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市場調查報告書
商品編碼
1550030

汽車顯示面板：市場佔有率分析、產業趨勢、成長預測（2024-2029）

Automotive Display Panel - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年汽車顯示面板市場規模為207.5億美元，預計到2029年將達到288.4億美元，在預測期內（2024-2029年）複合年成長率為6.80%。

車用顯示面板市場

主要亮點

  • 由於對半自動駕駛和自動駕駛汽車的需求不斷增加、汽車消費者體驗的改善以及豪華和高階汽車細分市場（尤其是在新興市場）的強勁成長，汽車顯示面板市場正在經歷強勁成長。消費者越來越期待先進的汽車資訊娛樂系統，包括觸控螢幕、導航系統和連接功能。
  • 車輛顯示面板為您的車輛提供多種功能，提供速度、燃油油位、導航說明和娛樂選項等資訊。它還可以透過顯示輪胎氣壓低或引擎故障等問題的警告和警報來提高安全性。此外，還可配置空調、音訊等多種功能。
  • 在microLED技術成熟商用之前，miniLED背光液晶面板將與OLED面板競爭高階汽車顯示器應用。市場上的供應商也在創新他們的產品，為不同的車輛類型提供解決方案。例如，LD Display 宣布計劃為低成本汽車開發混合OLED 面板。
  • 混合OLED面板結合了OLED（有機發光二極體）和LCD（液晶顯示）技術的優點。 OLED 顯示器提供令人印象深刻的視覺質量，包括深邃的黑色、鮮豔的色彩和出色的對比度。然而，OLED面板的製造成本傳統上高於LCD面板。透過將 LCD 元件整合到混合OLED 面板中，LG Display 旨在實現卓越的視覺性能，同時降低製造成本。
  • 日益嚴格的安全法規促使汽車製造商為其汽車配備更先進的 ADAS（高級駕駛員輔助系統），通常需要顯示面板向駕駛員傳達重要訊息。 2024年2月，UNECE自動駕駛/自動駕駛和連網型汽車工作組明確了配備駕駛控制輔助系統的車輛的核准規定，並對配備車道維持系統等高級駕駛輔助系統的車輛制定了最低安全要求通過了一項新的法規草案
  • 同樣，印度政府多年來一直強調加強車輛安全。繼定於 2024 年 10 月生效的強制性六個安全氣囊規則之後，政府計劃在印度汽車中強製配備某些 ADAS 功能。根據 PTI 最近發布的一份報告，道路運輸和公路部 (MoRTH) 起草了新提案，以減少印度的道路事故。預計這些趨勢將在預測期內推動市場成長。
  • 實施先進的顯示技術成本高昂，並且會增加車輛的整體成本。因此，對價格敏感的消費者和尋求降低生產成本的製造商可能會避開它們。將顯示面板整合到車輛中也會使製造過程複雜化，並且可能需要對維護和維修技術人員進行額外的培訓。
  • 此外，正在進行的俄羅斯-烏克蘭戰爭對包括汽車產業在內的各個產業產生了重大影響。戰爭造成的破壞對汽車顯示面板市場的成長產生了多種影響。戰爭也造成汽車業原料短缺。烏克蘭和俄羅斯是鋁和稀有氣體的主要生產國，這對汽車製造至關重要。隨著這些原料供應中斷，汽車顯示面板的生產進一步受到影響。

汽車顯示面板的發展趨勢

抬頭顯示器領域預計將佔據主要市場佔有率

  • 抬頭顯示器，也稱為 HUD，是一種透明顯示器，使用者無需將目光從正常觀點移開即可顯示資料。抬頭顯示器自 20 世紀中葉以來一直很流行，主要用於飛機上。然而，在 20 世紀 50 年代，人們嘗試測試這項技術的汽車應用。
  • 抬頭顯示器以前安裝在豪華車上，但OEM現在也將其作為經濟型汽車的標準配備。日本製造商豐田推出了與其他汽車相比配備最大擋風玻璃 HUD 的Camry。豐田也為普銳斯標配了擋風玻璃HUD。
  • 透過在駕駛員視野內提供即時訊息，HUD 改善了駕駛體驗，使駕駛員能夠更方便、直覺地存取重要資料，而無需將視線離開道路。根據世界衛生組織統計，每年約有 135 萬人死於道路交通事故。 HUD 是一種駕駛輔助系統，可為駕駛和行人及時通報潛在危險事件。
  • 2023 年 5 月，凱迪拉克 Lyriq 推出了一項顯著功能：與新興企業Envisics 合作的擴增實境(AR)抬頭顯示器。這項創新性的補充體現了 Lyriq 將新技術融入其設計的承諾。

北美佔最大市場佔有率

  • 預計北美及其主要生產地點將佔據很大的市場佔有率。由於國內市場的規模和大規模生產技術的使用，該地區的汽車工業是世界上最重要的汽車工業之一。在過去的十年中，該地區的汽車行業從製造到分銷都取得了巨大的發展，消費者偏好的變化和新技術的引入推動該行業進入歷史性轉型。
  • 該地區是本田、豐田、福特、雪佛蘭和特斯拉等多家公司的所在地。它是汽車行業的先驅，特別是在自動化方面，為該地區的供應商創造了新的機會。根據 CAR 汽車研究中心的數據，到 2025 年，美國汽車產量將達到 1,170 萬輛。
  • 此外，該地區各國政府正在採取舉措實施 ADAS 功能，從而刺激市場需求。例如，加拿大運輸部發布了一份線上通知，徵求有關 ADAS 監管更新的意見。具體來說，加拿大運輸部正在考慮是否應透過法規強制執行高級駕駛員輔助功能，或不受監管並要求在車輛上安裝時滿足最低要求。
  • 根據通知，ADAS的新安全要求將採取新的加拿大機動車輛安全標準的形式。這可能適用於校車、商用卡車和其他車輛，例如摩托車、汽車、卡車和客車。要求可能因車輛類型而異。
  • BEA數據顯示，2023年5月輕卡銷量不到107萬輛，低於4月份的逾107萬輛，但較去年同月成長約23.06%，繼續主導美國汽車市場它成為最大的部分。預計此類趨勢將在預測期內推動北美汽車顯示面板市場的發展。

汽車顯示面板產業概況

汽車顯示面板市場的競爭格局較為分散，現有和新興廠商眾多。汽車產業的技術發展預計將刺激投資和產品創新的增加。競爭對手正在透過制定對市場發展產生最佳整體效果的策略來積極應對挑戰。在預測期內，市場成長機會有充足的開拓空間。

2024 年 1 月 - LG Display 在 CES 2024 上展示了一系列超大型汽車顯示解決方案，其中包括全球最大的汽車顯示器，以加速未來汽車的創新。該公司還展示了三款配備車載顯示解決方案的概念車，該解決方案針對軟體定義的車輛開發的每個階段進行了最佳化。

2024年1月－在2024年消費性電子展上，大陸集團首次展示了其水晶中控顯示器。全球首款高級車載顯示器完全整合到時尚的水晶機殼中，具有無框架、透明的外觀，為將簡約奢華融入汽車內飾開闢了新的可能性。 10 吋顯示器採用最新的 micro-LED 技術，可實現前所未有的亮度和對比度。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 科技趨勢
  • 產業供應鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • COVID-19 和其他宏觀經濟因素對市場的影響

第5章市場動態

  • 市場促進因素
    • 對聯網汽車的需求增加
    • 嚴格的政府法規減少車禍
    • 越來越關注提供 AR 體驗
  • 市場限制因素
    • 高成本和複雜性

第6章 市場細分

  • 顯示面板
    • 依技術
      • a-Si LCD
      • Oxide LCD
      • LTPS LCD
      • AMOLED
  • 顯示主機/集群
    • 按用途
      • 儀錶群
      • 中控台
      • 抬頭顯示器
      • 其他用途
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲/紐西蘭
    • 中東/非洲
    • 拉丁美洲

第7章 競爭格局

  • 公司簡介-顯示面板
    • LG Display
    • Samsung Display
    • BOE
    • Tianma
    • Japan Display
    • Innolux Corporation
    • AUO
    • Sharp Corporation
    • Century
    • IVO
  • 公司簡介 - 顯示主機/集群
    • Continental
    • Nippon Seiki
    • Denso
    • Visteon
    • Marelli
    • Bosch
    • Yazaki
    • Faurecia
    • Desay SV
    • Foryou General Electronics

第8章 廠商排名分析

第9章 市場未來展望

簡介目錄
Product Code: 50002665

The Automotive Display Panel Market size is estimated at USD 20.75 billion in 2024, and is expected to reach USD 28.84 billion by 2029, growing at a CAGR of 6.80% during the forecast period (2024-2029).

Automotive Display Panel - Market

Key Highlights

  • The automotive display panel market is witnessing robust growth due to increased demand for semi-autonomous and autonomous vehicles, improved consumer experience in vehicles, and high growth in luxury and high-end car segments, mainly in emerging markets. Consumers increasingly expect sophisticated vehicle infotainment systems, including touchscreens, navigation systems, and connectivity features.
  • Automotive display panels serve multiple vehicle functions, providing information such as speed, fuel levels, navigation directions, and entertainment options. They also contribute to safety by displaying warnings and alerts for issues like low tire pressure or engine malfunctions. Additionally, they offer settings for various features like climate control and audio systems.
  • Before microLED technology becomes mature for commercial use, miniLED-backlit LCD panels compete with OLED panels for application to high-end automotive displays. Market vendors are also innovating their offerings to provide solutions across various vehicles. For instance, LD Display announced plans to develop hybrid OLED panels for lower-cost cars.
  • Hybrid OLED panels combine the strengths of OLED (organic light-emitting diode) and LCD (liquid crystal display) technology. OLED displays offer impressive visual quality with deep blacks, vivid colors, and excellent contrast. However, the manufacturing costs of OLED panels are traditionally higher than those of LCD panels. By integrating LCD elements into their hybrid OLED panels, LG Display aims to deliver superior visual performance while reducing production costs.
  • Stricter safety regulations push automakers to include more advanced driver assistance systems (ADAS) in vehicles, often requiring display panels to convey critical information to drivers. In February 2024, UNECE's Working Party on Automated/Autonomous and Connected Vehicles adopted the draft of a new regulation that states provisions for the approval of vehicles with driver control assistance systems and provides minimum safety requirements for vehicles equipped with the advanced driver assistance system, such as lane keep assist.
  • Similarly, the Indian government has been stressing enhanced car safety for years. After the mandatory six airbags rule, slated to be implemented in October 2024, the government contemplates making certain ADAS features mandatory on Indian cars. As per a recent report published in PTI, the Ministry of Road Transport and Highways (MoRTH) has drafted a new proposal to reduce road accidents in India. Such trends are expected to drive the market growth during the forecast period.
  • Advanced display technologies can be expensive to implement, which may increase the overall cost of vehicles. This could deter price-sensitive consumers or manufacturers looking to keep production costs low. Also, integrating display panels into vehicles adds complexity to the manufacturing process and may require additional training for maintenance and repair technicians.
  • Also, the ongoing Russia-Ukraine war has significantly impacted various industries, including the automotive sector. The disruption caused by the war has affected the growth of the automotive display panel market in several ways. The war has also caused shortages of raw materials in the automotive industry. Ukraine and Russia are major producers of commodities like aluminum and rare gases, essential for automotive manufacturing. The disruption in the supply of these raw materials has further affected the production of automotive display panels.

Automotive Display Panel Market Trends

The Heads-up Display Segment is Anticipated to Hold a Significant Market Share

  • The head-up display or heads-up display, also known as a HUD, is a transparent display that displays data without requiring users to look away from their usual viewpoints. Head-up displays have been popular since the mid-20th century and were primarily used in aircraft. However, during the 1950s, attempts were made to test this technology for cars.
  • Head-up displays were available in luxury cars earlier, but OEMs have made them standard even in economy cars. Japanese manufacturer Toyota launched a Camry with the largest windshield HUD compared to other cars. Toyota has also made windshield HUD as a standard for its Prius model.
  • By providing real-time information in the driver's field of view, HUDs enhance the driving experience, making it more convenient and intuitive for drivers to access important data without taking their eyes off the road. According to WHO, around 1.35 million people die every year as a result of road traffic crashes. The HUD is a driver assistance system that reports timely events that conceal a potential risk to drivers and pedestrians.
  • In May 2023, Cadillac Lyriq introduced an augmented reality heads-up display through a collaboration with Envisics, a startup, to incorporate a remarkable feature: an augmented reality (AR) head-up display. This innovative addition exemplifies Lyriq's commitment to integrating new technologies into its design.

North America Holds the Largest Market Share

  • North America is expected to cater to a significant market share with its major production sites. The region's automotive industry is one of the most important in the world due to the size of the domestic market and the use of mass production techniques. Over the past decade, the region's auto industry has grown dramatically from manufacturing to distribution, changing consumer preferences and new technology, pushing the industry into a historical change.
  • The region is home to various companies like Honda, Toyota, Ford, Chevrolet, and Tesla. It has been a pioneer in the automotive industry, especially in terms of automation, thus creating new opportunities for the vendors operating in the region. According to CAR - Center for Automotive Research, US motor vehicle production will reach 11.7 million units by 2025.
  • Further, the government in the region is taking initiatives to implement ADAS features, boosting the market demand. For instance, Transport Canada posted an online notice seeking feedback on updating its regulations to include advanced driver assistance systems (ADAS). Specifically, Transport Canada is looking at whether advanced driver assistance features should be required by rules or left unregulated and meet a minimum set of requirements if they're on a vehicle.
  • According to the notice, new safety requirements for ADAS would take the form of new Canada Motor Vehicle Safety Standards. That could apply to school buses, commercial trucks, and other vehicles such as motorcycles, cars, trucks, and passenger buses. Requirements could vary by vehicle type.
  • According to BEA, at under 1.07 million unit sales, light trucks remained the most significant US auto market segment in May 2023, down from over 1.07 unit sales in April 2023 and up by approximately 23.06% Y-o-Y. Such trends are expected to boost the market for North American automotive display panels during the forecast period.

Automotive Display Panel Industry Overview

The competitive landscape of the automotive display panel market is fragmented due to many existing and emerging players. The technological developments in the automotive industry are expected to fuel the rise in investments and product innovations. The competitors proactively address the challenges by crafting strategies that can have the best overall effect on the market's progress. The market growth opportunities have ample scope for development in the forecast period.

January 2024 - LG Display showcased a series of ultra-large automotive display solutions, including the world's largest automotive display, to accelerate innovations for future cars at CES 2024. In addition, the company introduced three concept cars with automotive display solutions optimized for each phase of software-defined vehicle development.

January 2024 - At the Consumer Electronics Show in 2024, Continental AG displayed its Crystal Center Display for the first time. In the world's first, the premium automotive display is fully integrated into a sleek crystal housing, opening up new possibilities for integrating minimalist luxury into the vehicle's interior with its frameless and transparent appearance. The 10-inch display is equipped with the latest microLED technology, allowing unprecedented brightness and contrast.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Technological Trends
  • 4.3 Industry Supply Chain Analysis
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Connected Cars
    • 5.1.2 Stringent Government Regulations to Reduce Car Accidents
    • 5.1.3 Increasing Focus to Provide AR Experience
  • 5.2 Market Restraints
    • 5.2.1 High Cost and Complexity

6 MARKET SEGMENTATION

  • 6.1 Display Panel
    • 6.1.1 By Technology
      • 6.1.1.1 a-Si LCD
      • 6.1.1.2 Oxide LCD
      • 6.1.1.3 LTPS LCD
      • 6.1.1.4 AMOLED
  • 6.2 Display Console/Cluster
    • 6.2.1 By Application
      • 6.2.1.1 Instrument Cluster
      • 6.2.1.2 Center Stack
      • 6.2.1.3 Heads-up Display
      • 6.2.1.4 Other Applications
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Middle East and Africa
    • 6.3.6 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles - Display Panel
    • 7.1.1 LG Display
    • 7.1.2 Samsung Display
    • 7.1.3 BOE
    • 7.1.4 Tianma
    • 7.1.5 Japan Display
    • 7.1.6 Innolux Corporation
    • 7.1.7 AUO
    • 7.1.8 Sharp Corporation
    • 7.1.9 Century
    • 7.1.10 IVO
  • 7.2 Company Profiles - Display Console/Cluster
    • 7.2.1 Continental
    • 7.2.2 Nippon Seiki
    • 7.2.3 Denso
    • 7.2.4 Visteon
    • 7.2.5 Marelli
    • 7.2.6 Bosch
    • 7.2.7 Yazaki
    • 7.2.8 Faurecia
    • 7.2.9 Desay SV
    • 7.2.10 Foryou General Electronics

8 VENDOR RANKING ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET