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網路攝影機：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Webcams - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 124 Pages | 商品交期: 2-3個工作天內

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簡介目錄

網路攝影機市場規模預計2024年為91.7億美元，預計到2029年將達到133.2億美元，在預測期內（2024-2029年）複合年成長率為7.75%。

網路攝影機 - 市場

由於安全和監控、娛樂、視訊會議、視覺行銷、現場活動等領域擴大採用網路鏡頭，網路攝影機產業成為人們關注的焦點。

主要亮點

  • 在商業領域，網路攝影機是最有價值的商業通訊工具。由於專業人員之間虛擬辦公室溝通的趨勢不斷增加，預計在預測期內對網路攝影機的需求將會增加。醫療產業擴大使用網路攝影機進行視訊會議和遠端患者監護，這可能會推動全球市場的擴張。
  • 由於 COVID-19，世界各地的大多數公司已轉向混合工作和在家工作模式。大流行後，這種在家工作工作已被融入混合工作文化中，在這種文化中，日常會議和活動必須使用網路攝影機。此外，自從冠狀病毒感染疾病以來，遠距工作和混合工作模式變得更加重要，企業環境中對網路攝影機的需求激增。視訊會議已成為舉行業務和客戶會議的新標準。網路攝影機製造商正在開發具有尖端技術和功能的鏡頭，以應對不斷變化的客戶期望和增加的網路存取。
  • 此外，全球工業和私營部門對安全監控系統的需求不斷成長，以及對自動導引運輸車(AGV) 和無人機 (UAV) 的需求不斷成長，正在推動全球網路攝影機市場的發展。預期推動成長的因素。在預測期內。此外，由於網路攝影機提供的多種特性（例如視覺控制、命令方向處理和減少的開銷），網路攝影機市場預計將成長。
  • 根據Guru99統計，全球70%的數位學習服務使用者來自美國和歐洲市場。 63% 的美國學生每天使用線上學習資源。 21%的大學實施了混合式學習模式。 50% 的 K-12 教師使用線上培訓。一段時間後，網路攝影機的使用率會顯著增加。
  • 一些知名製造商正在為其 DSLR 和無反光鏡相機添加 USB 串流媒體支援，這給網路攝影機公司帶來了激烈的競爭。例如，2022年5月，i-PRO宣布將與其中東和非洲區域經銷商Panasonic合作，將全球最智慧、內置AI功能的360°魚眼相機添加到其S系列產品組合中。做過。這些新的S系列攝影機首次支援多達三種深度學習應用，為傳統保全攝影機系列樹立了新的里程碑。
  • Cannon 和 Fujifilm 還包含允許用戶透過 USB 將相機用作網路攝影機的應用程式。佳能的應用程式可在 Mac 和 Windows 上運行，而富士膠片的應用程式僅適用於 Windows。Canon開發了一款新軟體 EOS Webcam Utility，可將CanonEOS SLR、無反光鏡相機和 PowerShot Compact 轉變為 USB 網路攝影機。
  • 網路速度直接影響錄製和串流影像和影片的品質。需要最低的網路速度以避免視訊失真。由於網路速度的波動將限制市場成長，因此在偏遠地區和網路連線較弱的地區，網路攝影機的採用預計將放緩。

網路攝影機市場趨勢

外部網路攝影機預計將變得相當重要

  • 外部相機通常具有更高的解析度，並提供更清晰的影像、視訊和音訊，因為它們有更多的空間容納鏡頭和其他組件。如果音訊和影像品質對您來說很重要，那麼高階外部網路攝影機將比基本的內部網路攝影機更好地滿足客戶的需求。用戶可以期望找到更昂貴的外部鏡頭，並具有額外的功能，例如大量麥克風、廣角鏡頭和整合設備中通常不具備的高級自動對焦功能。
  • 外部網路攝影機產業在視訊會議、數位學習、安全、流量管理和醫療保健系統等商業應用領域取得了顯著成長。
  • 家庭、辦公室和物流安全環境中對即時監控設備的需求不斷成長，加上視訊會議，是推動網路攝影機市場的關鍵因素之一。這些外部網路攝影機也被用作即時監控工具，用於記錄故意破壞、反社會行為和非法傾倒垃圾的行為。
  • 該市場也受到政府機構擴大使用監控技術的影響。我們使用這些設備作為我們數位化工作的一部分。許多政府已實施監控系統來保護關鍵基礎設施和公共區域。網路攝影機市場也受到都市化的加速、生活方式的改變、投資的增加和消費者支出的增加的支持。
  • 例如，羅技於 2022 年 9 月推出了兩條新產品線，以滿足混合勞動力不斷變化的需求：Brio 500 攝影機和 Zone Vibe 耳機。 Brio 500 系列（Brio 500 和 Brio 505）是一種新型網路攝影機，可解決視訊會議中最常見的問題。專為需要企業級音訊和視覺品質、個人化和引人入勝的視訊對話體驗的客戶而設計。
  • 此外，外部網路攝影機的顯著進步增加了線上串流媒體供應商和視訊部落客 (vlogger) 等新型消費者的需求。在當前的市場場景中，一些外部網路攝影機是專門專用視訊部落格和串流媒體活動而構建的，在低光源下的可視性、解析度和自動對焦特性方面進行了多項最佳化。
  • 市場上的一些主要企業正在透過新功能更新其現有產品，以增強其在市場上的持久力。例如，2022 年 9 月，戴爾在其產品陣容中添加了新的網路攝影機和混合工作周邊設備。新款戴爾Pro網路攝影機（型號WB5023）沿襲了去年戴爾UltraSharp 4K網路攝影機的腳步，採用小筒設計和智慧裁剪演算法，讓客戶端保持在畫面中央。 Pro 網路攝影機以高達 QHD 2560 x 1440（而非 4K 解析度）進行錄製和廣播。

北美佔重要市場佔有率

  • 由於線上學習和遠端教育活動的成長，北美是最收益的地區之一。遠距教育在美國研究發現，對技術和學習管理系統線上介面感到滿意的學生更有動力，對課程更滿意，也更有可能參考這些課程。
  • 根據 We Are Social 的數據，2023 年 1 月，美國約有 3.11 億人上網，使其成為全球最大的線上市場之一。近年來，美國的數位人口穩定成長。最常見的解釋之一是寬頻網路的可用性不斷增加。因此，預計未來對網路攝影機的需求將會增加。
  • 美國企業每天召開超過1,100萬場視訊會議，54%的美國員工經常參加視訊會議。此外，美國企業每週舉行約 5,500 萬次視訊會議。由於日常虛擬會議的使用率極高，對網路攝影機的需求大幅增加，玩家專注於更舒適、便利的解決方案和協作創新。網路攝影機的需求預計將繼續增加。
  • 此外，微軟於 2022 年 3 月發布的 Surface Hub 2 智慧攝影機 1 預計將讓更多的遠端參與者參加會議。客戶可以流暢地同時看到他們的同事以及房間裡的其他人與螢幕內容進行交互，無論他們身在何處。
  • 此外，2022 年 1 月，領先的數位影像解決方案供應商美國Canon發布了正在開發的優秀協作工具 AMLOS（啟動我的視線）。它是一款混合會議軟體解決方案，利用Canon影像處理技術的強大功能，旨在幫助創建身臨其境型的混合工作體驗。
  • 隨著越來越容易選擇新技術來改善安全和監控活動、職場的視訊會議、K-12 教育和視覺行銷，該地區對網路攝影機的需求持續成長。隨著該產品在多個行業的部署，網路攝影機市場預計將成長。
  • 美國發生 9/11 襲擊後，對即時運動追蹤和監視的需求增加並成為強制性的。考慮到北美的銀行和金融部門，出於安全目的在場所引入網路攝影機來管理記錄和文件已成為監控的重要組成部分。

網路攝影機產業概述

網路攝影機市場競爭激烈，由幾家主要企業組成。從市場佔有率來看，目前很少大公司佔據市場主導地位。憑藉出色的市場佔有率，這些領先公司專注於擴大跨國客戶群。這些公司正在利用策略合作舉措來提高市場佔有率和盈利。

  • 2023 年 6 月：Sky 推出新鏡頭，以增強智慧電視上的社交、健康和遊戲功能。 Sky Live 相機透過磁性連接到 Sky Glass 智慧電視的頂部，並透過 USB-C 和 HDMI 連接。您可以與其他家庭成員同時觀看電視、使用 Zoom 進行視訊聊天、記錄您的家庭鍛鍊情況以及 Kinect 風格的動作控制遊戲。
  • 2022 年 9 月：Insta360 發布 Insta360 Link，一款由人工智慧驅動的 4K 網路攝影機。 Insta360 Link 為企業主、教育工作者和直播主提供卓越影像品質和無縫使用者體驗的強大組合。 Link 的 4K 解析度和業界領先的 1/2 吋感應器可在任何照明場景下提供逼真的影像清晰度、細節和寬動態範圍。網路攝影機讓您保持在畫面中，並且可以回應手勢指令。三軸雲台，內建AI演算法。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
    • 更多普及音訊會議和虛擬會議
    • 網路攝影機的平均售價直線下降
  • 市場限制因素
    • 新興國家網路普及低
    • 網路攝影機駭客案例增加（隱私問題）
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 產業價值鏈分析
  • COVID-19 市場影響評估

第5章市場區隔

  • 按下網路攝影機類型
    • 外部網路攝影機
    • 嵌入式網路攝影機
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章 競爭形勢

  • 公司簡介
    • Logitech International SA
    • Microsoft Corporation
    • Lenovo Group Limited
    • Razer Inc.
    • Creative Technology Ltd.
    • Ausdom Global
    • Vivitar Corporation
    • Shenzhen Teng Wei Video Technology Co. Ltd.
    • A4Tech Co. Ltd.
    • KYE Systems Corp.（Genius）

第7章 投資分析

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 67503

The Webcams Market size is estimated at USD 9.17 billion in 2024, and is expected to reach USD 13.32 billion by 2029, growing at a CAGR of 7.75% during the forecast period (2024-2029).

Webcams - Market

The webcam industry is gaining prominence owing to the growing adoption of web cameras in security and surveillance, entertainment, video conferences, visual marketing, and live events.

Key Highlights

  • In the business sector, webcams are the most valuable business communication tools. Demand for webcams will rise during the projected period due to increased tendencies toward virtual office communication among professionals. The increasing use of webcams in the health industry for video conferencing and remote patient monitoring will likely drive global market expansion.
  • COVID-19 pushed most companies across the globe towards the hybrid work and work-from-home models. This WFH is now leveraged into a hybrid work culture after the pandemic, mandating the use of a webcam for daily meetings and activities. Furthermore, with the increased emphasis on remote working and hybrid work models post-COVID, the corporate environment is seeing a surge in demand for webcams. Video conferencing became the new norm for conducting business and client meetings. Webcam manufacturers are developing cameras with cutting-edge technology and features in response to changing client expectations and enhanced internet access.
  • Additionally, the growing demand for surveillance systems for security and safety purposes and rising demand for automated guided vehicles (AGVs) and unmanned aerial vehicles (UAVs) across industrial and private sectors globally are the principal factors expected to drive the growth of the global webcams market over the forecast period. Also, owing to several characteristics offered by webcams, such as vision control, command direction process, and decreased overheads, the webcam market is anticipated to grow.
  • According to Guru99, the US and European markets account for 70% of the world's e-learning services users. 63% of students in the United States use online learning resources daily. A blended learning model was implemented by 21% of colleges. Online training is used by 50% of K-12 instructors. The usage of webcams might observe significant growth over some time.
  • Some known manufacturers are adding USB streaming support to their DSLR and mirrorless cameras, giving tough competition to the webcam companies. For instance, in May 2022, i-PRO, in collaboration with its regional distributor Panasonic in the Middle East and Africa, announced the addition of the world's most intelligent 360° fisheye cameras with inbuilt AI capabilities to its S-Series portfolio. These new S-Series cameras are the first to support up to three deep-learning applications, setting a new milestone in the conventional security camera range.
  • Cannon and Fujifilm also include apps that let users use their cameras as webcams over USB. Canon's app works for Mac and Windows, while Fujifilm's is Windows-only. Canon developed new software, the EOS Webcam Utility, which turns Canon EOS SLR, mirrorless camera, or PowerShot compact into a USB webcam.
  • Internet speed directly affects the quality of images and videos recorded and streamed. Minimum internet speed is needed to avoid video distortion. Deployment of webcams is expected to witness slow growth in remote or distant locations and regions with weak internet connectivity, as fluctuations in internet speed act as restraints to market growth.

Webcams Market Trends

External Webcams Expected to Gain Considerable Significance

  • External cameras usually offer higher resolutions and sharper images, videos, and audio because they include more room for lenses and other components. A high-end external webcam will better meet customers' needs than a basic inside webcam if sound and image quality are important. The user can anticipate finding more expensive external cameras with extras like numerous microphones, wide-angle lenses, and sophisticated auto-focus features that aren't normally seen in integrated devices.
  • The external webcams segment witnessed considerable growth in commercial applications for video-conferencing, e-learning, security, traffic management, and healthcare systems.
  • The rise in demand for real-time monitoring devices in home, office, and logistical security settings, combined with video conferencing, is one of the major factors driving the webcams market. These external webcam cameras are additionally employed as momentary surveillance tools to record vandalism, antisocial conduct, and fly-tipping.
  • The market is also impacted by government agencies' growing usage of surveillance technology. As part of their efforts to go digital, they use these devices. Many governments are implementing surveillance systems to safeguard important infrastructure and public areas. The webcam market is also aided by growing urbanization, changing lifestyles, increased investments, and rising consumer spending.
  • For instance, in September 2022, Logitech introduced two new product lines, Brio 500 cameras, and Zone Vibe headphones, to satisfy the changing needs of hybrid employees. The Brio 500 series (Brio 500 and Brio 505) is a new webcam class that solves the most frequent video conferencing difficulties. It was designed for customers wanting enterprise-grade audio and visual quality, personalization, and engaging video conversation experiences.
  • Further, considerable advances in external webcams are finding increasing demand from a new class of consumers, such as online streaming vendors and video bloggers (vloggers). In the current market scenario, several external webcams are purpose-built for vlogging and streaming activities, with several optimizations regarding low light visibility, resolution, and autofocus characteristics.
  • Some of the key players in the market are updating their existing products with new features, which increases their capability to sustain in the market. For instance, in September 2022, Dell added a new webcam and hybrid work peripherals to its lineup. The new Dell Pro Webcam (model WB5023) follows in the footsteps of the Dell UltraSharp 4K Webcam from last year, with a small, barrel-shaped design and intelligent cropping algorithms to keep the client-centered in the frame. Instead of 4K resolution, the Pro Webcam records and broadcasts up to QHD 2560 x 1440.

North America Holds a Substantial Market Share

  • North America stands to be one of the highest revenue-generating regions due to the growing online learning and distance education activities. A US study by Distance for Education found that students who are more comfortable with technology and the online interface of the learning management system are more likely to be motivated, satisfied with the course, and learn more.
  • According to We Are Social, around 311 million people in the United States accessed the Internet in January 2023, making it one of the largest online markets in the world. In recent years, the digital population in the United States steadily expanded. One of the most common explanations is the increasing availability of broadband internet. Therefore, in the coming future, the demand for webcams is expected to grow.
  • The US businesses host more than 11 million video conferencing meetings daily, while 54% of the workforce in the United States take part in video conferences frequently. Furthermore, businesses in the United States hold approximately 55 million video conferences weekly. With such high usage of virtual meetings daily, the demand for webcams rises significantly, and the players are focused on innovating solutions and collaborations for more comfort and convenience. The demand for webcams is expected to rise.
  • Moreover, in March 2022, the Surface Hub 2 Smart Camera1, unveiled by Microsoft, promises to bring remote participants into the meeting like never before. Clients can view their colleagues interacting with content on the screen with everyone else in the room - fluidly and simultaneously - regardless of location.
  • Also, in January 2022, Canon Inc., US, a significant provider of digital imaging solutions, released its outstanding collaborative work tool in development, AMLOS (Activate My Line of Sight). It is a hybrid meeting software solution that can harness the power of Canon's image processing technology and is being built to assist in creating an immersive hybrid work experience.
  • The demand for web cameras is continuously building in the region owing to an ease in selecting new technology that improves security and surveillance events, video conferencing at work, K-12 education, and visual marketing. Deployment of the product in multiple industries is supposed to witness the growth of the webcam market.
  • After the 9/11 attack in the US, the demand for tracking real-time movements and surveillance grew and became compulsory. Considering North America's banking and finance sector, the induction of webcams on the premises for security objectives to control the records and documents became an essential part of surveillance.

Webcams Industry Overview

The Webcam market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent market share are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and profitability.

  • June 2023: Sky introduced a new camera to enhance its smart TVs' social, health, and gaming capabilities. Sky Live camera magnetically attaches to the top of Sky Glass smart TVs and connects through USB-C and HDMI. It allows you to watch TV with other families simultaneously, makes video chats using Zoom, tracks home exercises, and includes Kinect-style motion-controlled games.
  • September 2022: Insta360 released the Insta360 Link, an AI-powered 4K webcam. Insta360 Link provides a potent combination of superior image quality and a seamless user experience for business executives, educators, and live streamers. Link's 4K resolution and an industry-leading 1/2" sensor give life-like image clarity, detail, and a wide dynamic range in every lighting scenario. The webcam can always keep the user in the frame and respond to gesture commands thanks to a 3-axis gimbal and built-in AI algorithms.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Penetration of Teleconferencing and Virtual Meetings
    • 4.2.2 Steep Decline in Average Selling Price of Webcams
  • 4.3 Market Restraints
    • 4.3.1 Poor Internet Penetration in Developing Countries
    • 4.3.2 Increasing Cases of Webcam Hacking (Privacy Concerns)
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Industry Value Chain Analysis
  • 4.6 Assessment of Impact of Covid-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Webcam Type
    • 5.1.1 External Webcam
    • 5.1.2 Embedded Webcam
  • 5.2 Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
    • 5.2.2 Europe
      • 5.2.2.1 United Kingdom
      • 5.2.2.2 Germany
      • 5.2.2.3 France
      • 5.2.2.4 Rest of Europe
    • 5.2.3 Asia Pacific
      • 5.2.3.1 China
      • 5.2.3.2 Japan
      • 5.2.3.3 India
      • 5.2.3.4 Rest of Asia Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Logitech International S.A.
    • 6.1.2 Microsoft Corporation
    • 6.1.3 Lenovo Group Limited
    • 6.1.4 Razer Inc.
    • 6.1.5 Creative Technology Ltd.
    • 6.1.6 Ausdom Global
    • 6.1.7 Vivitar Corporation
    • 6.1.8 Shenzhen Teng Wei Video Technology Co. Ltd.
    • 6.1.9 A4Tech Co. Ltd.
    • 6.1.10 KYE Systems Corp. (Genius)

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS