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1632117

企業 AR（擴增實境）：全球市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Global Enterprise Augmented Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球企業AR（擴增實境）市場預計在預測期內複合年成長率為48.6%。

全球企業擴增實境-市場-IMG1

主要亮點

  • 該市場是由對藥物發現和製造外包的日益重視所推動的。該國擴大利用對疾病機制的科學探索來促進藥物的發現和開發。臨床前試驗是藥物研究的重要階段。在此階段，將進行多項測試以確定藥物是否已準備好進行臨床試驗。
  • 由於主要食品製造商在該國的廣泛存在以及食品和飲料領域的重大技術創新，食品加工和製造業正在經歷顯著成長。
  • 人們越來越認知到在地化製造外包的好處，例如縮短前置作業時間，這是快速流通的個人保健產品最重要的因素，預計將推動市場成長。
  • 製造商對飲料裝瓶和填充的偏好正在轉向當地承包商，因為他們提供了多種好處。首先，市場成長的主要驅動力是製造商營運成本和人事費用的降低。
  • 由於全國範圍內的封鎖，COVID-19 大流行嚴重打擊了國內契約製造服務分銷系統。例如，2020 年 3 月，可口可樂等許多美國飲料公司暫時停止了國內製造工廠的生產。

企業AR（擴增實境）市場趨勢

基於行動的 AR 需求預計將大幅成長

  • 由於其身臨其境型和互動式技術，擴增實境正在成為行動遊戲的理想選擇。此外，手機遊戲是應用程式商店中最受歡迎的 AR 類別。雖然 Pokemon Go 和 Ingress 等先前發布的 AR 手機遊戲仍然很受歡迎，但供應商正在全球市場上為該類型遊戲添加許多新功能。
  • 使用者期望的不僅僅是現實的視覺呈現。因此，開發 AR 行動應用程式的公司使用感測器、GPS、指南針和智慧型裝置攝影機以影像和資訊區塊的形式為用戶提供擴增實境。
  • 行動擴增實境應用程式是整合行動電話內建組件並提供客製化應用程式以提供基於現實的服務和功能的行動應用程式。根據 GSMA 的數據，到 2025 年，北美智慧型手機用戶數量預計將達到 3.28 億，智慧型手機普及率達到 86%，網路普及率達到 80%。
  • 結合了最好的AR（擴增實境）軟體、硬體和5G網路。例如，美國全像協作平台 Spatial、行動 AR 耳機製造商 Neal 和 Qualcomm Technologies 分別與 LG Uplus、KDDI 和德國電信合作，以加速 AR 協作在大眾市場的採用。
  • 此外，AR 擴大被應用到現有的應用程式和平台中，包括用於客戶參與化、AR 應用程式、基於社交媒體的行銷以及用於統一工作場所溝通的企業協作。此外，遊戲開發商預計將使用 AR 作為差異化因素來推動新的下載。

北美佔最大佔有率

  • 由於許多供應商在市場創新方面投入巨資，預計北美 AR 市場在預測期內將大幅擴張。 TechSee Augmented Vision Ltd. 最近的一項研究顯示，美國已有超過 6800 萬人在使用 AR，預計未來幾年該數字還會成長，到 2024 年，全球 AR 市場預計將達到 720 億美元以上。 。
  • 美國預計將成為世界上最具創新性的 AR 市場之一。大多數開發這項技術的公司都位於美國。由於該地區對技術的高度關注和智慧型設備的便利可用性，AR 市場正在蓬勃發展。微軟的AR（擴增實境）產品Hololens首先在美國和加拿大推出，並獲得了消費者的正面回饋。
  • 此外，該地區的智慧型裝置普及率最高，尤其是智慧型手錶和眼鏡。由於智慧型設備，尤其是智慧型手機，在發展 AR 市場中發揮關鍵作用，因此該地區在預測期內為所研究市場的成長提供了重大機會。
  • 對身臨其境型技術的投資增加正在推動該地區對該技術的需求。例如，美國政府積極鼓勵採用身臨其境型技術，鞏固其在該地區擴增實境（AR）市場的地位。
  • 由於許多顧客在冠狀病毒大流行期間無法前往實體店，該地區正在探索擴增實境(AR) 零售舉措。例如，總部位於芝加哥的產品視覺化軟體供應商 Threekit 宣布推出可配置的 AR 功能，讓消費者在擴增實境中查看和自訂產品變更。

企業AR（擴增實境）產業概況

全球企業AR（擴增實境）市場與各種規模的公司競爭激烈。隨著組織繼續進行策略性投資以抵消當前的經濟放緩，預計該市場將出現多次聯盟、合併和收購。該市場由主要的解決方案和服務供應商組成，例如 Epson America Inc.、ThirdEye、Lenovo Corporation、Atheer Inc. 和 Dynabook Americas Inc.。

  • 2021 年 2 月 - 增強智慧眼鏡平台供應商Epson宣布與 Spinar America 合作，透過 Zoom 為混合工作環境提供擴增實境遠端協助。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 產業相關人員分析
  • COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • AR應用的高效性和有效性
    • 對基於行動裝置的擴增實境的高需求
  • 市場挑戰
    • 高頻寬需求和外部環境影響

第6章 市場細分

  • 按最終用戶
    • 零售與電子商務
    • 教育（電子學習）
    • 工業的
    • 汽車/航太
    • 專業服務
    • 其他最終用戶應用（能源、公共、農業等）
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 其他地區（拉丁美洲和中東非洲）

第7章 競爭格局

  • 公司簡介
    • Dynabook Americas Inc.
    • Epson America Inc.（Seiko Epson Corporation）
    • ThirdEye
    • Lenovo Corporation
    • Atheer Inc.
    • Rokid Inc.
    • Vuforia（PTC Inc.）
    • Nextech AR Solutions Corp
    • Librestream
    • Vuzix Corporation
    • Dalux
    • Darf Design
    • Plutomen Technologies Pvt Ltd
    • Industrial Augmented Reality SL（iAR）

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 91389

The Global Enterprise Augmented Reality Market is expected to register a CAGR of 48.6% during the forecast period.

Global Enterprise Augmented Reality - Market - IMG1

Key Highlights

  • The market is driven by a growing emphasis on pharmaceutical drug discovery and manufacturing outsourcing. The country is increasing the use of scientific exploration of disease mechanisms leading to the discovery and development of agents. Pre-clinical testing is an important stage in pharmaceutical research. Several tests are performed to determine whether a drug is ready for clinical trials at this stage.
  • The food processing and manufacturing sector has witnessed significant growth due to the wide presence of major food manufacturers and important innovations in food & beverage in the country.
  • Increasing awareness of the benefits of contract manufacturing localization, such as a reduction in lead time, which is the most important factor for fast-moving personal care products, is expected to boost the market growth.
  • There has been a shift in manufacturing firms' preferences toward local contractors, as beverage contract bottling and filling offers several benefits. For starters, it lowers the manufacturers' operational and labor costs as the primary driver of market growth.
  • Due to a nationwide lockdown, the COVID-19 pandemic delivered a major blow to the nation's Contract Manufacturing Services distribution system. For instance, In March 2020, many US beverage makers, like Coca-Cola, temporarily suspended production across the country's manufacturing facilities.

Enterprise Augmented Reality Market Trends

Demand for Mobile-base AR is Expected to Witness Significant Growth

  • Due to its immersive and interactive technology, augmented reality is becoming ideal for mobile gaming. Furthermore, mobile games are the most popular AR category in app stores. Aside from previously released AR mobile games that are still popular, such as Pokemon Go and Ingress, many other new additions to the genre are being made by vendors in the global market.
  • Users anticipate more than just a visual representation of their reality. As a result, companies developing AR mobile applications use sensors, GPS, compass, and smart device cameras to provide users with augmented reality in the form of an image and a nugget of information.
  • Mobile Augmented Reality Application is a mobile application that integrates built-in components into a mobile phone and offers a customized application to provide reality-based services and functions. According to the GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025 and may witness an increase in the penetration rates of smartphones at 86% and the internet at 80%, consequently plunging the adoption of MARA, which in turn is fostering enterprise AR adoption.
  • The best-augmented reality (AR) software, hardware, and 5G networks are combined. For instance, Spatial, the US-based holographic collaboration platform, Neal, the mobile AR headset manufacturer, and Qualcomm Technologies are joining forces with LG Uplus, KDDI, and Deutsche Telekom, respectively, to accelerate mass-market adoption of AR collaboration.
  • Further, AR has witnessed an increasing implementation in existing applications and platforms, including gamification for customer engagement, AR applications, social media-based marketing, and enterprise collaboration for unified workplace communications. In addition, game developers are anticipated to use AR as a differentiator that could encourage new downloads.

North America to hold largest Market share

  • The North American AR market has been expected to expand significantly over the forecast period, owing to numerous vendors investing heavily in market innovation. A recent survey by TechSee Augmented Vision Ltd. shows that more than 68 million people in the United States are already using AR, which is supposed to grow over the next several years, with the global AR market prophesied to be worth over USD 72 billion by 2024.
  • United States is expected to be one of the most innovative AR markets in the world. Most companies developing this technology are based in the United States. The region's high technology exposure and easy availability of smart devices have resulted in a strong AR market. Microsoft's augmented reality (AR) product, Hololens, was first released in the United States and Canada, receiving a positive response from consumers.
  • Furthermore, the region has the highest adoption rate of smart devices, particularly smart watches and glasses. Because smart devices, especially smartphones, play a significant role in the development of the AR market, the region presents an important opportunity for the growth of the market studied over the forecast period.
  • Rising investments in immersive technologies are boosting demand for the technology in the region. For instance, the US government is keenly encouraging the adoption of immersive technologies, strengthening the region's hold on the augmented reality market.
  • As many customers cannot get to physical stores amid the coronavirus pandemic, exploring augmented reality (AR) initiatives for retail is high in the region. For instance, Threekit, a product visualization software provider based in Chicago, announced introducing a configurable AR feature, enabling shoppers to see and customize product variations in augmented reality.

Enterprise Augmented Reality Industry Overview

The Global Enterprise Augmented Reality Market is competitive with diverse firms of different sizes. This market is anticipated to encounter several partnerships, mergers, and acquisitions as organizations continue to invest strategically in offsetting the present slowdowns they are experiencing. The market comprises key solutions and service providers, such as Epson America Inc, ThirdEye, Lenovo Corporation, Atheer Inc., and Dynabook Americas Inc.

  • February 2021 - Epson provider of the augmented smart glass platform, has announced a partnership with spinar America to deliver Augmented Reality Remote Assistance through Zoom for Hybrid Work Environments.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Higher Effectiveness and Efficacy of AR Applications
    • 5.1.2 High Demand for Mobile-based Augmented Reality
  • 5.2 Market Challenges
    • 5.2.1 Need For Higher Bandwidth and Susceptibility to External Environmental

6 Market Segmentation

  • 6.1 By End-user
    • 6.1.1 Retail and E-commerce
    • 6.1.2 Education (E-learning)
    • 6.1.3 Industrial
    • 6.1.4 Automotive and Aerospace
    • 6.1.5 Professional Services
    • 6.1.6 Other End-user Applications (Energy, Public Safety,Agriculture, etc.)
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Rest of the World (Latin America and Middle East & Africa)

7 Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Dynabook Americas Inc.
    • 7.1.2 Epson America Inc. (Seiko Epson Corporation)
    • 7.1.3 ThirdEye
    • 7.1.4 Lenovo Corporation
    • 7.1.5 Atheer Inc.
    • 7.1.6 Rokid Inc.
    • 7.1.7 Vuforia (PTC Inc.)
    • 7.1.8 Nextech AR Solutions Corp
    • 7.1.9 Librestream
    • 7.1.10 Vuzix Corporation
    • 7.1.11 Dalux
    • 7.1.12 Darf Design
    • 7.1.13 Plutomen Technologies Pvt Ltd
    • 7.1.14 Industrial Augmented Reality SL (iAR)

8 Investment Analysis

9 Future Outlook of the Market