網路流量分析 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Network Traffic Analysis - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

網路流量分析市場規模預計到 2024 年為 35.6 億美元，預計到 2029 年將達到 65 億美元，在預測期內（2024-2029 年）CAGR為 12.78%。

公司使用網路流量分析來改善網路管理並加強其安全協議，這正在推動跨行業的市場。

主要亮點

網路管理員目前面臨著一個動態環境，其中系統應用程式、分散式基礎設施、虛擬化和雲端服務數量的不斷增加對穩定性和改進網路管理產生了巨大的需求。因此，對在設備/系統和網路層級上提供增強的通訊可視性以及對網路應用程式的控制的工具的需求已變得至關重要。這種控制有助於縮短網路問題發生和解決之間的時間、監控網路容量消耗、主動避免網路和應用程式問題，同時確保更高的網路安全性。
雲端流量的增加促使人們對跨企業網路安全的擔憂增加，從而推動了管理分散式阻斷服務 (DDoS) 攻擊和維護體驗品質 (QoE) 的需求。由於資料中心和共享儲存解決方案數量的增加，全球網路基礎設施的成長推動了網路流量分析市場。
隨著攻擊性質的不斷演變，許多技術專家估計，基於網路的微漏洞可能足夠小，甚至可以逃避有史以來最先進的偵測系統。眾所周知，與端點和沙箱解決方案相比，部署網路流量分析解決方案可提供快速的投資回報。這些因素使得該市場成為企業安全團隊不斷成長的投資領域。
每個工具都有不同的分析方法，分析所需的資料可能因工具和工具類別而異。過去研究的數據對新的分析方法有一定幫助。對於資料收集，需要預算足夠的資源，這有時超出了公司的承受能力並限制了市場採用率。
在 COVID-19 爆發期間，員工和其他利害關係人開始遠距工作，從而給組織的網路安全風險管理帶來了更大的壓力。在家工作政策造成的另一個重要壓力來源是缺乏加強和增強網路能力的準備時間。

網路流量分析市場趨勢

BFSI 產業預計將佔據重要市場佔有率

由於該行業所服務的客戶群龐大，並且有廣泛的網路框架和關鍵資料的支持，BFSI 行業面臨著多次資料外洩和網路攻擊。人們對線上和行動銀行業務的日益成長的傾向增加了這些網路攻擊和資料外洩的可能性，從而鼓勵銀行和其他金融機構使用網路流量監控工具。
埃森哲的一項調查顯示，提供金融服務的公司每年平均因資料外洩造成的損失已增加至 1,850 萬美元。它極大地影響了公司的聲譽，從而推動了 BFSI 行業市場，因為金融機構在其營運中優先使用網路流量分析工具。
此外，從行動應用程式到櫃員熱線再到貸款發放，整個客戶旅程中都存在安全風險。由於行動銀行的廣泛使用，客戶希望隨時存取其銀行業務，而根據 ImmuniWeb 的數據，92% 的行動銀行應用程式至少存在一個中等風險的安全問題，這為市場創造了機會，因為其在安全管理中的應用。
由於新興經濟體銀行數位化趨勢不斷增強，透過線上入口網站使用銀行和金融服務的人數正在迅速增加。這可能會增加其平台上的流量，因此這些機構必須持續監控和分析流量，以便更好地為消費者服務。
例如，2023 年1 月，全球開源解決方案供應商紅帽公司為紅帽OpenShift 增加了額外的安全性和合規性功能，其中包括Network Observability Operator，提供可觀察的網路流量測量、流量、拓撲和追蹤以便更深入地了解網路流量。由於營運商可以幫助解決連接困難並更輕鬆地發現網路瓶頸，因此紅帽 OpenShift 叢集可以從增強的網路效能最佳化中受益，這可以在 BFSI 行業中使用，將其工作負載擴展到雲端。

北美佔有重要的市場佔有率

由於美國和加拿大等兩大經濟體的存在，北美成為許多全球科技公司、資料中心營運商和服務供應商的中心。所有聯盟部門對 NTA 的需求是由部署先進網路功能和關鍵通訊網路的運作所驅動的。支撐該地區在所研究的市場中佔據主導地位的另一個因素是該地區市場供應商的存在，這增加了該地區所服務的直接銷售和國際市場銷售的比例。
政府的措施也有助於促進市場的成長。例如，在公用事業產業，美國政府強制採用北美電力可靠性公司關鍵基礎設施保護（NERC CIP）第5版作為網路安全標準。相比之下，醫療保健產業遵守 HIPPA 保護資料的要求。
網路流量分析工具採用先進的自學習技術，在危險檔案感染或竊取資料之前追蹤並找到它們。該工具可以透過使用人工智慧和機器學習技術更有效地處理和檢查資料，這正在推動北美市場的採用，因為該地區各行業的資料隱私洩露事件不斷增加。
根據身分盜竊資源中心發布的研究，2021 年美國發生了 1862 起資料外洩事件，這一數字比 2020 年的 1108 起增加了 68%，超過了 2017 年 1506 起資料外洩的歷史最高記錄。網路安全當局預測，這一數字將持續增加，直到2023 年及以後，迫使地區公司將網路流量分析工具整合到其業務中。
醫療保健、金融、商業和零售是最常受到攻擊的行業，因為它們每年影響數百萬美國人。例如，2022 年 4 月，美國行動支付服務公司 Cash App 發生了超過 800 萬客戶的資料外洩事件。

網路流量分析產業概述

網路流量分析市場競爭適中，由幾個主要參與者組成。然而，隨著先進安全系統的發展，許多公司正在透過獲得新合約來擴大其市場佔有率。

2022 年 1 月，SolarWinds 收購了聯邦服務提供者 Monalytic，這是一家監控、分析和專業服務公司。此次收購將為 SolarWinds 聯邦客戶提供全天候支持，透過將該公司的 IT 管理產品與在最安全的環境中工作的 Monalytic 熟練專業人員相結合，幫助最佳化和保護其動態 IT 環境。

額外的好處：

Excel 格式的市場估算 (ME) 表
3 個月的分析師支持

Key Highlights

Network administrators currently face a dynamic environment wherein the rising number of system applications, distributed infrastructure, virtualizations, and cloud services have created considerable demand for stability and improved administration of networks. Thus, the need for tools to provide enhanced visibility in communication at both the device/system and network levels and control over network applications has become paramount. This control helps reduce the time between the occurrence and resolution of a network issue, monitor network capacity consumption, and proactively avoid network and application problems while ensuring greater network security.
Increasing cloud traffic resulted in increased concerns about network security across businesses, thus driving the need to manage distributed denial-of-service (DDoS) attacks and maintain the quality of experience (QoE). The global growth in network infrastructure, owing to the increasing number of data centers and shared storage solutions, drives the network traffic analysis market.
With the evolving nature of the attacks, many technology experts estimate that the network-based micro-breaches may be small enough to evade even the most advanced detection systems ever built. It is also known that deploying network traffic analysis solutions provides a rapid ROI compared to the endpoint and sandbox solutions. These factors have been instrumental in making the market a growing investment area for enterprise security teams.
Each tool has a different analytical methodology, and the data required for analysis might vary significantly from tool to tool and within tool categories. Data from past studies are marginally helpful in new analytical methods. For data collecting, it is necessary to budget for adequate resources, which is sometimes more than the companies' affordability and limiting the market adoption rate.
During the COVID-19 outbreak, employees and other stakeholders began remote work, thus created increased pressure on an organization's cybersecurity risk management. Another significant source of stress being created by work-from-home policies is no lead time for reinforcing and enhancing network capabilities.

Network Traffic Analysis Market Trends

BFSI Sector is Expected to Hold a Significant Market Share

The BFSI sector faces several data breaches and cyber-attacks due to the large customer base that the industry serves, which is supported by the presence of an extensive networking framework and critical data. People's rising propensity for online and mobile banking has raised the possibilities of these cyber-attacks and data breaches, encouraging banks and other financial institutions to use network traffic monitoring tools.
According to a survey by Accenture, the average annualized cost of data breaches for companies offering financial services has increased to USD 18.5 million. It significantly impacts a company's reputation, which drives the BFSI sector market because financial institutions prioritize using Network Traffic analysis tools in their operations.
Additionally, security risks are present throughout the whole customer journey, from mobile apps to the teller line to loan origination. Due to the widespread use of mobile banking, customers expect all-time access to their banking, and 92% of mobile banking apps, according to ImmuniWeb, have at least one medium-risk security issue, which is creating an opportunity for the market because of its applications in security management.
The utilization of banking and financial services through online portals is increasing rapidly, owing to the increasing digitization trend in banks across emerging economies. This may boost the traffic on their platforms, making it essential for these institutions to continuously monitor and analyze the traffic, enabling them to serve their consumers better.
For instance, in January 2023, Red Hat, Inc, a provider of open source solutions worldwide, added additional security and compliance features for Red Hat OpenShift, which includes the Network Observability Operator, provides observable network traffic measurements, flows, topology, and tracing for a deeper understanding of network traffic. Because the operator helps fix connectivity difficulties and makes it simpler to discover network bottlenecks, Red Hat OpenShift clusters could be benefited from increased network performance optimization, which can be used across the BFSI industries to scale their workload into the cloud.

North America Holds Significant Market Share

North America is the hub of many global technology companies, data center operators, and service providers due to the existence of 2 major economies, including the USA and Canada. The requirement for NTAs across all allied sectors is driven by deploying advanced network capabilities and the operation of critical communication networks. Another factor bolstering the region's dominance in the market studied is the presence of market vendors in the region, which has increased the proportion of direct sales and the sales of the international markets served by this region.
Government initiatives have also been instrumental in aiding the market's growth. For instance, in the utility industry, the US government mandated the adoption of version 5 of the North American Electric Reliability Corporation Critical Infrastructure Protection (NERC CIP) as the cybersecurity standard. In contrast, the healthcare industry abides by HIPPA requirements for securing data.
Advanced self-learning technology is used in a network traffic analysis tool to track and find dangerous files before they can infect or steal data. The tool can handle and examine data more efficiently by using artificial intelligence and machine learning technology, which is driving market adoption in North America because the region has witnessed a growth in data privacy breaches across industries.
According to research published by the Identity Theft Resource Center, a record of 1862 data breaches happened in the US in 2021. This number increased by 68% over the 1108 breaches in 2020 and surpassed the previous high of 1506 breaches in 2017. Additionally, many cybersecurity authorities predict that this number will continue to increase until 2023 and beyond, forcing regional companies to integrate Network Traffic Analysis tools into their businesses.
Healthcare, finance, business, and retail are among the most frequently attacked sectors since they impact millions of Americans annually. For example, in April 2022, Cash App, a mobile payment service company in the USA, underwent a data breach recorded for over 8 million customers.

Network Traffic Analysis Industry Overview

The network traffic analysis market is moderately competitive and consists of several major players. However, with the advanced security system's growth, many companies are increasing their market presence by securing new contracts.

In January 2022, SolarWinds acquired federal services provider, Monalytic, a monitoring, analytics, and professional services company. This acquisition would provide SolarWinds federal customers with round-the-clock support to help optimize and secure their dynamic IT environments by combining the company's IT management products with Monalytic's skilled professionals who work in the most secure environments.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Emergence of Network Traffic Analysis as the Key to Cyber Security
- 5.1.2 Increasing Demand for Higher Access Speed
5.2 Market Challenges
- 5.2.1 Rapidly Evolving Nature of Cyber Threats

6 MARKET SEGMENTATION

6.1 By Deployment
- 6.1.1 On-premise
- 6.1.2 Cloud-based
6.2 By End-user Vertical
- 6.2.1 BFSI
- 6.2.2 IT and Telecom
- 6.2.3 Government
- 6.2.4 Energy and Power
- 6.2.5 Retail
- 6.2.6 Other End-user Verticals
6.3 Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Netreo Inc.
- 7.1.2 Dynatrace LLC
- 7.1.3 Kentik Technologies Inc.
- 7.1.4 Palo Alto Networks Inc.
- 7.1.5 IpswITCh Inc. (Progress Software Corporation)
- 7.1.6 ManageEngine (Zoho Corp. PVT. LTD)
- 7.1.7 Flowmon Networks AS
- 7.1.8 GreyCortex SRO
- 7.1.9 Genie Networks Ltd
- 7.1.10 Netscout Systems Inc.
- 7.1.11 SolarWinds Corporation