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市場調查報告書
商品編碼
1630200

行動惡意軟體對策：市場佔有率分析、產業趨勢/統計、成長預測（2025-2030）

Mobile Anti-Malware - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計行動反惡意軟體市場在預測期間內複合年成長率為 18.4%

行動反惡意軟體市場-IMG1

主要亮點

  • 近年來，由於智慧型手機惡意軟體攻擊的增加以及BYOD（自帶設備）概念在企業中的滲透，行動反惡意軟體市場經歷了顯著成長。此外，企業正在快速實施多層保護，以應對企業資料和資料面臨的威脅，這正在推動市場成長。
  • 此外，隨著網路在人們的生活中變得越來越普遍，我們越來越依賴它進行通訊，網路攻擊不斷增加，從而促進了反惡意軟體的推出。不斷變化的智慧型手機市場也為行業參與企業和製造商提供了廣闊的前景。
  • 根據 Proofpoint 發布、Ponemon Institute 開展的一份報告，2022 年第一季針對智慧型手機的惡意軟體攻擊大幅增加。惡意軟體在歐洲和北美增加了 500%。
  • 惡意軟體威脅和行動裝置安全問題限制了行動防毒軟體在裝置上的使用。然而，免費的反惡意軟體軟體在新設備上變得越來越普遍，並且許多公司提供意識計劃，因此這個問題應該得到解決。
  • 為應對冠狀病毒而製定的政府法規鼓勵在家工作和留在家裡。因此，科技在工作和個人生活中變得越來越重要。儘管對技術的需求不斷增加，許多組織仍然缺乏「網路安全」的遠距工作環境。商務會議過去都是面對面舉行，但現在大多數都是遠端舉行。

根據 Swissinfo.ch 報告，在 COVID-19 疫情期間，瑞士國家網路安全中心 (NCSC) 的數據顯示，4 月瑞士共發生了 350 起網路攻擊（網路釣魚、虛假網站、對公司的直接攻擊等）。已報道。冠狀病毒大流行和在家工作的增加被認為是這一成長的主要原因。預計這將在未來幾年加速市場發展。

行動反惡意軟體市場的趨勢

對配備 Android 作業系統的裝置的需求不斷成長，擴大了市場

自 Google Play 推出以來，惡意宣傳活動一直以 Google Play 用戶為目標。從第一個名為 Droid09 的銀行木馬到最新的廣告點擊詐騙和比特幣挖礦隱形應用程式，這些應用程式每週都困擾著商店。

  • 例如，2022 年，Bitdefender 在官方商店中發現了大量惡意應用程式，這些應用程式發送攻擊性和不必要的廣告，可能導致更嚴重的攻擊。他們發現了 35 個應用程式已潛入 Play 商店，下載總合超過 200 萬次。這些應用程式透過重新命名和更改圖示來隱藏其在裝置上的存在，然後開始提供攻擊性廣告。應用程式安裝後，會透過更改名稱和圖示來隱藏其存在，以迷惑使用者。
  • 根據StatCounter預測，到2022年第四季，Android作業系統的全球市場佔有率將達到71.80%。
  • 2022 年 8 月，研究人員發現了一款配備後門的假行動電話，可以破解 WhatsApp 帳號。與流行智慧型手機品牌相關的仿冒品廉價Android 裝置帶有多個針對 WhatsApp 和 WhatsApp Business通訊應用程式的木馬。發現的後門和下載的模組的危險在於它們實際上是目標應用程式的一部分。
  • 因此，隨著企業和消費者變得數位化，行動電話上的資料外洩和網路攻擊可能會更加頻繁地發生。

預計亞太地區將佔據市場的主要佔有率。

  • 根據GSMA統計，2021年有12.2億獨立移動客戶，滲透率為83%，預計2025年將達到12.6億。
  • 中國有很多行動用戶，他們面臨各種惡意軟體威脅。例如，自 2022 年 7 月以來在社交媒體平台上共用或從第三方應用商店下載的維吾爾 Android 應用程式中約有三分之一在 2022 年 11 月受到惡意軟體的影響。總部位於舊金山的網路安全公司 Lookout Inc. 的研究人員表示，這些應用程式是兩種新型惡意軟體的宿主，允許駭客在不知情的情況下查看和共用私人照片、訊息和聯絡人。自己受到了這些惡意軟體的影響。
  • 一家印度銀行警告孟買的客戶，行動銀行憑證可能會被偽裝成 Flash參與企業的惡意軟體竊取。在此警告之前，Quick Heal Security Labs 宣布發現了一個 Android 銀行木馬，該木馬針對超過 232 個銀行應用程式，其中包括印度金融機構提供的應用程式。該病毒被稱為 Android.banker.A2f8a。

行動反惡意軟體產業概述

隨著主要供應商提供新的解決方案，行動反惡意軟體市場被細分並處於整合的邊緣。主要企業包括 Avast Software SRO、AO Kaspersky Lab、BitDefender LLC、Lookout Inc. 和 Malwarebytes Inc.。近期市場動態如下。

2022 年 7 月，蘋果加大力度保護消費者免受標靶化很強的僱傭間諜軟體的侵害。 Apple 宣布推出突破性安全功能，為容易受到建構國家資助和僱用間諜軟體的私人組織的高度針對性網路攻擊的消費者提供額外保護。蘋果也表示將花費 1000 萬美元來研究此類風險。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 調查範圍
  • 主要研究成果
  • 研究場所

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 採用市場促進因素
  • 市場促進因素
    • 針對行動裝置的惡意軟體攻擊增加
    • BYOD 措施在整個組織中的滲透率不斷提高
  • 市場限制因素
    • 缺乏反惡意軟體解決方案的意識
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 按作業系統
    • Android
    • iOS
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章 競爭狀況

  • 公司簡介
    • AO Kaspersky Lab
    • Avast Software SRO
    • BitDefender LLC
    • Lookout Inc.
    • Malwarebytes Inc.
    • McAfee LLC
    • Sophos Ltd
    • Broadcom Inc.（Symantec Corporation）

第7章 投資分析

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 62319

The Mobile Anti-Malware Market is expected to register a CAGR of 18.4% during the forecast period.

Mobile Anti-Malware - Market - IMG1

Key Highlights

  • Because of the increasing number of malware attacks on smartphones and the increasing use of the "bring your own device" (BYOD) concept among enterprises, the mobile anti-malware industry has grown dramatically in recent years. Enterprises are also quickly putting in place multi-layered protection against threats to their corporate information and data, which is helping the market grow.
  • Furthermore, there has been an increase in cyber attacks as a result of the internet's infiltration into people's lives and their rising dependence on this medium for communication, which contributes to the deployment of anti-malware software. The ever-changing smartphone market provides significant prospects for industry participants and manufacturers as well.
  • According to a report published by Proofpoint and conducted by the Ponemon Institute, the first quarter of 2022 is experiencing a huge increase in malware attacks on smartphones. Malware has increased by 500% across Europe and North America.
  • Malware threats and concerns about mobile device security are limiting the use of mobile antivirus on devices.But free anti-malware software is becoming more common on new devices, and many companies offer awareness programs, so this problem should be solved.
  • Government restrictions established in response to the coronavirus outbreak have encouraged people to work from home or even stay at home. As a result, technology has increased in importance in both professional and personal lives. Despite rising demand for technology, many organizations continue to lack a "cyber-safe" remote-working environment. Business meetings used to be done in person, but nowadays, the majority are held remotely.

During COVID-19, Swissinfo.ch reported numbers from the NCSC (National Cyber Security Center) indicating that 350 cases of cyberattacks (phishing, fake websites, direct attacks on enterprises, etc.) were registered in Switzerland in April, compared to the usual 100-150. The coronavirus pandemic and the increase in working from home were identified as significant reasons for this rise, as people working from home do not have the same level of inherent protection or deterrent measures as those functioning in a working setting. This will accelerate market development in the next few years.

Mobile Anti-Malware Market Trends

Rising Demand for Android OS Based Devices Augmented the Market

Malware campaigns have targeted users on Google Play almost since its inception. From the very first banking Trojan, dubbed Droid09, to the latest ad-click fraud and Bitcoin-mining latent apps, they plague the store week after week.

  • In 2022, for example, Bitdefender found a large number of malicious apps in the official store that sent aggressive, unwanted ads that could lead to more serious attacks.They have identified 35 applications that have snuck into the Play Store, totaling over two million downloads. These apps hide their presence on the device by renaming themselves and changing their icon, then start serving aggressive ads. After being installed, the applications change their name and icon to confuse the user and hide the fact that they are there.
  • The malware is specifically designed to spread and share the malware to as many devices as possible around the world, and Android is the most popular mobile operating system.According to StatCounter, by Quarter 4 of 2022, Android OS's global market share stood at 71.80%.
  • Backdoor malware is also common in Android, and it is used to deceive users.In August 2022, researchers found counterfeit phones with a backdoor to hack WhatsApp accounts. Budget Android device models that are counterfeit versions associated with popular smartphone brands are harboring multiple Trojans designed to target WhatsApp and WhatsApp Business messaging apps. The danger of the discovered backdoors and the modules they download is that they operate in such a way that they actually become part of the targeted apps.
  • Because of this, data breaches and cyberattacks are likely to happen more often on mobile phones as both businesses and consumers move toward digitization.

Asia-Pacific Region is Expected to Hold Significant Share of the Market.

  • The APAC region is home to nearly half of the world's population, and according to the GSMA, the number of unique mobile customers in fiscal 2021 was at 1.22 billion, with an 83% penetration rate, and is predicted to reach 1.26 billion by 2025.
  • China has a large number of mobile users in the region and is susceptible to a variety of malware threats. For instance, approximately a third of Uyghur-language Android applications shared on social media platforms or downloaded from third-party app stores since July 2022 were affected by malware in November 2022. Researchers at the San Francisco-based cybersecurity company Lookout Inc. say that the apps are mostly affected by two new strains of malware that let hackers see and share private photos, messages, and contacts without being noticed.
  • Customers in Mumbai are being alerted by Indian banks that their mobile banking credentials might be stolen by malware disguised as a Flash player. The alert follows Quick Heal Security Labs' announcement that it has discovered an Android banking Trojan that targets over 232 banking applications, including those provided by Indian lenders. The virus is known as Android.banker.A2f8a.

Mobile Anti-Malware Industry Overview

Due to the new solutions provided by key vendors, the mobile anti-malware market is fragmented and on the verge of consolidation. Avast Software SRO, AO Kaspersky Lab, BitDefender LLC, Lookout Inc., Malwarebytes Inc., and others are key players. Recent market developments include:

In July 2022, Apple strengthened its commitment to safeguarding consumers from highly targeted mercenary spyware. Apple is unveiling a game-changing security feature that provides specialized extra protection to consumers who may be vulnerable to extremely targeted cyberattacks from private organizations building state-sponsored mercenary spyware. Apple is also talking about how it is spending USD 10 million to fund research into these kinds of risks.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Scope of the Study
  • 1.2 Key Study Deliverables
  • 1.3 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers
  • 4.3 Market Drivers
    • 4.3.1 Rising Malware Attacks on Mobile Devices
    • 4.3.2 Rising Penetration of BYOD Policy Across Organizations
  • 4.4 Market Restraints
    • 4.4.1 Lack of Awareness about Anti-malware Solutions
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Operating System
    • 5.1.1 Android
    • 5.1.2 iOS
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 AO Kaspersky Lab
    • 6.1.2 Avast Software SRO
    • 6.1.3 BitDefender LLC
    • 6.1.4 Lookout Inc.
    • 6.1.5 Malwarebytes Inc.
    • 6.1.6 McAfee LLC
    • 6.1.7 Sophos Ltd
    • 6.1.8 Broadcom Inc. (Symantec Corporation)

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS