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市場調查報告書
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1549741

語言服務：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Language Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

語言服務市場規模預計到2024年為767.8億美元，預計到2029年將達到1043.1億美元，在預測期內（2024-2029年）複合年成長率為6.32%，預計將會成長。

語言服務市場

主要亮點

  • 推動語言服務需求的主要因素包括業務的快速全球化、內容的日益數位化以及對個人化和國際客戶服務的需求不斷成長。
  • 科大訊飛是一家提供翻譯服務的中國語音辨識公司，已成功從國有投資基金國新控股和安徽鐵路發展基金等投資者資金籌措了4.07 億美元（28 億元）。該公司表示，這筆資金籌措將用於增強其翻譯輸出以及人工智慧翻譯引擎的輸出。這些新興市場的開拓為預測期內的市場成長提供了巨大的空間，特別是對於新興企業。
  • 語言服務的需求不再集中在大型跨國公司。儘管如此，地方政府和州政府，包括小型企業、大公司和其他組織，仍在增加筆譯、口譯和其他語言服務的使用。
  • 過去幾十年來，國際貿易穩步擴大，包括自由貿易協定的激增，導致世界貿易實質上爆炸性成長。此外，由於海外競爭的加劇以及政府的各項舉措，所有大大小小的公司都在積極尋求海外市場的商機。
  • 國際行銷趨勢預計也將加速語言服務市場的成長。有了這些服務，企業現在可以透過網路以低成本接觸到世界各地不斷成長的受眾。隨著這些觀眾擴大由外國人組成，預計該市場將進一步成長。
  • 網路使用量的增加，加上內容行銷趨勢，正在為語言產業開闢新的途徑。針對外國受眾的 PPC 廣告和社群媒體行銷也以驚人的速度擴張。世界各地經營的社群網站和多個部落格也提供了有效的內容行銷平台，包括報導、資訊圖表、影片和多媒體作品。所有這些內容都經過在地化以獲得最佳效果，這是推動市場的主要因素之一。
  • 此外，該市場正在見證眾多企業加強其市場地位的併購活動。例如，今年 10 月，Acolad Life Sciences 與 Alphanumeric 合作，支持生命科學公司滿足其國際通訊需求，包括全球客服中心的電話口譯 (OPI)。
  • 受疫情影響，世界各地的人們都因「居家令」而被迫家用。 YouTube、Netflix、社群媒體和亞馬遜的用戶數量激增，產生了全球對更多內容的需求。這意味著對可以遠端工作的翻譯人員的需求不斷成長。
  • 另一個原因是，對抗病毒和治療患者的經驗的積極交流已成為醫療保健、病毒學、免疫學、流行病學等領域研究人員之間全球討論和資訊交流的驅動力。預計對翻譯人員的需求最高的是醫學領域。
  • 2024 年 3 月，ABC Language Services 與康乃狄克州 Language Link 合併。此次合併將使 ABC Language Services 能夠更好地滿足政府機構、律師事務所、醫療實務、公共服務、企業和其他企業等客戶的翻譯需求。兩家公司繼續以其現有名稱營運，但現在共用所有資源和業務。
  • COVID-19大流行導致的封鎖規定迫使全世界都留在家用，這為網路貿易的發展提供了堅實的動力。 Netflix、YouTube、Amazon Prime、社群媒體等應用程式的用戶數量快速成長。因此，全球需要更多內容，這對譯者來說是個好消息。

語言服務市場的趨勢

翻譯服務預計將大幅成長

  • 在語言服務中，翻譯服務在促進不同語言使用者之間的溝通方面發揮著重要作用。這些服務包括口頭和手語通訊，根據國際標準化組織 (ISO) 的定義，將口頭或手語訊息呈現為另一種語言，同時保留來源語言內容所指事物的含義。
  • 隨著我們與客戶的聯繫越來越緊密，我們為滿足他們的需求而提供的翻譯服務範圍正在不斷擴大，無論他們的語言偏好如何。根據歷史資料，各家公司選擇翻譯服務是為了提供國內外客戶舒適感。
  • 翻譯服務通常需要整合的雲端運算平台和巨量資料分析才能從任何地方存取資料。結果是更大的儲存容量和更高的效率。
  • 隨著越來越多的企業提供線上服務，對網站和網路內容翻譯的需求也在增加。世界各地的企業都尋求翻譯服務來服務其客戶並滿足他們的需求。個人也使用此類服務，但只有一小部分人這樣做。
  • 最新數據顯示，每分鐘約有 300 小時的影片內容上傳到 YouTube，用戶每天觀看約 50 億個影片。此外，大約 70% 的 YouTube 觀眾來自美國以外的非英語國家。這一趨勢正在推動大規模影片翻譯和在地化的需求。譯後編輯機器翻譯 (PEMT) 預計將成為預測期內翻譯服務領域的主要趨勢。

北美佔最大市場佔有率

  • 由於其日益多樣化，北美的語言服務市場預計將顯著成長。隨著該地區人口結構的變化和多樣性的增加，該地區所有行業對有效語言服務的需求預計都會增加，為了滿足多樣化人口的需求，有能力的筆譯員和口譯員的存在至關重要。
  • 多元文化行銷的出現已成為當今的重要議題，預計將推動對語言服務的需求。由於人口結構的變化，針對不同社群的行銷策略已成為一些以前僅依賴單一語言的公司的首要任務。
  • 根據美國人口普查局的數據，美國使用超過 350 種語言。由於移民的增加，亞洲人口也在增加。新的移民趨勢正在擴大為這些人群提供服務的語言服務市場。
  • 了解每個地區當前的語言趨勢以及它們如何繼續塑造市場和國家對於透過專業的語言服務向多元文化消費者提供更有效的溝通是必要的，它可以幫助公司了解性別正在迅速增加。
  • 市場企業正試圖透過多種措施增強自身競爭力，包括多次併購活動、產品創新、強化研發、開拓海外市場等。例如，人工智慧、機器學習 ML、自動語音辨識(ASR)、神經機器翻譯 (NMT) 和自然語言理解 (NLU) 技術領域的領導者 AppTek 宣布與 TransPerfect 建立新的合作關係。 AppTek 強大的 ASR 引擎與 TransPerfect 的專業翻譯和在地化服務相結合，縮短了計劃交付時間，並進一步改善了客戶工作流程。

語言服務業概述

由於多家供應商在國內和國際市場提供服務，語言服務市場競爭非常激烈。市場分散化，主要企業紛紛採取產品創新、併購等策略，主要是為了擴大服務組合，維持市場競爭力。主要參與企業包括 Atlas Language Service Inc.、Lionbridge Technologies Inc.、RWS Holdings PLC 和 SDL PLC。

2024 年 6 月，這家總部位於利默里克的公司加入了英國Valorem 集團。總部位於利默里克的口譯軟體公司 Translit 已加入 Valorem Group，並與總部位於曼徹斯特的口譯服務供應商DA Languages 合併。與 DA Languages 的合作加強了 Translit 提供卓越語言解決方案的承諾。

2024 年 2 月，BLEND 收購了以色列領先的在地化供應商 Manpower Language Solutions (MLS)。透過將 MLS 的以色列市場專業知識與 BLEND 的全球能力相結合，我們的目標是增強我們的服務並使我們的客戶在每個地區取得成功。 MLS 客戶可以受益於更好的服務，包括 120 多種語言的視訊和音訊本地化。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業相關人員分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 提高全球企業的影響力將使市場繁榮
    • 線上和線下內容的增加正在推動市場
  • 市場挑戰
    • 開放原始碼語言服務工具的成長
  • COVID-19 對語言服務市場的影響

第6章 重大技術投入

  • 雲端技術
  • 人工智慧
  • 網路安全
  • 數位服務

第7章 市場區隔

  • 按類型
    • 翻譯服務
    • 在地化服務
    • 口譯服務
    • 其他服務
  • 按行業分類
    • 生命科學（製藥、醫療設備、生物技術、CRO）
    • 媒體娛樂（OTT、遊戲、票房、付費電視）
    • 法律、金融、專利
    • 電子商務
    • 其他
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
    • 亞洲
      • 印度
      • 中國
      • 日本
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第8章 競爭格局

  • 公司簡介
    • Atlas Language Services Inc.
    • Globe language Services Inc.
    • Lionbridge Technologies Inc.
    • RWS Holdings PLC
    • SDL PLC
    • Semantix AB
    • Summa Linguae Technologies
    • Teleperformance SE
    • TransPerfect Global Inc.
    • Welocalize Inc.

第9章投資分析

第10章市場機會與未來趨勢

簡介目錄
Product Code: 68819

The Language Services Market size is estimated at USD 76.78 billion in 2024, and is expected to reach USD 104.31 billion by 2029, growing at a CAGR of 6.32% during the forecast period (2024-2029).

Language Services - Market

Key Highlights

  • The primary factors driving the demand for language services include the rapidly increasing globalization among businesses, the incremental rise of digitizing content, and the increased customer service that's becoming more personalized and international.
  • Iflytek, a speech recognition company based out of China that provides translation services, successfully raised USD 407 million (CNY 2.8 billion) from its investors, including the state-run investment fund China Reform Holdings and the Anhui Railway Development Fund. The company claims that the funding will be used to enhance the translation output, along with the output of the AI translation engine. Such developments provide significant scope for the market's growth during the forecast period, especially for startups.
  • The demand for language services is no longer concentrated on large multinational corporations. Still, small and large businesses and local and state governments, including other organizations, have increased their use of translation, interpretation, and other language services.
  • International trade has steadily expanded over the past few decades, including the proliferation of free trade agreements that have led to a virtual explosion of global trade worldwide. Moreover, the increasing foreign competition and various government initiatives have led all kinds of businesses, irrespective of size, to take initiatives regarding opportunities available to them in foreign markets.
  • The ongoing trends in international marketing are also expected to accelerate the growth in the language services market. With these services, companies are now able to reach increasing audiences across the globe at a lower cost through the web. The market is expected to grow even further as these audiences are increasingly composed of foreign people.
  • The increase in internet usage, combined with the trend toward content marketing, has opened up new avenues for the language industry. PPC advertising and social media marketing aimed at foreign audiences are also expanding at remarkable rates. Social networking sites and multiple blogs that are active across the world are also providing platforms for effective content marketing that include articles, infographics, videos, and multimedia productions. All this content is localized for optimum effectiveness, which is one of the major factors driving the market.
  • Moreover, the market is witnessing multiple M&A activities by the players to strengthen their market positions. For instance, in October this year, in order to assist life sciences organizations with their needs for international communication, including over-the-phone interpreting (OPI) for global call centers, Acolad Life Sciences teamed up with Alphanumeric.
  • The lockdown restrictions amidst the pandemic forced the entire world to stay at home, which gave a strong impetus to developing trade and entertainment on the Internet. YouTube, Netflix, social media, and Amazon witnessed a surge in the number of users, producing the need for more content globally. That implies a higher demand for the services of translators, whose work is much easier to organize remotely.
  • Another reason is the active exchange of experiences in fighting against the virus and treating patients, which drove the global discussion and information exchange between researchers in healthcare, virology, immunology, epidemiology, etc. The highest demand for translators may be expected from the medical sector.
  • In March 2024, ABC Language Services merged with Language Link of Connecticut. The merger enabled ABC Language Services to better meet the translation needs of its clients, which comprise government agencies, law firms, medical practices, social services, corporations, and other businesses. Both companies continued to operate under their existing names, but now, they share all of their resources and operations.
  • The lockdown restrictions amidst the COVID-19 pandemic forced the entire world to stay at home, which has given a solid impetus for developing trade via the Internet. Applications like Netflix, YouTube, Amazon Prime, and social media have witnessed a user surge. This has resulted in an increased need for more content globally and has served as good news for translators, owing to increased demand for their services while providing the ease of being organized remotely.

Language Services Market Trends

Translation Services is Expected to Witness Significant Growth

  • Within language services translation services play a key role in facilitating communication between users of different languages. These services encompass both spoken and signed communication and follow the International Standards Organization (ISO) definition that states the rendering of a spoken or signed message into another language by preserving the meaning of the source language content.
  • The growing customer outreach has enhanced the scope of translation services to fulfill the customers' needs, barring language preferences. Historical data signifies that various companies are opting for translation services to provide comfort to their national and international clients.
  • Translation services usually require an integrated cloud computing platform and big data analytics to ensure data access from anywhere. This also results in increased storage capacity and more efficiency.
  • With more and more companies offering their services online, the need for websites and web content translation has grown. Businesses globally are seeking translation services to serve their customers and keep up with their demands. While individuals are also using this type of service, the share of such usage is minimal.
  • According to the latest figures, around 300 hours of video content is being uploaded to YouTube every minute, and approximately 5 billion videos are being watched daily by users. Also, about 70% of YouTube viewers are from outside the United States and are non-English speaking people. This trend is increasing the demand for video translations and localizations on a large scale. The post-editing of machine translations (PEMT) is expected to be a major trend in the translation services domain during the forecast period.

North America Holds Largest Market Share

  • The language services market in the North American region is expected to witness significant growth owing to its increasing diversity. As the region's population continues to shift and become more diverse, the need for effective language services is expected to increase in all industries across the region, and qualified translators and interpreters are crucial in serving the needs of this increasingly diverse population.
  • The advent of multicultural marketing has become an important topic these days, and it is expected to drive the demand for language services. The region's changing demographics have made marketing strategies to diverse communities a priority for multiple businesses that previously relied only on a single language.
  • According to the US Census Bureau, more than 350 languages are spoken in the United States. The Asian population is also rising owing to increased immigration. New immigration trends are expanding the language services market to serve these populations.
  • Understanding the current language trends in their region and how they continue to shape the market and the country helps organizations understand the rapidly rising need for providing multicultural consumers with much more effective communication through professional language services.
  • The players in the market are looking to strengthen their competitiveness through various efforts such as multiple M&A activities, product innovation, increased R&D, and exploration of overseas markets. For instance, AppTek, a leader in AI, Machine Learning ML, Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, announced a new partnership with TransPerfect. The combined capabilities of AppTek's powerful ASR engine and TransPerfect's specialized translation and localization services will further improve customer workflows by reducing project turnaround times.

Language Services Industry Overview

The language services market is highly competitive as multiple vendors provide their services in domestic and international markets. The market appears to be fragmented, with the significant players adopting strategies, like product innovation and mergers and acquisitions, primarily to expand their service portfolio and to stay competitive in the market landscape. Some of the major players in the market are Atlas Language Service Inc., Lionbridge Technologies Inc., RWS Holdings PLC, and SDL PLC, among others.

In June 2024, a LIMERICK-based company joined the UK-based Valorem Group. Translate, an interpreter software company headquartered in Limerick, joined the Valorem Group while also merging with fellow group member DA Languages, a Manchester-based interpreting service provider. Their partnership with DA Languages reinforces Translit's commitment to providing exceptional language solutions.

In February 2024, BLEND recently acquired Manpower Language Solutions (MLS), Israel's key localization provider. By combining MLS's expertise in the Israeli market with BLEND's global proficiency, they aim to enhance their services and empower clients to succeed in any locale. MLS's clients will benefit from improved offerings, including video and audio localization in over 120 languages.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Global Corporate Presence will flourish the market.
    • 5.1.2 Increase in Online and Offline Content will drive the market.
  • 5.2 Market Challenges
    • 5.2.1 Growth of Open-source Language Service Tools
  • 5.3 Impact of COVID-19 on Language Service Market

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Translation Services
    • 7.1.2 Localization Services
    • 7.1.3 Interpreting Services
    • 7.1.4 Other Services
  • 7.2 By End-user Vertical
    • 7.2.1 Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
    • 7.2.2 Media and Entertainment (OTT, Games, Box Office, Pay TV)
    • 7.2.3 Legal, Finance, and Patents
    • 7.2.4 E-commerce
    • 7.2.5 Other End-user Verticals
  • 7.3 By Geography
    • 7.3.1 North America
      • 7.3.1.1 United States
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 United Kingdom
      • 7.3.2.3 France
      • 7.3.2.4 Italy
    • 7.3.3 Asia
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Atlas Language Services Inc.
    • 8.1.2 Globe language Services Inc.
    • 8.1.3 Lionbridge Technologies Inc.
    • 8.1.4 RWS Holdings PLC
    • 8.1.5 SDL PLC
    • 8.1.6 Semantix AB
    • 8.1.7 Summa Linguae Technologies
    • 8.1.8 Teleperformance SE
    • 8.1.9 TransPerfect Global Inc.
    • 8.1.10 Welocalize Inc.

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS