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市場調查報告書
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1628834

啤酒包裝：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Beer Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

啤酒包裝市場規模預估至2025年為248.8億美元，預估至2030年將達297億美元，預測期間（2025-2030年）複合年成長率為3.6%。

啤酒包裝-市場-IMG1

主要亮點

  • 啤酒包裝涉及包裝過程中採用的技術。它是啤酒生產的一個重要方面，佔整個過程的大部分價值。近年來，由於創新的包裝解決方案，啤酒包裝市場人氣激增，預計這一趨勢將對市場產生重大影響。此外，旨在加強啤酒生產的投資預計將進一步推動市場成長。
  • 啤酒包裝市場與啤酒製造業有密切關係。在過去的十年中，由於生活方式偏好的改變和全球啤酒供應量的增加，啤酒包裝的重要性顯著增加。對不同規格啤酒的需求不斷成長以及一次性使用的便利性使啤酒成為各種消費者的有吸引力的選擇，從而推動啤酒行業的擴張並推動市場成長。
  • 消費者對高品質啤酒的偏好不斷提高是推動市場擴張的關鍵因素。優質啤酒通常採用更具吸引力和堅固的包裝。消費者越來越尋找使用優質原料且具有獨特風味的啤酒。這一趨勢推動了對包裝解決方案的需求，這些解決方案不僅可以保護高級啤酒的質量，還可以向潛在買家傳達優質形象。
  • 工業領域的一個顯著趨勢是從瓶裝轉向罐裝。這種轉變是由精釀啤酒製造商擴大使用小型罐頭生產線、不斷變化的消費者偏好以及獨特的供應鏈挑戰所推動的。此外，精釀啤酒的日益普及也推動了對高品質啤酒包裝的需求。精釀啤酒通常產量有限，且通常具有獨特的風味。此外，旨在提高精釀啤酒產能的增加投資預計將進一步刺激市場成長。
  • 各個地區對精釀啤酒的需求不斷成長，對啤酒包裝市場的成長產生了積極影響。消費者越來越喜歡小型和大型啤酒廠生產的精釀啤酒。根據Kirin Holdings介紹，中國、美國、巴西被稱為啤酒消費國，佔全球啤酒消費量的40%以上。例如，在價值1,169億美元的美國啤酒產業中，到2023年，國產啤酒將佔最大佔有率，達到63.6%，其次是進口啤酒，佔23.2%，精釀啤酒佔13.3%。預計這些因素將推動市場。
  • 此外，市場擴張的一個主要因素是「智慧包裝」優質啤酒和具有「奢華」吸引力的啤酒的出現。除了智慧包裝之外，市場上還有一種日益成長的趨勢，即可重新密封包裝、折疊式包裝和扁平包裝包裝，特別是在存儲、向零售商發布和運輸方面都需要採取積極主動的方法的趨勢。此外，不斷變化的風格偏好和全球啤酒可承受性的提高是預計在預測期內推動啤酒包裝市場成長的關鍵因素。
  • 相反，消費者對葡萄酒的偏好不斷增加可能會對市場造成挑戰。隨著葡萄酒和其他酒精飲料產品變得更加便宜，越來越多的消費者轉向這些飲料，這一趨勢預計將持續下去。現代消費者要求品種、品質和真實性，迫使釀酒師擴大產品線並探索不同的葡萄品種。這些因素都可能為市場帶來挑戰。

啤酒包裝市場趨勢

預計未來瓶裝市場將大幅成長

  • 啤酒包裝市場的瓶子使用量預計將大幅成長。相當多的消費者更喜歡玻璃瓶裝啤酒的味道和美觀。這種偏好源自於玻璃杯不會改變啤酒的風味或香氣，也能讓消費者評價其顏色和澄清度。此外，玻璃瓶對於行銷特別有效，因為它們可以輕鬆地使用標籤和各種品牌元素進行客製化。
  • 玻璃瓶有效阻擋光線和氧氣，有助於維持啤酒品質。因此，玻璃仍然是啤酒包裝的主要材料。影響該細分市場的關鍵因素是成本效益和各種玻璃特有的性能。許多國家的市場正在經歷顯著成長，這主要是由於從最終用戶的觀點的可用性。
  • 玻璃瓶被廣泛認為是全球啤酒包裝的主要選擇。大洋洲、印度和美國等地區的啤酒產量和消費量正在增加，預計這將推動對包裝領域的需求。例如，根據巴特哈斯集團的資料，澳洲將在2023年成為澳洲/大洋洲地區領先的啤酒生產國，總產量約為1430萬百升，與前一年同期比較增加約70.2萬百升。
  • 近年來，消費者變得越來越挑剔，永續性議題在飲料產業變得至關重要。尤其是塑膠，常常受到不公平的負面聲譽。因此，對寶特瓶的需求大幅增加。許多公司正在積極致力於推進 PET 技術。例如，隨著精釀啤酒產業的擴張，Amcor 與啤酒製造商合作，在寶特瓶創造有吸引力的設計和成本效益，同時遵守有效期限標準。
  • 根據 AIMPLAS 研究所的報告，最近的趨勢是透過 PECVD（等離子體增強化學氣相沉積）技術的進步，生產帶有內部塗層的寶特瓶。這些 10-100 奈米厚的塗層提高了寶特瓶的氧氣和二氧化碳阻隔性，同時保持包裝的靈活性、透明度、飲料內容物的穩定性和可回收性。
  • 寶特瓶啤酒的接受度受到多種因素的限制，包括保存期限、阻隔性和消費者偏好。技術的進步緩解了其中一些擔憂。啤酒對氧氣敏感，因此需要高度的碳酸化。增加與氧氣的接觸會降低啤酒的風味並影響其保存期限。因此， 寶特瓶必須具有足夠的抗氧化阻隔性。因此，許多公司正積極向市場推出創新產品。
  • 2023 年 4 月，位於海得拉巴的獨立啤酒製造商 American Brew Crafts Pvt. Ltd (ABCL) 重新設計了其旗艦產品 Blockbuster Beer。新包裝的特點是醒目的套筒，飾有鮮豔的色彩和設計。這套組合由優質樹脂製成，不僅增強了消費者的美感和觸感，還可以保護啤酒免受陽光照射，確保易於抓握和保留風味。

亞太地區實現顯著成長

  • 亞太地區啤酒包裝市場受到不斷變化的文化趨勢、快速成長的人口、不斷發展的都市化以及年輕人對啤酒興趣日益濃厚的影響。隨著各地區啤酒的重大投資和市場滲透的加深，這一趨勢預計將持續和擴大，從而有可能加強市場。此外，該地區消費者可支配收入的增加也導致啤酒和其他酒精飲料的支出增加。
  • 隨著消費者尋求獨特且美味的啤酒替代品，精釀啤酒在該地區越來越受歡迎。這一趨勢推動了對專門包裝解決方案的需求，例如瓶子和罐子，旨在滿足精釀啤酒的獨特要求。在印度，都市化和中階的迅速擴張，特別是在孟買和班加羅爾等城市中心，正在推動市場成長。同樣，東協地區，特別是新加坡和越南，精釀啤酒的產量和消費量都在顯著成長。
  • 根據麒麟控股的報告，中國是啤酒行業的領導者，並且在過去20年裡一直保持這一地位。此外，中國被公認為世界上最大的啤酒生產國。 2023年，將出現7,000家新的啤酒相關企業。國產啤酒佔中國啤酒產業的90%，其中雪花啤酒和青島啤酒是最突出的品牌。中國擁有全球成長最快的啤酒產業，預計到 2024 年收益將達到 1,242 億美元。預計這些發展將顯著提振市場。
  • 印度啤酒市場的一個主要趨勢是精釀啤酒廠的出現以及精釀啤酒的吸引力不斷成長。向精釀啤酒的轉變讓印度消費者接觸到了不同風格的啤酒，包括IPA、烈性黑啤酒、小麥啤酒和水果啤酒。百威啤酒報告稱，印度是該品牌全球第四大啤酒市場。截至2023年上半年末（1-6月），公司業務較2022年整體業績成長20%。預計這些因素將有助於該地區的市場擴張。
  • 隨著投資的增加，印度啤酒新興企業正在擴大業務並推出新產品，以滿足可支配收入增加和與酒精消費相關的社會恥辱的市場需求。據資金籌措平台 GetVantage 稱，印度啤酒市場預計 2023 年將達到 4,147 億印度盧比（49 億美元），並在 2032 年擴大至 7,812 億印度盧比（90 億美元）。這一趨勢對於國內外啤酒品牌以及企業家來說是一個巨大的機會，增加了該地區的市場成長機會。
  • 在日本，精釀啤酒產業的成長正在穩步蠶食市場佔有率，這表明高級啤酒正日益成為日本飲酒文化的一部分。根據歐盟-日本中心的報告，日本是世界第七大啤酒消費國。儘管比其他國家進入市場較晚，但日本兩大啤酒公司已成為國際舞台上的重要競爭對手。此外，監管機構正在放寬精釀啤酒廠的規則和許可程序，同時提供財務支援和稅收優惠。這些新興市場的發展預計將增強啤酒包裝企業的市場前景。

啤酒包裝產業概況

由於許多國際和國內製造商的存在，啤酒包裝市場競爭非常激烈。市場被細分，供應商在價格、產能、數量、產品品質和創新方面競爭。市場上的一些主要參與者包括 Amcor Limited、Ardagh Group SA 和 Ball Corporation。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究成果和先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 利用市場促進和市場約束因素
  • 市場促進因素
    • 改變消費者偏好
    • 創新的包裝和有吸引力的行銷
  • 市場限制因素
    • 某些地區消費者對葡萄酒和利口酒的偏好超過啤酒
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 按包裝材料分
    • 玻璃
    • 金屬
    • PET
  • 按包裝類型
    • 瓶子
    • 桶
    • 能
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他拉丁美洲
    • 中東/非洲
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 南非
      • 其他中東/非洲

第6章 競爭狀況

  • 公司簡介
    • Amcor Limited
    • Ardagh Group SA
    • Crown Holdings Incorporated
    • Ball Corporation
    • Westrock Company
    • Tetra Laval International SA
    • Carlsberg Group
    • Allied Glass Containers Limited
    • Plastipak Holdings Inc.
    • Nampack Ltd
    • Smurfit Kappa Group PLC

第7章 投資分析

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 55377

The Beer Packaging Market size is estimated at USD 24.88 billion in 2025, and is expected to reach USD 29.70 billion by 2030, at a CAGR of 3.6% during the forecast period (2025-2030).

Beer Packaging - Market - IMG1

Key Highlights

  • Beer packaging encompasses the technologies employed in the packaging process. It represents a crucial aspect of beer production, accounting for a significant portion of the overall value of the process. In recent years, the beer packaging market has experienced a surge in popularity due to innovative packaging solutions, a trend anticipated to have a considerable effect on the market. Additionally, increasing investments aimed at enhancing beer manufacturing are likely to further propel market growth.
  • The beer packaging market is closely linked to the beer manufacturing industry. Over the last ten years, shifts in lifestyle preferences and the growing accessibility of beer worldwide have led to a notable increase in the importance of beer packaging. The rising demand for different beer sizes and the convenience of single-use consumption have made beer an attractive choice for a diverse array of consumers, consequently propelling the expansion of the beer industry and boosting market growth.
  • The increasing consumer preference for high-quality beer is a key factor contributing to the expansion of the market. Premium beer is often presented in more appealing and robust packaging. There is a growing trend among consumers to seek out beers crafted from superior ingredients and featuring distinctive flavor profiles. This trend is fueling the need for packaging solutions that not only safeguard the quality of premium beer but also convey its upscale image to potential buyers.
  • A notable trend in the industrial sector has been the movement from bottles to cans. This transition can be attributed to the enhanced accessibility of small canning lines for craft brewers, evolving consumer preferences, and specific supply chain challenges. Additionally, the rising popularity of craft beer is fueling the demand for high-quality beer packaging. Craft beer is generally produced in limited quantities and frequently features distinctive flavor profiles. Furthermore, growing investments aimed at enhancing the production capabilities of craft beers are anticipated to further stimulate market growth.
  • The increasing demand for craft beer across different areas is positively influencing the growth of the beer packaging market. Consumers are increasingly favoring craft beer produced by both small and large breweries. According to Kirin Holdings, China, the United States, and Brazil, recognized as the three foremost beer-consuming nations, collectively accounted for over 40% of global beer consumption. For example, within the US beer industry, valued at USD 116.9 billion, domestic beer held the largest share at 63.6%, followed by imported beer at 23.2%, and craft beer at 13.3% in 2023. Such factors are expected to drive the market.
  • Moreover, a significant driver of market expansion is the emergence of premium beers presented in "smart packaging" and those that possess a "luxury" allure. Beyond smart packaging, there is a rising trend of resealable and collapsible or flat-pack packaging within the market, particularly in contexts where storage, retail dispensing, and transportation are critical, necessitating a proactive approach to meet the needs of outlets. Additionally, evolving style preferences and the growing affordability of beer globally are pivotal elements expected to boost the growth of the beer packaging market during the forecast period.
  • Conversely, the growing consumer inclination toward wine may pose a challenge to the market. With the rising affordability of wine and other liquor products, this trend is anticipated to persist, leading to an increasing number of consumers gravitating toward these beverages. Modern consumers seek variety, quality, and authenticity, which compels winemakers to broaden their product lines and explore different grape varieties. These elements are likely to create challenges for the market.

Beer Packaging Market Trends

The Bottles Segment is Expected to Grow Significantly in the Future

  • The beer packaging market is anticipated to witness substantial growth in terms of bottle usage. A significant number of consumers favor the taste and aesthetic appeal of beer presented in glass bottles. This preference arises from the fact that glass does not alter the flavors or aromas of the beer while also allowing consumers to appreciate its color and clarity. Additionally, glass bottles can be readily customized with labels and various branding elements, making them particularly effective for marketing.
  • Glass bottles and jars effectively block light and oxygen, contributing to the preservation of beer quality. Consequently, glass remains the predominant material utilized in beer packaging. The primary elements influencing the segment are the cost benefits and various inherent characteristics of glass. In numerous countries, the market is experiencing substantial growth, largely due to the high level of accessibility from the perspective of end users.
  • Glass bottles are widely regarded as the primary choice for beer packaging globally. The rising levels of beer production and consumption in regions such as Oceania, India, and the United States are anticipated to boost demand for this packaging segment. For example, according to data from Barth-Haas Group, in 2023, Australia emerged as the leading beer producer in the Australia/Oceania region, with a total output of approximately 14.3 million hectoliters, reflecting an increase of about 702 thousand hectoliters compared to the previous year.
  • In recent years, consumers have increasingly adopted a critical stance, with sustainability concerns becoming paramount in the beverage industry. Plastics, in particular, have garnered a negative reputation, often unjustly. Consequently, the demand for PET bottles has risen considerably. Numerous companies are actively engaged in advancing PET technology. For example, owing to the expansion of the craft beer industry, Amcor collaborated with brewers to create appealing designs and cost efficiencies with PET bottles, all while ensuring compliance with shelf-life standards.
  • The AIMPLAS Institute reported that there has been a notable shift in recent years toward the production of PET bottles featuring internal coatings, a development made possible by advancements in plasma-enhanced chemical vapor deposition (PECVD) techniques. These coatings, which range in thickness from 10 to 100 nanometers, enhance the oxygen and carbon dioxide barrier properties of PET packaging for beer while preserving the packaging's flexibility, transparency, stability with respect to the contained beverages, and its recyclability.
  • The acceptance of beer in PET bottles has been constrained by various factors, such as shelf life, barrier properties, and consumer preferences. Nevertheless, technological advancements have alleviated some of these concerns. Beer, being sensitive to oxygen, necessitates a high degree of carbonation. An increase in oxygen exposure diminishes the flavor, thereby impacting the beer's shelf life. Consequently, it is essential for PET bottles to provide an adequate barrier against oxidation. As a result, numerous companies are actively launching innovative products in the market.
  • In April 2023, American Brew Crafts Pvt. Ltd (ABCL), an independent brewing company located in Hyderabad, unveiled a refreshed design for its flagship Blockbuster beer. The new packaging features an eye-catching sleeve adorned with vibrant colors and designs. Crafted from high-quality resin, this sleeve not only enhances the aesthetic appeal and tactile experience for consumers but also protects against sunlight, ensuring the beer retains its flavor while being easy to grip.

Asia-Pacific to Witness Significant Growth

  • The beer packaging market in Asia-Pacific is largely influenced by evolving cultural trends, a burgeoning population, increasing urbanization, and the surging interest in beer among younger demographics. Due to significant investments and deeper market penetration of beer across various areas, this trend is anticipated to persist and expand, potentially enhancing the market. Additionally, the rise in disposable income among consumers in the region is contributing to a higher expenditure on beer and other alcoholic drinks.
  • The popularity of craft beer is on the rise in the region as consumers seek distinctive and flavorful beer alternatives. This trend is driving the demand for specialized packaging solutions, including bottles and cans designed to meet the specific requirements of craft beer. In India, the growing market is fueled by urbanization and a rapidly expanding middle class, especially in urban centers like Mumbai and Bangalore. Similarly, the ASEAN region, particularly Singapore and Vietnam, is experiencing significant growth in both the production and consumption of craft beer.
  • According to a report from Kirin Holdings, China is the leader in the beer industry, a status it has consistently held for the past two decades. Additionally, China is recognized as the largest beer producer globally. In 2023, the market saw the emergence of 7,000 new beer-related enterprises. Domestic beers accounted for 90% of the Chinese beer industry, with Snow Beer and Tsingtao being the most prominent brands. China has the fastest-growing beer industry in the world, and revenue projections indicate that it will reach USD 124.2 billion by 2024. These developments are anticipated to significantly boost the market.
  • A significant trend observed in the Indian beer market is the emergence of craft breweries and the growing appeal of craft beers. This transition toward craft beer has exposed Indian consumers to a wide array of styles, such as IPAs, stouts, wheat beers, and fruit-infused varieties. As reported by Budweiser, India is the fourth-largest beer market worldwide for the brand. By the end of the first half of 2023 (January to June), compared to the overall performance in 2022, the company experienced a 20% increase in business. Such elements are anticipated to contribute to the expansion of the market in the region.
  • With the increase in investments, beer start-ups in India are broadening their operations and introducing new products to meet the demands of a market characterized by rising disposable incomes and diminishing societal stigma associated with alcohol consumption. According to the financing platform GetVantage, the Indian beer market is anticipated to reach INR 41,470 crore (USD 4.9 billion) in 2023, with projections indicating an increase to INR 78,120 crore (USD 9 billion) by 2032. This trend presents a significant opportunity for entrepreneurs as well as both domestic and international beer brands, enhancing market growth prospects in the region.
  • The growth of the craft beer industry in Japan is steadily encroaching on market share, indicating that premium beer is increasingly integral to the country's drinking culture. As reported by the EU-Japan Center, Japan ranks as the seventh-largest beer consumer globally. Although it entered the market later than other countries, two of Japan's major breweries have emerged as significant competitors on the international stage. Additionally, regulatory bodies are relaxing the rules and licensing processes for craft breweries while offering financial support and tax benefits. These developments are anticipated to enhance market prospects for companies involved in beer packaging.

Beer Packaging Industry Overview

The beer packaging market is competitive, owing to the presence of various international and domestic manufacturers. The market is fragmented, with vendors competing in terms of price, capacity, volume, product quality, and technological innovation. Some of the major players in the market include Amcor Limited, Ardagh Group SA, and Ball Corporation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Changing Consumer Preferences
    • 4.3.2 Innovative Packaging and Attractive Marketing
  • 4.4 Market Restraints
    • 4.4.1 Consumer Preference of Wine and Liquor Over Beer in a Few Regions
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Packaging Material
    • 5.1.1 Glass
    • 5.1.2 Metal
    • 5.1.3 PET
  • 5.2 By Packaging Type
    • 5.2.1 Bottle
    • 5.2.2 Keg
    • 5.2.3 Can
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Latin America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Mexico
      • 5.3.4.3 Rest of Latin America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 South Africa
      • 5.3.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Limited
    • 6.1.2 Ardagh Group SA
    • 6.1.3 Crown Holdings Incorporated
    • 6.1.4 Ball Corporation
    • 6.1.5 Westrock Company
    • 6.1.6 Tetra Laval International SA
    • 6.1.7 Carlsberg Group
    • 6.1.8 Allied Glass Containers Limited
    • 6.1.9 Plastipak Holdings Inc.
    • 6.1.10 Nampack Ltd
    • 6.1.11 Smurfit Kappa Group PLC

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS