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市場調查報告書
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1444471

資料即服務 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Data as a Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

資料即服務市場規模預計到2024年為207.4 億美元，預計到2029年將達到 516 億美元，在預測期內（2024-2029年）CAGR為20%。

資料即服務 - 市場

企業對透過資料使用獲得競爭優勢的需求迅速成長，加上管理日益複雜和異質的資料環境的挑戰，為資料即服務（DaaS）市場創造了合適的條件。

主要亮點

  • 資料即服務基於雲端部署模型。它可以部署在混合雲、公有雲和私有雲平台。由於雲端運算提供的優勢，其採用率迅速增加。此外，使用資料的應用程式數量日益增加，而以前僅限於核心業務策略。採用DaaS可以打破資料孤島，有助於提高敏捷性，並能夠輕鬆操縱資料，使其成為當前市場場景中的最佳解決方案。
  • 此外，組織擴大採用即時資料分析和巨量資料，從這些資料庫中獲得有價值的見解。大資料對企業來說變得勢在必行，支援流通所需的儲存量也不斷增加。許多公司利用巨量資料來制定業務策略，推動市場的成長。據希捷表示，全球資料生產、捕獲、複製和消費預計將大幅成長。預計未來幾年，到2025年，全球資料產生量將增加到 180 zetta位元組以上。
  • 世界各地的公司大量利用資料來提高品牌吸引力和廣告影響力，特別是在零售和電信業。因此，可以觀察到社群媒體相關 DaaS 提供者數量的成長。此外，跨組織進行即時分析以儘早獲得見解推動對 DaaS 解決方案的需求。此外，由於 DaaS 解決方案可以作為統一解決方案（如 Oracle）或作為獨立解決方案完全外包，而無需投資整個技術，因此它們日益成為小型公司和新興企業的有利的選擇。
  • 然而，對 DaaS 部署所包括的雲端平台的隱私和安全性的擔憂可能會挑戰市場的成長。
  • COVID-19 大流行對市場產生了積極影響。由於雲端運算提供的優勢，自 COVID-19 大流行以來，其採用率迅速增加。大流行也導致了數位化的興起。 Sisense 的一項調查顯示，50%的公司比 COVID-19 大流行之前更多或更多地利用資料分析，其中包括超過 68%的小型企業。

資料即服務（DaaS）市場趨勢

BFSI 產業將見證高成長

  • 資產服務業正從以服務為主導的產品轉向以資料和技術為主導的服務。此外，銀行採用 DaaS 為尋求商業智慧見解的客戶提供報告即服務或分析即服務。銀行和金融業正面臨關鍵時刻，需要充分利用透過存取、分析即時產生的資料並採取行動所創造的機會，否則就會面臨市場失去競爭力的風險。
  • 然而，據觀察，只有大型國家和地區銀行才會優先考慮資料和分析的需求。規模較小的銀行和金融機構尚未起步或看到顯著的效益。此外，由於彭博終端機等產品的存在，參與金融分析或股票市場的公司預計將主要受益於資料即服務。
  • 資料即服務解決方案提供的解決方案包括簡化資料輸出、產生一致的資料集、識別當前趨勢、減少處理資料所需的時間等等，銀行和金融機構可以利用這些解決方案來統一資料集以易於理解的方式，也確保系統之間資料的兼容性。
  • 此外，銀行和金融機構廣泛實施資料即服務解決方案，使其利害關係人能夠利用其資料為機構創造新的收入來源。例如，德國商業銀行（Commerzbank）是一家總部位於法蘭克福的全能銀行，它開發了200 多個 API，這些 API 能夠實現流程轉型，並透過提供近乎即時的 DaaS 為公司的合作夥伴增加價值。
  • 根據 PitchBook 的資料，去年全球金融科技公司的投資總額為 2,265 億美元，而前一年僅為 1,277 億美元。全球金融科技公司投資總價值的大幅成長將為市場提供廣泛的利潤豐厚的成長機會，在整個預測期內大幅推動市場成長。

北美市佔率最大

  • 在資料即服務解決方案的採用方面，北美是領先的創新者和先驅者之一。該地區為市場成長提供了利潤豐厚的機會，由於資料分析供應商的強大立足點，能源領域對資料分析的巨大需求。
  • 此外，主要區域公司廣泛實施 DaaS 作為其產品。實施 DaaS 的主要原因遠遠超過其缺點，特別是物聯網資料，它需要適應性強且可擴展的分發、處理和儲存平台。因此，與儲存在企業儲存庫或資料湖中的靜態資料相比，企業公司為機器產生的物聯網資料部署 DaaS 的可能性高出五倍。此外，企業資料聯合允許各種規模的企業聯合（即共享和貨幣化）其資料，這是 DaaS 的另一個重要機會，代表了市場最大的前景之一。
  • 與加拿大相比，美國在增加該地區的需求方面發揮著非常重要的作用。該國的需求增加，特別是來自 BFSI、IT 和電信以及石油和天然氣領域的需求。此外，在該地區，許多國際品牌利用市場上各個參與者提供的資料，結合基於社群媒體的促銷策略來開拓市場。
  • 例如，今年3月，致力於金融科技的創投基金First Rate Ventures投資了綜合性、可自訂的跨產業監理警報服務供應商RegAlytics。 RegAlytics 為一些全球最大的金融機構和交易所提供資料服務。 RegAlytics 每天提供來自 5,000 多家監管機構的連貫、可自訂且經過徹底審查的監管資料。
  • 此外，今年 6月，致力於金融科技的創投基金 First Rate Ventures 從最近推出的 2,500 萬美元創投基金中投資了 OWL ESG。 OWL ESG 提供資料、指數、評估指標和其他工具，讓投資者在產生影響力的同時做出明智的選擇。該公司利用機器學習和自然語言處理（NLP）從數百萬個來源收集和匯總 ESG資料。

資料即服務（DaaS）產業概述

由於市場上存在許多小型和大型參與者在國內和國際市場上開展業務，DaaS 市場競爭非常激烈。市場顯得分散，重要參與者採取產品和服務創新策略以及併購。市場上一些主要的參與者包括 IBM Corporation、Oracle Corporation、SAP SE 和 Bloomberg Finance LP 等。

  • 2022年10月：供應鏈協作解決方案供應商Nulogy在多企業供應鏈業務網路平台（MESCBN）上正式推出Nulogy資料即服務（DaaS）解決方案。由於 Nulogy DaaS 服務，Nulogy 用戶可以存取新的自助分析選項。客戶可以建立分析功能來大規模檢查複雜資料，並藉助透過 DaaS 獲得的資料完全控制資料驅動決策的最終分析輸出。
  • 2022年6月：阿里巴巴成立了新的資料智慧服務公司凌陽，以進一步推動這家電子商務巨頭向企業市場的轉型。領陽智慧服務公司提供的「資料智慧即服務」將有助於企業決策和營運效率。新子公司將利用阿里巴巴在製造、行銷和其他服務中使用資料智慧的專業知識。

附加優惠：

  • Excel 格式的市場估算（ME）表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章 研究方法

第3章 執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭激烈程度
  • 技術展望
  • COVID-19 對產業影響的評估

第5章 市場動態

  • 市場促進因素
    • 基於資料的決策在企業中的滲透率不斷提高
    • 企業轉型帶來即時分析需求
  • 市場限制
    • 關於隱私和安全的擔憂

第6章 市場細分

  • 依最終用戶
    • BFSI
    • 資訊科技和電信
    • 政府
    • 零售
    • 教育
    • 石油和天然氣
    • 其他最終用戶
  • 按地理
    • 北美洲
    • 歐洲
    • 亞太
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Bloomberg Finance LP
    • Dow Jones & Company Inc.
    • Environmental Systems Research Institute
    • Equifax Inc.
    • FactSet Research Systems Inc.
    • IBM Corporation
    • Oracle Corporation
    • SAP SE
    • Thomson Reuters Corporation
    • Morningstar Inc.
    • Moody's Investors Service Inc.
    • MasterCard Advisors LLC

第8章 投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 61385

The Data as a Service Market size is estimated at USD 20.74 billion in 2024, and is expected to reach USD 51.60 billion by 2029, growing at a CAGR of 20% during the forecast period (2024-2029).

Data as a Service - Market

The rapidly increasing appetite of businesses to gain a competitive advantage over the competition from the use of data, coupled with the challenges of managing an increasingly complex and heterogeneous data landscape, has created the right conditions for the data-as-a-service (DaaS) market.

Key Highlights

  • Data as a Service is based on the cloud deployment model. It can be deployed on hybrid, public, and private cloud platforms. Owing to the benefits cloud computing offers, it is witnessing a rapid increase in its adoption. Moreover, the number of applications where data is being used is increasing, which was previously confined only to core business strategies. The adoption of DaaS can break down data silos, help in improving agility, and enable effortless manipulation of data, thus, making it the best solution in the current market scenario.
  • Also, organizations are increasingly adopting real-time data analytics and big data to gain valuable insights from these databases. Big data is becoming imperative to businesses, and the amount of storage required to support circulation is also increasing. Many companies use big data to establish their business strategies, driving the market's growth. As per Seagate, global data production, capture, copying, and consumption are all expected to rise sharply. Global data generation is anticipated to increase to more than 180 zettabytes over the following years, up until 2025.
  • Companies worldwide heavily utilize data to increase their brand appeal and advertisement reach, specifically in the retail and telecommunications industries. Therefore, growth in the number of social media-related DaaS providers can be observed. Also, real-time analytics across organizations to gain insights at the earliest is driving the demand for DaaS solutions. Also, as DaaS solutions can be outsourced entirely as a unified solution (like in Oracle) or as stand-alone ones without investing in the whole technology, they are increasingly becoming a lucrative choice for smaller companies and emerging businesses.
  • However, concerns regarding the privacy and security of cloud platforms involved in DaaS deployment can challenge the market's growth.
  • The COVID-19 pandemic has positively impacted the market. Owing to the benefits cloud computing offers, it has witnessed a rapid increase in its adoption since the COVID-19 pandemic. The pandemic also led to the rise in digitization. According to a survey from Sisense, 50% of companies are utilizing data analytics more or much more than before the COVID-19 pandemic, including over 68% of small businesses.

Data as a Service (DaaS) Market Trends

BFSI Sector to Witness High Growth

  • The asset-servicing industry is shifting from one based on service-led offerings to one based on data and technology-led services. Moreover, banks are adapting DaaS to offer reports-as-a-service or analytics-as-a-service to customers looking for business intelligence insights. The banking and financial industry is facing a critical juncture to capitalize on the opportunity created by accessing, analyzing, and acting on the data generated in real-time or risk becoming non-competitive in the market.
  • However, it has been observed that only big national and regional banks prioritize the need for data and analytics. Smaller banks and financial institutions are yet to get started or see significant benefits. Also, the presence of firms involved in financial analysis or stock markets is expected to primarily benefit from Data-as-a-Service, owing to the presence of products such as Bloomberg Terminal.
  • Data-as-a-Service solutions provide solutions such as simplification of data outputs, generating coherent datasets, identification of present trends, reducing the time taken to process data, and many more, which can be utilized by banking and finance institutions to unite datasets in an easily understandable way and also ensures compatibility of data between systems.
  • Moreover, banking and financial institutes are widely implementing Data-as-a-Service solutions to enable their stakeholders to leverage their data to create new revenue streams for the institute. For instance, Commerzbank, a major German bank operating as a universal bank headquartered in Frankfurt, has developed more than 200 APIs that enable the transformation of processes and adds value to the company's partners by offering near-real-time DaaS.
  • As per PitchBook, the total value of investments into fintech companies worldwide last year was USD 226.5 billion, whereas it was only USD 127.7 billion in the previous year. This significant rise in the total value of investments into fintech companies worldwide will offer the market a wide range of lucrative growth opportunities, driving the market's growth considerably throughout the forecasted period.

North America to Witness the Largest Market Share

  • North America is among the leading innovators and pioneers, in terms of the adoption, of Data-as-a-Service solutions. The region offers lucrative opportunities for market growth, exhibiting a massive demand for data analytics in the energy sector owing to the strong foothold of data analytics vendors.
  • Moreover, major regional firms are widely implementing DaaS as their product offerings. The prime reasons for implementing DaaS far outweigh the drawbacks, particularly regarding IoT data, which requires adaptable and scalable distribution, processing, and storage platforms. Hence, compared to static data stored in corporate repositories or data lakes, enterprise firms are five times more likely to deploy DaaS for machine-generated IoT data. In addition, enterprise data syndication, which allows businesses of all sizes to syndicate (i.e., share and monetize) their data, is another significant opportunity for DaaS, representing one of the biggest prospects for the market.
  • The United States plays a crucial role in increasing the demand from the region when compared to Canada. The country has increased demand, especially from BFSI, IT and telecommunications, and oil and gas segments. Further, in the region, a wide range of international brands are incorporating social media-based promotion strategies by using data provided by various players in the market to tap into the market.
  • For instance, in March this year, First Rate Ventures, a FinTech-focused venture capital fund, invested in RegAlytics, a comprehensive and customizable cross-sector regulatory alert service provider. RegAlytics delivers data services to some of the world's largest financial institutions and exchanges. RegAlytics provides coherent, customizable, and thoroughly vetted regulatory data from over 5,000 regulators every day.
  • Further, in June this year, First Rate Ventures, a FinTech-focused venture capital fund, invested in OWL ESG from its recently launched $25 million venture capital fund. OWL ESG provides data, indexes, evaluation metrics, and other tools that allow investors to make informed choices while making an impact. The company leverages machine learning and natural language processing (NLP) to gather and aggregate ESG data from millions of sources.

Data as a Service (DaaS) Industry Overview

The DaaS market is highly competitive owing to the presence of many small and large players in the market running their business in domestic and international markets. The market appears fragmented, with significant players adopting product and service innovation strategies and mergers and acquisitions. Some major players in the market are IBM Corporation, Oracle Corporation, SAP SE, and Bloomberg Finance LP, among others.

  • October 2022: The Nulogy Data as a Service (DaaS) Solution was officially launched by Nulogy, a provider of supply chain collaboration solutions, on the Multi-Enterprise Supply Chain Business Network Platform (MESCBN). Users of Nulogy can access new self-serve analytics options due to the Nulogy DaaS service. Clients can construct analytics capabilities to examine complex data at scale and have total control over the final analytics output for data-driven decision-making with the help of data obtained via DaaS.
  • June 2022: Alibaba set up a new data intelligence services company, Lingyang, to further the e-commerce giant's shift into the enterprise market. The "data-intelligence-as-a-service" offered by Lingyang Intelligent Service Co. will aid businesses in decision-making and operational efficiency. The new subsidiary will tap into Alibaba's expertise in using data intelligence for manufacturing, marketing, and other services.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Outlook
  • 4.4 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Penetration of Data-based Decisions Among Enterprises
    • 5.1.2 Transformation of Enterprises Leading to Real-time Analytics Demand
  • 5.2 Market Restraints
    • 5.2.1 Concerns Regarding Privacy and Security

6 MARKET SEGMENTATION

  • 6.1 By End User
    • 6.1.1 BFSI
    • 6.1.2 IT and Telecommunications
    • 6.1.3 Government
    • 6.1.4 Retail
    • 6.1.5 Education
    • 6.1.6 Oil and Gas
    • 6.1.7 Other End Users
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bloomberg Finance LP
    • 7.1.2 Dow Jones & Company Inc.
    • 7.1.3 Environmental Systems Research Institute
    • 7.1.4 Equifax Inc.
    • 7.1.5 FactSet Research Systems Inc.
    • 7.1.6 IBM Corporation
    • 7.1.7 Oracle Corporation
    • 7.1.8 SAP SE
    • 7.1.9 Thomson Reuters Corporation
    • 7.1.10 Morningstar Inc.
    • 7.1.11 Moody's Investors Service Inc.
    • 7.1.12 MasterCard Advisors LLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS