北美汽車網際網路：市場佔有率分析、行業趨勢、統計和成長預測（2025-2030）

NA Internet of Cars - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

北美汽車網際網路市場預計在預測期內年複合成長率為24.5%

主要亮點

現今的汽車配備了各種電子和機械裝置。然而，過去十年的重大技術發展使得聯網汽車如今面世。連網型汽車預計將繼續發展。連網型汽車可改善道路安全，促進防盜功能，並透過在車輛與附近基礎設施之間交換關鍵資訊來協助駕駛員。
這個市場由思科、Oracle等多家技術供應商，以及通用汽車等作為技術供應商崛起的汽車製造商所組成。該公司的 OnStar 訂閱子公司提供通訊、安全、免持呼叫和遠距離診斷系統，為雪佛蘭、凱迪拉克和沃克斯豪爾等汽車製造商的各種車輛配備了其技術功能。
近年來，互聯互通和道路安全法規的改善推動了汽車市場的變化。此外，物聯網預計將進一步推動這項變革。包括寶馬、梅賽德斯、福特和通用汽車在內的多家汽車製造商正在與技術供應商思科和博世合作，提供物連網型汽車。
為了在這個前所未有的時代保持競爭力，汽車公司必須投資更聰明的行動移動。例如，人工智慧（AI）和5G通訊等新技術有望融入汽車中。儘管全自動汽車 (AV) 的未來已成為新聞頭條，但汽車製造商正在迅速將智慧連網型技術融入當前車型中，無論是電動車 (EV) 還是傳統內燃機汽車 (ICE)，都需要關注。是
2020 年上半年對汽車製造商來說是艱難的一年，大多數汽車製造商被迫關閉其生產設施以限制 COVID-19 的傳播。特別是在美國，福特、通用、沃爾沃、豐田和本田等大多數OEM製造商自3月以來已停產近兩個月。其他加劇生產延誤的因素包括半導體短缺、美國墨西哥灣沿岸化工廠因二月風暴而關閉，以及寒冷天氣導致大停電導致石化產品短缺。美國汽車銷售延續復甦趨勢，2020年下半年年減3%，較2020年上半年的21%下降。

北美汽車網際網路市場趨勢

北美市場預計將受到汽車安全標準的推動

美國市場的成長主要得益於車輛安全標準的提高、對車對車（V2V）連接技術的需求以及物聯網與汽車產業的結合。
自動駕駛汽車技術在美國市場的出現是一個重要趨勢，將增加對先進聯網汽車功能的需求。市場已經見證了 ADAS 解決方案的快速成長。
由於聯網汽車服務合約續簽，對售後服務的需求增加預計將推動美國市場向前發展。此外，據估計，美國銷售的所有汽車中 91% 以上都支援網路。

擴大雲端技術和物聯網的採用

行動網路營運商 (MNO) 擴大採用雲端基礎的機器對機器 (M2M) 平台，以減少產品和服務推出的資本支出和上市時間 (TTM)。
此外，這些平台還有助於跨零售和汽車等業務部門整合、開發、行銷和支援 M2M 連接和雲端服務。
例如，飛雅特克萊斯勒汽車公司宣布將使用哈曼的Ignite雲端基礎的平台為駕駛員提供各種連接服務。只需按一下按鈕，系統即可定位加油站和充電站、接收交通和餐廳方向、預測維護需求，並為車主提供即時顧客關懷協助。該平台支援4G和5G網路連線。預計此類發展將推動市場成長。
透過與通訊業者合作，汽車製造商現在可以比以往更快地部署具有內建連接功能的車輛。超過 30 個品牌使用 AT&T 的網路，包括寶馬、福特、雪佛蘭、捷豹和本田。
同時，Verizon 的聯網汽車產品組合包括少數OEM，包括豐田、福斯和馬自達，很快就會有更多廠商加入。 AT&T 多樣化的資料方案、針對車輛的客製化以及與製造商的合作加速了聯網汽車生態系統的研發，使 AT& 通訊業者。

北美汽車網際網路產業概況

北美汽車網際網路市場的現有參與者適度整合，包括：思科、Google、IBM、AT&T、Verizon、豐田、沃爾沃、特斯拉汽車隨著該地區對互聯系統和物聯網的需求不斷成長，汽車製造商正試圖透過建立合資企業來獲得相對於競爭對手的優勢。

2021 年 10 月 - Tesla 將所有 Model 3 和 Model Y 的高級連接期限縮短至 30 天。長期以來，所有特斯拉汽車都配備了網路連線。這通常是業內的優質選擇。特斯拉正在廣泛利用其連接性來實現許多功能，包括開發自動駕駛系統的駕駛員輔助功能。
2021 年 10 月 - 捷豹路虎北美公司和 SiriusXM 宣布，新款路虎探測車將標配 360L 動力的 SiriusXM，這是 SiriusXM 最新、最先進的音頻娛樂平台。新款路虎探測車將是第一款配備 360L SiriusXM 的捷豹和路虎車，隨後也將推出更多捷豹和路虎車款。配備 360L Sirius 的新款路虎探測車

其他好處

Excel 格式的市場預測 (ME) 表
3 個月分析師支持

Key Highlights

Vehicles today are equipped with various electronics and machinery equipment. However, significant technological developments over the last decade have let rise to connected cars come into use today. It is expected to evolve in the future. Connected cars improve road safety, facilitate anti-theft features, and assist the driver by exchanging critical information between nearby infrastructure and vehicles.
The market consists of numerous technology providers, such as Cisco and Oracle, and automakers, such as General Motors, which emerged as technology providers. The company's OnStar, a subscription-based subsidiary that provides communications, security, hands-free calling, and remote diagnostics systems, has automakers, such as Chevrolet, Cadillac, and Vauxhall, to build their technology features across a wide range of vehicles.
Since the past few years, increasing connectivity and road safety regulations have been supportive of the changes in the automotive market. Furthermore, IoT is expected to drive this change further. Various automobile manufacturers, such as BMW, Mercedes, Ford, and General Motors, offer IoT-connected cars by partnering with technology providers Cisco and Bosch.
To stay competitive in these unprecedented times, automotive companies will still need to make mobility smarter investments. For instance, embedding emerging technologies such as artificial intelligence (AI) and 5G telecommunications into vehicles is expected. While the idea of a future of fully autonomous vehicles (AVs) has captured headlines, it is essential to note that automakers are integrating smart, connected technologies at a rapid clip in their current models - in both electric vehicles (EVs) and traditional internal combustion engine (ICE) vehicles.
The first half of 2020 turned out to be a pain for automakers, forcing most automakers to close their manufacturing facilities to curb the spread of COVID-19. Especially in the United States, most OEMs, including Ford, GM, Volvo, Toyota, and Honda, have stopped production for nearly two months since March. Other factors that exacerbated production delays included a shortage of semiconductors, a February storm that took the US Gulf chemical plant offline, and a major blackout due to the cold that led to a shortage of petrochemicals. US car sales continued to recover in the second half of 2020, down 3% year-on-year from 21% in the first half of 2020.

North America Internet of Cars Market Trends

North American Market is expected to be driven by Vehicle Safety Norms

Growth in the US market is driven primarily by improved vehicle safety and security standards, demand for vehicle-to-vehicle (V2V) connectivity technology, and the incorporation of IoT into the automotive industry.
The emergence of self-driving car technology in the US market is an important trend in increasing the demand for advanced connected car features. The market is already witnessing the high growth of ADAS solutions.
Increasing demand for aftermarket services due to the renewal of connected car service subscriptions will drive the US market in the future. Moreover, it is estimated that more than 91% of the total cars sold in the United States were internet enabled.

Increasing adoption of cloud technology and IoT

Mobile network operators (MNOs) are progressively taking on cloud-based machine-to-machine (M2M) platforms to diminish capital investment and time-to-market (TTM) for product and service launches.
In addition, these platforms help operators integrate, develop, market, and support M2M connectivity and cloud services across business segments such as retail and automotive.
For example, Fiat Chrysler Automobiles has announced that it will use Harman's Ignite cloud-based platform to provide drivers with various connectivity services. The system locates fuel and charging stations at the push of a button, receives traffic prompts and restaurant offers, predicts maintenance needs, and provides live customer care assistance to owners. The platform supports both 4G and 5G network connections. Such developments are expected to drive the growth of the market.
Collaboration with carriers has allowed automakers to deploy vehicles with built-in connections faster than ever before. AT & T has more than 30 brands using its network, with BMW, Ford, Chevrolet, Jaguar, and Honda.
Meanwhile, Verizon's connected car portfolio has a small number of OEMs, including Toyota, VW, and Mazda, which will be added shortly. AT & T has been the preferred carrier due to the variety of data plans, customization of specific vehicle models, and collaboration with manufacturers to speed up the research and development of the connected car ecosystem.

North America Internet of Cars Industry Overview

The North America Internet of cars market is moderately consolidated with existing players such as Cisco, Google, IBM, AT&T, Verizon, Toyota, Volvo, Tesla Motors. As the demand for connected systems and the Internet of Things are growing in the region, the cars manufacturers are trying to have the edge over their competitors by making joint ventures, partnerships, launching new products with advanced technology. Some of the recent developments include:

October 2021 - Tesla has reduced the premium connectivity period to 30 days for all Model 3 and Model Y vehicles. For a long time, all Tesla cars included an internet connection. This is often a premium option in the industry. Tesla has made extensive use of its connectivity in many features, including driver assistance to develop autopilot systems.
October 2021 - Jaguar Land Rover North America and SiriusXM announced that SiriusXM (SiriusXM's latest and most advanced audio entertainment platform) with 360L on the New Range Rover would be included as standard features. The New Range Rover will be the first Jaguar and Land Rover vehicle to offer the 360L SiriusXM, followed by additional Jaguar and Land Rover vehicles. The new Range Rover with SiriusXM with 360L will be available at Land Rover dealers across the United States, shipping in the spring of 2022.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Factors Driving the Market
- 4.2.1 Increasing number of people connected to internet
- 4.2.2 Growth in adoption of Big Data solutions
4.3 Factors Restraining the Market
- 4.3.1 Technology yet to become fully functional
- 4.3.2 Initial Costs are high
4.4 Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.6 Current Opportunities in Market
4.7 Industry Policies

5 TECHNOLOGY OVERVIEW

5.1 Technology Snapshot
5.2 Upcoming Technologies

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Hardware
- 6.1.2 Software
- 6.1.3 Service
6.2 By Technology
- 6.2.1 Wi-FI
- 6.2.2 Bluetooth
- 6.2.3 NFC
- 6.2.4 Cellular
- 6.2.5 Others
6.3 By Communication Equipment
- 6.3.1 Car-to-Car
- 6.3.2 Car-to-Infrastructure
- 6.3.3 Others
6.4 By Country
- 6.4.1 United States
- 6.4.2 Canada
- 6.4.3 Others