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市場調查報告書
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1433527

全球企業協作市場：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Enterprise Collaboration - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據預測，2024年全球企業協作市場規模預估為603.3億美元，2029年達到1,002.9億美元，預測期間（2024-2029年）年複合成長率為10.70%。

企業協作市場

該公司正在利用虛擬實境、機器人流程自動化和人工智慧機器人等先進工具來擴大內部生產力並改善與員工的溝通。據高盛稱，到 2025 年，虛擬和擴增實境市場的企業和公共部門預計將佔約 161 億美元。 RealSense 和 DORA 等虛擬實境公司正在負責人中提供身臨其境型的體驗。

企業協作工具透過在員工之間提供無縫溝通並提高業務效率和生產力來幫助公司實現其業務目標。企業協作工具提供組織之間的資料同步和協作解決方案，包括檢查官方電子郵件、日曆和聯絡人等功能。此外，視訊會議可以幫助員工更積極地溝通並共用想法。

AI、IoT、ML等先進技術正在企業協作工具中落地，增強協作能力。基於人工智慧的企業協作工具可以追蹤員工行為和共用內容，並提供消費行為、員工保留、辦公室利用率、績效最佳化等生產查核點，透過關聯視覺化分析，為員工和員工提供前瞻性業務洞察。幫助他們更快完成業務。

雲端基礎的工作負載部署預計將主要由產生資料的持續成長所驅動。各種最終用途產業都會產生大量資料。資料中心適合必須運行多種用途和複雜工作負載以進行企業協作的組織。透過跨所有應用程式工具存取即時資料，您可以提高工作效率。

例如，2022 年 8 月，微軟宣佈在卡達推出新的資料中心區域，展示了微軟作為該國提供企業級服務的最重要的超大規模雲端供應商的巨大潛力。最新的雲端資料中心區域隨 Microsoft Azure 和 Microsoft 365 一起推出，使企業能夠存取數百個可擴展、高度可用且有彈性的雲端服務。

人們擴大使用行動裝置來操作眾多社交網路平台，這正在推動企業協作市場的成長。透過電腦造訪社群網站的人越來越少，透過智慧型手機造訪社群網站的人越來越多。例如，在美國，現在超過50%的網路流量來自行動設備，最新資料顯示，到2026年，美國行動網路用戶預計將達到3億個。

此外，隨著易於使用的智慧型手機的使用增加，中國和印度等新興經濟體也出現了類似的趨勢。這些優勢正在推動企業協作市場的成長。愛立信預計，2022年全球智慧型手機行動網路用戶數量預計將達到約66億，2028年將超過78億人。印度、中國和美國的智慧型手機行動網路訂閱數量最多。

資料隱私問題是企業協作市場成長的主要挑戰之一。儘管許多公司專注於防止惡意資料駭客攻擊和盜竊，但資料外洩最常見的原因是缺乏資料安全性或意外處理不當。此外，隨著公司努力尋求更具協作性的環境，內部和與外部公司的資料交換將會增加。隨著企業和員工之間的資料交換增加，越來越需要解決協作活動期間保護共用資料的挑戰。這些挑戰在一定程度上阻礙了市場的成長。

此外，COVID-19 的爆發對市場成長產生了積極影響。由於封鎖，多個組織推廣了協作工具，員工在危機期間能夠在家工作。隨著公司適應遠距工作，微軟的團隊協作軟體 Microsoft Teams 的需求增加了 40%。 Microsoft 宣布了 Teams 的新功能，主要旨在改進遠端會議。公司減少了業務支出並專注於業務永續營運和永續性。未來中小型企業預計將加速採用企業協作解決方案。

企業協作市場趨勢

雲端基礎的部署促進市場成長

部署到雲端基礎的工作負載預計將主要由生成的資料的持續成長驅動。多個行業處理大量資料。資料中心適合運行多種用途和複雜工作負載以進行企業協作的組織。資料中心透過跨所有應用程式工具存取即時資料來實現高生產力。

近年來，企業社交協作 (ESC) 解決方案正在將世界各地的人們連結起來。社交使用受到科技的限制，在一個部門有效的方法可能在另一個部門無效。隨著雲端的出現，整合社交協作解決方案變得更加容易。許多中小企業已經採用了雲端。透過採用雲端，小型企業可以降低硬體、軟體、儲存和技術人員的成本。它還有助於協作市場中的資料擴充性。

雲端基礎的平台提供更多功能和特性，使企業無需整合、實施和管理多個獨立系統。基於雲端基礎的部署相對於本地部署的這些優勢預計將促進市場成長。據 Flexera Software 稱，到 2023 年，47% 的受訪者將已經在 Amazon Web Services (AWS) 上運行大規模工作負載。

全球組織的擴張、生產力的提高以及自帶設備 (BYOD) 和物聯網趨勢的成長是預計推動雲端基礎的企業協作市場成長的關鍵因素。開拓的雲端基礎協作解決方案，包括語音通訊、音訊會議和社交協作軟體，使企業能夠高效、快速地協作，與客戶保持積極的關係，並立即回應查詢，從而實現市場成長。

根據印度企業事務部統計，截至2022年6月，印度、南亞地區約有148萬家註冊公司。此外，根據 BetterCloud 的數據，到 2022 年，世界各地的組織平均使用 130 個雲端基礎即服務 (SaaS)。自2015年以來，企業使用的SaaS應用程式數量持續增加，這可能會進一步推動市場成長。

公有雲和私有雲端應用程式的混合環境需要使用正確的工具進行同質雲整合。例如，總部位於德國的 T-Systems 在高度安全的私有雲端中運作動態協作服務，該雲端完全符合該國嚴格的資料隱私和保護法律。

由此，新興國家各領域的應用需求不斷增加，雲端安全解決方案的可行性也不斷增強。由於每個地區的大多數公司都致力於這些技術服務，雲端協作市場的使用量正在增加，從而推動了整體市場的成長。

北美市場實現顯著成長

由於 Facebook Inc.、微軟公司、Google有限責任公司和 Slack Technologies Inc. 等市場參與者的存在，北美在企業協作市場中佔據了重要佔有率。這些公司為中小企業和大型企業提供技術先進的解決方案和產品，透過促進內部和外部溝通來提高生產力。該地區擁有先進的基礎設施能力，是市場的重要收益來源。預計這些因素將在未來幾年進一步促進該地區的市場成長。

該地區的企業正在超越公有雲，進入混合IT 的新時代，即公有雲、私有雲端和傳統 IT 結合。這些公司正在透過實施混合雲策略來改善其協作業務的運作方式。

2022年6月，Google雲端推出了自己的「Google公共部門」子公司，專注於美國。該部門向國家、州、地方政府和教育組織銷售產品。這個最新部門將作為 Google LLC 的子公司，專注於向美國公共部門客戶提供 Google Cloud 技術，包括 Google Cloud Platform 和 Google Workspace。

在當前場景下，透過行動電話、視訊會議、即時通訊工具等來共用資訊、在固定時間內傳遞訊息。協作通訊顯著減少了擁塞並增加了聯繫的便利性。為了更好的溝通，企業正在盡一切努力使雲端和協作技術互通，這正在推動企業協作市場的成長。

Oberlo 表示，北美有 2,250 億社群媒體用戶和 3,730 億行動用戶。這使得企業能夠處理筆記和培訓資源，並共用與其行業相關的最新新聞。企業協作解決方案和服務已在該地區廣泛採用，特別是因為美國是最早採用社交、行動、分析和雲端 (SMAC) 技術的國家之一。

美國聯合部隊司令部、美國國防部以及許多地方和州機構等組織開始使用協作技術來建立內部和外部知識庫。公司正在客製化他們的產品以保持市場競爭力。 2022 年 8 月，美國Dropbox 發布了最新版本的企業軟體入口網站。您可以使用快捷方式啟動應用程式、在 Slack 上發送訊息以及在 Zoom 上進行視訊通話。

企業協作產業概況

企業協作市場非常分散。雖然主要企業都在瞄準較大佔有率，但一些較小的參與者也在關注相當大的市場佔有率。結果是競爭激烈的公司之間形成敵對關係。市場參與企業包括微軟、華為技術有限公司和Adobe Systems。最新進展包括：

2022 年 7 月：微軟宣布推出 Microsoft Cloud for Sovereignty，這是一個主要針對歐洲公共部門客戶的獨特解決方案。 Microsoft Cloud for Sovereignty 的加入使企業能夠更好地控制資料，並擴大雲端營運和管治程序的透明度。

2022 年 1 月：塔塔諮詢服務公司 (TCS) 現已成為新推出的微軟零售雲端的合作夥伴，擴大了與 Hyperscale 的合作。 TCS 將與全球領先零售商合作中獲得的深厚行業知識與多層面雲轉型框架相結合，幫助零售商利用 Microsoft Cloud for Retail 駕馭其成長和轉型之旅。我們將提供支持，以加速Microsoft 零售雲是一種特定於行業的安全雲，它結合了透過標準資料模型連結的各種 Microsoft 技術，並將端到端購物者旅程中的體驗與特定產業的智慧功能連接起來。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 產業價值鏈分析
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • API 整合提高效率
    • 更多地使用行動裝置進行時間管理
  • 市場挑戰
    • 資料聯動安全擔憂

第6章市場區隔

  • 依部署類型
    • 本地
    • 雲端基礎
  • 按用途
    • 通訊工具
    • 會議工具
    • 調整工具
  • 按最終用途行業
    • 通訊/IT
    • 旅遊/酒店業
    • BFSI
    • 零售/消費品
    • 教育
    • 運輸/物流
    • 衛生保健
    • 其他最終用途產業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Microsoft Corporation
    • Huawei Technologies Co. Ltd.
    • Adobe Systems Inc.
    • SAP SE
    • IBM Corporation
    • Atlassian Corporation PLC
    • Slack Technologies Inc.
    • TIBCO Software Inc.
    • Polycom Inc.
    • Salesforce.Com Inc.
    • Mitel LLC
    • Cisco System Inc.
    • Zoho Corporation Pvt. Ltd.
    • Jive Software
    • Axero Solutions LLC

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 63663

The Enterprise Collaboration Market size is estimated at USD 60.33 billion in 2024, and is expected to reach USD 100.29 billion by 2029, growing at a CAGR of 10.70% during the forecast period (2024-2029).

Enterprise Collaboration - Market

Enterprises utilize advanced tools like virtual reality, robotic process automation, and artificial intelligence bots to augment internal productivity and promote better employee communication. According to Goldman Sachs, the virtual and augmented reality market's enterprise and public sector segments are expected to account for around USD 16.1 billion by 2025. Virtual reality companies, such as RealSense and DORA, offer immersive experiences for the boardroom.

Enterprise collaboration tools help firms by providing seamless communication between employees and improving their operational efficiency and productivity, helping them meet their business goals. Enterprise collaboration tools provide data synchronization and collaboration solutions across organizations and include features such as checking official emails, calendars, and contacts. Furthermore, video conferencing helps to give the employees more engaging communication and sharing of ideas.

Advanced technologies such as AI, IoT, and ML are being implemented into enterprise collaboration tools to enhance collaborative capabilities. AI-based enterprise collaboration tools can track the activities of employees and the contents being shared and are used to deliver anticipated business insights to the employees and help get the work done quicker by correlating visual analytics with production checkpoints such as consumer behavior, employee retention, office utilization, and performance optimization.

The cloud-based deployment of workloads is anticipated to be primarily driven by the consistent growth in the generated data. Various end-user industries are dealing with a massive volume of data being generated. The data centers are more suited for an organization that has to run many applications and complex workloads for enterprise collaboration. It also enables high productivity, with access to real-time data with all application tools.

For instance, in August 2022, Microsoft announced the launch of its new data center region in Qatar, marking a significant possibility for Microsoft as the most significant hyperscale cloud provider to offer enterprise-grade services in the country. The latest cloud data center region launches with Microsoft Azure and Microsoft 365, giving organizations access to hundreds of scalable, highly available, and resilient cloud services.

The growing usage of mobile devices to operate numerous social networking platforms boosts the enterprise collaboration market growth. It is observed that few people access social networking sites via computers, while most people use smartphones to access these websites. For instance, recently, more than 50% of web traffic in the United States originated from mobile devices, and according to the latest data, mobile internet users in the United States are forecast to reach 300 million by 2026.

Furthermore, emerging economizing, such as China and India, are also experiencing a similar trend, owing to the increasing usage of smartphones due to their easy accessibility. These advantages are propelling the growth of the enterprise collaboration market. According to Ericsson, smartphone mobile network subscriptions worldwide reached almost 6.6 billion in 2022 and are forecast to exceed 7.8 billion by 2028. India, China, and the U.S. have the highest smartphone mobile network subscriptions.

Data privacy concern is one of the significant challenges for the growth of the enterprise collaboration market. While many enterprises focus on preventing malicious data hacking and theft, data breaches are most commonly caused due to lack of data security or accidental mishandling. Furthermore, as enterprises step toward a more collaborative environment, the exchange of data increases, both within the company and with external enterprises. With the increasing data exchange among enterprises and employees, there is a growing need to address the challenges of safeguarding shared data during collaboration activities. Such challenges are hampering the market growth at a certain level.

Furthermore, the outbreak of COVID-19 positively impacted the market growth. Due to the lockdown, multiple organizations promoted collaboration tools as employees managed to work from home during the crisis. Microsoft Teams, a team collaboration software from Microsoft, witnessed a 40% increase in demand due to the adjustment of businesses to remote work. Microsoft launched new Teams features, primarily designed to improve remote meetings. Enterprises reduced operational spending and focused more on business continuity and sustainability. SMEs anticipated to accelerate the deployment of enterprise collaboration solutions in the future period.

Enterprise Collaboration Market Trends

Cloud-based Deployment to Increase the Market Growth

Cloud-based deployment to workload is expected to be primarily driven by the consistent growth in the data generated. Several industry verticals are dealing with a massive volume of data. A data center is better suited for an organization that runs many kinds of applications and complex workloads for enterprise collaboration. It enables high productivity, with access to real-time data with all application tools.

Enterprise social collaboration (ESC) solutions have connected people worldwide in recent years. Social applications have been limited by technology and may work fine for one department but not for another. The advent of the cloud makes integrating social collaboration solutions more effortless. Most SMEs (small and medium enterprises) are adopting cloud deployment, as these solutions help SMEs avoid hardware, software, storage, and technical staff costs. It also helps in the scalability of data in the collaboration market.

The market players deliver cloud-based platforms with more features and functionality, avoiding organizations needing to integrate, implement, and manage several standalone systems. Such advantages of cloud-based deployment over on-premises are expected to boost the market growth. According to Flexera Software, in 2023, 47% of respondents are already running significant workloads on Amazon Web Services (AWS).

The expansion of organizations globally, increased productivity, and growth in the trend of bringing devices (BYOD) and the IoT are some significant factors expected to boost the growth of the cloud-based enterprise collaboration market. With the development of cloud-based Enterprise collaboration solutions, including telephony, teleconferences, and social collaboration software, enterprises collaborate efficiently and rapidly, maintain good relationships with clients, and immediately respond to queries, allowing market growth.

According to the Ministry of Corporate Affairs (India), as of June 2022, there were around 1.48 million registered companies in the South Asian country of India. In addition, According to BetterCloud, In 2022, organizations worldwide were using an average amount of 130 cloud-based software as a service (SaaS) applications. Since 2015, the number of SaaS apps enterprises use has constantly increased, which may further drive market growth.

Hybrid landscapes of public and private cloud applications require integration in a homogeneous cloud coordinated with the right tools. For instance, a German-based company, T-Systems, operates dynamic services for collaboration in the high-security private cloud, fully compliant with the country's strict data privacy and protection laws.

Therefore, the growing demand for applications across various sectors in emerging economies also boosts viability, providing relevant cloud security solutions. As most enterprises across regions engage in these technology services, the usage of the cloud collaboration market expands and drives the growth of the overall market.

North America to Experience Significant Market Growth

North America significantly holds the market share in the enterprise collaboration market due to the presence of market players such as Facebook Inc., Microsoft Corporation, Google LLC, and Slack Technologies Inc. These organizations provide technologically advanced solutions and products to small- and large-scale companies to boost their productivity by facilitating enhanced internal and external communications. This region has an advanced infrastructure capability, which has led it to become a significant revenue generator for the market. Such factors would further augment regional market growth in the coming years.

Companies in the region are moving beyond the public cloud and stepping into a new era of hybrid IT, which combines public cloud, private cloud, and traditional IT. These organizations have implemented a hybrid cloud strategy as it helps improve how they run their collaboration business.

In June 2022, Google Cloud launched a unique 'Google Public Sector' subsidiary focusing on the United States. The division will sell to national, state, and local governments and educational associations. This latest division will serve as a subsidiary of Google LLC and will specialize in bringing Google Cloud technologies, including Google Cloud Platform and Google Workspace, to US public sector customers.

In the current scenario, information is shared using mobile phones, video conferencing, instant messenger, and others that deliver information within a stipulated time. With collaborative communication, the congestion overload is reduced significantly, thus providing ease of contact. For better communication, firms are making every effort to have cloud and collaboration technology mutually available, which drives the growth of the Enterprise Collaboration Market.

According to Oberlo, North America has 225 billion social media users and 373 billion mobile subscriptions. This will enable enterprises to process memos and training resources and share industry-relevant news updates. Enterprise collaboration solutions and services have gained wide adoption in the region, particularly in the US, as the nation has been one of the earliest adopters of Social, Mobile, Analytics, and Cloud (SMAC) technologies.

Organizations such as the US Joint Forces Command, the US Department of Defense, and many local and state agencies have started to use collaborative technologies to build internal and external knowledge repositories. Companies are customizing their offerings to stay competitive in the market. US-based Dropbox announced its more recent version in August 2022, an enterprise software portal. It allows users to launch apps with shortcuts and use built-in Slack message-sending and Zoom video calls.

Enterprise Collaboration Industry Overview

The enterprise collaboration market is favorably fragmented. The top players aim for a large share of the market, while the numerous smaller players aim for a substantial pie of the market. This results in intense rivalry and competition. Key participants in the market are Microsoft Corporation, Huawei Technologies Co. Ltd, Adobe Systems Inc., etc. Some of the recent developments in the market are -

July 2022: Microsoft introduced the launch of the Microsoft Cloud for Sovereignty, a unique solution for public sector customers, mainly in Europe. With the addition of Microsoft Cloud for Sovereignty, companies will have greater control over their data and expanded transparency to the operational and governance procedures of the cloud.

January 2022: Tata Consultancy Services (TCS) is currently a partner for the newly-launched Microsoft Cloud for Retail, expanding its collaboration with the hyper-scale. TCS will combine its deep industry knowledge from working with significant retailers worldwide and its multi-horizon cloud transformation framework to assist retail clients in accelerating their growth and transformation journeys using Microsoft Cloud for Retail. Microsoft Cloud for Retail is a secure industry-specific cloud that combines various Microsoft technologies linked by a standard data model to connect experiences across the end-to-end shopper journey with integrated and intelligent capabilities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 API Integration for Greater Efficiency
    • 5.1.2 Increase in Usage of Mobile Devices for Time Management
  • 5.2 Market Challenges
    • 5.2.1 Security Concerns in Data Collaboration

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
  • 6.2 By Application
    • 6.2.1 Communication Tools
    • 6.2.2 Conferencing Tools
    • 6.2.3 Coordination Tools
  • 6.3 By End-user Industry
    • 6.3.1 Telecommunications and IT
    • 6.3.2 Travel and Hospitality
    • 6.3.3 BFSI
    • 6.3.4 Retail and Consumer Goods
    • 6.3.5 Education
    • 6.3.6 Transportation and Logistics
    • 6.3.7 Healthcare
    • 6.3.8 Other End-user Industries
  • 6.4 By Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Spain
    • 6.4.3 Asia Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 South Korea
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Microsoft Corporation
    • 7.1.2 Huawei Technologies Co. Ltd.
    • 7.1.3 Adobe Systems Inc.
    • 7.1.4 SAP SE
    • 7.1.5 IBM Corporation
    • 7.1.6 Atlassian Corporation PLC
    • 7.1.7 Slack Technologies Inc.
    • 7.1.8 TIBCO Software Inc.
    • 7.1.9 Polycom Inc.
    • 7.1.10 Salesforce.Com Inc.
    • 7.1.11 Mitel LLC
    • 7.1.12 Cisco System Inc.
    • 7.1.13 Zoho Corporation Pvt. Ltd.
    • 7.1.14 Jive Software
    • 7.1.15 Axero Solutions LLC

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET