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市場調查報告書
商品編碼
1630355

廣播天線：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Broadcast Antenna - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

廣播天線市場預計在預測期內複合年成長率為 4%。

廣播天線-市場-IMG1

主要亮點

  • 直播（衛星電視）已成為電視內容傳播的重要形式。廣泛且可控的覆蓋範圍，再加上更高的頻寬，使得可以播放更多的頻道，這就是衛星電視如此有吸引力的原因。
  • 另外，在最後一個生鏽的舊屋頂安裝電視天線被運送到回收中心不到十年後，由於智慧電視等電視創新，最好的電視天線選擇又回到了您的家中，這也是一個了不起的事件。今天的天線更小、更精簡、功能更強大。許多室內和室外天線都具有內建放大器，可增強遠距離訊號，非常適合在農村地區使用。
  • 許多家庭現在選擇串流媒體平台（用於 OTT 內容）和天線（用於接收主要網路廣播以及本地新聞和資訊）的組合。這消除了對昂貴衛星服務的需求，為大多數家庭每年節省 2,000 美元。例如，「Sukses 室內 HDTV 數位電視天線」是一款功能強大的可拆卸 HDTV 放大器訊號增強器，可接收最遠 120 英里以外的訊號。濾波技術可以消除行動電話和FM訊號的干擾。此外，它還支援 1080p HDTV 和 4K 技術的程式設計。
  • 與付費電視服務相比，廣播電視天線具有多種優勢，包括成本更低、未壓縮的高清訊號、可靠的服務以及豐富的本地頻道。這些是預計在預測期內推動全球廣播天線市場向前發展的關鍵因素。此外，高清、2K 和 4K 等影像品質的提高以及 4K 體育賽事正在推動廣播天線的興起。
  • 此外，在 COVID-19 大流行期間，廣播電視和天線的滲透率略有上升。超過 30% 的美國寬頻家庭擁有電視天線。預計擁有率和使用率都將繼續呈上升趨勢，尤其是在大流行期間。

廣播天線市場趨勢

TV類型市場佔有率最高

  • 與付費電視服務相比，廣播電視天線具有廣泛的優勢，包括成本更低、未壓縮的高清訊號、不間斷的服務以及廣泛的本地頻道。這些是預計在預測期內推動全球廣播天線市場成長的關鍵因素。此外，影像品質的提高（例如高清、2K、4K 和 4K 格式的體育賽事）正在推動廣播天線的成長。
  • 然而，與其他付費頻道相比，可使用電視天線觀看的頻道數量有限且相對較少，預計這將在一定程度上阻礙市場成長。
  • 在過去的十年中，各國已從使用舊的類比電視標準的廣播轉向新的數位電視 (DTV)。但一般來說，使用相同的廣播頻率，因​​此相同的天線可以用於較舊的類比電視，並且仍然可以接收較新的 DTV 廣播。
  • 目前，電視天線製造商正致力於推出同時支援 UHF 和 VHF 功能以及高畫質內容的電視天線，尤其是室內天線。預計這一趨勢很快就會受到關注。
  • 更重要的是，在看到最後一個生鏽的舊屋頂安裝電視天線被運送到回收中心不到十年後，隨著電視技術的創新，最好的電視天線選擇又回到了家庭，包括智慧電視等等。今天的天線更小、更精簡、功能更強大。許多室內和室外天線都具有內建放大器，可放大遠處的訊號，非常適合在農村地區使用。

北美市場佔有率最高

  • 由於有線和衛星電影片道數量的迅速增加，北美地區佔據了很大的市場佔有率。此外，網路的廣泛使用使得廣播公司能夠向觀眾提供高品質的內容，這是廣播設備需求的主要原因之一。
  • 此外，RFStar 的天線為該地區的單通道或雙通道固定極化應用提供了簡單可靠的選擇。當需要高性能天線時，RFStar UHF 縫隙陣列天線是理想的選擇，可實現目前和未來頻道操作之間的頻率捷變。
  • 此外，全部區域日益成長的文化多樣性也是導致數位頻道數量增加的關鍵因素之一，從而推動了該地區對廣播設備的需求。在該地區，廣播和數位媒體領域的主要公司正在活性化創新新技術、進行收購和組建聯盟。
  • 此外，國際公司正在新興國家尋找機會，增加對該領域的投資。總體而言，預計市場在預測期內將以健康的速度成長。

廣播天線產業概況

廣播天線市場適度分散，有幾家大公司和幾家大企業提供媒體和娛樂解決方案。領先公司正在採用各種策略來擴大其在該市場的影響力，包括新產品推出、擴張、協議、合資、夥伴關係和收購。以下是市場的一些主要發展：

  • 2021 年 1 月，SPX 公司子公司 Dielectric Communications ME 宣布已簽訂收購 TCI International Inc. 的最終協議。 Dielectric 對 TCI 的收購擴大了 Dielectric 為美國廣播公司提供的電視和調頻產品以及為國際廣播公司提供的高中頻產品的多樣化產品範圍。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 市場促進因素
  • 市場限制因素
    • 光纖的發展預計將成為天線採用的挑戰
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對廣播天線市場的影響

第5章市場區隔

  • 按類型
    • 電視機
    • FM
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章 競爭狀況

  • 公司簡介
    • TE Connectivity Ltd.
    • Jampro Antennas Inc.
    • Propagation Systems Inc.（PSI Antenna）
    • TCI International Inc.
    • Twin Engineers Private Limited
    • Dielectric Inc.
    • OMB Sistemas Electronicos SA
    • ELETEC Broadcast Transmitters Sarl
    • ABE Elettronica srl
    • Electronics Research Inc.
    • ALDENA TELECOMUNICAZIONI Srl
    • RVR Elettronica Srl
    • Kathrein Broadcast GmbH

第7章 投資分析

第8章市場展望

簡介目錄
Product Code: 69900

The Broadcast Antenna Market is expected to register a CAGR of 4% during the forecast period.

Broadcast Antenna - Market - IMG1

Key Highlights

  • Direct broadcasting, or satellite television, has become a significant form of distribution for television content. The broad and controllable coverage areas available combined with the much larger bandwidths enables more channels to be broadcast, and this makes satellite television very attractive.
  • Further, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in media along with innovation in televisions such as smart TVs. Today's antennas are smaller, more streamlined, and much more powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas
  • Many households are now choosing a combination of streaming platforms (for OTT content) and an antenna (to pick up the major network broadcasts and local news and information). This cuts out the need for expensive satellite services, saving most households up to USD 2,000 per year. For instance, the Sukses Indoor HDTV Digital TV Antenna provides a powerful, detachable HDTV amplifier signal booster allowing reception from up to 120 miles away. The filtering technology helps in eliminating interference from cellular and FM signals. Further, it supports programming in 1080p HDTV and 4 K technology.
  • Broadcast TV antennas have several advantages over pay-TV services, including inexpensive costs, uncompressed HD signals, consistent service, and a large selection of local channels. These are the key factors projected to propel the global broadcast antenna market forward during the forecast period. Furthermore, improved picture quality such as HD, 2K, and 4K and sporting events in 4K is driving the rise of broadcast antennas.
  • Additionally, Amid the COVID-19 pandemic, the penetration of broadcast TV and antennas increased marginally. Over 30% of US broadband households report owning a TV antenna. It is expected to witness an upward trend both in ownership and usage to continue, especially during the pandemic period.

Broadcast Antenna Market Trends

Television Type to Hold Highest Market Share

  • Broadcast TV antennas offer a wide range of benefits over pay-TV services, some of which are low cost, uncompressed HD signals, uninterrupted services, and a wide range of local channels. These are the key factors expected to drive the growth of the global broadcast antenna market during the forecast period. Moreover, increased picture quality like HD, 2K, 4K, and sports events in 4K are fuelling the growth of broadcast antennas.
  • However, the limited channels available, which can be viewed using TV antennas, are comparatively less than other paid subscriptions, which is expected to hamper the market's growth to a certain extent.
  • Over the last decade, countries have switched from broadcasting using an older analog television standard to newer digital television (DTV). Generally, however, the same broadcast frequencies are used, so the same antennas can be used for older analog television and can also receive new DTV broadcasts.
  • Currently, TV antenna manufacturers are focusing on introducing TV antennas, especially indoor antennas, that support both UHF and VHF functionality and HD content. This trend is expected to gain traction soon.
  • Furthermore, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in the world of media along with innovation in the televisions such as smart TVs. Today's antennas are smaller, more streamlined, and are much powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas.

North America to Hold Highest Market Share

  • The North American region holds a significant market share due to the rapidly increasing number of cable and satellite television channels. Additionally, the increasing internet penetration has allowed broadcasters to provide high-quality content to the viewers, which is one of the primary reasons for the demand for broadcast equipment.
  • Furthermore, players provide a simple and reliable option for single or dual-channel fixed polarization applications in the region, where their antennas can be utilized by single or multiple broadcasters for interim or auxiliary usage. The RFStar UHF slotted array antennas are ideally suited when a high-performance antenna is needed, which allows for frequency agility between current and future channel operation.
  • Furthermore, the rising cultural diversity across the region is also one of the primary factors that led to an increase in the number of digital channels, which in turn boosts the demand for broadcast equipment in the region. In the region, major players operating in the broadcast and digital media sectors are increasingly innovating new technologies and catering to acquisitions and partnerships.
  • Moreover, with international companies exploring the potential in emerging nations, this sector is witnessing increasing investments. Overall, the market is expected to grow at a healthy rate over the forecast period.

Broadcast Antenna Industry Overview

The Broadcast Antenna Market is moderately fragmented, with some large and several medium-sized companies offering solutions for media and entertainment. The major players use various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Some of the key developments in the market are:

  • January 2021: Dielectric Communications ME, a unit of SPX Corporation, announced it had signed a definitive agreement to purchase TCI International Inc. The acquisition of TCI by Dielectric expands Dielectric's diverse product offerings to US broadcasters for TV and FM products and overseas broadcasters in the high frequency and medium frequency spectrum.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
    • 4.3.1 Evolution of Optic Fiber is Expected to Challenge the Antenna Adoption
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Broadcast Antenna Market

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Television
    • 5.1.2 FM
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 TE Connectivity Ltd.
    • 6.1.2 Jampro Antennas Inc.
    • 6.1.3 Propagation Systems Inc. (PSI Antenna)
    • 6.1.4 TCI International Inc.
    • 6.1.5 Twin Engineers Private Limited
    • 6.1.6 Dielectric Inc.
    • 6.1.7 OMB Sistemas Electronicos S.A.
    • 6.1.8 ELETEC Broadcast Transmitters Sarl
    • 6.1.9 ABE Elettronica s.r.l.
    • 6.1.10 Electronics Research Inc.
    • 6.1.11 ALDENA TELECOMUNICAZIONI Srl
    • 6.1.12 R.V.R. Elettronica S.r.l
    • 6.1.13 Kathrein Broadcast GmbH

7 INVESTMENT ANALYSIS

8 MARKET OUTLOOK