領域的穿戴式設備市場有望成長。隨著科技的不斷進步，我們可以期待穿戴式裝置進一步融入運動生態系統，使個人能夠監控和提高他們的運動水準

運動穿戴裝置產業概況

運動市場中的穿戴式裝置適度分散，主要參與者包括 Garmin Ltd.、Zepp US Inc.、Catapult Sports Pty Ltd.、Kinexon GmbH 和 Sensoria Inc.。市場參與者採取合作夥伴關係、創新等策略和收購，以增強其產品供應並獲得永續的競爭優勢。

2023年 5月，Garmin 在印度推出了 Edge 540 和 840 系列 GPS 騎行碼表，配備太陽能選項，以實現最佳性能和訓練。這些新型 Edge 自行車電腦配備了複雜的功能，例如動態性能洞察、高級地圖繪製、太陽能充電等，使騎手能夠做出更明智的決策並更有效地進行訓練。

2022年9月，健康科技新創公司Zepp Health旗下的全球智慧穿戴品牌Amazfit推出了兩款旗艦智慧手錶：Amazfit GTR 4和Amazfit GTS 4。這兩款智慧手錶是Amazfit系列中首款提供運動和健身資料同步功能的智慧手錶。未來更新後，可透過 Zepp 應用程式存取 Adidas Running 應用程式。這項發展是Amazfit與Adidas Runtastic之間策略合作的結果，目的是增強運動和健身愛好者的使用者體驗。

附加優惠：

Excel 格式的市場估算（ME）表
3 個月的分析師支持

Key Highlights

The wearable technology and devices market is unfolding at a rapid pace. With the industry going towards a focal point, businesses are prioritizing service enhancement, apart from adding additional new features to the device itself.
Wearable devices have remained a significant part of the sports industry, supporting the athlete to stick to daily routines and giving important information on various parameters it is programmed to control. Integration of analytics tools for better evaluating and analyzing this data to improve the performance or handling of overall personal fitness has sustained the need for wearable devices in the sports industry.
The growth in the wearables market can be attributed to increasing demand coupled with the propagation and suitability of improved communications protocol and miniaturization of sensor technology. Sensors and wearable devices can be combined into multiple accessories such as wristwear, garments, shoes, and eyeglasses because of their compressed or compact size and superior integration technologies.
The factors influencing wearable devices in the sports market include the entry of big players, portable and comfortable usage, elevated healthcare awareness, the soaring cost of manufacturing, and technological progressions. These essential factors have encouraged the adoption of wearable devices. Wearable devices such as activity trackers, smartwatches, and smart clothing are preferred among customers owing to their numerous advantages, including portable usage and the most modern and advanced technological advancements.
The increasing number of sports events, both online and offline, has indeed been a significant driver for the wearable devices market in sports. The rise in sports events, including professional competitions, amateur tournaments, and community-driven activities, has created a demand for wearable devices to enhance the sports experience, provide real-time data, and track performance metrics.
Wearable electronic devices find various applications in fitness and sports for controlling and monitoring parameters such as heart rate, calorie consumption, sleep, and blood pressure. Wearable devices permit a user to check health-related information on their smart wearables.
One of the main obstacles anticipated to restrain the market's expansion during the forecast period is the high cost of innovative wearable technology. Most firms in this sector are releasing their products under the category of premium products, which are not affordable for many users and restrict the products from reaching economies of scale.
The COVID-19 pandemic positively impacted wearable devices in the sports market. By incorporating artificial intelligence (AI) technology into fitness, COVID-19 accelerated the creation of fitness apps for athletics. Apple updated the Cardiogram app, which analyzes users' heart rates, with a new sleeping beat per minute (BPM) feature for users with COVID-19 to monitor heart rate changes.

Sports Wearable Devices Market Trends

Smart Clothing Device Type Segment is Expected to Hold Significant Market Share

Smart fabrics, also known as smart clothing, smart garments, electronic textiles, smart textiles, or E-textiles, can be defined as fabrics that can sense and react to the external environment via a pre-defined control mechanism or cognitive-driven behavior. These arrangements help monitor the user's physical condition by using advanced technologies. At present smart clothing, the market is at its nascent stage and is expected to rise at a notable speed during the forecast period, owing to growing fitness.
Smart clothing, such as smart vests, undergarments, smart shoes, smart socks, and smart tights, will have various potential applications, such as communicating with other devices, harvesting energy transformed into other materials, and protecting wearers from environmental hazards.
Various institutes have also been investing in research activities to increase applications for smart clothing. For instance, MIT has created a lightweight sensor that can be embedded into flexible fabrics, including polyesters typically used in athletic wear, to constantly monitor vital signs, including body temperature, heart rate, and respiratory rate. The sensors are machine-washable and can be integrated into clothing that can be removed and reused in different garments. The sensor has potential applications across the health industry, in athletics, and in astronaut vital sign monitoring. National Aeronautics and Space Administration (NASA) and Massachusetts Institute of Technology (MIT) Media Lab Space Exploration Initiative partly funded MIT research.
By integrating smart wearables into clothing, smart clothes or Internet of Things (IoT)-based garments may be developed. According to Cisco Systems, wearables utilized in North America and Asia Pacific are accounted for around 70% of global wearable 5G connectivity in 2022. The architecture of smart fabrics consists of the typical elements of a cyber-physical system, sensors, processing units, connect advice, conduits, and actuator elements complemented by an energy supply for its functionality.
Further, with smart clothing, the more significant function is the passive function, where sensors monitor an athlete's physiological measurements or physical movements. It can make smart evaluations based on the data and deliver real-time feedback suggesting that athletes work harder, rest, correct their technique, etc.

North America is Expected to Hold Significant Market Share

The wearable devices market in North America, specifically the sports industry, has grown significantly in recent years. Wearable devices are electronic devices worn on the body, typically in accessories or clothing, and are designed to collect and analyze data related to sports and fitness activities. These devices are equipped with various sensors and technologies that track and monitor parameters such as heart rate, steps taken, distance covered, and calories burned, and even provide real-time feedback and coaching.
The US soccer athletes have been wearing them while playing for many years. Companies like STATSports and Catapult Sports, which are popular in the global positioning system (GPS) tracking space, have greatly benefitted from these trends.
The increasing demand for wristwear and bodywear products has led to the growth of wearable devices in North America's consumer products sector. Additionally, US-based companies' increasing developments and innovations have contributed most significantly to the region's market and, specifically, in the United States, resulting in a significant increase in the usage of wearable devices.
The growing awareness and focus on health and fitness among individuals have led to a surge in demand for wearable devices that can help track and improve their physical activities. In addition, companies are also collaborating actively to innovate their products. For instance, Athos, an athletic & smart clothing player, works with the US-based Golden State Warriors to use smart clothing to prevent injury and optimize player performance. The product includes an OMsignal fitness sports bra and an attractive lifestyle bra that can capture real-time ECG, physical, and respiratory activities.
The smart fabric has become a significant component in creating new military uniforms to improve soldiers' health while giving added battlefield insight. The military has a partnership with several government agencies, industry leaders, and academia to encourage and advance the growth of smart clothing solutions that would be useful to the US military by providing them with a technological and tactical edge over its opponent.
The wearable devices market in North American sports is poised for growth with the increasing adoption of fitness-tracking technologies and continuous innovation in the industry. As technology continues to advance, we can expect further integration of wearables into the sports ecosystem, empowering individuals to monitor and improve their athletic

Sports Wearable Devices Industry Overview

The wearable devices in sports market is moderately fragmented with the presence of major players like Garmin Ltd., Zepp US Inc., Catapult Sports Pty Ltd., Kinexon GmbH, and Sensoria Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Garmin launched the Edge 540 and 840 series GPS cycling computers with solar power options in India for optimal performance and training. These new Edge cycling computers come with sophisticated features such as dynamic performance insights, advanced mapping, solar charging, and more, enabling riders to make smarter decisions and train more effectively.

In September 2022, Amazfit, a global smart wearables brand owned by health technology startup Zepp Health, introduced two flagship smartwatches: the Amazfit GTR 4 and Amazfit GTS 4. These smartwatches are the first in the Amazfit lineup to offer syncing of sports and fitness data to the Adidas Running app through the Zepp App, following a future update. This development is a result of the strategic relationship between Amazfit and Adidas Runtastic, enhancing the user experience for sports and fitness enthusiasts.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Defnition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market

5 MARKET INSIGHTS

5.1 Market Drivers
- 5.1.1 Growing Demand for Data-Driven Decisions and Operations
- 5.1.2 Increasing Sports Events, Online and Offline
- 5.1.3 Portable and Convenient Usage
5.2 Market Restraints
- 5.2.1 High Initial Investment and Budget Constraints

6 MARKET SEGMENTATION

6.1 By Device Type
- 6.1.1 Fitness & Heart Rate Monitors
- 6.1.2 Smart Clothing
- 6.1.3 GPS Trackers
- 6.1.4 Other Devices (Cameras, etc)
6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia Pacific
- 6.2.4 Latin America
- 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Garmin Ltd.
- 7.1.2 Zepp US Inc.
- 7.1.3 Catapult Sports Pty Ltd.
- 7.1.4 Kinexon GmbH
- 7.1.5 Sensoria Inc
- 7.1.6 ShotTracker Inc.
- 7.1.7 STATSports Group
- 7.1.8 EXELIO SRL(GPEXE)
- 7.1.9 GPSports Systems(Catapult)
- 7.1.10 List not Exhaustive