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市場調查報告書
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1548903

全球商業印刷市場：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Commercial Printing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球商業印刷市場規模預計到2024年為9,100億美元，預計到2029年將達到1.2兆美元，在預測期內（2024-2029年）複合年成長率為2.38%。

商業印刷市場

商業印刷產業的變化主要是由於網路和行動連線的快速崛起。這項變革正在重塑企業和個人溝通和存取資訊的方式。因此，公司正專注於生產更有針對性和更頻繁的印刷產品，特別是在消費者興趣濃厚的領域。

印刷廣告是商業印刷的基石，對於尋求全面目標市場的企業，尤其是零售企業極為重要。印刷廣告有獨特的優勢。這意味著您的產品可以進行幾個月甚至幾年的廣告，廣告的投放時間與出版物本身一樣長。這種長壽及其有效性正在推動對印刷廣告不斷成長的需求。

商業印刷業正在發生重大變化，並逐漸走向永續實踐。印刷業越來越重視環境因素，並採取各種環保措施。

此外，隨著永續性變得越來越重要，越來越多的公司將注意力轉向商務用噴墨產品。這些產品消耗的電力更少，排放的二氧化碳也更少，因此不會排放碳粉粉塵，空氣更乾淨。許多公司正在投資噴墨印表機，以增強其產品供應、個人化包裝、幫助客戶宣傳其品牌並應對季節性需求。

歷來依賴勞動力的印刷業正在經歷變革。機器設計、數位化和電腦化的進步提高了生產力，並使成長與直接勞動力脫鉤。然而，原料成本上漲令許多市場參與者望而卻步。這些原料包括紙張、墨水和各種化學物質。

根據 Zenith 的數據，全球廣告支出在 2020 年經歷了重大挫折，下降了 4%，這主要是由於 COVID-19 的爆發。然而，隨著包裝、出版和廣告等產業在後疫情時代的擴張，廣告支出在隔年大幅反彈。據預測，到2024年，該產業將出現復甦，支出成長達到7.6%左右。

商業印刷市場趨勢

預計可伸縮安全注射器市場在預測期內將出現顯著成長

  • 印刷技術的進步徹底改變了包裝的方面。當前的包裝趨勢強調數位印刷的快速採用、智慧技術的整合以及先進印刷技術的利用。這些進步在提高包裝的視覺吸引力和功能性以及實現永續性目標方面發揮關鍵作用，這些目標與行業更廣泛的環保意識運動相一致。
  • 在技​​術進步和不斷變化的客戶偏好的推動下，商業印刷不斷發展。廣告已顯著成長，以創造具有視覺吸引力的設計，因為透過引人注目且資訊豐富的包裝來區分品牌已成為在商店中脫穎而出的關鍵。
  • 隨著數位資訊傳遞的增加，商業印刷商正在實施數位技術來提高包裝的印刷品質。快速反應（QR）碼已成為產品包裝上的基本/主流印刷方式，可以用智慧型手機掃描以顯示附加資料，例如產品資訊或促銷內容。
  • 藥品、菸草、酒精飲料等包裝和標籤印刷的需求正在迅速成長。這種需求的成長是由於公司需要遵守不斷變化的政府法規並打擊仿冒品。
  • 加工商和零售商之間圍繞包裝的合作不斷加強，從而開發了吸引客戶的創新方法。網路購物和創造個人化體驗進一步推動了包裝領域的商業印刷市場。例如，根據中國商務部 (MOFCOM) 的數據，網路購物市場零售額為 15.3 兆元（2.13 兆美元）。因此，許多包裝公司正在投資商業印刷解決方案，推動市場成長。

預計北美將在預測期內佔據主要市場佔有率

  • 亞太地區，特別是中國、印度和東南亞國家，正在經歷快速經濟成長。例如，根據統計部估計，印度2024會計年度第三季GDP成長8.4%。這比 2023 會計年度同季 4.3% 的成長顯著成長。財政部公佈 2014 會計年度實際 GDP 成長率為 7.6%。由於住宅需求強勁，建築業在 2024 會計年度實現了兩位數成長。此外，製造業和服務業第三季也出現成長。
  • 這種高成長推動了嚴重依賴印刷的行業，如零售、廣告、教育和製造業。業務的擴展直接推動了商業印刷行業的發展，對行銷材料、包裝和文件的需求不斷增加。
  • 這些國家的經濟發展導致消費者支出增加，進而推動了對印刷產品的需求。零售商需要更多的包裝和標籤，廣告商需要更多的促銷資料，教育機構需要更多的教科書和學習材料，製造商需要更多的文件和產品標籤。各部門的這種相互關聯的成長強調了商業印刷市場在支持經濟活動中的重要性。
  • 技術創新，特別是數位印刷，推動了印刷業的成長。數位印刷以卓越的品質、效率和客製化而聞名，可實現更快的印刷時間、更快的周轉時間和個人化內容。這些功能對各種規模的企業都有吸引力。
  • 因此，這種技術轉變不僅提高了印刷公司的業務能力，而且隨著越來越多的公司尋求這些先進的服務，也擴大了基本客群。許多主要企業正在透過新產品發布、策略合作夥伴關係和區域擴張來擴大其產品組合，進一步提高亞太商業印刷市場的價值。

商業印刷業概況

商業印刷市場被許多全球和地區公司所分散。由於市場產品同質化，許多在同一市場經營的公司面臨價格競爭。公司包括 ACME Printing、Cenveo Worldwide Limited、RR Donnelley &Sons Company、Vistaprint (CIMPRESS PLC) 和 Toppan (Toppan Inc.)。

2024 年 3 月 - RR Donnelley & Sons Company 簽訂最終協議，從 Vericast Corp. 收購數位和印刷行銷資產。這些資產包括展示廣告、內容定位、聯網電視、動態行動服務、數位戶外廣告、社群媒體行銷、電子郵件宣傳活動、本地搜尋服務、零方資料擷取和其他數位行銷解決方案。 Vericast 的印刷行銷部門也將被收購，包括其共享電子郵件服務以及數位和印刷格式的優惠券付款業務。

2024 年 1 月 -Konica Minolta商業解決方案（英國）加強了與 Production Print Direct 的合作夥伴關係，Production Print Direct 是商業印刷市場設備、軟體和服務的主要企業。此次擴大的合作關係涵蓋Konica Minolta的數位標籤印刷機和包裝印刷機。此次合作正值商業印刷公司越來越希望擴大和改善其服務組合之際。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 零售和食品飲料行業對促銷材料的需求增加
    • 採用環保做法
  • 市場限制因素
    • 數位化的進步和對原物料價格的依賴增加
  • 市場機會
    • 引入數位 TIE-INS（2D碼、AI、URL 等）

第6章 市場細分

  • 按列印類型
    • 平張膠印
    • 噴墨
    • 柔版印刷
    • 螢幕
    • 凹版印刷
    • 其他印刷類型
  • 按用途
    • 包裝
    • 廣告
    • 發布
      • 圖書
      • 雜誌
      • 報紙
      • 其他出版品
    • 其他用途
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • ACME Printing
    • Cenveo Worldwide Limited
    • RR Donnelley & Sons Company
    • Vistaprint（CIMPRESS PLC）
    • Toppan Co. Ltd（Toppan Inc.）
    • Transcontinental Inc.
    • LSC Communications US LLC

第8章投資分析

第9章市場展望

第 10 章 科技對商業印刷生態系的影響

簡介目錄
Product Code: 67324

The Commercial Printing Market size is estimated at USD 0.91 trillion in 2024, and is expected to reach USD 1.02 trillion by 2029, growing at a CAGR of 2.38% during the forecast period (2024-2029).

Commercial Printing - Market

The commercial printing industry is transforming, primarily driven by the rapid rise of the internet and mobile connectivity. This shift is reshaping how businesses and individuals communicate and access information. Consequently, companies are focusing on producing more targeted and frequent print materials, especially in sectors where consumers are highly engaged.

Print advertising, a cornerstone of commercial printing, is pivotal for businesses, especially in the retail sector, looking to engage their target markets comprehensively. Print ads offer a unique advantage: they stay in circulation as long as the publication does, potentially promoting a product for months or even years. This longevity, coupled with its effectiveness, is fueling a rising demand for print-based advertising.

The commercial printing sector is witnessing a significant shift, gradually transitioning toward sustainable practices. Printing industries are increasingly prioritizing environmental concerns, leading to the adoption of various eco-friendly initiatives.

Moreover, with a growing emphasis on sustainability, businesses are increasingly turning to commercial inkjet products. These products consume less power and emit less carbon dioxide, resulting in cleaner air due to the absence of toner dust emissions. Many companies are investing in inkjet printers to enhance their offerings and personalize packaging, assist clients in brand promotion, and cater to the seasonality of demand.

The printing industry, historically reliant on labor, has witnessed a shift. Advancements in machinery design, digitalization, and computerization have boosted productivity, decoupling growth from direct labor. However, escalating raw material costs are constraining many market players. These materials encompass paper, inks, and various chemicals.

According to Zenith, global advertising spending experienced a significant setback in 2020, with a 4% decline, primarily attributed to the COVID-19 pandemic. However, as industries like packaging, publishing, and advertising expanded in the post-pandemic era, ad spending rebounded notably in the subsequent year. Projections suggest that by 2024, the industry is poised to witness a resurgence, with expenditure growth expected to reach approximately 7.6%.

Commercial Printing Market Trends

Retractable Safety Syringes Segment Expected to Witness Significant Growth During the Forecast Period

  • Technological advancements in printing have revolutionized both the aesthetic and practical aspects of packaging. Current trends in packaging underscore a rapid embrace of digital printing, integration of smart technologies, and the utilization of advanced printing techniques. These advancements enhance the visual appeal and functionality of packaging and play a key role in achieving sustainability objectives, which align with the industry's broader push for eco-friendliness.
  • Commercial printing is continuously evolving and driven by technological advancements and changing customer preferences. As brand differentiation with eye-catching and informative packaging becomes essential for brands to stand out on store shelves, commercials have significantly grown to create visually appealing designs.
  • With a rise in digital information delivery, commercial printers have been imbibing digital technologies to enhance packaging print quality. Quick response (QR) codes have become a basic/mainstream print on product packaging that can be scanned with a smartphone for additional data display, such as product info and promotional content, to name a few.
  • The demand for printing on packaging and labels for pharmaceuticals, tobacco, and alcoholic beverages is rapidly surging. This rise is driven by the need for companies to adhere to continuously evolving government regulations and combat counterfeiting.
  • Increased cooperation among the convertors and retailers surrounding packaging has led to the development of innovative ways of enticing customers. Online shopping and curating personalized experiences have further aided the market for commercial printing in the packaging domain. For instance, according to MOFCOM China, the retail sales volume of the online shopping market was CNY 15.3 trillion (USD 2.13 trillion). Owing to this, many packaging companies are investing in commercial printing solutions, thus boosting the market's growth.

North America Expected to Hold Significant Market Share During the Forecast Period

  • The Asia-Pacific region, notably countries like China, India, and several Southeast Asian nations, has experienced rapid economic growth; for instance, according to estimates from the Statistics Ministry, India's GDP expanded by 8.4% in the third quarter of FY24. This represents a substantial increase from the 4.3% growth recorded in the same quarter of FY23. The Ministry of Finance reported a 7.6% growth in real GDP for FY24. Strong residential demand drove the construction sector to double-digit growth in FY24. Additionally, the manufacturing and service sectors also experienced growth in Q3.
  • This upsurge has propelled industries heavily reliant on printed materials, such as retail, advertising, education, and manufacturing. Expanding businesses come with heightened marketing collateral, packaging, and documentation needs, directly boosting the commercial printing sector.
  • The economic development in these countries has led to increased consumer spending, which in turn drives demand for printed products. Retailers require more packaging and labels, advertisers need more promotional materials, educational institutions demand more textbooks and learning aids, and manufacturers need more documentation and product labels. This interconnected growth across various sectors underscores the importance of the commercial printing market in supporting economic activities.
  • Technological innovation, especially in digital printing, has driven growth in the printing industry. Digital printing, known for its superior quality, efficiency, and customization, allows for shorter print runs, faster turnarounds, and personalized content. These features appeal to businesses of all sizes.
  • Consequently, this technological shift not only enhances the operational capabilities of printing companies but also expands their customer base as more businesses seek these advanced services. Many key players are launching new products and forming strategic partnerships and regional expansions to broaden their portfolios, further adding value to the commercial printing market in the Asia-Pacific region.

Commercial Printing Industry Overview

The commercial printing market is fragmented due to the presence of many global and regional players. Considering the homogenous nature of market products, many firms operating in the market are further being driven to compete on price. Some of the players are ACME Printing, Cenveo Worldwide Limited, R.R. Donnelley & Sons Company, Vistaprint (CIMPRESS PLC), and Toppan Co. Ltd (Toppan Inc.).

March 2024 - R.R. Donnelley & Sons Company finalized an agreement to acquire digital and print marketing assets from Vericast Corp. These assets include digital marketing solutions such as display advertising, contextual targeting, connected TV, dynamic mobile services, digital out-of-home advertising, social media marketing, email campaigns, local search services, and zero-party data capture. The acquisition also covers Vericast's print marketing division, featuring shared mail services and a coupon-clearing business in both digital and print formats.

January 2024 - Konica Minolta Business Solutions (UK) bolstered its collaboration with Production Print Direct, a key player in equipment, software, and services for the commercial print market. This expanded partnership now encompasses Konica Minolta's digital label and packaging presses. The move comes as commercial printers increasingly seek to broaden and elevate their service portfolios.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Demand for Promotional Materials from the Retail, Food, and Beverage Industries
    • 5.1.2 Introduction of Eco-friendly Practices
  • 5.2 Market Restraints
    • 5.2.1 Increase in Digitization and Rising Dependence on Feedstock Prices
  • 5.3 Market Opportunities
    • 5.3.1 Incorporation of Digital TIE-INS (such as QR Code. AI, URL)

6 MARKET SEGMENTATION

  • 6.1 By Printing Type
    • 6.1.1 Offset Lithography
    • 6.1.2 Inkjet
    • 6.1.3 Flexographic
    • 6.1.4 Screen
    • 6.1.5 Gravure
    • 6.1.6 Other Printing Types
  • 6.2 By Application
    • 6.2.1 Packaging
    • 6.2.2 Advertising
    • 6.2.3 Publishing
      • 6.2.3.1 Books
      • 6.2.3.2 Magazines
      • 6.2.3.3 Newspapers
      • 6.2.3.4 Other Publishing
    • 6.2.4 Other Applications
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 ACME Printing
    • 7.1.2 Cenveo Worldwide Limited
    • 7.1.3 R.R. Donnelley & Sons Company
    • 7.1.4 Vistaprint (CIMPRESS PLC)
    • 7.1.5 Toppan Co. Ltd (Toppan Inc.)
    • 7.1.6 Transcontinental Inc.
    • 7.1.7 LSC Communications US LLC

8 INVESTMENT ANALYSIS

9 MARKET OUTLOOK

10 IMPACT OF TECHNOLOGY IN THE COMMERCIAL PRINTING ECOSYSTEM