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市場調查報告書
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1640607

商業智慧(BI)：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Business Intelligence (BI) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

商業智慧(BI) 市場規模預計在 2025 年為 377.3 億美元，預計到 2030 年將達到 700 億美元，預測期內（2025-2030 年）的複合年成長率為 13.16%。

商業智慧 (BI)-市場-IMG1

主要亮點

  • 過去十年，由於巨量資料的興起以及在短時間內做出關鍵業務決策的需求不斷增加，BI 和分析工具的市場佔有率顯著增加。在整個預測期內，預計這一趨勢將隨著技術發展和投資水準的上升而持續上升。
  • BI 是依靠技術分析資料並提供資訊供管理人員、企業最終用戶和高階主管做出業務決策的過程。 BI 涉及管理員從外部來源和內部系統收集資料、分析資料、支援和監控查詢，以及建立報告、儀表板和資料視覺化，供營運人員和企業決策者使用。這使得
  • 此外，越來越多的組織正在使用資料視覺化工具進行分析。它用於建立 BI 儀表板、績效記分卡、資訊圖表和圖表。 BI 也使用文字探勘、預測分析、統計分析和巨量資料分析等高階分析技術。這些工具的使用日益增多，推動了許多行業對 BI 的需求，因為它提高了得出深刻結論的能力。此外，BI 系統還可以幫助公司發現緊迫的業務問題和行業趨勢。
  • 中小企業對雲端基礎的業務解決方案的需求不斷成長，推動了 BI 行業的發展。 BI 軟體的優勢（例如資料擴充性和追蹤關鍵績效指標 (KPI) 的能力）正越來越受到認可。這些優勢使組織能夠改善使用者體驗並根據資料驅動的洞察力做出明智的決策。
  • 中小型組織最大的擔憂是部署 BI 基礎設施的成本，這阻礙了市場擴展。熟練的資料科學家、諮詢分析師、IT 專家和其他資源的短缺也可能限制 BI 產業的成長。然而，自助服務的興起有望解決基礎設施昂貴的問題。

商業智慧(BI) 市場趨勢

BFSI 產業可望推動市場成長

  • 近年來，由於數位化和各種技術創新的快速採用，銀行業迅速擴張。 BI 和資料分析等技術和工具的發展正在幫助銀行遵守所需的法規、提高競爭力並滿足現代客戶的數位需求。在這些技術的幫助下，金融公司可以做出明智的財務和業務決策。
  • 銀行業正在使用區塊鏈、人工智慧 (AI)、生物識別和機器學習 (ML) 等現代技術。金融機構正在試驗預測和自適應分析、業務自動化和物聯網 (IoT) 來提高其決策能力。因此，銀行、金融服務和保險（BFSI）行業預計很快就會為市場參與企業提供豐厚的機會。
  • 這一領域的成長源於金融資料的敏感性，這需要與許多其他行業合作，包括稅務機關、證券監管機構、中央銀行、證券交易所、稅務部門，以及製定新的投資策略。
  • 許多變數導致 BFSI 產業對 BI 的採用增加，包括資料分析的使用越來越多、資料產生量的增加、中小企業廣泛採用雲端 BI 以及 BI 工具的有效性提高。人工智慧、機器學習和物聯網等技術正在推動對資料的依賴性不斷增強，從而推動對 BI 工具的需求。即時發現、分析、處理和解決問題，以改善銀行和金融部門的業務。

北美佔有最大市場佔有率

  • 北美大陸佔據 BI 市場主導地位。在該地區，Tableau Software, LLC、Oracle Corporation、IBM Corporation 和 Microsoft Corporation 等主要產業參與者預計將加速市場成長。技術研發的加強、競爭的加劇以及資料擴散的不斷發展趨勢是支持北美市場擴張的進一步因素。
  • 中小企業對雲端基礎的業務解決方案的需求日益成長，推動了該地區 BI 行業的發展。人們越來越意識到 BI 軟體提供的許多好處，例如資料擴充性和關鍵績效指標 (KPI) 追蹤，這使得組織能夠改善用戶體驗。
  • 此外，各種資料系統擴大使用 BI 平台作為其前端介面。創新的 BI 軟體可讓企業連接到各種資料來源。它還提供了易於理解的用戶介面（UI），使其適合建立大量資料。為了全面了解多樣化的資料，該地區的最終用戶正在連接各種資料基礎設施，包括 NoSQL資料庫、Hadoop 系統、傳統資料倉儲和雲端平台。
  • 近年來，這些行業一直重視自動化，其中醫療保健和零售業預計將在北美佔據關鍵地位。醫療保健和零售業正在經歷快速轉型，大量的投資和有利條件使這些行業能夠實現全面的數位化。未來幾年，隨著分析成為這些業務的基本組成部分，對 BI 解決方案的需求預計將大幅成長。

商業智慧（BI）產業概覽

商業智慧(BI) 市場競爭激烈，擁有許多成熟、健康的老字型大小企業。市場競爭導致企業採取收購、聯盟、合併和夥伴關係等策略性舉措，以獲得相對於其他市場參與者的競爭優勢。

2023 年 5 月，Rackspace US Inc. 宣布與 CCS Presentation Systems 合作成功完成了複雜的雲端遷移。透過採用雲端原生環境，這項措施提高了安全性、可擴展性和生產力。 Rackspace Technology 與 Rackspace Elastic Engineering 合作為 Microsoft Azure 提供諮詢和顧問服務，以最佳化遠端勞動力並降低總擁有成本 (TCO)。

2022 年 11 月，GoodData 宣佈在 Amazon Web Services (AWS) 上全面推出 GoodData Cloud。這個下一代雲端分析平台優先考慮部署的簡易性、應用程式介面（API）優先的設計以及與現代資料堆疊的整合。 GoodData Cloud on AWS 的全球可訪問性使 GoodData 能夠在任何地方提供可擴展的分析服務，同時遵守當地的法律和合法令遵循。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 企業越來越多採用資料分析
    • 物聯網技術的出現
  • 市場限制
    • 本地解決方案的投資成本高
    • 專業技能人才短缺
  • 商業智慧(BI) 功能分析
    • 彙報
    • 資料探勘
    • 資料分析
    • OLAP
    • 流程和文字探勘
    • 複雜事件處理
    • 其他功能
  • 商業智慧（BI）趨勢分析
    • 行動商業智慧
    • 雲端商業智慧
    • 社交商業智慧
    • 傳統商業智慧

第6章 市場細分

  • 按組件
    • 軟體和平台
    • 按服務
  • 按部署
    • 本地
    • 雲
  • 按最終用戶產業
    • BFSI
    • 資訊科技/通訊
    • 零售
    • 衛生保健
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Rackspace US Inc.
    • SAP SE
    • Oracle Corporation
    • Microsoft Corporation
    • Cisco Systems Inc.
    • SAS Institute Inc.
    • GoodData Corporation
    • Targit AS
    • International Business Machines Corporation
    • VMware Inc.
    • Tableau Software Inc.（Salesforce）

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 55655

The Business Intelligence Market size is estimated at USD 37.73 billion in 2025, and is expected to reach USD 70.00 billion by 2030, at a CAGR of 13.16% during the forecast period (2025-2030).

Business Intelligence (BI) - Market - IMG1

Key Highlights

  • BI and analytics tools have significantly increased in market share over the past ten years due to the increase in big data and the growing requirement to make important business decisions in a condensed amount of time. Throughout the projected period, this tendency is anticipated to rise continuously along with the development of technology and rising investment levels.
  • BI is a process that relies on technology for analyzing data and providing information that may be used to make business decisions by managers, corporate end users, and executives. BI includes a wide range of techniques, instruments, and software programs that enable administrations to collect data from external sources and internal systems, analyze it, enhance and monitor queries, and produce reports, dashboards, and data visualizations for use by operational staff and corporate decision-makers.
  • Additionally, an increasing number of organizations are using data visualization tools for analytics. They are employed in the creation of BI dashboards, performance scorecards, infographics, and charts. Advanced analytics techniques, including text mining, predictive analytics, statistical analysis, and big data analytics, are also used in BI. The rising use of these tools promotes the demand for BI across many industries because of the improved capacity to derive insightful conclusions. Additionally, BI systems assist businesses in spotting pressing business issues and industry trends.
  • The SME sector's rising desire for cloud-based business solutions is propelling the BI industry. The advantages of BI software, such as data scalability and the ability to track key performance indicators (KPIs), are becoming increasingly recognized. These advantages enable organizations to enhance user experience and make informed decisions based on data-driven insights.
  • Small and medium-sized organizations are most concerned about the expense of adopting BI infrastructure, which inhibits market expansion. The growth of the BI industry may also be constrained by a shortage of resources, such as qualified data scientists, consulting analysts, and IT specialists. But it is envisaged that the advancement of self-service would address the problem of pricy infrastructure.

Business Intelligence (BI) Market Trends

BFSI Industry is Expected to Drive the Market Growth

  • Due to digitization and the fast adoption of different technical breakthroughs in recent years, the banking sector is expanding quickly. The development of technologies and tools, such as BI and data analytics, has assisted banks in adhering to all necessary regulations, being competitive, and serving the digital needs of today's modern clients. Financial firms can make wise financial and operational decisions with the help of these technologies.
  • Modern technologies like blockchain, artificial intelligence (AI), biometrics, and machine learning (ML) are used in the banking industry. Financial institutions are experimenting with predictive and adaptive analytics, business automation, and the Internet of Things (IoT) to improve their decision-making capacity. Consequently, it is anticipated that the banking, financial services, and insurance (BFSI) sectors will soon provide market participants with lucrative opportunities.
  • The segment's expansion is attributed to the sensitive nature of financial data, which calls for coordination with many other industries, including tax authorities, securities controlling authorities, central banks, stock exchanges, revenue departments, and the creation of new investment strategies.
  • Numerous variables, including the expanding use of data analytics, an increase in data generation, the growing popularity of cloud BI among small- and medium-sized enterprises (SMEs), and the greater effectiveness of BI tools, can be blamed for the rise in BI adoption in the BFSI industry. The dependence on data is growing due to technologies like AI, ML, and IoT, which are driving up demand for BI tools. By discovering, analyzing, addressing, and resolving issues in real-time, they contribute to improving the operations of the banking and financial sectors.

North America to Hold Maximum Market Share

  • The North American continent dominates the BI market. It is anticipated that key industry players like Tableau Software, LLC, Oracle Corporation, IBM Corporation, and Microsoft Corporation will accelerate market growth in the area. Intensified technological R&D efforts, rising competition, and an evolving trend of data proliferation are further drivers supporting the market expansion in North America.
  • The SME sector's increasing desire for cloud-based business solutions is propelling the regional BI industry. Organizations are able to improve user experience thanks to growing awareness of numerous benefits, like data scalability and tracking key performance indicators (KPIs) provided by BI software.
  • Furthermore, extensive data systems are increasingly using BI platforms as front-end interfaces. Businesses may connect to various data sources thanks to innovative BI software. It also provides straightforward user interfaces (UI), making the tackles well-suited for giant data constructions. To create a comprehensive perspective of their diverse data, end users throughout the region connect to various data foundations, such as NoSQL databases, Hadoop systems, traditional data warehouses, and cloud platforms.
  • With an emphasis on automation in these sectors in recent years, the healthcare and retail sectors are anticipated to be crucial in the North American area. Healthcare and retail have undergone radical change due to significant investments and enabling conditions, enabling these industries to attain complete digitalization. In the upcoming years, the demand for BI solutions is anticipated to increase significantly as analytics become a fundamental component of these businesses.

Business Intelligence (BI) Industry Overview

The BI market is competitive with many healthy well-established players. The market players adopt strategic initiatives such as acquisitions, collaborations, mergers, and partnerships to get a competitive edge over other market players.

In May 2023, Rackspace US Inc. announced its collaboration with CCS Presentation Systems to successfully complete a complex cloud transition. This transition resulted in enhanced security, scalability, and productivity by adopting a cloud-native environment. Rackspace Technology provided consulting and advisory services, along with Rackspace Elastic Engineering for Microsoft Azure, enabling optimizing their remote workforce and reducing the total cost of ownership (TCO).

In November 2022, GoodData announced the general availability of GoodData Cloud on Amazon Web Services (AWS). The next-generation cloud analytics platform prioritizes ease of adoption, application programming interface (API)-first design, and integration with the modern data stack. With the worldwide accessibility of GoodData Cloud on AWS, GoodData can deliver scalable analytics services that adhere to local laws and compliance regulations everywhere.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Data Analytics by Enterprises
    • 5.1.2 Emergence of IoT-Enabled Technologies
  • 5.2 Market Restraints
    • 5.2.1 High Investment Costs for On-Premise Solutions
    • 5.2.2 Lack of Skilled Professionals
  • 5.3 Analysis on Business Intelligence (BI) Functions
    • 5.3.1 Reporting
    • 5.3.2 Data Mining
    • 5.3.3 Data Analytics
    • 5.3.4 OLAP
    • 5.3.5 Process and Text Mining
    • 5.3.6 Complex Event Processing
    • 5.3.7 Other Functions
  • 5.4 Analysis on Business Intelligence (BI) Trends
    • 5.4.1 Mobile BI
    • 5.4.2 Cloud BI
    • 5.4.3 Social BI
    • 5.4.4 Traditional BI

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Software and Platform
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 By End-User Industry
    • 6.3.1 BFSI
    • 6.3.2 IT and Telecommunication
    • 6.3.3 Retail
    • 6.3.4 Healthcare
    • 6.3.5 Other End-User Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Rackspace US Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Oracle Corporation
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Cisco Systems Inc.
    • 7.1.6 SAS Institute Inc.
    • 7.1.7 GoodData Corporation
    • 7.1.8 Targit AS
    • 7.1.9 International Business Machines Corporation
    • 7.1.10 VMware Inc.
    • 7.1.11 Tableau Software Inc. (Salesforce)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS